A Project Report on

New Product Development: SENSOCAM

Submit towards the partial fulfillment for the award of degree of

MASTER OF BUSINESS ADMINISTRATION affiliated to

Dr.APJ Abdul Kalam Technical University

Submited To: Submitted by:

( Sumegha Bhatia ) (Akansha Mishra)

Dr.Virendra Swarup Institutue of Computer Studies

810, W-1 , Juhi , Saket Nagar , Kanpur 208022

 DECLARATION

I Abhishek Singh Tomar student of Master of Business Administration,

hereby declare that all information facts and figures in this research
report are my finding and are original in nature which is collected from
various sources. The same has never been submitted by the undersigned
either in part or in full to part or in full to any institution. This
information is true to the best of my knowledge.
 ACKNOWLEDGEMENT

It is great pleasure for me to undertake this Mini Project on New Product

devolopment. I feel

highly motivated & equipped to do the research report entitled-

sensocam

I am grateful to my HOD Mrs. Shweta Agnihotri and the entire

management

faculty and mentors for their support in completing the project. The
project

would not have completed without their enormous help and worthy
experience

whenever I was in need, they were there behind me.

Although this report has been prepared with almost care and deep routed

interest even there I accepted Respondent & Imperfection.

Abhishek Singh Tomar

 TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION

• Industry Introduction…………………………………………..1-3 •
Product Introduction………………………………………….....4-5

CHAPTER 2 IMPORTANCE &RELEVANCE OF THE

INNOVATIVE PRODUCT

• Uses & Utility…………………………………………….…6-7 •

Purpose of Product………………………………………….7-8

CHAPTER 3 FEASIBILITYANALYSIS

• Scope………………………………………………..……..9-10 •
Methods……………………………………………..........11-12 •
Measures………………………………………….………13-14 •
Design…………………………………………….……….15-18

CHAPTER 4 ASPECTS

• Financial Aspects……………………………….………..19-21 •
Technical Aspects………………………………………..22-25
 CHAPTER 5 MARKET DETAILS DESCRIPTION •
Advantages…………………………………...………….26-32 •
Innovation…………………………………../…………..33-34

PREFACE

Emergence of Information Technology in India is an industry consisting of two major

components: IT services and business process outsourcing (BPO).[1] The sector has increased its
contribution to India's GDP from 1.2% in 1998 to 7.7% in 2017.According to NASSCOM, the
sector aggregated revenues of US$180 billion in 2019,with export revenue standing at US$99
billion and domestic revenue at US$48 billion, growing by over 13%. As of 2020, India's IT
workforce accounts for 4.36 million employees. The United States accounts for two-thirds of
India's IT services exports

India's IT Services industry was born in Mumbai in 1967 with the creation of Tata Consultancy
Services who in 1977 partnered with Burroughs which began India's export of IT services. The
first software export zone, SEEPZ – the precursor to the modern-day IT park – was established
in Mumbai in 1973. More than 80 percent of the country's software exports were from SEEPZ in
the 1980s.
Chapter 1 - Introduction

INDUSRTY INTRODUCTION

Information Tchnology (IT )

Information Technology in India is an industry consisting of two major components: IT services
and business process outsourcing (BPO).[1] The sector has increased its contribution to India's
GDP from 1.2% in 1998 to 7.7% in 2017.According to NASSCOM, the sector aggregated
revenues of US$180 billion in 2019,with export revenue standing at US$99 billion and domestic
revenue at US$48 billion, growing by over 13%. As of 2020, India's IT workforce accounts for
4.36 million employees. The United States accounts for two-thirds of India's IT services exports

India's IT Services industry was born in Mumbai in 1967 with the creation of Tata Consultancy
Services who in 1977 partnered with Burroughs which began India's export of IT services. The
first software export zone, SEEPZ – the precursor to the modern-day IT park – was established
in Mumbai in 1973. More than 80 percent of the country's software exports were from SEEPZ in
the 1980s.

Within 90 days of its establishment, the Task Force produced an extensive background report
on the state of technology in India and an IT Action Plan with 108 recommendations. The Task
Force could act quickly because it built upon the experience and frustrations of state
governments, central government agencies, universities, and the software industry. Much of
what it proposed was also consistent with the thinking and recommendations of international
bodies like the World Trade Organization (WTO), International Telecommunications Union
(ITU), and World Bank. In addition, the Task Force incorporated the experiences of Singapore
and other nations, which implemented similar programs. It was less a task of invention than of
sparking action on a consensus that had already evolved within the networking community and
government.
In 1991 the Department of Electronics broke this impasse, creating a corporation called
Software Technology Parks of India (STPI) that, being owned by the government, could provide
VSAT communications without breaching its monopoly. STPI set up software technology parks
in different cities, each of which provided satellite links to be used by firms; the local link was a
wireless radio link. In 1993 the government began to allow individual companies their own
dedicated links, which allowed work done in India to be transmitted abroad directly. Indian
firms soon convinced their American customers that a satellite link was as reliable as a team of
programmers working in the clients’ office.

A joint EU-India group of scholars was formed on 23 November 2001 to further promote joint
research and development. On 25 June 2002, India and the European Union agreed to bilateral
cooperation in the field of science and technology. India holds observer status at CERN, while a
joint India-EU Software Education and Development Center will be located in Bangalore.

Contemporary situation

In the contemporary world economy, India is the largest exporter of IT. Exports dominate the
Indian IT industry and constitute about 79% of the industry's total revenue. However, the
domestic market is also significant, with robust revenue growth.[2] The industry's share of total
Indian exports (merchandise plus services) increased from less than 4% in FY1998 to about 25%
in FY2012. The technologically-inclined services sector in India accounts for 40% of the
country's GDP and 30% of export earnings as of 2006, while employing only 25% of its
workforce, according to Sharma (2006). According to Gartner, the "Top Five Indian IT Services
Providers" are Tata Consultancy Services, Infosys, Wipro, Tech Mahindra, and HCL
Technologies.

This is a big list of notable companies in the information technology sector based in India. other
companies are listed alphabetically, grouped by the cities in which they are headquartered.
Certain companies have main offices in more than one city, in which case they are listed under
each, but minor offices and resources are not listed. Foreign companies are only listed if they
have one of their main offices in India.

At the very heart of IT service management is the actual service you are delivering to the
customer. This service should provide value to the customer in order to accomplish a certain
objective that is beneficial to them. ... IT sees the service from the basis of applications and
infrastructure.

PRODUCT INTRODUCTION -

I have decided my product name is SENSOCAM .

Based on New product devolpment (NPD).

WHY NEW PRODUCT ?

• New product development is essential to any business that keep up with market trends
and changes.

• Current environment creates new demand and needs.

PRODUCT DEVELOPMENT -
• Must be alert to quickly devolp opportunities.

• Focus on markets or product categories consistent with organization , objective ,

resources , capabilities and strenghts.

• securing a competative advantage .

Product description -

This device to be installed at the main door of your house . It will scan the human
entering the gate and perform various physical checks within a couple of seconds which
could be symptoms of many infections like Corona Virus , phenumonia , common flu , or
which coul lead to many other health issues.

This is how it looks:-

CHAPTER 2

IMPORTANCE &
RELEVANCE OF THE
INNOVATIVE PRODUCT
USES AND UTILITY-

• It is a smart lock which prevents intruders to get inside your home.

• Your Smartphone's GPS is connected with it so in case ypu lose or miss your
phone you can track it .

• It ensures your security and can store upto 50 fingerprints ( the finferprint is
required only in emergency situation.)

• It checks your body changes like temperature , internal body part scanning which
saves your time to rush to hospital for every single thing.

• Morever, currently the world is suffering with pendemic so it ensures to check

your symptoms at your door step.
 Health Checks it performs -

• Thermal scanning

• Cough

• Eye scan

• Pulse Rate

• Internal Body Changes can be recognised such as enlarge liver etc

KEY FEATURES -

• It is a door lock which serves as your homegaurd .

• you can easily lock your door using the application of this product as it fully mobile
operatable .

• serve you as personal detector , a physician and a guard.

• A CCTV camera which is mobile controllable.

• full access through application and fingerprint in case of emergency .

• Solar chargeble and also contains a battery which can be electrically charged , if in case
sunlight is not present .

• Battery backup of 1 months once fully charged.

Purpose of product -

The main purpose behind the product was the current epidemic situation where each
and every person was worried about the medical condition of his ownself as well as
of his family.keeping the same in mind and knowing the fact that yes the cost per
checkup was too high and income level of every household was approximately equal
to zero.the need of an hour was the kind of product which can provide the instant
health checkups to each and every household that too at negligible cost.

The main reason is the guidlines which were not followed if any person goes out so
this product which was going to be there at the main door of every house is going to
be the safest way to get oneself checked every time that at free of cost keeping in
mind that the cost of the product is going to be paid at once.
Target Audience :-

• India where the population if we talk about is of approximate 140 cr.

• This population is living in more than 27cr houses .

• Our target is to cover each and every household of India .

• At the time of pandemic we even want our medical staff to be safe.

• Irrespective of income level every person is giong to use it.

CHAPTER - 3- FEASIBILITY
ANALYSIS
Financial feasibilty -

• Our short term goal is to make each and every house as our consumer.

• Social well being is given more importance than profit in monetary terms.

• Product will be given at a price of Rs. 4000

• To retain each and every customer with the same bond of trust and confidence.

• Company will work for the profit maximization keeping in mind the importance of name
being acquired in the past.

• After current pandemic ,the price of the product will be decided seeing the overall cost
incurred.

Operational feasibility

• During this pandemic , government has said to outlay 60% of the overall cost being
incurred.

• Government has also promised to give each and every house a 20% of the purchasing
cost in the form of subsidy.
 • In the current scenario, govt. is facing many problems such as

economic falldown because of which govt. has taken

initiative to promote our product.

• Importing testing kits from different countries which are not upto the

mark.

• Issuing of ventilators , isolating rooms is a costly process.

• Its quite impossible to test each and every individual

of a country with respect to time . So with the help of this product ,it

becomes easier to test many individuals within couple of minutes and

that too at their own house.

• Govt. also receives the real time data of the test reports and the large

amount of money is saved.

• Govt. is involved in the product till the time of this pandemic.

Marketing Feasibility

• In present scenario we are going through a pandemic ,keeping this in mind

and seeing that maximum number of population is falling under

lower class our target is to cover all the households irrespective of their

segmentation ,as this product is the need of an hour.

• Seeing the forecasted data of 2030 we come to a conclusion that the lower

segment will have the minimum no. of people and our main focus will be on

the upper and middle class and obviously providing the services to the
 people who already owes the product.

Human Resource Feasibilty

l A manager’s paradigms are the mind-sets reflecting the knowledge, beliefs, perceptions, and
assumptions about the world in which he or she functions, e.g., hard work brings success. Human
resource paradigms are the eyeglasses through which managers see people and their ability to
contribute to the business. How the management team views and feels about human resources
directly affects human resource management. Note the contrast between these two sets of
paradigms:

People are an unfortunate and unavoidable obstacle.

Good people don’t want to work in agriculture.
Hired labor doesn’t care about the business.

People are one of the keys to success in risk management.

Employees are creative and an important source of new ideas.
Appreciated people will respond with dedication and loyalty.

The management team, not employees or the rest of the family, determines the paradigms that
shape the human resource environment. Managers choose their paradigms. Managers can change
their paradigms. In turn, managers’ human resource planning, hiring, training, communication,
and discipline practices mold the work force. The causation is from management to labor, not
labor to management.

Managers incorporate their paradigms into the business’ culture. Each business’ culture reflects
its uniqueness, i.e., its values, beliefs, jargon, norms, and traditions. By changing its paradigms,
the management team can change the business’ culture and the environment within which its
people are functioning. To illustrate, a paradigm that views employees as not caring about the
business will cause management to be hesitant to ask for their opinions or delegate responsibility
to them. This leads to a culture in which employees are distrusted and isolated from
management. A paradigm that views workers as caring and dedicated to the business will lead to
managers trusting them and asking for their input on important decisions. The result is a trusting
culture and mutual respect.
The first activity is job analysis and writing job descriptions. Job analysis is determining the
duties and skill requirements of a job and the kind of person to fill it. The emphasis is on what
the farm needs rather than on who wants to be promoted or who could be easily hired. The tasks
that must be carried out to accomplish the firm’s goals determine duty and skill requirements.
Job descriptions summarize for both employees and employers just what a job entails: job title,
duties, compensation, and skills, knowledge, and abilities to do the job. In family farm
businesses, job descriptions for family members often include both management and labor
responsibilities. Such a combination of responsibilities makes job analysis and job descriptions
more not less important in small businesses.
Hiring is the next human resource management activity. The objective of hiring is to staff each
job with a person who can succeed in the position. In today’s exceptionally tight labor market,
hiring is one of the most difficult human resource activities. The position must be described
carefully and creatively to potential applicants. From among the pool of applicants, people must
be carefully chosen if they and the employer are to have a successful relationship.

The next activity after hiring is orientation and training. Orientation socializes new people to the
business. It introduces them to the business’ mission, its history, and its culture. It gives them the
information essential for getting off to a good start. Training and experience give the employees
the knowledge, skills, and abilities necessary to succeed in the position.

Day-to-day employer/employee interaction includes leadership, motivation, and communication

that build on hiring, orientation, and training. Employer/employee interaction cannot make up for
an ill-defined job, having hired the “wrong” person, or inadequate orientation and training.

The last three activities are closely related: performance appraisal, compensation, and discipline.
Performance appraisal is the continuous assessment, in cooperation with the employee, of how
she or he is doing relative to the standards and expectations laid out in the job description and
follow-up training. Performance appraisal also includes identifying with the employee whatever
corrective action may be necessary and steps by which the employee can advance his or her
career.
PRODUCT DESCRIPTION

This device is to be installed at the main door of

your house. It will scan the human entering the

gate and perform various physical checks within

a couple of seconds which could be the symptoms

of many infections like,

Corona Virus, pneumonia, common flu, or which

could lead to many other health issues. HEALTH CHECKS IT PERFORMS

Thermal Scanning
 Cough

Eye Scan

Pulse Rate

Internal body changes can be recognised

such as enlarged liver etc.

Must be alert to quickly develop opportunities .

Focus on markets or product categories consistent

with organization’s objectives , resources,

capabilities and strengths.

Securing a competitive advantage.

It is a smart lock which prevents intruders to get inside your

house.
Your Smartphone’s GPS is connected with it so in case you

lose or miss your phone you can track it.

It ensures your security and can store upto 50 fingerprints

(Fingerprint is required only in emergency situation).

It checks your body changes like temperature, internal body

part scanning which saves your time to rush to hospital for

every single thing.

Moreover, currently the world is suffering with pandemic so it

ensures to check your symptoms at your door step.

Our short term goal is to make

each and every house as our

consumer.

Social well being is given more

importance than profit in

monetary terms.
To retain each and every

customer with the same bond

of trust and confidence.

Product will be given at a price of 4000.

Company will work for the

profit maximization keeping in

mind the importance of name

being acquired in the past.

After current pandemic ,the

price of the product will be

decided seeing the overall cost incurred.

During this pandemic , government has said to outlay 60%

of the overall cost being incurred.

Government has also promised to give each and every house

a 20% of the purchasing cost in the form of subsidy.

The product is being sponsored by Google and DD

National ,so it will be promoted through Doordarshan

channel and will be advertised on each and every Google

platform.

Being approved by government it becomes more authentic

and it will be promoted through all government channels.

Maximum discounted cost.

Subsidy on product.

Maximum return on investment to consumer.

People’s personal trustworthy assistant.

In the current scenario, we cannot trust people coming

to our home for testing , so its better to take the checkup

at your own house by yourself.

For every small checkup you need not to visit doctor.

It saves your time and money.

It is connected with your smartdevice , so it tracks the device

in case it is misplaced.

In any uncertainty , guardians can find whereabouts of their

children.
CHAPTER- 4 DETAIL DESCRIPTION

COMPETITIVE ADVANTAGE OF SENSOCAM

• Sensocam has a unique selling point i.e. it will perform various physical checks by
scanning human body & also protects your home through smart lock.

• It is a free physician at your doorstep.

• Ease of use.

• Cost effective.

• Product made compulsory.

• Ease of building public relation.

• The best testkit for this pandemic.

• Going to be used by all technical and medical sectors in future.

• Need of an hour.

• Being approved by our respected government,

• sponsored by DD National and Google.

• Treating different segments as one unit while talking about the targeted audience.

• Product is unique and innovative which can lead the national and international market.
COMPETITIVE ADVANTAGE OF OTHER COMPANIES

• Being a new entrant its quite challenging to produce products in large quantity (keeping
in mind that there are more than 27 cr houses).

• Till now no other company has come up with such idea.

• There are threats from potential market entrants.

• Others can sell the same product with cheap quality and lower prices to gain large
market.

CHAPTER 5 VRIO FRAMEWORK

Value: Do you offer a resource that adds value for customers? Are you able to exploit an
opportunity or neutralize competition with an internal capability?
No: You are at a competitive disadvantage and need to reassess your resources and capabilities
to uncover value.
Yes: If value is established, move on in your VRIO analysis to rarity.
Rarity: Do you control scarce resources or capabilities? Do you own something that’s hard to
find yet in demand?
No: You have value but lack rarity, putting your company in a position of competitive parity.
Your resources are valuable but common, which makes competing in the marketplace more
challenging (but not impossible). It’s recommended to go back one step and reassess.
Yes: With value and rarity identified, your next hurdle is imitability.
Imitability: Is it expensive to duplicate your organization’s resource or capability? Is it difficult
to find an equivalent substitute to compete with your offerings?
No: If your resource has value and rarity, but is affordable or easy to copy, you have a temporary
competitive advantage. It will require considerable effort to stay ahead of competitors and
differentiate your services—go back one step and reassess.
Yes: You offer something that’s valuable, rare, and hard to imitate—now the focus is on your
organization.
Organization: Does your company have organized management systems, processes, structures,
and culture to capitalize on resources and capabilities?
No: Without the internal organization and support, it will be difficult to fully realize the potential
of your valuable, rare, and costly-to-imitate resources. Your company will have a unused
competitive advantage and will need to reassess how to attain the needed organization.
Yes: Your company has has achieved the ultimate goal of sustained competitive advantage when
it has successfully identified all four components of the VRIO framework.

Conclusion-

An easy way to identify such resources is to look at the value chain and SWOT analyses. Value chain
analysis identifies the most valuable activities, which are the source of cost or differentiation advantage.
By looking into the analysis, you can easily find the valuable resources or capabilities. In addition, SWOT
analysis recognizes the strengths of the company that are used to exploit opportunities or defend
against threats (which is exactly what a valuable resource does).
 BIBLIOGRAPHY

• Bloedon, R. V., & Stokes, D.R. Making University/Industry Collaborative Research Succeed.
Research-Technology Management, March/April, 1994.

• Blumenthal, D., Causino, N., Campbell, E., & Seashore Louis K. Relationships between Academic
Institutions and Industry in the Life Sciences--An Industry Survey . The New England Journal of
Medicine, February 8, 1996 (pp. 368-373).

• Celeste, R. Strategic Alliances for Innovation: Emerging Models of Technology-Based Twenty-

First Century Economic Development. Economic Development Review, Winter, 1996 (pp. 4-8).

• Chatterji, D., & Manuel, T.A. Benefiting from External Sources of Technology. Research-
Technology Management, November/December, 1993.

• Coopers & Lybrand L.L.P. Trendsetter Barometer, January 26, 1995.

• Council on Competitiveness. Endless Frontier, Limited Resources: U.S. R&D Policy for
Competitiveness. Washington, D.C.: April, 1996.