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    Nutribrownie Questionnaire Updated

    Uploaded by

    Mike Gamboa
    The document is a survey questionnaire for a study on the marketability and acceptability of nutri pastries. It collects demographic information like age, occupation, income from respondents. It asks questions about travel behavior, food preferences, willingness to try and purchase nutribrownies which are healthier versions of traditional brownies. Using a rating scale, it gauges the level of acceptability of nutribrownies and interest in similar healthy bread products. The survey aims to determine the target market and feasibility of introducing nutribrownies commercially.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Nutribrownie Questionnaire Updated

    Uploaded by

    Mike Gamboa
    25 views3 pages
    The document is a survey questionnaire for a study on the marketability and acceptability of nutri pastries. It collects demographic information like age, occupation, income from respondents. It asks questions about travel behavior, food preferences, willingness to try and purchase nutribrownies which are healthier versions of traditional brownies. Using a rating scale, it gauges the level of acceptability of nutribrownies and interest in similar healthy bread products. The survey aims to determine the target market and feasibility of introducing nutribrownies commercially.

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    Nutribrownie-questionnaire-Updated

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    The document is a survey questionnaire for a study on the marketability and acceptability of nutri pastries. It collects demographic information like age, occupation, income from respondents. It asks questions about travel behavior, food preferences, willingness to try and purchase nutribrownies which are healthier versions of traditional brownies. Using a rating scale, it gauges the level of acceptability of nutribrownies and interest in similar healthy bread products. The survey aims to determine the target market and feasibility of introducing nutribrownies commercially.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views3 pages

    Nutribrownie Questionnaire Updated

    Uploaded by

    Mike Gamboa
    The document is a survey questionnaire for a study on the marketability and acceptability of nutri pastries. It collects demographic information like age, occupation, income from respondents. It asks questions about travel behavior, food preferences, willingness to try and purchase nutribrownies which are healthier versions of traditional brownies. Using a rating scale, it gauges the level of acceptability of nutribrownies and interest in similar healthy bread products. The survey aims to determine the target market and feasibility of introducing nutribrownies commercially.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SURVEY QUESTIONNAIRE in

    Marketability and Acceptability of Nutri Pastries

    Respondents:

    Greetings!

    We, the 3rd year students of Bachelor of Science in


    Entrepreneurship student's, are presently conducting a feasibility study to determine
    the acceptability and marketability of Nutri Pastries.
    In line with this, we would like to ask for your time to answer our
    questionnaire. Rest assured that information gathered will be used for the purpose of
    this study only.Thank you!

    - The Researchers

    Part I. Participant Demographic Profile

    Direction: Please provide your personal details by supplying the information ask or
    checking the appropriate box.

    Name: (optional)_________________________________________________

    Age: Occupation:
    18 and below Student
    19 – 24 Employed
    25 – 30 Self-employed
    31 – 36 Unemployed
    37 and above Retired

    Civil Status: Monthly Income:


    Single Php 5,000 and below
    Married Php 5,001 – Php 10,000
    Php 10,001 – Php 15,000
    Sex: Php 15,001 and above
    Male
    Female

    Part II. Participant Behavioral Profile

    Direction: Put check on your choice/s

    1. Are you a traveler?


    Yes No
    2. What mode of transportation do you opt?
    Car Bus
    Ship Airplane

    3. What is most common type purpose of your travel?


    Family Vacation Spiritual
    Adventures Religious
    Business

    4. Where do you go most often?


    Hill Stations
    Beaches
    Historically Significant places

    5. How much are you willing to spend for a souvenir?


    100 pesos 300 pesos
    500 pesos 1,000 pesos

    Part III. Level of Marketability

    Direction: Put check on your choice/s.

    1. Do you eat brownies?


    Yes (proceed to Q#3) No (proceed to Q#2)

    2. If not then Why?


    It is unhealthy It has lots of calories
    I am diabetic Not fond of eating it
    Others (please specify), ______________________________

    3. How often do you eat brownies?


    Once a week 3-4 times a week
    2-3 times a week 4 or more times a week

    4. What made you purchase it?


    Appearance Smell
    Taste Price
    Others (please specify), ______________________________

    5. Do you prefer to eat healthier and improved brownies than the traditional
    brownies?
    Yes No

    6. Would you like to try Nutribrownie (a brownie with mung bean and banana)?
    Yes No

    7. Do you agree with our pricing?


    1 pack ( 6 pieces ) = 55.00
    Yes No

    8. Do you want us to sell healthier and improved bread related product ?


    Yes No

    Part IV. Level of Acceptability

    Direction: Direction: Using the following scale, kindly check the appropriate box that
    best corresponds to your answer in each statement.

    5 – Strongly Agree
    4 – Agree
    3 – Neutral
    2 – Disagree
    1 – Strongly disagree

    Questions 5 4 3 2 1
    1. I am interested in purchasing nutribrownie in the
    future.

    2. I would recommend the nutribrownie to my


    family and friends.

    3. I believe the nutribrownie has the potential to


    become a popular choice among consumers.

    4. I am willing to buy the nutribrownie due to its


    price and unique taste.
    5. The introduction of nutribrownie product to the
    market would be a smart business decision.

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