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INTRODUCTION
OF
WASHING MACHINE
Washing machines are a relative new entrant to the White goods basket in
India. Even as late as 1987 a survey predicated a lack of potential for washing machines.
Retying on gut feeling Videocon went a head white the launch of semi automatic
machines in 1989 today they are enjoying the first mover’s Advantage.
The Trend in washing machine is to move towards automatic machines
with a driver facility. There machines came with a driver facility there machines come
with built-in microprocessors that are programmed to function with built in “intelligency”
for instance, when one throws one’s clothes into a machine with fuzzy logic controls it
assesses the load and adjusts the temperature accordingly to the type of cloth. If the
machine stops working it will display what went wrong and suggest solutions market
segmentation.
The market is generally segmented on the basis of type of washing
machine that is, manual operated semi automatic and fully automatic. The manual
operated machines are gradually losing their popularity. The composition of the two
types of washing machines is shown.
Segments in washing machines fully Automatic.
SSGMCE, Shegaon.
MARKET RESEARCH
1) Company Name :- Whirl Pool India Limited

2) Total Products :- 1) Refrigerators,
2) Micro Waves
3) Washing machine
4) Monitors etc
3) Total Brands/brand line :- A) Semi Automatic
B) Fully Automatic
A) Semi Automatic B) Fully Automatic
1) Super Wash 1) Auto Sparkle
2) Super dlx 2) Only White magic
3) White magic Super 3) Whit magic wash
4) White magic Agi soak 4) Europe classic
5) Combimatic 5) Europe dlx
4) Model’s Prices :-
A) Semi Automatic Prices
1) Super Wash 5840/-
2) Super dlx 9250/-
3) White magic Super 10570/-
4) White magic Agi Soak 11,370/-
5) Combimatic 11,890/-
B) Fully Automatic
1) Auto Sparkle 14,100/-
2) Only White magic 17,730/-
3) White magic wash 20,740/-
4) Europe Classic 23,340/-
5) Europe dlx 24,610/-
SSGMCE, Shegaon.
5) Major Market Share of Company in total Market :- 16.5 %
6) Logo trade Mark of Company :-
7) Major target Customers :- Middle class People

Upper class people
8) Name of Entrepreneur :- J. K. Desai
9) Name of MNC/Organisation in Collabrattion with Parent Company :-

Joint Collabration with Whirl Pool of USA.
10) Name of Advertising Agency in Connection with the brand/product/orgnisation.
SSGMCE, Shegaon.
MARKET RESEARCH
1) Company Name :- Videocon International Limited.

2) Total Products :-
1) Televisions
2) Refrigerators
3) Vaccum Cleaners
4) Washing machine
5) Ovens
6) Microwaves
7) Audio Systems
8) Water coolers etc.
3) Total Brands/Brand line :-
A) Semi Automatic
B) Fully Automatic
A) Semi Automatic B) fully automatic
1) 63 T 1) V-P.600 AF
2) 55 T 2) VNA 45 fdx
3) 56 T 3) VP – 1000 AFDC
4) 60 HBT 4) VP – 700 AF
5) VNA 51 (Solo) 5) VP – 60 HBT
4) Model’s Prices
Semi Automatic Prices
1) 63 T 4990
2) 55 T 6800
3) 56 T 7490
4) 60 HBT 8990
5) VNA 51 (Solo) 9990
SSGMCE, Shegaon.
Fully Automatic Prices
1) VP 600 AF 22000
2) VNA 45 fdx 13490
5) Major Market Share of Company in total Market :- 32.4 %
6) Logo/Trade Mark of Company :-
7) Major Target Customers :-

1) Middle Class of people
2) Class of people
8) Name of Entrepreneur :- V.N. Dhoot

Radhawalbh Dhoot
9) Name of MNC/Organisation in Collebration with Parent Company :-

Sansui of Japan & Matsushita.
Insurance Comp. of Japan.
10) Name of Advertising Agency in concerned with the brand/Product/Organisation

Mudra, Quadrant, Qriton
SSGMCE, Shegaon.
MARKET RESEARCH
1) Company Name :- L. G. Electronics India Limited

2) Total Products
1) Televisions
2) Refrigerators
3) CD Recorderds
4) Vaccum Cleaners
5) Power Entertainment
6) Plasma conditioners
7) Television with golden eye
8) L.G.macrowaveovens etc.
9) Monitors
10) AC
3) Total Brands/Brand line
A) Semi Automatic
B) Fully Automatic
A) Semi Automatic B) fully automatic

WP 8003 1) WF – T 424 Ps
WP 8005 2) WF – T 6011 TE
WP 950 M 3) WF – T 5113 PD
4) WF T 585 Spc
5) WD 8001
6) WD 1050/1055 W
7) WFT 6871 TE
8) WFT 8019 TE
SSGMCE, Shegaon.
4) Model’s and Prices
1) WP 8003 10500
2) WP 8005 9500
3) WP 950 m 10800
B) fully Automatic Prices

1) WF – T 424 Ps 15500
2) WF – T 6011 TE 18800
3) WF – T 5113 PD 18700
4) WF – T 85 Spc 17490
5) WD 8001 20200
6) WD 1050/1055 W 29000
7) WF T 6871 TE 21400
8) WF T 8019 TE 29990
5) Major Market Share of the Comp. in total Market :- 15.2 %
6) Logo/Trade Mark of Company :-
7) Major Target Customers :- Middle, Upper middle & Upper
8) Name of the Entrepeneur :- Mr. K. M. Kim
9) Name of MNC/Orgnisation in Collobration with Parent Company

Korian Teco and Company
( American International group )
10) Name of the Advertising Agency in connection with the brand/Product/orgni.

Cintas/LG/WM
SSGMCE, Shegaon.
MARKET RESEARCH
1) Company Name :- BRITISH PHYSICAL LABORATORY

(BPL) Home Appliances.
2) Total Products :-
1) Televisions
2) Refrigerator
3) Washing machines
4) Vaccume cleaners
5) Microwave ovens
6) BPL Phones
7) BPL Audio Systems etc.
8) Mobile phones.
3) Total Brands/Brand Line :- A) Semi Automatic Machines
B) Fully Automatic
A) Semi Automatic B) fully Automatic
1) BS 65 1) ABS 45 D
2) BS 39 2) ABS 45 F
3) BS 55 3) ABS 50 F
4) AB SS 60 NF
5) Nevro fuzzy
1) BS 65 10,500
2) BS 37 -
3) BS 55 9,000
B) Fully Automatic Prices

1) ABS 45 D 12500
2) ABS 45 SD 13500
3) ABS 50 F (fuzzy logic) 14500
SSGMCE, Shegaon.
5) Major Market share of Comp. in total Market :- 13.8 %
6) Logo and Trade Mark of Comp. :-
7) Major Target Customers :- Middle Class People
8) Name of the Entrepreneur :- Mr. Ajit Nambiar
9) Name of MNC/Organisation in Collebration with parent Comp.

:- Sanyo
10) Name of Advertising Agency in concerned with the trand/ product/ orgnisation.
MCCANN/KAMERAD
SSGMCE, Shegaon.
MARKET RESEARCH
1) Company Name :- Godrej Boyce Mfg. and Comp.

2) Total Products
1) Washing machines
2) Refrigeration
3) Ovens
4) Microwave etc.
3) Total Brands/Brand line :-
A) Semi Automatic
B) Fully Automatic
A) Semi Automatic B) fully Automatic
1) GT – 55 1) GA – 60 ( Auto Clean )
2) GT – 65 2) GA – 60 d ( Auto deluxe)
3) GT – 60 A 3) GF – 60 F (fuzzy logic)

1) GT – 55 7900
2) GT – 65 8300
3) GT – 60 A 8900
4) GT – 40 5800
B) Fully Automatic Prices

1) GA – 60 (Auto Clean) 12500
2) GA – 60 d (Auto deluxe) 14500
3) GF - 60 F ( fuzzy logic ) 17300
5) Major Market Share of Comp. in total Market :- 3.4 %
SSGMCE, Shegaon.
6) Logo and Trade Mark of Comp.
7) Major Target Customers :-

1) Middle Class People
2) Rich Class People
8) Name of the Entrepreneur :- Mr. Adi Godrej
9) Name of MNC/Organisations in Collebrations with Parent Comp.

No. Collabration
10) Name of Advertising Agency in Connection with the brand/Product/Org.

VIL Rules the Washing machines Market (Shares)
SSGMCE, Shegaon.
Result
From market survey the market share of companies are given below :
Videocon - 32.4 %
Whirl Pool - 16.5 %
L. G. - 15.2 %
BPL - 13.8 %
National - 5.3 %
IF B - 4.4 %
Godrej - 3.4 %
Voltas - 2.6 %
18.7%
Videocon
32.4%
3.4% Whirlpool
LG
BPL
13.8%
Godrej
15.2% 16.5%
others
By observing market share of Videocon which has 32.4 market shares is

may be call leader has double shares than Whirlpool 16.5 and LG 15.4 which may called
followers.
SSGMCE, Shegaon.

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INTRODUCTION

1) Company Name :- Whirl Pool India Limited

6) Logo trade Mark of Company :-

7) Major target Customers :- Middle class People

8) Name of Entrepreneur :- J. K. Desai

9) Name of MNC/Organisation in Collabrattion with Parent Company :-

10) Name of Advertising Agency in Connection with the brand/product/orgnisation.

1) Company Name :- Videocon International Limited.

5) Major Market Share of Company in total Market :- 32.4 %

6) Logo/Trade Mark of Company :-

7) Major Target Customers :-

8) Name of Entrepreneur :- V.N. Dhoot

9) Name of MNC/Organisation in Collebration with Parent Company :-

10) Name of Advertising Agency in concerned with the brand/Product/Organisation

1) Company Name :- L. G. Electronics India Limited

A) Semi Automatic B) fully automatic

B) fully Automatic Prices

5) Major Market Share of the Comp. in total Market :- 15.2 %

6) Logo/Trade Mark of Company :-

7) Major Target Customers :- Middle, Upper middle & Upper

8) Name of the Entrepeneur :- Mr. K. M. Kim

9) Name of MNC/Orgnisation in Collobration with Parent Company

10) Name of the Advertising Agency in connection with the brand/Product/orgni.

1) Company Name :- BRITISH PHYSICAL LABORATORY

B) Fully Automatic Prices

6) Logo and Trade Mark of Comp. :-

7) Major Target Customers :- Middle Class People

8) Name of the Entrepreneur :- Mr. Ajit Nambiar

9) Name of MNC/Organisation in Collebration with parent Comp.

1) Company Name :- Godrej Boyce Mfg. and Comp.

4) Model’s and Prices

B) Fully Automatic Prices

5) Major Market Share of Comp. in total Market :- 3.4 %

7) Major Target Customers :-

8) Name of the Entrepreneur :- Mr. Adi Godrej

9) Name of MNC/Organisations in Collebrations with Parent Comp.

10) Name of Advertising Agency in Connection with the brand/Product/Org.

By observing market share of Videocon which has 32.4 market shares is

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