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Crack The LinkedIn Algorithm Edition

This document provides 21 tips for getting 4x more results from LinkedIn content. Some key tips include posting frequently but moderately, with at least 2-3 posts per week; nurturing your own posts for 12 hours with comments and responses; using a variety of formats like slide decks, videos, and polls; including hashtags but not too many; and being consistent with regular posting to maintain reach. Engagement in the first 90 minutes is important for reach. The document advocates joining a LinkedIn tribe for more tips and tailored training.

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Susannah
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
40 views

Crack The LinkedIn Algorithm Edition

This document provides 21 tips for getting 4x more results from LinkedIn content. Some key tips include posting frequently but moderately, with at least 2-3 posts per week; nurturing your own posts for 12 hours with comments and responses; using a variety of formats like slide decks, videos, and polls; including hashtags but not too many; and being consistent with regular posting to maintain reach. Engagement in the first 90 minutes is important for reach. The document advocates joining a LinkedIn tribe for more tips and tailored training.

Uploaded by

Susannah
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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RV

DB

TOP 21 TIPS
TO GET 4X MORE
RESULTS WITH
YOUR CONTENT

rithm
Algo
kedIn
e Lin
Th
RV
DB

#1 - Make
it Personal
Personal stories, including
selfies, are hot on LinkedIn.

People do business with


people, so make sure they
get to know and see you.
RV
DB

#2 - Post
Frequently, but
Moderately!
The good news is that 1 Author can now
show up with multiple Posts in the feed.

But your post needs time to grow! It will


get a boost after 2 hours and 8 hours.

Don’t post within 18 hours from your


last, since you will cannibalize your
average reach per post.
RV
DB

#3 - Nurture Your
Own Post for
Better Results
Important to respond to
(all the) comments in the
first 12 hours.

LinkedIn loves the


interaction between
Authors and Audiences.
RV
DB

#4 - Ideal
Post Length
Ideal Post Length is between
1.200 and 1.600 characters
(roughly 15 - 20 lines).

Keep your audience engaged


(aka reading) for better results.
RV
DB

#5 - Don’t Drop
and Leave -
Stick Around
LinkedIn values your
time and input.

Get more eyes on your own


content by engaging with at
least 3 - 4 posts directly after
you have published yours.
RV
DB

#6 - Creator
Mode will Grow
Your Followers
and Reach

But you need to Post at least


2 - 3 times a week and make
sure your content resonates
with your audience.

Relevancy is key!
RV
DB

#7 - LinkedIn
Newsletters!
Maybe You
Don’t Need One
Reach and engagement
has gone down.

Maybe it’s better to wrap your


content in a slide deck, video or
text post, since they get
more instant reach?

Or do both!
RV
DB

#8 - Different
Formats,
Different Results
Favorited by the Algorithm:
Slide Decks (PDF)
Video
Polls
Multiple Picture Posts

Less reach for:


Posts with external links
Celebrate Occasion
Articles
RV
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#9 - Ingredients for
the Perfect Post
Use a trigger in the first 3 lines

Have a Scroll Stopper

Write at least 8 lines of text

Use hashtags (3-5)

Tag People and Companies, and

Think of a Call-To-Action
RV
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#10 - High Reach


for Slide Decks (aka
Document Posts)
Use between 5 and 9 slides,
use not more than 30 words
per slide, include pictures
(selfies); and make it
visually appealing
RV
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#11 - 3 Tips to
Improve the
Results of Your
Video Content
Create snack-able videos
between 20 and 60 seconds,
Square format and subtitles.

Most importantly, upload it


native to LinkedIn
RV
DB

#12 - Check your


Social Selling
Index (S.S.I)
LinkedIn rewards members with an
S.S.I. over 70 with more reach.
Check your score via:
https://www.linkedin.com/sales/ssi
RV
DB

#13 - Use Between


3 and 5 Hashtags
per Post
Don’t forget to include hashtags
(- 30% reach) but don't overdo it
either (more than 10 also -35%).

Position, and number of followers


has hardly any influence.
RV
DB

#14 - Avoid Negative


Engagement on
Your Posts
People that unfollow you,
remove the connection, remove
being mentioned in your post,
or report your content will
stop the acceleration of
growth of your post.
RV
DB

#15 - Only Your


First Action of
Engagement
Counts (!)
You might want to reconsider your
behavior on LinkedIn.

First a 'Like' then a 'Comment'?

It will kill the positive impact on the


algorithm a comment normally haves
RV
DB

#16 - The First 90


Minutes is Where
the Magic Happens
LinkedIn analyzes all posts.

They will share yours with your


frequent readers, your inner-circle
of highly engaged followers.

Make sure you’ll get them to engage


in the first 90 minutes, it will
sky-rocket your reach
RV
DB

#17 - Don’t Be Too


Quick with Editing
or Commenting
Don’t be the first one to comment
on your own post.

And don’t edit that typo in the


first 10 minutes after publishing.

It will lead to a penalty in reach.


RV
DB

#18 - Be Creative
with External Links
Want to drive traffic from LinkedIn to
your website?

Put the link in the comments (after 10


minutes), or edit your post and add it
(-10% penalty).

Or just be brave and include it in the


original post using the 6 ingredients for
a Perfect Post (see Tip #9)
RV
DB

#19 - Be
Consistent
Are you posting regularly?

If you take a break and don’t


post for 4 weeks, your next
4 - 5 posts will receive
about 35% less reach.
RV
DB

#20 - The
Tag Mafia
Tagging multiple people (for the
wrong reasons) that don’t engage?
Penalty!

Tagging yourself in the post?


No Benefits!

Better to tag people in the comments.


RV
DB

#21 - Get Access to


More LinkedIn
Algorithm Tips
Follow me on LinkedIn.
Ring the Bell.

For all the gold and priceless


insights and tactics:

Join The TRIBE


​https://tribe.justconnecting.nl/join
#Follow #Connect

Want to have these insights


shared with your team,
colleagues, or company?

A tailor-made LinkedIn
Inspiration Session?

Social Selling or LinkedIn


Marketing Programs?

Based on + 800
best practices and
international clients?

Send me an e-mail:
[email protected]

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