2023 REDKEN

PRODUCT GUIDE
REDKEN
HAIRCOLOR
REDKEN HAIRCOLOR
HAIRCOLOR

REDKEN
HAIRCOLOR

REDKEN HAIRCOLOR
HAIRCOLOR

REDKEN

REDKEN HAIRCOLOR
REDKEN
HAIRCOLOR
REDKEN HAIRCOLOR

REDKEN
REDKEN HAIRCOLOR

REDKEN
HAIRCOLOR
REDKEN
HAIRCOLOR

REDKEN

HAIRCOLOR
HAIRCOLOR
REDKEN HAIRCOLOR

REDKEN HAIRCOLOR

REDKEN
HAIRCOLOR
REDKEN
HAIRCOLOR
The Redken Haircolor collection allows you, the professional stylist, to give your clients
REDKEN exceptional haircolor with every salon appointment.
HAIRCOLOR
REDKEN HAIRCOLOR

REDKEN
REDKEN HAIRCOLOR
HAIRCOLOR
REDKEN

REDKEN HAIRCOLOR
HAIRCOLOR

REDKEN HAIRCOLOR

REDKEN
HAIRCOLOR
REDKEN
HAIRCOLOR

REDKEN HAIRCOLOR
REDKEN
HAIRCOLOR
THE REDKEN HAIRCOLOR COLLECTION INCLUDES:
PERMANENT
• Color + Cover Fusion: Multidimensional, liqui-cream permanent haircolor
• NEW Color Gels Oils: Ammonia-free liquid permanent color with monochromatic results
• Color Gels Lacquers: Liquid color with shiny, saturated results
• Color Gels Lacquers 10 Min: Liquid color with a 10 minute processing time
• Chromatics: Ammonia-free cream color with dimensional results
• Chromatics Ultra Rich: Ammonia-free cream color with monochromatic results

DEMI-PERMANENT
• Shades EQ Gloss: The haircolor that thinks it's a conditioner!
• Shades EQ Bonder Inside: All-in-One bonder + toner
• Redken Brews Color Camo

LIGHTENERS
• Flash Lift Family
• Blonde Idol Family

DOWNLOAD REDKEN’S STYLE STATION

MOBILE APP
• Create the perfect shade from thousands of color formulas and conversion recipes
• Inspire with virtual color try on with over 70 unique shades
• Have a shade chart at your fingers 24/7
Redken Style Station is available free for iPhone, iPad, and Android.
 THE REDKEN
COLOR
MANTRA OUR UNIQUE APPROACH TO HAIRCOLOR
APPLY IN ZONE. MAXIMIZE COLOR RESULTS. MINIMIZE STRESS ON HAIR.
Redken uses the term “Zones” to refer to different areas of the hair strand.
Understanding Zones will help you achieve pHenomenal, even color results every time!
ZONE 1: Regrowth or root area, approximately the first ½ inch of hair
ZONE 2: Mid-shaft area, begins where Zone 1 ends
ZONE 3: Overly porous hair that extends past the shoulders (not all hair has a Zone 3)

WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE:

Each Zone accepts color The combination of alkaline and

We care for the integrity of even the
differently based on the condition acidic color maximizes color results
most sensitized parts of the hair
of the hair and minimizes stress on hair

Alkaline color should only touch virgin hair. Use any alkaline color formula on Zone 1. Always use acidic Shades EQ
color on Zones 2 and 3 for amazing condition and shine while maintaining maximum respect for previously-colored hair.

78 | COLOR MANTRA
 ZONE 1

ZONE 2

ZONE 3

ZONE 1: ALKALINE COLOR ZONE 2&3: ACIDIC COLOR

LIQUID COLOR CREAM COLOR LIQUID COLOR

COLOR GELS LACQUERS CHROMATICS SHADES EQ

• Up to 3+ levels of lift • Up to 3 levels of lift • Demi-permanent gloss
• Shiny, saturated results • No ammonia • Ultimate shine & condition
• Up to 100% gray coverage • Oil delivery system • No lift, No Ammonia
COLOR GELS LACQUERS 10MIN • Up to 100% gray coverage • 100+ premixed shades
• Up to 1+ levels of lift
• 10 minute processing time
• Up to 100% gray coverage
COLOR GELS OILS CREAM COLOR CREAM COLOR
• Up to 3+ levels of lift
• No ammonia COLOR FUSION SHADES EQ CREAM
• Hair rejuvenation • Up to 4 levels of lift • Acidic demi-permanent
• Up to 100% coverage on every • Natural looking, cream color
single shade dimensional results • Ultimate shine and
• Includes Cover Fusion: condition
30 pre-blended coverage • 100% oxidative dyes for
shades for 50+% gray maximum longevity

COLOR MANTRA | 79
 TOTAL
BONDING
FROM HAIRCOLOR TO HAIRCARE

LIGHTEN
WITH BONDER BUILT IN FOR BETTER CONDITION
EXPERIENCE THE NEW FLASH LIFT POWER 9 BONDER INSIDE
Protect disulfide bonds during the lightening process while lifting through
red, orange and yellow undertones.

TONE
WITH ACIDIC SHADES EQ + SHADES EQ BONDER INSIDE
Liquid demi-permanent toners are best to use after a lightening
service. Their acidic conditioning power provides incredible shine
and conditioning while toning & repairing* the hair in one step.

CARE
WITH ACIDIC HAIRCARE TO REINFORCE
ACIDIC BONDING CONCENTRATE SYSTEM
Concentrated Bonding Care Complex with Citric Acid, an Alpha Hydroxy Acid,
helps to fortify weakened bonds to improve strength and the hair's resiliency after
salon bleach or color services.

*VS. WITHOUT SHADES EQ BONDER INSIDE

80 | TOTAL BONDING
 TECHNICAL
INFORMATION
PRE-SERVICE BEST PRACTICES
BEFORE YOU BEGIN ANY CHEMICAL SERVICE
• Precisely follow package instructions for haircolor, lightener and texture products
• Wear suitable gloves for all applications
• Perform necessary allergy tests as outlined in the directions
• Utilize protective smocks or capes for you and your clients during the service

SKIN ALLERGY TEST

PERFORM A SKIN ALLERGY TEST BEFORE EACH USE OF HAIRCOLOR, AS ALLERGIES CAN DEVELOP SUDDENLY, EVEN
THOUGH YOUR CLIENT HAS PREVIOUSLY USED A HAIRCOLOR FROM THIS BRAND OR ANOTHER.
If your client has a tattoo, the risk of an allergic reaction may be increased.

SKIN ALLERGY TEST INSTRUCTIONS

• Use soap and water to clean an area the size of a quarter in the bend of your client’s elbow. Pat dry
• Using a plastic utensil, mix the following ratios of color in a plastic or glass container, then tightly recap the hair colorant
and developer. Do not use metal utensils

FOR PERMANENT HAIRCOLOR:

Mix ½ oz. of color and ½ oz. 20 vol. of the dedicated developer

FOR DEMI-PERMANENT HAIRCOLOR:

½ oz. Shades EQ Gloss/Bonder Inside and ½ oz. Shades EQ Processing Solution
½ oz. Shades EQ Cream/Cover Plus and ½ oz. 10 vol. Pro-oxide Cream Developer
1. Apply mixture to the test area with a cotton swab or ball
2. Let test spot dry. Instruct client not to wash, cover or disturb for 45 hours
3. Instruct client to examine test area periodically over the next 45 hours. If he/she experiences any reactions such as redness,
burning, itching, swelling, skin abrasions, eruptions or irritation in or around the test area, DO NOT COLOR YOUR CLIENT’S HAIR
UNTIL THEY HAVE CONSULTED A DOCTOR

STRAND TEST
Haircolor may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure
or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color. Apply the formula to a small
section of hair and process according to instructions; adjust the formula accordingly.

COLOR WHEEL YELLOW

Every tone and color relationship is defined within the Color Wheel. Colors that are opposite
of one another counteract warmth and result in neutralization. ORANGE GREEN

RED BLUE

VIOLET

82 | HAIRCOLOR: TECHNICAL INFORMATION

LEVEL SYSTEMS
• The Traditional Level System offers more increments of color at darker levels, providing more options for gray coverage
while maintaining reflect.
• Keep in mind that no level system is universal. The principles, however, are universal.
• The American Level System offers more increments of lighter brown shades between levels 2 and 6, allowing for more color formula-
tion at levels 3, 4 and 5.

TRADITIONAL LEVEL SYSTEM AMERICAN LEVEL SYSTEM

(CHROMATICS, COLOR GELS LACQUERS, & SHADES EQ) (COLOR FUSION)

LEVEL DESCRIPTION UNDERTONE CORRECTIVE LEVEL DESCRIPTION UNDERTONE CORRECTIVE

10 Ultra Pale Blonde Pale Yellow Violet 10 Lightest Blonde Pale Yellow Violet

9 Very Light Blonde Yellow Violet 9 Very Light Blonde Yellow Violet

8 Light Blonde Yellow/Orange Blue/Violet 8 Light Blonde Yellow/Orange Violet/Blue

7 Medium Blonde Orange Blue 7 Medium Blonde Orange/Yellow Blue/Violet

6 Dark Blonde Red/Orange Blue/Green 6 Dark Blonde Orange Blue

5 Light Brown Red Green 5 Lightest Brown Red/Orange Blue/Green

4 Medium Brown Red Violet Yellow/Green 4 Light Brown Red Green

3 Dark Brown Violet 3 Medium Brown Red/Violet Yellow/Green

2 Darkest Brown Blue/Violet 2 Dark Brown Violet

1 Black Blue 1 Black Blue

WORKING WITH UNDERTONES

Undertones are the unrefined warm tones exposed during the lifting process. Always consider the exposed undertones visible
at the target level. To counteract undertones, use the Color Wheel to select a shade level with tonal value opposite to the undertone
exposed at the target level. Remember, opposites neutralize. To enhance undertones, select a shade with a tonal value similar
to the undertone exposed at the target level.

BACKGROUND COLOR AND TONE

Background is the portion of the color base that helps produce balanced, natural-looking results and gives the shade its foundation.
Tone is the portion of the base that gives a shade its unique character.

FORMULATION GUIDELINES
1. Determine your client’s natural haircolor level. Remember to consider percentage of gray, hair texture, condition and hair density.
2. Determine the target color (final level and tone) desired by your client.
3. Determine the undertone found at the target level (refer to Level System). This step does not apply to Shades EQ Gloss,
Shades EQ Bonder Inside.
4. Select the shade to enhance, balance or counteract undertones and achieve the target color.

HAIRCOLOR: TECHNICAL INFORMATION | 83

 BEST PRACTICES
1. Pre-treat the hair with Pre Art and Hair Cleansing Cream. Follow with Extreme CAT as needed. Dry hair.
2. Apply color generously using fine ¼ inch diagonal partings.
3. Use the opposite diagonal to crosscheck and ensure proper application.
4. Use a timer for accurate timing. Do not over or under-process.
When lifting or lightening natural hair, the scalp area will always be warmer/brighter and the mid-shaft and ends will appear darker
and drabber. To ensure even color from scalp to ends, create formulas with the appropriate family shades.

ON-SCALP APPLICATION
1. Start with dry hair. Divide into 4 sections.
2. Use a bowl and brush or bottle. Apply color taking ¼ inch partings for even saturation.
3. Process as directed (refer to Mixing and Processing charts).
4. Rinse. Shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme
or Color Extend Magnetics.

VIRGIN HAIR
According to the Principles of Haircolor, color lifts lighter and brighter in Zone 1. To compensate, two alternatives are possible
when applying color to virgin hair:

TRADITIONAL VIRGIN APPLICATION

Consists of adjusting the formula with a higher volume developer in Zone 2, starting the application in Zone 2 and finishing with Zone 1.
EXAMPLE USING CHROMATICS:
Zone 1 Formula: 5N (5.0) Chromatics + 20 vol. Chromatics Oil in Cream Developer
Zone 2 Formula: 5N (5.0) Chromatics + 30 vol. Chromatics Oil in Cream Developer
1. Apply selected formula to Zone 2 (the mid-shaft).
2. Immediately apply to Zone 1 (the scalp area) the formula with the lower developer. Begin processing time after the Zone 1
application is complete.
3. Process at room temperature for 35 minutes.
4. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme
or Color Extend Magnetics.

MODERN VIRGIN APPLICATION

Consists of using a lighter and warmer formula in Zone 2, applying color to Zone 1 first, and then to Zone 2.
EXAMPLE USING COLOR FUSION:
Zone 1 Formula: 5N Color Fusion + 20 vol. Pro-oxide Cream Developer
Zone 2 Formula: 6GB Color Fusion + 20 vol. Pro-oxide Cream Developer
1. Apply selected formula to Zone 1 (the scalp area).
2. Immediately apply to Zone 2 (the mid-shaft) the slightly lighter and warmer formula.
3. Begin processing time after the Zone 2 application is complete.
4. Process at room temperature for 35 minutes.
5. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme
or Color Extend Magnetics.

REFRESH
Apply selected formula to Zone 1.

REFRESH ZONES 2 AND 3

RECOMMENDED SHADES EQ GLOSS TO REFRESH ALL PERMANENT HAIRCOLOR
While using permanent haircolor on the regrowth (Zone 1), apply Shades EQ Gloss to Zone 2 and process at room
temperature for 20 minutes. If Zone 3 is present, dilute formula with Shades EQ Gloss or Shades EQ Bonder Inside Crystal Clear
and strand test for proper deposit.

84 | HAIRCOLOR
GLOSS OR CORRECT
1. Apply Shades EQ Gloss or Shades EQ Gloss Bonder Inside to Zone 1, taking ½ inch partings.
2. Apply and fully saturate Zone 2, taking ¼ inch partings.
3. Process as directed (refer to Mixing and Processing charts).
4. Rinse, shampoo and condition with Extreme or Color Extend Magnetics.

ADVANCED BLENDING OR COVERING GRAY

Refer to each brand for specific guidelines.

OFF-SCALP APPLICATION
WEAVE OR HIGHLIGHTS
After wrapping the last foil, process as directed (refer to Mixing and Processing charts). Rinse and shampoo with
Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics.

LOWLIGHTS
Isolate strands in a foil or paint freehand. Strand test for proper deposit. Formulas should be slightly lighter than natural
level and include some warmth.

GET MORE HAIRCOLOR INFORMATION

ONLINE—IT’S FREE!
Visit LorealAccess.com, your one stop shop for individual tutorials or to advance your
career. Learn via video tutorials, course modules, or live webinars... anytime, everywhere!

HAIRCOLOR | 85
 PERMANENT COLOR
AT A GLANCE
COLOR FUSION COLOR GEL OILS COLOR GELS LACQUERS

COLOR GELS COLOR GELS COLOR GELS LACQUERS

COLOR FUSION COVER FUSION
OILS LACQUERS 10 MIN
CATEGORY

Permanent Alkaline Permanent Akaline

FORM

Permanent Alkaline
Permanent Alkaline Cream Color No Ammonia Liquid Color with Liquid Color with a 10 minute
Liquid Color
2% Apricot Oil processing time
OF LIFT

3+ levels & deposit

LEVELS

Color Fusion Extra Lift: Up to 2 levels & deposit 3+ levels & deposit 3+ levels & deposit 1+ levels & deposit
Up to 5 levels & deposit
SYSTEM
DYE

100% oxidative
MINUTES

35–45 20-45 20–45 10–15

• Multi-dimensional • Up to 100% dimensional • Up to 100% gray coverage • Up to 100% gray • Up to 100% coverage
color results gray coverage with natural, with monochromatic coverage with shiny, in only 10 minutes
CHARACTERISTICS

• Intense conditioning modern reflects results, on every single saturated results • Same Color Gels Lacquers
• Radiant shine • Pre-blended shades for hair shade • Liquid format is best for coverage now available
• Includes Hi-Fusion with 50% or more gray • No ammonia blended techniques like in 10 minutes
and Extra Lift shades • 11 tonal families with • Hair rejuvenation smudges and melts • Innovative alkaline buffer
• Includes proprietary coverage and tone in • 78% increased shine* • Includes proprietary red system: zero risk of over
red dye technology one step • 30% increased condition** dye technology processing
• Low ammonia formula • High kinetic dyes for fast
• Superior conditioning root color saturation

*VS UNCOLORED HAIR

**VS NON-CONDITIONING SHAMPOO

86 | HAIRCOLOR: AT A GLANCE
 CHROMATICS

CHROMATICS CHROMATICS BEYOND COVER CHROMATICS ULTRA RICH

Permanent Alkaline Oil-Delivery Color

Up to 3 levels & deposit Up to 2 levels & deposit Up to 3 levels & deposit

100% oxidative

35

• Multi-dimensional color results • Up to 100% gray coverage with • Monochromatic color with shiny,
• 2X fortified hair* multi-dimensional results uniform results
• Zero ammonia, zero odor • 2X fortified,* 2X smoother hair** • 2X fortified*
• Up to 100% gray coverage • Zero ammonia, zero odor • Zero ammonia, zero odor
• Lasting vibrancy • Pre-blended shades for hair • Up to 100% gray coverage
• Oil Delivery System (ODS) with 75% or more gray • Oil Delivery System (ODS)
• Includes Chromatics Remixed shades • Oil Delivery System (ODS) • Includes proprietary red dye
• Includes proprietary red dye • Includes proprietary red dye technology
technology technology

*HAIRCOLOR SYSTEM WITH 20 VOLUME OIL IN CREAM DEVELOPER AND REDKEN HAIR CLEANSING CREAM SHAMPOO
VS. UNCOLORED HAIR TREATED WITH A NON-CONDITIONING SHAMPOO
**LEAVES HAIR 2X SMOOTHER THAN BEFORE COLORING

HAIRCOLOR: AT A GLANCE | 87
 HAIRCOLOR
AT A GLANCE
SHADES EQ

SHADES EQ SHADES EQ
SHADES EQ GLOSS SHADES EQ CREAM
BONDER INSIDE COVER PLUS
CATEGORY

Demi-Permanent
FORM

Demi-Permanent Demi-Permanent
Alkaline Cream
Acidic Liquid Color Acidic Cream Color
Color
OF LIFT
LEVELS

Deposit only Up to 1–1½ levels

SYSTEM
DYE

Oxidative & direct 100% oxidative

MINUTES

Up to 30 for optimal
20 20
gray blending

• Acidic demi-permanent • Acidic demi-permanent • Acidic demi-permanent • Demi-permanent

liquid gloss liquid gloss cream color cream color
• Ultimate shine and condition • Intense shine and ultraconditioning • Ultimate shine and • Blend 75% gray,
condition brighten, correct
CHARACTERISTICS

• No lift—no need to worry • Tones + Repairs* in 1 step

about banding or harsh • Built-in bonding strengthens and • Zero lift—no banding or & add dimension
regrowth protects more than the leading harsh regrowth • 100% oxidative
• Zero ammonia bonding additive** for a stronger • Zero ammonia dyes for maximum
• Unlimited service & revenue hair fiber* • 20 minute processing time longevity
potential in 20 minutes • Formulated with Triple Acid • Gloss, tone, refresh, • Zero ammonia
• 100+ perfectly pre-mixed Complex correct, add dimension • Up to 1.5 levels
shades • No lift—no need to worry about & blend gray of lift
• Gloss, tone, refresh, correct, banding or harsh regrowth • 100% oxidative dyes for
add dimension & blend gray maximum longevity

*vs. without Shades EQ Bonder Inside

**Flash Lift + competitor additive & Shades EQ Gloss
+ competitor additive vs. Flash Lift Bonder Inside &
Shades EQ Bonder Inside

88 | HAIRCOLOR: AT A GLANCE
 COLOR CAMO BLONDE IDOL
PRE-COLOR
COLOR CAMO HIGH LIFT BASE BREAKERS CLEAN
PRE ART
CLARIFYING TREATMENT
Demi-Permanent Permanent Permanent FOR ALL HAIR TYPES
Alkaline Liquid Color Alkaline Cream Color Alkaline Liquid Color Ideal before any chemical
service

HAIR CLEANSING
CREAM
CLARIFYING SHAMPOO
Deposit only Up to 5 levels & deposit 1 level FOR ALL HAIR TYPES
Ideal before any chemical
service

See pages 64–65 in the

Haircare section for more
100% oxidative 100% oxidative
information.

5–10 45 10

• 5-minute custom gray • Conditioning cream • Lets you “break the base”
camouflage for men haircolor and bump up the natural
• Gel-like viscosity • Up to 5 levels of lift level slightly
adheres to gray hair in 1 step • Available in Cool
• Gray is camouflaged, • 12 shades for on/off and Clear
naturally blended scalp • Up to 1 level of lift in
and gradually fades 10 minutes
without unnatural gold
or red tones

HAIRCOLOR: AT A GLANCE | 89
 PERMANENT COLOR
NEW

COLOR GELS
OILS
DON’T JUST COVER GRAYS,
REJUVENATE THEM
TECHNOLOGY BENEFITS

HAIR REJUVENATION: 2% APRICOT OIL

+78% SHINE* FOR SMOOTHER HAIR
+30% CONDITION**

UP TO 100% GRAY COVERAGE DEEP, SATURATED RESULTS

ON EVERY SHADE FOR ALL HAIR TYPES & TEXTURES

AMMONIA FREE HAIR ADHESION

LIQUID PERMANENT COLOR FOR NO DRIP

COLOR GELS OILS + SHADES EQ

PARTNERS IN HAIR LOVE
Both Color Gels Oils & Shades EQ increase shine
and condition of the hair and have tonal match

LIQUID TEXTURE
Makes it easy to saturate the hair, fast to apply, and gives the
flexibility of using it with either a brush or a bottle-applicator

NO SPECIFIC DEVELOPER
Color Gels Oils is used with Pro-oxide Cream Developer
10, 20, 30, or 40 volumes

SHADE MARKINGS ON CAPS

The #1 community request is now a reality. Shade markings on
caps make it not only easier to store, but easier to find the shade
stylists are looking for even in the heat of the moment

HAIRCOLOR: COLOR GELS OILS | 91

 PERMANENT COLOR

MIXING AND PROCESSING

Mix Color Gels Oils in a 1:1 ratio with 10, 20, 30 or 40 volume Pro-oxide Cream Developer.

MIXING RATIO PRO-OXIDE LEVELS OFF-SCALP/

USAGE MINUTES
(COLOR : DEVELOPER) DEVELOPER OF LIFT HEAT OPTION

10 volume Up to 1 Minimal Lift 20 minutes

Standard Lift/
COLOR GELS

20 volume Up to 2 Gray Coverage 30 minutes

OILS

Mix 1:1 Do not use heat

30 volume Up to 3 Additional Lift 40 minutes

40 volume 3+ Maximum Lift 45 minutes

Color Gels Oils Clear is a non-pigmented shade that can be used to lift natural hair. It can be mixed
with other Color Gels Oils shades to dilute their tonal deposit and customize your results.

FORMULATION GUIDELINES
• Determine your client’s natural hair color level using the Color Gels Oils Natural (NN) family
swatches found in the swatch book. Remember to consider percentage of gray, hair texture,
condition, and hair density.
• Determine the target color (final level and tone) desired by your client.
• Determine the undertone found at the target level (see Color Wheel).
• Select the Color Gels Oils shade to enhance, balance or counteract undertones and volume of
developer needed to achieve the target color.

FORMULATION EXAMPLE FOR LIFTING

NATURAL PIGMENT
• Natural Level: 5 Light Brown/0% gray
• Target Color: Level 7 Medium Blonde with cool mahogany tones
• Undertone at Level 7: Orange
• Formula: 7NCh Color Gels Oils + 20 Volume Pro-oxide Cream Developer

FORMULATION EXAMPLE FOR COVERING GRAY WHILE LIGHTENING

NATURAL PIGMENT
• Natural Level: 5 Light Brown/50% gray
• Target Color: Level 7 Medium Blonde with cool natural tones
• Undertone at Level 7: Orange
• Formula: 6NA + 8NA Color Gels Oils + 20 Volume Pro-oxide Cream Developer

GUIDELINES FOR COVERING GRAY

To cover gray means to minimize the contrast between natural hair and gray hair. To maintain the
most control when covering gray, select a formula no more than two levels lighter than the natural hair.
All Color Gels Oils shades have a brown to tan background and will cover up to 100% gray, except
Clear. It is not necessary to mix shades with NN for coverage. Shades are named (level and tone) for
their performance on white hair.

92 | HAIRCOLOR: COLOR GELS OILS

 PERMANENT COLOR

MONOCHROMATIC AND SATURATED

Monochrome colors are all the varieties of a single hue - the tints, shades, and tones. A monochromatic color scheme
will range between lighter and darker versions of the base color or hue. Each Color Gels Oils family will follow a
monochromatic color scheme, meaning there will be lighter or darker versions of the primary and/or secondary tone
without tertiary or additional reflects in the background.
Color Gels Oils shades provide saturated, opaque gray coverage results. Color Gels Oils shades will appear
saturated and full-bodied even on various percentages of gray.

TRADITIONAL LEVEL SYSTEM

LEVEL TONE UNDERTONE CORRECTIVE YELLOW

10 Ultra Pale Blonde Pale Yellow Violet

ORANGE GREEN
9 Very Light Blonde Yellow Violet

8 Light Blonde Yellow/Orange Blue/Violet

7 Medium Blonde Orange Blue

6 Dark Blonde Red/Orange Blue Green

5 Light Brown Red Green

RED BLUE
4 Medium Brown Red/Violet Yellow Green

3 Dark Brown Violet

2 Darkest Brown Blue/Violet VIOLET

1 Black Blue

RED SHADES FROM COLOR GELS OILS

Featuring exclusive Red Dye Technologies

Rubilane® R5
Offers the truest, chromatic Provides pure red tones with outstanding
coppery-red reflect that remains longevity and highly visible results.
bright and saturated. Use R5 shades alone or with Clear.

UNDERSTANDING THE LABEL

Example:

LEVEL 5RV SECONDARY TONE

(LIGHT BROWN) Sangria (VIOLET)

PRIMARY TONE (RED)

HAIRCOLOR: COLOR GELS OILS | 93

COLOR GELS OILS
COLOR PALETTE
DON’T JUST COVER GRAYS,
REJUVENATE THEM
BROWN TO TAN BACKGROUND
TONE BLUE/ BLUE/ BLUE/ NEUTRAL/ GOLD RED
PEARL VIOLET MAHOGANY NEUTRAL

FAMILY ASH NATURAL NATURAL NATURAL NATURAL BROWN

NAME BROWN ASH CHOCOLATE NATURAL WARM RED

10
ULTRA
PALE 10NA 10NN
BLONDE Marble Affogato

9
VERY
LIGHT
BLONDE 9NN
Cortado

8
LIGHT
BLONDE 8NA 8NN 8NW
Volcanic Crème Brûlée Safari

7
MEDIUM
BLONDE 7NCh 7NN
Fondue Cocoa Powder

6
DARK
LEVELS

BLONDE 6ABn 6NA 6NCh 6NN 6NW

Brown Smoke Granite Ganache Chocolate Mousse Brandy

5
LIGHT
BROWN 5NN 5BR
Café Mocha Brownstone

4
MEDIUM
BROWN 4ABn 4NA 4NCh 4NN 4NW
Dark Roast Storm Cloud Dark Chocolate Coffee Grounds Maple

3
DARK
BROWN 3NN
Black Coffee

2
DARKEST
BROWN 2ABn
Cool Ebony

1
BLACK
1NN
French Roast

CLEAR

Key Technology Shade contains R5 red dye Shade contains Rubilane® copper dye
 YELLOW ORANGE/ RED/ RED/
ORANGE RED VIOLET

GOLD COPPER RED RED

COPPER RED VIOLET

8G
Almond Sugar

7CC
Urban Fever

6G 6RR
St Tropez Blaze

5CC 5RV
Electric Shock Sangria

HAIRCOLOR: COLOR GELS OILS | 95

 PERMANENT COLOR

COLOR GELS LACQUERS 10 MIN

THE FIRST PROFESSIONAL LIQUID PERMANENT COLOR
WITH A 10 MINUTE PROCESSING TIME

TECHNOLOGY/KEY INGREDIENTS

LIQUID PERMANENT
COLOR WITH PERFECT FOR TOUCHING
A 10 MINUTE UP REGROWTH
PROCESSING TIME

UP TO 100% SAME COLOR GELS LACQUERS

GRAY COVERAGE SATURATION & SHINE

ALKALINE BUFFER SYSTEM 1:1 MATCH WITH

HELPS PREVENT SHADES EQ FOR
OVER-PROCESSING EASY REFRESH

SMART PAUSE
TECHNOLOGY

96 | HAIRCOLOR: COLOR GELS LACQUERS 10 MIN

 PERMANENT COLOR

MIXING & PROCESSING

MIXING RATIO PRO-OXIDE LEVELS OFF-SCALP/

USAGE MINUTES
(COLOR : DEVELOPER) DEVELOPER OF LIFT HEAT OPTION
LACQUERS 10 MIN

Minimal Lift/
20 volume Up to 1 10–15 minutes
Gray Coverage
COLOR GELS

Do not
Mix 1:1
use heat
Minimal Lift/
30 volume 1+ 10–15 minutes
Gray Blending

Use with Pro-oxide Cream Developer

FORMULATION EXAMPLES
FOR COVERING GRAY:
1. Natural Level: 4 Medium Brown/50% Gray
2. Target Color: Level 5 Light Brown with natural warm tones
3. Undertone at Level 5: Orange
4. Formula: 2 oz. 5NW Macchiato Color Gels Lacquers 10 Min + 2 oz. 20 vol Redken Pro-oxide Cream Developer

UP TO 100% GRAY COVERAGE WITH ALL SHADE FAMILIES

ASH NATURAL
% OF GRAY NATURAL NATURAL NATURAL NATURAL WARM
BROWN ASH
UP TO 100% ABn NA NN N NW

Get inspired with more formulas and techniques at your fingertips!

Download our Style Station App.

HAIRCOLOR: COLOR GELS LACQUERS 10 MIN | 97

 COLOR GELS LACQUERS 10 MIN
THE FIRST PROFESSIONAL LIQUID PERMANENT COLOR
WITH A 10 MINUTE PROCESSING TIME
BLACK TO GRAY BROWN TO TAN BACKGROUND COLOR
BACKGROUND COLOR
BLUE/ BLUE/ BLUE/ NATURAL
PEARL/BLUE/VIOLET
PEARL VIOLET VIOLET UNDERTONE

ASH NATURAL NATURAL NATURAL

NATURAL*
LEVEL OF BROWN* ASH NATURAL* WARM*
DEPOSIT
COOL NATURAL

10
ULTRA PALE
BLONDE

9
VERY LIGHT 9N 9.0
BLONDE Café au Lait

8
LIGHT 8NA 8.01 8NN 8.00 8NW 8.03
BLONDE Volcanic Crème Brulee Safari

7
MEDIUM 7N 7.0
BLONDE Mirage

6
DARK 6ABn 6.19 6NA 6.01 6NN 6.00 6NW 6.03
BLONDE Brown Smoke Granite Chocolate Mousse Brandy

5
LIGHT 5N 5.0
BROWN Walnut

4
MEDIUM 4ABn 4.19 4NN 4.00 4NW 4.03
BROWN Dark Roast Coffee Grounds Maple

3
DARK
BROWN

2
DARKEST
BROWN

1
BLACK 1NW 1.03
Midnight

98 | HAIRCOLOR: COLOR GELS LACQUERS 10 MIN

 PERMANENT COLOR

COLOR GELS
LACQUERS
THE SHINE OF A GLOSS, THE SATURATION
& COVERAGE OF A LACQUER
TECHNOLOGY/KEY INGREDIENTS

LOW AMMONIA BASE INTENSE SATURATION

WITH UP TO 100% AND SHINE
GRAY COVERAGE

LIQUID FORMAT THE PERFECT

For blended techniques LIQUID PAIR WITH
like smudges & melts SHADES EQ GLOSS

EXPRESS APPLICATION ADVANCED RED DYE

& PROCESSING TIME TECHNOLOGY
For the most vibrant, long-lasting reds

HAIRCOLOR: COLOR GELS LACQUERS | 101

 PERMANENT COLOR

MIXING & PROCESSING

MIXING RATIO PRO-OXIDE LEVELS OFF-SCALP/
USAGE MINUTES
(COLOR : DEVELOPER) DEVELOPER OF LIFT HEAT OPTION

10 volume Up to 1 Minimal Lift 20 minutes

Standard Lift/
COLOR GELS

20 volume Up to 2 30 minutes
LACQUERS

Gray Coverage
Mix 1:1 Do not use heat
30 volume Up to 3 Additional Lift 40 minutes

40 volume 3+ Maximum Lift 45 minutes

Now used with Pro-oxide Cream Developer

FORMULATION EXAMPLES
FOR COVERING GRAY: FOR LIFTING NATURAL PIGMENT:
1. Natural Level: 4 Medium Brown/50% Gray 1. Natural Level: 5 Light Brown/0% Gray
2. Target Color: Level 6 Dark Blonde with natural warm tones 2. Target Color: Level 7 Medium Blonde with natural tones
3. Undertone at Level 6: Red/Orange 3. Undertone at Level 7: Orange
4. Formula: 1 oz. 6N Moroccan Sand Color Gels Lacquers 4. Formula: 2 oz. 7NA Pewter Color Gels Lacquers
+ 1 oz. 6NW Brandy Color Gels Lacquers + 2 oz. 20 volume + 2 oz. 20 vol. Pro-oxide Cream Developer
Pro-oxide Cream Developer

SUPERIOR GRAY COVERAGE FAMILIES

7 families can be used alone to provide superior gray coverage in a variety of tonal reflects.

ASH NATURAL NATURAL WARM COPPER RUBY

% OF GRAY NATURAL
BROWN NATURAL WARM GOLD BROWN BROWN

UP TO 100% ABn only NN only N only NW only WG only CB only RB only

PROVIDING COVERAGE IN A VARIETY OF REFLECTS

For the most effective gray coverage when using the cooling and correcting or warming and enhancing tonal families,
follow the chart below.

COOLING FAMILIES: GN, AB, NA WARMING FAMILIES: GB, NG, RO

ABn, N PROPORTION OF NW, WG, CB PROPORTION OF

% OF GRAY OR NN OTHER SHADES OR RB OTHER SHADES
UP TO 25% - 2 oz. (60 ml) ½ oz. (15 ml) 1 ½ oz. (45 ml)
25–50% ½ oz. (15 ml) 1 ½ oz. (45 ml) ¾ oz. (22.5 ml) 1 ¼ oz. (37.5 ml)
50–75% 1 oz. (30 ml) 1 oz. (30 ml) 1 oz. (30 ml) 1 oz. (30 ml)
75–100% 1 ½ oz. (45 ml) ½ oz. (15 ml) 1 ½ oz. (45 ml) ½ oz. (15 ml)

102 | HAIRCOLOR: COLOR GELS LACQUERS

 PERMANENT COLOR

FASHION SHADES: RED DYE TECHNOLOGIES

R5 creates pure red tones for long-lasting color that's vivid and bright.
RR = RED/RED

7RR 7.66 6RR 6.66 5RV 5.62 4RR 4.66

Flame Blaze Sangria Lava

Rubilane® offers the truest, chromatic coppery-red reflect that remains bright and saturated.
RO = RED/ORANGE

7RO 7.64 6RO 6.64 5RO 5.64

Marigold Bonfire Paprika

Carmin'R™ provides excellent coverage and deep color for unique garnet reds that bring basic
shades and highlights together.
RV = RED/VIOLET

5RV 5.62 4RV 4.62

Sangria Cabernet

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HAIRCOLOR: COLOR GELS LACQUERS | 103

 COLOR GELS LACQUERS
THE SHINE OF A GLOSS, THE SATURATION
& COVERAGE OF A LACQUER
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR

YELLOW/ BLUE/ CORRECTIVE BLUE/ BLUE/ GOLD/ NATURAL

BLUE PEARL VIOLET VIOLET LEVEL
GREEN TONE BEIGE

ASH NATURAL NATURAL GOLD NATURAL

NATURAL GREEN ASH BLUE NATURAL*
LEVEL OF BROWN* ASH NATURAL* BEIGE WARM*
DEPOSIT
COOL NATURAL WARM NATURAL

10
ULTRA PALE 10NA 10.01 10N 10.0 10NW 10.03
BLONDE Snow Queen Crème Latté Macadamia Nut

9
VERY LIGHT
BLONDE 9NA 9.01 9N 9.0 9GB 9.31 9NW 9.03
Mist Café au Lait Butter Cream Cream Soda

8
LIGHT
BLONDE 8AB 8.1 8NA 8.01 8NN 8.00 8N 8.0 8NW 8.03
Stardust Volcanic Crème Brulee Mojave Safari

7
MEDIUM
BLONDE 7AB 7.1 7NA 7.01 7NN 7.00 7N 7.0 7GB 7.31 7NW 7.03
Moonstone Pewter Cocoa Powder Mirage Butterscotch Milk Tea

6
DARK
BLONDE 6GN 6.07 6ABn 6.19 6NA 6.01 6NN 6.00 6N 6.0 6NW 6.03
Moss Brown Smoke Granite Chocolate Mousse Moroccan Sand Brandy

5
LIGHT
BROWN 5AB 5.1 5NA 5.01 5NN 5.00 5N 5.0 5GB 5.31 5NW 5.03
Twilight Smoke Café Mocha Walnut Truffle Macchiato

4
MEDIUM
BROWN 4GN 4.07 4ABn 4.19 4NA 4.01 4NN 4.00 4N 4.0 4NW 4.03
Forest Dark Roast Storm Cloud Coffee Grounds Chicory Maple

3
DARK
BROWN 3NN 3.00 3N 3.0 3NW 3.03
Black Coffee Espresso Cocoa Bean

2
DARKEST
BROWN 2ABn 2.19 2NW 2.03
Cool Ebony Chocolate

1
BLACK 1NW 1.03
Midnight

0
CLEAR
CLEAR

*SUPERIOR GRAY COVERAGE FAMILY

**ALL CARMIN’R™ AND R5 SHADES SHOULD BE USED ALONE OR INTERMIXED WITH ANY OTHER R5 OR CARMIN’R SHADE.
MIXING CARMIN’R OR R5 SHADES OUTSIDE THE RANGE CAN CAUSE UNPREDICTABLE RESULTS.

104 | HAIRCOLOR: COLOR GELS LACQUERS

 BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

YELLOW/ RED/ RED/ RED/ RED/ VIOLET/

GOLD ORANGE
ORANGE VIOLET ORANGE RED VIOLET ROSE

NATURAL WARM COPPER RUBY RED/ RED/ RED/ VIOLET

GOLD GOLD* BROWN* BROWN* ORANGE RED VIOLET ROSE

WARM NATURAL FASHION

10NG 10.3
Honey

9VRo 9.205
Rosé

8NG 8.3 8WG 8.33 8VRo 8.205

Sunflower Golden Apricot Rose Quartz

7NG 7.3 7RO 7.64 7RR 7.66

Saffron Marigold Flame**

6NG 6.3 6WG 6.33 6CB 6.45 6RO 6.64 6RR 6.66 6VRo 6.205
St. Tropez Mango Amber Glaze Bonfire Blaze** Mauve Rose

5NG 5.3 5CB 5.45 5RB 5.65 5RO 5.64 5RV 5.62
Caramel Brownstone Manzanita Paprika Sangria**

4NG 4.3 4WG 4.33 4CB 4.45 4RR 4.66 4RV 4.62 4VRo 4.205
Pecan Sun Tea Clove Lava** Cabernet** Violet Rose

3RB 3.65
Mahogany

TECHNOLOGY KEY
Shade contains R5 red dye**
Shade contains Rubilane® copper dye
Shade contains Carmin’R red dye**
Indicates Superior Gray Coverage Family

HAIRCOLOR: COLOR GELS LACQUERS | 105

 PERMANENT COLOR

COLOR FUSION
ADVANCED PERFORMANCE COLOR CREAM
NATURAL-LOOKING, MULTI-DIMENSIONAL RESULTS WITH CONDITION AND SHINE
• Color Bond Technology locks in color with intense conditioning and radiant shine
• INCLUDES: Cover Fusion Low Ammonia 100% Coverage Color Cream for superior coverage on hair that's over 50% gray

TECHNOLOGY/KEY INGREDIENTS
COLOR BOND TECHNOLOGY REVITAL AGE
Our haircolor system, with proprietary COLOR BOND TECHNOLOGY
dyes, that locks in color, repairs Exclusive to Cover Fusion, reflects 100%
hair surface, perfects its shine, and coverage with higher saturation of color while
protects vibrancy. providing superior hair conditioning.

COLOR FUSION COVER FUSION

• 100% oxidative dyes • 100% oxidative dyes
• Healthy-looking, multi-dimensional results • Pre-blended shades for hair with 50% or more gray
• Lighten, darken, match natural haircolor, cover gray • Up to 100% dimensional gray coverage with natural,
or create high-fashion techniques modern reflects
• Includes: • 10 tonal families with coverage and tone in one step
– Cool Fashion • Low ammonia formula
– Natural Balance • Helps address aging hair concerns such
– Natural Fashion loss of shine and elasticity
– Fashion

HI-FASHION EXTRA LIFT

• Tonal amplifier and highlighter • 100% oxidative dyes
• Used as an amplifier to boost intensity • For high-end blondes with up to 5 levels of lift

HAIRCOLOR: COLOR FUSION | 107

 PERMANENT COLOR

MIXING & PROCESSING

MIXING RATIO PRO-OXIDE LEVELS
(COLOR : USAGE MINUTES SPECIAL INSTRUCTIONS
DEVELOPER OF LIFT
DEVELOPER)

10 volume Up to 1 Minimal lift

• For modern, multi-dimensional
COLOR FUSION

gray coverage, formulate with the

Standard lift/
20 volume Up to 2 N or Gb families
gray coverage 35–45
Mix 1:1 • For superior gray coverage
minutes
30 volume Up to 3 Additional lift on 50% or more gray hair,
formulate with Cover Fusion
• Do not use heat
40 volume 3+ Maximum lift

10 volume
• To help maintain the proper
AS AN AMPLIFIER

balance of Hi-Fusion and

HI-FUSION

20 volume Varies Tonal Color Fusion dyes: ¼ oz.

35–45 Hi-Fusion + 1 ¾ oz. Color Fusion.
Mix 1:1 according to amplifier for on
minutes
30 volume formulation or off-scalp • Color tone and longevity may be
compromised otherwise
• Do not use heat
40 volume

10 volume
• Hi-Fusion is not recommended
A HIGHLIGHTER
HI-FUSION AS

to be used alone for all-over color

20 volume Varies Tonal
35–45 applications
Mix 1:1 according to highlighter for
minutes • For on-scalp applications, refer to
30 volume formulation off-scalp only
Hi-Fusion Amplifier instructions
• Do not use heat
40 volume

• Color Fusion Extra Lift shades are

Violet, Light only intermixable with each other
COLOR FUSION
EXTRA LIFT

Neutral • Violet is for starting levels 7–10

and Blue: Extra lift for 35–45 • Light Neutral is for starting
Mix 1:2 40 volume Up to 5
all levels minutes levels 6–10
Titanium: • Blue is for starting levels 5–7
30 or 40 volume • Titanium is for starting levels 3–5
• Do not use heat
COVER FUSION

35 minutes
50–100% • Use only with 20 vol. Pro-oxide
(up to 45
Mix 1:1 20 volume Up to 2 gray Cream Developer
for resistant
coverage • Do not use heat
hair)

108 | HAIRCOLOR: COLOR FUSION

 PERMANENT COLOR

FORMULATION EXAMPLES
FOR LIFTING NATURAL PIGMENT:
1. Natural Level: 5 Lightest Brown/0% Gray
2. Target Color: Level 7 Medium Blonde with natural tones
3. Undertone at Level 7: Orange/Yellow
4. Formula: 7N Color Fusion + 20 vol. Pro-oxide Cream Developer

FOR COVERING GRAY:

WITH COLOR FUSION WITH COVER FUSION
1. Natural Level: 4 Light Brown/25-50% Gray 1. Natural Level: 4 Light Brown/75% Gray
2. Target Color: Level 6 Dark Blonde with soft golden tones 2. Target Color: Level 6 Dark Blonde with natural, cool tones
3. Undertone at Level 6: Orange 3. Undertone at Level 6: Orange
4. Formula: 2 oz. 6Gb Color Fusion + 2 oz. 4. Formula: 2 oz. 6NA Color Fusion + 2 oz.
20 vol. Pro-oxide Cream Developer 20 vol. Pro-oxide Cream Developer

GUIDELINES FOR COVERING GRAY

For the best natural tonal results when using Natural Balance, Natural Fashion or Fashion shades, formulate with
NEUTRAL (N) or GOLD/beige (Gb) shades in these proportions:

COLOR FUSION COVER FUSION

PROPORTION OF
% OF GRAY N OR GB PURE SHADE
OTHER SHADES
UP TO 25% ½ oz. 1 ½ oz.
Not recommended
25–50% 1 oz. 1 oz.
50–75% 1 ½ oz. ½ oz. 2 oz.
75–100% 1 ¾ oz. ¼ oz. 2 oz.

DEVELOPER
Pro-oxide Cream Developer (10, 20, 30 and 40 volume) is the appropriate developer to use with Color Fusion. It has a smooth
consistency for easy mixing and provides predictable performance for all types of applications.

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HAIRCOLOR: COLOR FUSION | 109

 COLOR FUSION
ADVANCED PERFORMANCE COLOR CREAM

BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR

COOL FASHION NATURAL BALANCE NATURAL FASHION

LEVEL OF
DEPOSIT ASH ASH VIOLET ASH ASH ASH GOLD GOLD GOLD GOLD GOLD
NEUTRAL
ash violet ash green blue violet beige gold orange copper red

12**
HIGH
LIFT
12Ab 12Av 12N

10
LIGHTEST
BLONDE
10Ab 10N 10Gb

9
VERY LIGHT
BLONDE
9Av 9Av 9N 9Gb

8
LIGHT
BLONDE
8Va 8Ag 8Ab 8N 8Gb 8Gr

7
MEDIUM
BLONDE
7Aa 7Ag 7Av 7N 7Gb 7Gg 7Go 7Gc

6
DARK
BLONDE
6Ag 6Ab 6N 6Gb 6Gg

5
LIGHTEST
BROWN
5Va 5Ag 5N 5Gb 5Gg 5Go 5Gr

4
LIGHT
BROWN
4Ag 4Ab 4N 4Gb

3
MEDIUM
BROWN
3N 3Gb

2
DARK
BROWN
2N

1
BLACK
1Ab

HI-FUSION

CLEAR B V

110 | HAIRCOLOR: COLOR FUSION

 BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

NATURAL FASHION FASHION

BROWN BROWN MOCHA MAHOGANY COPPER COPPER RED RED VIOLET

copper red red COPPER RED TITANIUM
violet red copper red violet red

8Rv 8T

7Bc 7Cr 7Cc 7R

6Bc 6Mr 6Mv 6C 6Cr 6R 6Rr 6Rv 6T

5Bc 5Br 5Cr 5Cc 5R 5Rv 5Vr 5T

4Bc 4Br 4Mr 4Mv 4C 4R 4Rr

3Br 3Rv 3Vr

TECHNOLOGY KEY
Shade contains C-LOCK Technology
Shade contains R5 red dye
Shade contains Rubilane® copper dye
Shade contains Carmin’R red dye
O R

HAIRCOLOR: COLOR FUSION | 111

 VIOLET LIGHT NEUTRAL BLUE TITANIUM

COLOR FUSION
EXTRA LIFT
COLOR FUSION
EXTRA LIFT
EL-V
Bases 7–10
Shown on Level 7
EL-LN
Bases 6–10
Shown on Level 6
EL-B
Bases 5–7
Shown on Level 6
EL-T
Bases 3–5
Shown on Level 5
NO BACKGROUND COLOR

COLOR FUSION EXTRA LIFT

VIOLET LIGHT NEUTRAL BLUE TITANIUM

EL-V EL-LN EL-B EL-T

Bases 7–10 Bases 6–10 Bases 5–7 Bases 3–5
Shown on Level 7 Shown on Level 6 Shown on Level 6 Shown on Level 5

COLOR FUSION
COVER FUSION
COLOR FUSION
COVER FUSION
COLOR FUSION
COVER FUSION
BROWN TO TAN BACKGROUND COLOR

COVER FUSION

NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL
ASH CHOCOLATE ASH NATURAL GOLD GOLD GOLD GOLD BROWN COPPER BROWN
BROWN beige iridescent copper copper red red

BROWN TO TAN BACKGROUND COLOR

9NN 9NGb 9NGi 9NG
COVER FUSION

NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL
ASH CHOCOLATE ASH NATURAL GOLD GOLD GOLD GOLD BROWN COPPER BROWN
BROWN beige iridescent copper copper red red

8NA 8NN 8NGc

NEW

9NN 9NGb 9NGi 9NG

7NCh 7NN 7NGb 7NGi 7NG 7NCr

8NA 8NN 8NGc

NEW
NEW

6NABn 6NCh 6NA 6NN 6NGc 6NBc 6NBr

7NCh 7NN 7NGb 7NGi 7NG 7NCr
NEW

6NABn 6NCh 6NA 6NN 5NN 5NGb 5NGi 6NGc 6NBc 6NBr 5NCr
NEW

5NN 5NGb 5NGi 5NCr

4NABn 4NCh 4NA 4NN 4NBc 4NBr
NEW

4NABn 4NCh 4NA 4NN 4NBc 4NBr

3NN

3NN

2NABn 2NA

2NABn 2NA

MODERN LEVEL
MODERN LEVEL SYSTEM
SYSTEM
112 | HAIRCOLOR: COVER FUSION
 PERMANENT COLOR

CHROMATICS
AMMONIA-FREE PERMANENT COLOR
OIL-POWERED. CARE-OBSESSED. PERMANENT HAIRCOLOR.
• Breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology delivers rich color results
deep into every hair strand
• 2x fortified* hair
• Up to 100% gray coverage

TECHNOLOGY/KEY INGREDIENTS
OIL POWERED, CARE OBSESSED. ODS2 + PROTEIN EXTRACT TECHNOLOGY.

1. SURROUND 2. PROPEL 3. 2X FORTIFIED*

A mixture of dyes, oil ODS2 propels dyes The hair strand
and protein extracts and protein extracts is 2x fortified* and
surrounds hair’s cuticle into the cortex infused with color

WHAT'S THE DIFFERENCE?

CHROMATICS CHROMATICS ULTRA RICH

MULTI-DIMENSIONAL MONOCHROMATIC
Prismatic color with high reflect Rich, solid, saturated color

114 | HAIRCOLOR: CHROMATICS

 PERMANENT COLOR

CHROMATICS & CHROMATICS REMIXED CHROMATICS BEYOND COVER

• 2x fortified hair* • 2x fortified hair*, 2x smoother hair**
• Multi-dimensional color results • Multi-dimensional color results
• Zero ammonia, zero odor • Zero ammonia, zero odor
• Up to 100% gray coverage • 100% gray coverage for hair with 75% or more gray
• Pre-blended shades for easy formulation
• Includes protein extracts, ceramides,
and antioxidants

CHROMATICS ULTRA RICH

• 2x fortified hair*
• Monochromatic color results
• Zero ammonia, zero odor
• Cool fundamentals
• Luminous shine
• Up to 100% gray coverage

*HAIRCOLOR SYSTEM WITH 20 VOLUME OIL IN CREAM DEVELOPER AND REDKEN HAIR CLEANSING CREAM SHAMPOO
VS. UNCOLORED HAIR TREATED WITH A NON-CONDITIONING SHAMPOO
**LEAVES HAIR 2X SMOOTHER THAN BEFORE COLORING

HAIRCOLOR: CHROMATICS | 115

 PERMANENT COLOR

MIXING & PROCESSING

MIXING RATIO OIL IN CREAM LEVELS SPECIAL
(COLOR : USAGE MINUTES
DEVELOPER OF LIFT INSTRUCTIONS
DEVELOPER)

10 volume Up to 1 Minimal lift

CHROMATICS

• For modern, prismatic gray

Standard lift/ 35 coverage, formulate with the
Mix 1:1 20 volume Up to 2
gray coverage minutes N or NW families.
• Do not use heat
30 volume Up to 3 Additional lift
BEYOND COVER
CHROMATICS

• For best results, use 20 vol.

75-100% 35 Chromatics Oil in Cream
Mix 1:1 20 volume Up to 2 Developer.
Gray Coverage minutes
• Do not use heat

• Use this ratio to help maintain

10 volume
the proper balance of
Chromatics Remixed and
CHROMATICS
REMIXED

Varies Chromatics dyes:

Tonal Modifier 35
Mix 1:1 20 volume according to ¼ oz. Chromatics Remixed
for on/off scalp minutes
formulation and 1 ¾ oz. Chromatics.
Color tone and longevity may
be compromised otherwise.
30 volume
• Do not use heat

10 volume Up to 1 Minimal lift

CHROMATICS
ULTRA RICH

• For traditional, monochromatic

Standard lift/ 35 gray coverage, formulate
Mix 1:1 20 volume Up to 2
gray coverage minutes with NN or G families.
• Do not use heat
30 volume Up to 3 Additional lift

UNDERSTANDING THE LABEL

0 NATURAL
1 BLUE/ASH
2 VIOLET/IRIDESCENT
3 GOLD
4 COPPER
5 RED VIOLET/MAHOGANY
6 RED
7 GREEN
8 MOCHA
9 PEARL

116 | HAIRCOLOR: CHROMATICS

 PERMANENT COLOR

FORMULATION EXAMPLES
FOR LIFTING NATURAL PIGMENT: FOR COVERING GRAY USING CHROMATICS:
1. Natural Level: 5 Light Brown/0% Gray 1. Natural Level: 4 Medium Brown/50–75% Gray
2. Target Color: Level 7 Medium Blonde with natural tones 2. Target Color: Level 6 Dark Blonde with soft golden tones
3. Undertone at Level 7: Orange 3. Undertone at Level 6: Red/Orange
4. Formula: 2 oz. 7N (7) Chromatics + 2 oz. 20 vol. 4. Formula: Mix ½ oz. 6NW (6.03) and 1½ oz. 6G (6.3) Chromatics
Chromatics Oil in Cream Developer + 2 oz. 20 vol. Chromatics Oil in Cream Developer

FOR COVERING GRAY USING CHROMATICS FOR COVERING GRAY USING CHROMATICS
BEYOND COVER: ULTRA RICH:
1. Natural Level: 4 Medium Brown/75–100% Gray 1. Natural Level: 4 Medium Brown/50–75% Gray
2. Target Color: Level 6 Dark Blonde with soft golden tones 2. Target Color: Level 6 Dark Blonde with soft golden tones
3. Undertone at Level 6: Red/Orange 3. Undertone at Level 6: Red/Orange
4. Formula: Mix 2 oz. 6Gi (6.32) Chromatics Beyond Cover 4. Formula: Mix ½ oz. 6NN (6.00) Chromatics Ultra Rich
+ 2 oz. 20 vol. Chromatics Oil in Cream Developer and 1½ oz. 6G (6.3) Chromatics Ultra Rich + 2 oz. 20 vol.
Chromatics Oil in Cream Developer

GUIDELINES FOR COVERING GRAY FOR CHROMATICS

CHROMATICS
CHROMATICS CHROMATICS ULTRA RICH
BEYOND COVER

% OF PROPORTION OF PRE-BLENDED PROPORTION OF

N OR NW NN OR G
GRAY OTHER SHADES SHADE OTHER SHADES
UP TO 25% ½ oz. 1 ½ oz.
- 2 oz.
Not
25–50% 1 oz. 1 oz.
recommended
50–75% ½ oz. 1 ½ oz. 1 ½ oz. ½ oz.

75–100% 1 oz. 1 oz. 2 oz. 1 ¾ oz. ¼ oz.

OTHER CHROMATICS PRODUCTS

Chromatics Clear is the non-pigmented version of Chromatics that lets you
create a variety of creative, corrective and customizable effects.
Chromatics Oil in Cream Developer (10, 20 and 30 volumes) is the dedicated
developer for Chromatics. Depending on hair texture and density, you may see
from 1–3 levels of lift depending on the developer selected and how it is used.

Get inspired with more formulas and techniques at your fingertips!

Download our Style Station App.

HAIRCOLOR: CHROMATICS | 117

 CHROMATICS
PRISMATIC PERMANENT HAIRCOLOR
NATURALS ADJUSTING COOLS COOL BROWNS & BEIGES REDS & VIOLETS

LEVEL OF NATURAL ASH/ ASH/ ASH ASH/ ASH/ IRIDESCENT/ VIOLET/ BROWN/ VIOLET/ VIOLET/ RED/
DEPOSIT NATURAL ASH BLUE VIOLET GREEN GOLD GOLD BROWN RED VIOLET RED VIOLET

10
ULTRA
PALE
BLONDE 10N 10Av
10.0 10.12

9
VERY
LIGHT
BLONDE 9N 9Ab 9Ago
9.0 9.1 9.13

8
LIGHT
BLONDE 8N 8Aa 8Av 8lg
8.0 8.11 8.12 8.23

7
MEDIUM
BLONDE 7N 7Ab 7Ago
7.0 7.1 7.13

6
DARK
BLONDE 6N 6Aa 6Ag 6lg 6Vr 6Rv
6.0 6.11 6.17 6.23 6.26 6.62

5
LIGHT
BROWN 5N 5Ab 5Ago 5lg 5Br 5Vv
5.0 5.1 5.13 5.23 5.56 5.22

4
MEDIUM
BROWN 4N 4Ag 4Vr 4Rv
4.0 4.17 4.26 4.62

3
DARK
BROWN 3N 3Vb 3Vv
3.0 3.25 3.22

2
DARKEST
BROWN 2N
2.0

1
BLACK
1Ab
1.1

CHROMATICS CLEAR
0 Clear is the colorless version of Chromatics.
CLEAR It may be used alone to lift without deposit
CLEAR or to dilute or customize a shade.

118 | HAIRCOLOR: CHROMATICS

 NATURAL
REDS & VIOLETS COPPERS GOLDS WARM BROWN & BEIGES WARM

RED/ COPPER/ COPPER/ GOLD/ GOLD/ GOLD/ BROWN/ NATURAL

RED COPPER GOLD MOCHA
RED RED GOLD RED BEIGE MOCHA COPPER WARM

9NW
9.03

8G 8Gr 8Gb 8NW

8.3 8.36 8.31 8.03

7C 7Cr 7Gc 7NW

7.4 7.46 7.34 7.03

6Rr 6R 6G 6Gr 6Gb 6Gm 6Bc 6M 6NW

6.66 6.6 6.3 6.36 6.31 6.35 6.54 6.8 6.03

5C 5Cr 5NW
5.4 5.46 5.03

4Rr 4R 4G 4Gb 4Gm 4Bc 4M 4NW

4.66 4.6 4.3 4.31 4.35 4.54 4.8 4.03

3NW
3.03

2NW
2.03

TECHNOLOGY KEY
Shade contains R5 red dye
Shade contains Rubilane® copper dye
Shade contains Carmin’R red dye

HAIRCOLOR: CHROMATICS | 119

 CHROMATICS BEYOND COVER
AGE-DEFYING PERMANENT COLOR
NATURAL
COOL BROWNS & BEIGES COPPERS WARM BROWNS & BEIGES WARM

ASH/ IRIDESCENT/ BROWN/ COPPER/ GOLD/ GOLD/ BROWN/ NATURAL

gold gold red red beige iridescent copper WARM

10Ago
10.13

9Gb 9NW
9.31 9.03

8Ago 8Gi
8.13 8.32

7Ig 7Cr 7Gb 7NW

7.23 7.46 7.31 7.03

6Br 6Gi
6.56 6.32

5Ig 5Cr 5Gb 5Bc 5NW

5.23 5.46 5.31 5.54 5.03

4Br
4.56

CHROMATICS REMIXED
COLOR CONTROL SERIES. ZERO AMMONIA.

VIOLET BLUE
Mix with any Chromatics shade in a 1:7 ratio for best results.

120 | HAIRCOLOR: CHROMATICS—BEYOND COVER & REMIXED

CHROMATICS ULTRA RICH
MONOCHROMATIC PERMANENT COLOR
COOL WARM BROWNS
NATURALS ADJUSTING COOLS BROWNS REDS & VIOLETS COPPERS GOLDS & BEIGES
& BEIGES

NATURAL NATURAL ASH ASH BROWN RED RED COPPER GOLD GOLD BROWN
LEVEL PEARL GOLD
natural ash blue violet red violet red red beige iridescent copper
OF
DEPOSIT
.0 .01 .9 .1 .12 .56 .62 .66 .46 .3 .31 .32 .54

10
ULTRA
PALE
BLONDE 10NN 10NA 10P 10Av
10.00 10.01 10.9 10.12

9
VERY
LIGHT
BLONDE 9NN 9NA 9Av 9Gi
9.00 9.01 9.12 9.32

8
LIGHT
BLONDE 8NN 8NA 8P 8Ab 8G
8.00 8.01 8.9 8.1 8.3

7
MEDIUM
BLONDE 7NN 7NA 7Cr 7Gb 7Gi
7.00 7.01 7.46 7.31 7.32

6
DARK
BLONDE 6NN 6NA 6Ab 6Rr 6G 6Bc
6.00 6.01 6.1 6.66 6.3 6.54

5
LIGHT
BROWN 5NN 5NA 5Br 5Rv 5Cr 5Gb 5Gi
5.0 5.01 5.56 5.62 5.46 5.31 5.32

4
MEDIUM
BROWN 4NN 4NA 4Bc
4.00 4.01 4.54

3
DARK
BROWN 3NN
3.00

2
DARKEST
BROWN

1 TECHNOLOGY KEY
BLACK
1NN Shade contains Carmin’R red dye
1.00

HAIRCOLOR: CHROMATICS—ULTRA RICH | 121

 REDKEN
IS ADVERTISING FOR YOUR
SALON TO BRING YOU NEW
SHADES EQ GLOSS CLIENTS!
Redken is advertising Shades EQ Gloss services across popular social media platforms,
driving clients directly to your salon to help you EARN BETTER and LIVE BEST.

DRIVING OVER 185,000

SALON VISITS AND
COUNTING!
SEE WHAT WE'RE
TELLING YOUR As seen on:
CLIENTS
Like us on Facebook Follow us on Instagram
Facebook.com/Redken @Redken

122 | HAIRCOLOR: SHADES EQ

 DEMI-PERMANENT COLOR
BEST SELLER

SHADES EQ
THE HAIRCOLOR THAT THINKS IT'S A CONDITIONER
SHADES EQ GLOSS SHADES EQ BONDER INSIDE
THE HAIRCOLOR THAT THINKS IT'S A CONDITIONER HELPS TO REPAIR* WEAK BONDS DURING A
• Acidic demi-permanent liquid color COLOR SERVICE
• Shine & condition • Acidic demi-permanent liquid color
• No lift, No Ammonia - no need to worry about banding or harsh • Tones + Repairs* in 1 step
regrowth • Built-in bonding strengthens and protects more than
• 100+ perfectly premixed shades the leading bonding additive** for a stronger hair
• Refreshes all permanent color lines fiber*
• Blend of direct and oxidative dyes for custom tones • Formulated with Triple Acid Complex: Citric Acid,
Taurine, & Erythorbic Acid
• Intense shine, ultra-conditioning, long-lasting color
results and healthy-looking & feeling hair
• For all hair types and textures – improves curl definition

SHADES EQ CREAM SHADES EQ COVER PLUS

EQ TECHNOLOGY IN A CREAM FORMAT RICH COVERAGE WITHOUT THE WAIT
• Acidic demi-permanent cream color • Demi-permanent cream color
• Ultimate shine & condition • Blend 75% gray, brighten, correct & add dimension
• Zero lift, zero ammonia • 20 minute processing time
• 20 minute processing time • 100% oxidative dyes for maximum longevity
• Gloss, tone, refresh, correct, add dimension • Zero ammonia
& blend gray • Up to 1.5 Levels of lift
• 100% oxidative dyes for maximum longevity

SHADES EQ PROCESSING SHADES EQ GLOSS TO GEL

SOLUTION PROCESSING SOLUTION FOR
• Dedicated developer for all PRECISION APPLICATION
Shades EQ Gloss & Bonder Inside shades • Transforms any Shades EQ liquid gloss
• 2% hydrogen peroxide formula into a versatile gel for greater control
• Specifically formulated to maintain an and precise application
acidic pH and stabilize viscosity • Perfect for lowlights, contouring and defining for
customized control

*vs. without Shades EQ Bonder Inside

**Flash Lift + competitor additive & Shades EQ Gloss + competitor
additive vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside
HAIRCOLOR: SHADES EQ | 125
 DEMI-PERMANENT COLOR

DON'T JUST COLOR, REPAIR*

SHADES EQ BONDER INSIDE
HELPS REPAIR WEAK BONDS DURING A COLOR SERVICE
BENEFITS
• Acidic demi-permanent with built-in bonder
• Intense shine and ultra-conditioning
• Tones and repairs* hair in 1 step
• No additive needed, no compromise to color results

TECHNOLOGY/KEY INGREDIENTS

TONE + REPAIR* IN 1 STEP

• Built-in bonding helps strengthen & protect
more than the leading bonding additive**
for a stronger hair fiber*
• No additive needed, no compromise
to color results

FORMULATED WITH TRIPLE ACID COMPLEX

Citric Acid: Bonding active
Taurine: Bonding active
Erythorbic Acid: Antioxidant
Acidic pH + bonding actives helps reduce
residual alkalinity that occurs during an
alkaline lightening service and helps repair*
PRE-LIGHTENED HAIR***
weak bonds

HAIR LOVES SHADES EQ

• Intense shine
• Ultra conditioning
• Long-lasting color results
• Healthy-looking & feeling hair
• For all hair types & textures—
improves curl definition

PRE-LIGHTENED HAIR + SHADES EQ

BONDER INSIDE***

*vs. without Shades EQ Bonder Inside

**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive
vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside
***Hair fiber pre-lightened with Flash Lift, 400x magnification

126 | HAIRCOLOR: SHADES EQ BONDER INSIDE

 DEMI-PERMANENT COLOR

SHADES EQ SERVICE OPPORTUNITIES

SHADES EQ GLOSS SHADES EQ BONDER INSIDE SHADES EQ CREAM SHADES EQ COVER PLUS
GLOSS

• Adds shine and condition on all hair types

• CALLING ALL CURLY CLIENTS! Offer your curly clients a Clear Service for added condition and shine

Enhance, enrich, change,

• Tone down or intensify natural or color-treated hair match, tone down or
TONE

intensify natural or
• Tone pre-lightened or highlighted hair color-treated hair while
harmonizing contrast

• Refresh and renew faded • Refresh and renew faded

mid-shaft and ends (Zones mid-shaft and ends (Zones
• Refresh and renew faded
2 and 3), while processing 2 and 3), while processing
mid-shaft and ends (Zones
permanent color at the permanent color at the
2 and 3), while processing
REFRESH

regrowth (Zone 1) regrowth (Zone 1)

permanent color on the Not recommended
• Restore color to highlights regrowth (Zone 1) • Restore color to highlights
• Add color immediately • Restore color to highlights • Add color immediately
following a Redken texture following a Redken texture
• Suitable for sensitized hair
service to restore any color service to restore any color
loss that may have occurred loss that may have occurred

• Correct uneven, brassy

• Fill over-lightened hair • Correct uneven, brassy or overly vibrant tones
CORRECT

before a tintback service Correct uneven, brassy or overly vibrant tones

or overly vibrant tones on • Harmonize tone from
• Correct uneven, brassy sensitized hair • Harmonize tone from scalp to ends
or overly vibrant tones scalp to ends
• Lessen banding
DIMENSION

• Use Gloss to Gel Processing Solution to add dimension

• Add dimension with lowlights
with lowlights, root smudge
• Color block and add contour with precise placement
• Color block and add contour with precise placement

Blends up to 75% gray with

COVER
GRAY

Blend gray without lifting the hair’s natural pigment demi-permanent results*
*N and G are superior gray coverage families

• Soften the natural base

• Deposit shine only. Suitable for sensitized clients.
CLEAR

• Dilute color intensity

• Dilute color intensity
• Dilute level density
• Dilute level intensity
• Brightening effect

• Soften the natural base

BRIGHTEN

prior to a highlight service

N/A
• Add reflect and shine to
dull or faded color

HAIRCOLOR: SHADES EQ | 127

 DEMI-PERMANENT COLOR

DILUTION SOLUTION
Shades EQ shades can be diluted with a clear shade to lessen intensity or lighten the tone of any Shades EQ or
Shades EQ Bonder Inside formula.
• Shades EQ Gloss Crystal Clear mixes with Shades EQ Processing Solution and Shades EQ Gloss to Gel Processing Solution for
Precision Application
• Shades EQ Bonder Inside Crystal Clear adds enhanced shine and strength. Shades EQ Bonder Inside Crystal Clear should
be mixed with Shades EQ Bonder Inside shades only, as mixing Shades EQ Bonder Inside clear with Shades EQ Crystal Clear or
another toner will diminish the bonding effect.

USE THE FOLLOWING PROPORTIONS TO CUSTOMIZE YOUR FORMULA:

FORMULA LEVEL 01–03 04–06 07–010 SHADE CLEAR DEVELOPER

MAXIMUM DILUTION ½ oz. 1 ½ oz. 2 oz.

MODERATE DILUTION 1 oz. 1 oz. 2 oz.

MINIMAL DILUTION 1 ½ oz. ½ oz. 2 oz.

FULL STRENGTH 1 ¾ oz. - 2 oz.

NOTE: For optimum penetration and durability of color results, Redken recommends processing for the standard time of 20 minutes.
To achieve lighter results, use diluted formulas, not reduced processing time.

MIXING & PROCESSING

MIXING RATIO DEVELOPER LEVELS OF LIFT MINUTES

(COLOR : DEVELOPER)

Shades EQ Processing
SHADES EQ

Solution
GLOSS

20
Mix 1:1 or None
minutes
Shades EQ Gloss to Gel
Processing Solution
BONDER INSIDE

Shades EQ Processing
SHADES EQ

Solution
20
Mix 1:1 or None
minutes
Shades EQ Gloss to Gel
Processing Solution
SHADES EQ

20 minutes
CREAM

10 volume
Mix 1:1 None (up to 30 for optimal
Pro-oxide Cream Developer
gray blending)
COVER PLUS
SHADES EQ

10 or 20 volume 20
Mix 1:1 1-1½
Pro-oxide Cream Developer minutes

128 | HAIRCOLOR: SHADES EQ

 DEMI-PERMANENT COLOR

FORMULATION EXAMPLES
FOR SHADES EQ GLOSS:
1. Natural Level: 5 Light Brown/0% Gray
2. Target Color: Light Golden Brunette
3. Formula: 2 oz. 05G Caramel Shades EQ Gloss
+ 2 oz. Shades EQ Processing Solution

FOR SHADES EQ BONDER INSIDE:

1. Natural Level: 5 Light Brown/0% Gray/Level 10 Highlights
2. Target Color: Platinum Natural Blonde
3. Formula: 2 oz. 010N Delicate Natural Shades EQ Bonder Inside
+ 2 oz. Shades EQ Processing Solution

GUIDELINES FOR GRAY HAIR

Using an NB shade in your formula creates a balance of dyes for optimum results on gray hair.
The percentage of gray hair equals the percentage of NB in the formulation.

SHADES EQ GLOSS

% OF GRAY NB SHADE

UP TO 25% ½ oz. 1 ½ oz.

25–50% 1 oz. 1 oz.

50–75% 1 ½ oz. ½ oz.

75–100% 1 ¾ oz. ¼ oz.

OTHER SHADES EQ PRODUCTS

Color Kickers are vibrant, high-purity shades. They do not contain brown, which makes them excellent for enhancing
Shades EQ Gloss formulas.
000 Crystal Clear is an unpigmented shade shades are unpigmented shades you can use alone to add incredible shine
or mix with any other shade to dilute color intensity (refer to the "Dilution Solution" chart).
Shades EQ Processing Solution and Shades EQ Gloss to Gel Processing Solution for Precision Application are the dedicated
developers for Shades EQ Gloss and Shades EQ Bonder Inside, formulated to maintain an acidic pH and stabilize viscosity.

Get inspired with more formulas and techniques at your fingertips!

Download our Style Station App.

HAIRCOLOR: SHADES EQ | 129

 SHADES EQ
THE HAIRCOLOR THAT THINKS IT'S A CONDITIONER

BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN

SILVER/ GREEN/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ VIOLET/ GOLD/
TONE BLUE YELLOW BLUE PEARL VIOLET VIOLET VIOLET GREEN MAHOGANY VIOLET GOLD RED/VIOLET GOLD GOLD VIOLET

LEVEL OF TITANIUM GREEN BLUE ASH VIOLET NATURAL PEARL MATTE NATURAL NATURAL ASH GOLD NEUTRAL VIOLET NATURAL GOLD
NATURAL BROWN BLUE ASH CHOCOLATE BROWN GOLD WARM IRIDESCENT
DEPOSIT BLONDE

07, 08, 09
10 and 010
ULTRA PALE
shades 010T 010NA 010P 010N 010AG 010NB 010VG 010NW 010GI
BLONDE have the Platinum Marble Ivory Pearl Delicate Misty Beige Caramel Cloud Baby Iced Piña Tahitian Sand
& Bonder Bonder Inside & Bonder Natural Bonder Inside Bonder Inside Bonder Inside Bonder Inside & Bonder
least Inside Inside & Bonder Inside
amount of
pigment
LIGHT SHADES

9 to
provide
VERY LIGHT 09T 09B 09NA 09P 09M 09N 09AG 09NB 09VG 09NW 09GI
BLONDE
the Chrome Sterling Mist Opal Glow Sand Dunes Café au Lait Glossy Greige Irish Crème Iridescence Cream Soda Hamptons
lightest & Bonder & Bonder & Bonder Bonder Inside
levels of
deposit.
8
LIGHT 08T 08GN 08VB 08NA 08N 08VG 08GI
BLONDE Silver Ivy Violet Frost Volcanic Mojave Gilded Taupe St. Barths

7
MEDIUM 07T 07VB 07NA 07P 07M 07NCh 07N 07AG 07NB 07NW
BLONDE Steel Violet Star Pewter Mother of Pearl Driftwood Fondue Mirage Smokey Beige Chestnut Milk Tea
Bonder Inside Bonder Inside

04, 05
6 and 06
DARK shades 06T 06GN 06ABn 06VB 06NA 06NCh 06N 06NB 06GI
MEDIUM SHADES

BLONDE are Iron Moss Brown Smoke Violet Lagoon Granite Ganache
Bonder Inside
Moroccan Brandy Tenerife

5
LIGHT 05NA 05N 05NW
BROWN Smoke Walnut Macchiato

4
MEDIUM 04ABn 04NA 04M 04NCh 04N 04NB
BROWN Dark Roast Storm Cloud Smoked Cedar Dark Chocolate Chicory Maple
Bonder Inside

01, 02
3 and 03
DARK shades 03N 03NB 03NW
DARK SHADES

BROWN
contain Espresso Mocha Java Cocoa Bean
the
greatest
2 amount of
DARKEST pigment 02ABn 02M
BROWN
and Cool Ebony Midnight Ash
deepest
deposit.
1
BLACK 01B
Onyx

Pastels have different end results

depending on hair’s starting level.
PASTELS/KICKERS/CLEAR

For optimal results, use on the

following levels or above:
Silver Green & Pink: Level 9+ 000 Pastel Silver Pastel Aqua Blue
Peach: Level 8+ Crystal Clear Green
Aqua Blue: Level 7+ & Bonder
Color Kickers are vibrant,
high-purity shades with no
added brown or background.
These are excellent additives to
enhance other Shades EQ Gloss
formulas.
Clear adds more shine and can The level of deposit and intensity in any Shades EQ formula can be adjusted
be used alone or to dilute the or lightened by mixing lighter shades with darker shades or by diluting the formula
intensity of any shade. with 000 Crystal Clear, 09, or 010 light level shades

130 | HAIRCOLOR: SHADES EQ GLOSS

ed
formula

KEY: Shades available in both Shades EQ Gloss

& Shades EQ Bonder Inside outlined in pink
Shades available only in Shades EQ
Bonder Inside outlined in silver
NER

BACKGROUND COLOR NO BACKGROUND COLOR

GOLD/ YELLOW YELLOW/ YELLOW/ ORANGE ORANGE/ RED/ RED GOLD/ ORANGE/ COPPER/ RED RED/RED RED/ VIOLET/ VIOLET VIOLET
MAUVE YELLOW ORANGE RED ORANGE ROSE ORANGE RED VIOLET ROSE VIOLET

GOLD GOLD GOLD WARM COPPER AUBURN/ COPPER RED GOLD/ COPPER COPPER RED RED RED RED VIOLET VIOLET VIOLET
BEIGE GOLD GOLD AUBURN BROWN BROWN ROSE COPPER RED VIOLET ROSE VIOLET
ACCENT

NEW!
010G 010WG 010GRo 010VV
Lemon Icing Honey Gold Sparkling Wine Lavender Ice
Bonder Inside Bonder Inside Bonder Inside & Bonder
Inside

NEW!

NEW!
09GB 09G 09AA 09RB 09GRo 09VRo 09V 09VV
Butter Cream Vanilla Crème Papaya Blush Blush Spritz Rosé Platinum Ice Lilac Ice
Bonder Inside & Bonder Inside

08GG 08WG 08C 08CR 08VRo 08V

Gold Dip Golden Apricot Cayenne Sunrise Rose Quartz Iridescent Quartz

NEW!
07GB 07G 07C 07CB 07GRo 07CC 07RR 07V
Butterscotch Saffron Curry Spicestone Golden Fizz Urban Fever Flame Crushed Amethyst
Bonder Inside

06GB 06G 06GG 06WG 06AA 06CB 06RB 06CR 06R 06RR 06VRo
Toffee St. Tropez Midas Touch Mango Bonfire Amber Glaze Cherry Cola Sunset Rocket Fire Blaze Mauve Rose

05G 05C 05CB 05RB 05CC 05RV 05V

Caramel Chili Brownstone Manzanita Electric Shock Sangria Cosmic Violet

04WG 04CB 04RV 04VRo

Sun Tea Clove Cabernet Violet Rose

03G 03A 03RB 03R 03RV 03V

Cinnamon Terra Cotta Mahogany Roxy Red Merlot Orchid

Pastel Peach Pastel Pink

Yellow Kicker Orange Kicker Red Kicker Violet Kicker

Key Technology
Shade contains R5 red dye

HAIRCOLOR: SHADES EQ GLOSS | 131

SHADES
SHADES
PATENT
EQ
PENDINGEQ
BONDER
BONDER
ACIDIC
INSIDE
INSIDE
LIQUID TECHNOLOGY,
INFUSED WITH BONDER
PATENT PENDING INSIDE
ACIDIC LIQUID FOR ADDED STRENGTH
TECHNOLOGY,
INFUSED WITH BONDER INSIDE FOR ADDED STRENGTH

BLACK TO GRAY BROWN TO TAN NO BACKGROUND

BACKGROUND COLOR BACKGROUND COLOR COLOR

SILVER/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ RED/ VIOLET/ GOLD/ YELLOW/ GOLD/ VIOLET
BLUE VIOLET VIOLET MAHOGANY VIOLET GOLD VIOLET GOLD VIOLET YELLOW ORANGE ROSE VIOLET VIOLET
GOLD

LEVEL OF TITANIUM NATURAL PEARL NATURAL NATURAL ASH GOLD NEUTRAL VIOLET NATURAL GOLD GOLD WARM GOLD/ VIOLET VIOLET
ASH CHOCOLATE BROWN GOLD WARM IRIDESCENT GOLD ROSE VIOLET
DEPOSIT BLONDE

NEW!
10
ULTRA PALE 010T 010NA 010P 010N 010AG 010NB 010VG 010NW 010GI 010G 010WG 010GRo 010VV
Platinum Marble Ivory Pearl Delicate Natural Misty Beige Caramel Cloud Baby Iced Piña Tahitian Sand Lemon Icing Honey Gold Sparkling Wine Lavender Ice
BLONDE Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside

NEW!
NEW!
9
VERY LIGHT 09T 09P 09N 09AG 09GRo 09V 09VV
Chrome Opal Glow Café au Lait Glossy Greige Blush Spritz Platinum Ice Lilac Ice
BLONDE Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside

8
LIGHT
BLONDE

NEW!
7
MEDIUM 07NCh 07AG 07GRo
BLONDE Fondue Smokey Beige Golden Fizz
Bonder Inside Bonder Inside Bonder Inside

6
DARK 06NCh
BLONDE Ganache
Bonder Inside

5
LIGHT
BROWN

4
MEDIUM 04NCh
BROWN Dark Chocolate
Bonder Inside

000
Crystal Clear
000
Bonder Clear
Crystal Inside
Bonder Inside

132 | HAIRCOLOR: SHADES EQ BONDER INSIDE

SHADES EQ CREAM
EQUALIZING CONDITIONING COLOR CREAM
BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

BLUE/ GOLD/ GOLD/ GOLD/ COPPER/ MAHOGANY/ RED/

GOLD GOLD ORANGE RED VIOLET
VIOLET VIOLET IRIDESCENT ORANGE GOLD RED VIOLET

LEVEL OF NATURAL NATURAL WARM GOLD GOLD BROWN BROWN RED RED
GOLD COPPER VIOLET
DEPOSIT ASH WARM BEIGE IRIDESCENT COPPER COPPER RED RED VIOLET

9
VERY
LIGHT
BLONDE 09NA 09WN 09WB 09GC 09V
Slate Blonde Summer Golden Vanilla Golden Sienna Soft Lilac
Wheat

8
LIGHT
BLONDE 08GI 08C
Iced Gold Persimmon

7
MEDIUM
BLONDE 07WN 07GC 07RR 07RV
Chai Tea Burnished Strawberry Malbec
Copper Lemonade

6
DARK
BLONDE 06NA 06GI 06BC 06C 06V
Cool Cocoa Antiqued Gold Rich Amber Shiny Penny Fresh
Lavender

5
LIGHT
BROWN 05WN 05WB 05G 05BR 05RR 05RV
Sandy Sable Golden Hazel Guilded Age Garnet Sand Polished Ruby Pinot Nior

4
MEDIUM
BROWN 04V
Rich Irish

3
DARK
BROWN 03NA
Dark
Chocolate

2
DARKEST
BROWN

1
BLACK
TECHNOLOGY KEY
Shade contains R5 red dye

0 Shade contains Rubilane® copper dye

CLEAR Shade contains Carmin’R red dye
CLEAR

134 | HAIRCOLOR: SHADES EQ CREAM

SHADES EQ COVER PLUS
BRIGHTENING CONDITIONING COLOR CREAM
BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

VIOLET/ GOLD/ GOLD/

NATURAL GOLD ORANGE RED
GOLD VIOLET MAUVE

LEVEL OF WARM GOLD COPPER

MOCHA NATURAL GOLD RED RED
DEPOSIT MOCHA BEIGE COPPER

9
VERY LIGHT
BLONDE

8
LIGHT
BLONDE 8M 8N 8WM
Frosted Latte Almond Cream Caramel Latte

7
MEDIUM
BLONDE 7GB 7G
Golden Dune Honeycomb

6
DARK
BLONDE 6M 6N 6WM 6CC 6RR
Iced Coffee Toasted Almond Rich Coffee Firelight Lipstick Red

5
LIGHT
BROWN 5GB 5G
Soft Russet Maple Syrup

4
MEDIUM
BROWN 4M 4N 4WM 4RR
Cool Mocha Chocolate Dark Mocha Crimson
Mousse

3
DARK
BROWN 3G
Golden Mocha

2
DARKEST
BROWN 2N
Double Espresso

1
BLACK

TECHNOLOGY KEY
0 Shade contains R5 red dye
CLEAR Shade contains Rubilane® copper dye
CLEAR

HAIRCOLOR: SHADES EQ COVER PLUS | 135

 PERMANENT COLOR

BLONDE IDOL
YOUR ULTIMATE TOOLKIT FOR LIGHTENING AT EVERY LEVEL
Create the coolest blondes for every client, from balanced beige to icy platinum. Blonde Idol High Lift offers 12 shades in a cream base.
Up to 5 levels of lift in 1 step—perfect for balayage, highlights and more!

HIGH LIFT CONDITIONING CREAM BASE BREAKERS

• Cream haircolor • Ideal solution when the contrast between the
• 8 shades, from icy platinum to balanced beige natural color and highlights presents a challenge
• Up to 5 levels of lift in 1 step • Lets you “break the base” and bump up the
• Use with 20, 30 or 40 volume Pro-oxide natural level slightly
Cream Developer • Use Cool to control warmth and Clear when warmth
is desired or not a concern
• Up to 1 level of lift in 10 minutes

136 | HAIRCOLOR: BLONDE IDOL

 PERMANENT COLOR

MIXING & PROCESSING

MIXING RATIO PRO-OXIDE CREAM LEVELS SPECIAL
(COLOR : MINUTES
DEVELOPER OF LIFT INSTRUCTIONS
DEVELOPER)
CONDITIONING CREAM

For on/off-scalp
HIGH LIFT

applications, process
20–40 volume
Mix 1:2 Up to 5 45 minutes at room temperature
(maximum)
for up to 45 minutes.
Do not use heat
BASE BREAKERS

Use 20 vol. Pro-oxide

Mix 1:1 10 volume up to 1 level 10 minutes for coarse or resistant
hair. Do not use heat

FORMULATION EXAMPLES
FOR BLONDE IDOL HIGH LIFT:
1. Natural Level: 7, Medium Brown, 0% Gray
2. Target Color: 10, Ultra Pale Neutral Blonde
3. Undertone at Level: Pale Yellow
4. Formula: Violet (.2) Blonde Idol High Lift Conditioning Cream + 40 vol. Pro-oxide Cream Developer

FOR BLONDE IDOL BASE BREAKERS:

1. Natural Level: 6, Dark Blonde, 0% Gray
2. Target Color: 7, Medium Blonde
3. Undertone at Level: Orange
4. Formula: Cool Blonde Idol Base Breaker + 10 vol. Pro-oxide Cream Developer

HAIRCOLOR: BLONDE IDOL | 137

 BLONDE IDOL HIGH LIFT
CREAM HAIRCOLOR

SHADE DESCRIPTION

ASH MATTE
Blue/green tones that provide ultimate neutralization on dark bases
.17AG

TITANIUM
Provides more cooling than neutralization. Best for deep orange/gold undertones
.12T

NATURAL
Produces natural results with little refinement
.0N

BEIGE
Creates soft, beige results. Best used on pale yellow undertones
.13B

NATURAL ASH
Soft blue tones to refine orange/gold undertones
.01NA

BLUE
Blue tones provide maximum refinement of orange undertones
.1BL

ASH PEARL
Additional blue tones to create a cooler pearl look on medium bases
.19AP

MOCHA PEARL
Rich, warm mocha tones softened with hints of violet
.89MP

PEARL ASH
Violet with extra blue tones for pearl results on light brown to medium blonde bases
.91PA

PEARL
Violet-blue tones neutralize strong gold undertones
.9P

VIOLET
Violet tones control yellow and pale yellow undertones
.2V

VIOLET VIOLET
A double dose of violet for maximum refinement of gold undertones
.22VV

138 | HAIRCOLOR: BLONDE IDOL

 IDEAL FOR DESIRED REFLECT
NATURAL LEVELS (WARM OR COOL) SHADES EQ GLOSS REFRESH FORMULAS

• ½ oz. 08GN Ivy Shades EQ Gloss

3–5 COOL • 1 ½ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ½ oz. 09T Chrome Shades EQ Gloss

3–5 COOL • 1 ½ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ½ oz. 09N Café Au Lait Shades EQ Gloss

5–7 NEUTRAL • 1 ½ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ½ oz. 09GB Butter Cream Shades EQ Gloss

5–7 WARM • 1 ½ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ¼ oz. 09B Sterling Shades EQ Gloss

5–7 COOL • 1 ¾ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ½ oz. 09B Sterling Shades EQ Gloss

5–7 COOL • 1 ½ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ¾ oz. 09T Chrome Shades EQ Gloss

• ½ oz. 09P Opal Glow Shades EQ Gloss
5–7 COOL
• 1 oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ¼ oz. 09RB Blush Shades EQ Gloss

5–7 WARM • 1 ¾ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ¼ oz. 09T Chrome Shades EQ Gloss

• ¼ oz. 09P Opal Glow Shades EQ Gloss
5–7 COOL
• 1 ½ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ½ oz. 09P Opal Glow Shades EQ Gloss

7–10 COOL • 1 ½ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• ½ oz. 09V Platinum Ice Shades EQ Gloss

7–10 COOL • 1 ½ oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

• 1 oz. 09V Platinum Ice Shades EQ Gloss

7–10 COOL • 1 oz. Crystal Clear Shades EQ Gloss
• 2 oz. Shades EQ Processing Solution

HAIRCOLOR: BLONDE IDOL | 139

 LIGHTENERS
AT A GLANCE
POWDER LIGHTENERS

FLASH LIFT POWER 9 FLASH LIFT BONDER INSIDE

BONDER INSIDE POWERFUL 2-IN-1 LIGHTENER + BONDER POWDER
MAXIMUM POWER 2-IN-1 LIGHTENER + • On and off-scalp
BONDER POWDER • Up to 8 levels of lift
• On and off-scalp • Protects strong disulfide bonds
• Up to 9 levels of lift • Process up to 50 minutes
• Protects strong disulfide bonds
• Process up to 50 minutes

FLASH LIFT UP TO 7
POWERFUL LIGHTENING POWDER DE-DUSTED POWDER LIGHTENER
• On and off-scalp • On and off-scalp
• Up to 8 levels of lift • Up to 7 levels of lift
• Process up to 50 minutes • Process up to 50 minutes

CREAM LIGHTENERS

BLONDE ICING
CONDITIONING CREAM LIGHTENER
• On and off-scalp
• Up to 7 levels of lift
• Process up to 50 minutes

140 | HAIRCOLOR: LIGHTENERS—AT A GLANCE

 POWDER LIGHTENERS

FLASH LIFT
POWERFUL LIGHTENING POWDER
BENEFITS
• Redken’s first powder lightener to achieve up to 8 levels of lift
• Customizable for every client’s needs—from extreme platinum blonde results to edgy, dramatic highlights
• 2-component system mixes with all volumes of Pro-oxide Cream Developer (10, 20, 30 or 40 volume)

MIXING & PROCESSING

• Wear suitable disposable gloves
• Flash Lift has a variable mixing ratio, which ranges from 1:1 to 1:2
• In a non-metallic bowl, use the calibrated Flash Lift scoop to measure 15 g (1 scoop = 15 g) of lightener with either:
½ OZ. OF DEVELOPER FOR A 0.8 OZ. OF DEVELOPER FOR A 1 OZ. OF DEVELOPER FOR A
PERFECT 1:1 RATIO, ALLOWS FOR: 1:1.5 RATIO, ALLOWS FOR: 1:2 RATIO, ALLOWS FOR:
– Ideal consistency for open air – Creamier consistency for open – Ideal consistency for on-scalp techniques
and freehand techniques air techniques and a full head of foils – Ease of spreadability for full head
– Strong adherence and maximum foils and ombré techniques
lightening power

MIXING RATIOS
APPLICATION OFF-SCALP ON-SCALP
RATIO 1:1 1:1.5 1:2 1:1 1:1.5 1:2

FLASH LIFT 1 scoop (15 g) 1 scoop (15 g)

½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml) ½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml)
PRO-OXIDE
CREAM DEVELOPER 10, 20, 30 or 10, 20, 30 or 10, 20 or 30 10, 20 or 30 10, 20 or 30 10, 20 or 30
40 volume 40 volume volume volume volume volume

When performing highlights with foil application, exclusively use

ALUMINUM FOILS
foils red Soft Alloy 8079, 20um, or Soft Alloy 1200, 18um (Norms EN 573-3)

TIMING
OFF-SCALP APPLICATION:
Up to 50 minutes at room temperature determined according to the desired results. DO NOT USE HEAT.
When processing is complete, rinse, shampoo and condition with Extreme.
ON-SCALP APPLICATION:
Up to 50 minutes determined according to the desired results. DO NOT USE HEAT.
DO NOT COVER THE HAIR. When processing is complete, rinse, shampoo
and condition with Extreme.

DEVELOPER
Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency
for easy mixing and application, and provides predictable performance for all types of applications.

142 | HAIRCOLOR: LIGHTENERS—FLASH LIFT

 POWDER LIGHTENERS

FLASH LIFT
BONDER INSIDE
POWERFUL 2-IN-1 LIGHTENER + BONDER POWDER
BENEFITS
• Up to 8 levels of lift with built-in bonding
• Protects strong disulfide bonds
• All-in-one, no additive needed

MIXING & PROCESSING

• Wear suitable disposable gloves
• Combine the recommended amount of Flash Lift Bonder Inside and Redken Pro-oxide Cream Developer
in a non-metallic bowl. For 15 grams of lightener powder, use either:
½ OZ. OF DEVELOPER FOR A 0.8 OZ. OF DEVELOPER FOR A 1 OZ. OF DEVELOPER FOR A
PERFECT 1:1 RATIO, ALLOWS FOR: 1:1.5 RATIO, ALLOWS FOR: 1:2 RATIO, ALLOWS FOR:
– Ideal consistency for open air – Creamier consistency for open – Ideal consistency for on-scalp techniques
and freehand techniques air techniques and a full head of foils – Ease of spreadability for full head
– Strong adherence and maximum foils and ombré techniques
lightening power

MIXING RATIOS
PLEASE NOTE THE MEASURING CAP IS THE MEASURING DEVICE FOR THE LIGHTENER POWDER.
• To measure 15 g you need to fill the cap to 15 g measure line inside cap
• To measure 30 g fill the cap to top measure line inside the cap

APPLICATION OFF-SCALP ON-SCALP

RATIO 1:1 1:1.5 1:2 1:1 1:1.5 1:2

FLASH LIFT
BONDER INSIDE 1 scoop (15 g) 1 scoop (15 g)

½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml) ½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml)
PRO-OXIDE
CREAM DEVELOPER 10, 20, 30 or 10, 20, 30 or 10, 20 or 30 10, 20 or 30 10, 20 or 30 10, 20 or 30
40 volume 40 volume volume volume volume volume

When performing highlights with foil application, exclusively use

ALUMINUM FOILS
foils red Soft Alloy 8079, 20um, or Soft Alloy 1200, 18um (Norms EN 573-3)

TIMING
OFF-SCALP APPLICATION:
Up to 50 minutes determined according to the desired results. DO NOT USE HEAT.
When processing is complete, rinse, shampoo and condition with Extreme.
ON-SCALP APPLICATION:
Up to 50 minutes determined according to the desired results. DO NOT USE HEAT.
DO NOT COVER THE HAIR. When processing is complete, rinse, shampoo and condition with Extreme.

DEVELOPER
Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency
for easy mixing and application, and provides predictable performance for all types of applications.

HAIRCOLOR: LIGHTENERS—FLASH LIFT BONDER INSIDE | 143

 POWDER LIGHTENERS

FLASH LIFT POWER 9

BONDER INSIDE
LIFT HIGH. LIFT BRIGHT. LIFT STRONG.
UP TO 9 LEVELS OF LIFT IN 1 APPLICATION
BENEFITS
• Up to 9 levels of lift with built-in bonding — no additive needed
• Protects strong disulfide bonds
• Breaks through red, orange, and yellow undertones
• Powerful, clean, even lift
• Formulated with Glycine and Citric Acid
• For all hair types and textures
• Dust-free formula

MIXING & PROCESSING

• Wear suitable disposable gloves
• Power 9 Bonder Inside has a variable mixing ratio, which ranges from 1:1 to 1:1.5 for off-scalp and 1:2 for on-scalp applications.
• Mix Power 9 Bonder Inside and Redken Pro-oxide Cream Developer in a non-metallic bowl.

MIXING RATIOS
APPLICATION BALAYAGE OR FREE HAND HIGHLIGHTS IN FOILS ON-SCALP
RATIO 1:1 1:5 1:2

FLASH LIFT POWER 9

BONDER INSIDE 1 scoop (15 g) 1 scoop (15 g) 1 scoop (15 g)

PRO-OXIDE ½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml)
CREAM DEVELOPER 10, 20, 30 or 40 volume 10, 20, 30 or 40 volume 10, 20, 30 volume

Up to 50 minutes depending on
Up to 50 minutes depending on desired result. desired result.
ALUMINUM FOILS
Do not use heat. Do not use heat. Do not cover the
hair. Leave hair free.

FOILS
To be used exclusively with aluminium foil
ref soft alloy 1235, 18μm (i.e Product Club
shf500-sl)(Norms EN573-3)

HAIRCOLOR: LIGHTENERS—FLASH LIFT POWER 9 BONDER INSIDE | 145

 POWDER LIGHTENERS

UP TO 7
DE-DUSTED LIGHTENER
BENEFITS
• Protects as it lightens with an exclusive conditioning agent and no added fragrance
• Predictable, extra light results with up to 7 levels of lift; ideal for on/off-scalp applications
• Mixes easily for fast application and stays moist with minimal swelling
• Mixes with all volumes of Pro-oxide Cream Developer (10, 20, 30 or 40 volume) and can be used to detail,
highlight or go all-over blonde

MIXING & PROCESSING

• Wear suitable disposable gloves
• Mix product in a well-ventilated area
• Before first use, shake internal bag
• In a non-metallic bowl, combine the recommended amount of Up to 7 with Pro-oxide Cream Developer (10, 20, 30 or 40 volume)
and mix well until a creamy consistency is achieved
• Mixes in a 1:3 ratio to a rich, cream consistency for even results from roots to ends

MIXING RATIOS
APPLICATION OFF-SCALP ON-SCALP

UP TO 7 1 scoop (11 g) 1 scoop (11 g)

PRO-OXIDE
CREAM DEVELOPER 1 oz. 10, 20, 30 or 40 volume 1 oz. 10 or 20 volume

TIMING
ON/OFF-SCALP APPLICATION:
Process at room temperature until desired lightness is achieved, for up to a maximum of 50 minutes.
DO NOT USE HEAT. When processing is complete, rinse, shampoo and condition with Extreme.

DEVELOPER
Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency
for easy mixing and application, and provides predictable performance for all types of applications.

146 | HAIRCOLOR: LIGHTENERS—UP TO 7

 CREAM LIGHTENERS

BLONDE ICING
CONDITIONING CREAM LIGHTENER
BENEFITS
• Redken’s most luxurious conditioning lightener featuring Lumisilk Technology
• Preserves the lipidic rate of natural hair and provides luminous shine and extreme silky condition, with a gentle fragrance
• Soft, rich consistency offers a smooth application with maximum control and up to 7 levels of lift
• Mixes with Blonde Icing Conditioning Cream Developer (20, 30 and 40 volume)

MIXING & PROCESSING

• Wear suitable disposable gloves
• Blonde Icing has a variable mixing ratio, which ranges from 1:1 to 1:3
• In a non-metallic bowl, use the calibrated Blonde Icing scoop to measure 30 g of lightener with either:
– 1 oz. of developer for a perfect 1:1 ratio
– 2 oz. of developer for a 1:2 ratio
– 3 oz. of developer for a 1:3 ratio, ideal consistency for on-scalp techniques
NOTE: If the mixture thickens slightly in the bowl, simply re-stir it. There is no need to add more developer.

APPLICATION OFF-SCALP ON-SCALP FREEHAND

BLONDE ICING 30 g 30 g 30 g

BLONDE ICING CONDITIONING

CREAM DEVELOPER 1–3 oz. 20 or 30 volume 1–3 oz. 20 or 30 volume 1–3 oz. 20, 30 or 40 volume

TIMING
OFF-SCALP APPLICATION:
Process at room temperature until desired lightness is achieved for up to a maximum of 50 minutes. DO NOT USE HEAT.
DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme.
ON-SCALP APPLICATION:
Process at room temperature until desired lightness is achieved for up to a maximum of 50 minutes (30 volume maximum).
DO NOT USE HEAT. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme.

DEVELOPER
Blonde Icing Conditioning Cream Developer (available in 20, 30 and 40 volume) contains
conditioning palm oil derivative, which combines with the white beeswax in the lightener
to form Cire-Gloss for luminous shine on lightened hair.

HAIRCOLOR: LIGHTENERS—BLONDE ICING | 147

 REDKEN SALON GEAR
FORM, FUNCTION & FASHION

WIDE LONG Use for quick global applications. Great for refreshing ends after
BRISTLE BRUSH a retouch.

WIDE SHORT Great for retouch applications. Allows for precise color placement to
BRISTLE BRUSH avoid overlapping and banding.

NARROW LONG Provides more control in your application. Great when doing smaller
BRISTLE BRUSH detail areas in color blocking techniques.

NARROW SHORT Amazing for lightener retouch applications. The narrow width provides
BRISTLE BRUSH control and the short bristles allow for precise color placement.

CHROMATICS Allows for easy global applications. The double rows of bristles load
DOUBLE ROW the right amount of Chromatics onto the hair for better saturation with
BRUSH its thick consistency.

CHROMATICS Wider rows allow for quicker global applications. The double rows
WIDE DOUBLE of bristles load the right amount of Chromatics onto the hair for better
ROW BRUSH saturation with its thick consistency.

ANGLED Perfect for hand-painted effects. The angle helps produce a soft diffused
FREEHAND BRUSH result, feathering towards the scalp without leaving hard lines.

Great for diffusing lines and creating soft transitions, especially when
BLUR BRUSH
using creative coloring techniques.

148 | HAIRCOLOR: SALON GEAR

 Rounded edges help create seamless transitions and avoid hard lines,
BALAYAGE BRUSH making it the perfect brush for balayage. It also features raised edges on
its handle, allowing for more control.

Beveled edges allow you to easily create and soften edgy vertical lines,
EDGE BRUSH
adding depth, dimension and drama to your looks.

Ideal for mixing cream haircolor formulas. The perfect companion

SILVER TINT BOWL
to our brushes.

APPLICATOR
Ideal for mixing and applying liquid haircolor.
BOTTLE

REDKEN TUBE KEY Helps you easily dispense every drop from your color tubes.

MEASURING CUP Ensures precise measuring for formula predictability.

MINI WHISK Use for easy, uniform mixing of any color formulation.

HAIRCOLOR: SALON GEAR | 149

 Great when hand-painting shorter hair or lightening hairlines free hand
ETCHING WAND
with ultra-fine babylights.

Helps maintain the ideal consistency when you need to remix

MINI SPATULA
your lightener.

Use with balayage and hand-painted techniques. Place under strands

BLONDE IDOL
to be highlighted for a supportive surface that ensures thorough saturation
PADDLE
and even lightening results.

Wider surface gives more control when working with wider sections.
WIDE BALAYAGE
Place under strands to be highlighted for a supportive surface that ensures
PADDLE
thorough saturation and even lightening results.

Strips have a lightweight construction that provide a great way to

CREATIVE COLOR
isolate the hair when performing highlights, balayage, and other creative
MÉCHES
coloring techniques.

TECHNIQUE
Great supportive surface when performing creative haircolor techniques.
BOARD

REDKEN SPRAY
Sleek design elevates every spritz of water!
BOTTLE

SALON ESSENTIALS

CHROMATICS Protect your clothing and show your love of Chromatics when you’re
APRON working behind the chair.

CHROMATICS
Protect clients' clothing during cut and color services.
CAPE

150 | HAIRCOLOR: SALON GEAR

DURASILK APRON Protect your clothing when you’re working behind the chair.

DURASILK CAPE
Protect clients' clothing during cut and color services.
AND WRAP

HAIR CLIPS PACK Keep hair sectioned and secure during services.

LIQUID COLOR
Holds 30 bottles.
ORGANIZER TRAY

CREAM COLOR
Holds 42 tubes.
ORGANIZER TRAY

HAIRCOLOR: SALON GEAR | 151

 INGREDIENT GLOSSARY
Have you ever wondered why certain ingredients are used in a product formula? This ingredient glossary highlights key
Redken haircare ingredients!

INGREDIENT NAME SCIENTIFIC NAME BENEFITS

Helps restore the lipid layer of the cuticle

18-MEA BEHENTRIMONIUM METHOSULFATE
for brilliant, reflective shine

ALLANTOIN ALLANTOIN Helps soothe scalp

ALOE BARBADENSIS LEAF

ALOE VERA Helps to nourish the hair fiber
JUICE POWDER

ALPHA & BETA HYDROXY ACIDS SALICYLIC ACID, CITRIC ACID Promotes exfoliation of the scalp

TAURINE (DERIVATIVE OF THE AMINO

AMINO ACIDS ACID, CYSTEINE) LYSINE DERIVATIVE These amino acids help reinforce the hair
(LYSINE HYDROCHLORIDE)

AMINO ACID: SILK, WHEAT SILK AMINO ACIDS; Helps strengthen and repair
WHEAT AMINO ACIDS damaged strands

Cationic-charged (silicone) ingredients that

AMINO IONS AMODIMETHICONE attract to the hair to help condition, smooth
and help maintain the vibrancy of haircolor

HELIOGENOL HELIANTHUS ANNUUS (SUNFLOWER) Helps condition hair and protect it from
SEED EXTRACT environmental damage

APRICOT OIL PRUNUS ARMENIACA (APRICOT) Penetrates and conditions hair for
KERNEL OIL smoothness and shine from the inside out

PEG/PPG/POLYBUTYLENE
AQUATORIL Emollient with hydrating properties
GLYCOL-8/5/3 GLYCERIN

Rich in Omega-6, it provides internal

ARGAN OIL ARGANIA SPINOSA KERNEL OIL
replenishment of lipids for smoothness

Provides replenishment and intense silky

AVOCADO OIL PERSEA GRATISSIMA (AVOCADO) OIL
softness

Moisturizes and enhances smoothness, frizz

BABASSU OIL ORBIGNYA OLEIFERA SEED OIL
control, manageability and shine

A member of the Vitamin B complex that is

BIOTIN BIOTIN
important to the health of hair

Conditions hair with smoothing properties,

PRACAXI OIL BRAZILIAN PRACAXI OIL
helping to combat frizz

186 | INGREDIENT GLOSSARY

 INGREDIENT NAME SCIENTIFIC NAME BENEFITS

Delivers smoothing, conditioning,

CAMELINA OIL CAMELINA SATIVA SEED OIL
and helps fight frizz

CAMELINA OIL CAMELLIA OLEIFERA SEED OIL/ Provides moisture replenishment and
CAMELLIA JAPONICA SEED OIL shine while softening the cuticle

CANDELILLA WAX EUPHORBIA CERIFERA Helps smooth unruly strands, controls

(CANDELILLA) WAX frizz and eliminates fly-aways

Provides a thickening effect so hair

CARBOHYDRATE DERIVATIVE MODIFIED POTATO STARCH
looks and feels denser

Helps to nourish hair which is important

CASTOR OIL RICINUS COMMUNIS (CASTOR) SEED OIL
for healthy and long hair

Attracts to and neutralizes anionic

CATIONIC REFINERS CATIONIC COMPOUND
charges on hair

Strengthens hair fiber to help prevent

CERAMIDE 2-OLEAMIDO-1,3-OCTADECANEDIOL
breakage

CHAMOMILE EXTRACT CHAMOMILLA RECUTITA (MATRICARIA) Naturally lightens and brightens color
FLOWER EXTRACT while adding shine

Repairs, hydrates and restores fluidity

CICA CENTELLA ASIATICA EXTRACT
on compromised hair

Replenishes vital moisture and

COCONUT OIL COCOS NUCIFERA OIL
conditions curls

CORIANDRUM SATIVUM (CORIANDER)

CORIANDER OIL Seals and smooths the cuticle to boost shine
SEED OIL

CRANBERRY OIL VACCINIUM MACROCARPON Provides lightweight conditioning to hair

(CRANBERRY) SEED OIL and infuses strands with resilient shine

MICA SILICATE MINERALS Adds shimmering, multi-dimensional shine

OCTYLACRYLAMIDE/ACRYLATES/
Activates curl definition and shields
ELASTAPOL BUTYLAMINOETHYL METHACRYLATE
hair from frizz
COPOLYMER

INGREDIENT GLOSSARY | 187

 INGREDIENT NAME SCIENTIFIC NAME BENEFITS

A L’Oreal patented molecule is used in

FILLOXANE AMINOPROPYL TRIETHOXYSILANE hair care products and routines for thin, dull,
damaged, low density hair

Provides a thin seal to lock in and balance

GLYCERIN GLYCERIN
hair’s moisture level

GRAPEFRUIT EXTRACT CITRUS PARADISI (GRAPEFRUIT) Brightens and clarifies to help improve
FRUIT EXTRACT color clarity

GRAPESEED OIL/GRAPESEED EXTRACT VITIS VINIFERA SEED OIL/EXTRACT Provides antioxidant protection

CAMELLIA SINESIS EXTRACT/

GREEN TEA EXTRACT Helps defend against environmental damage
CAMELLIA SINESIS LEAF EXTRACT

Penetrates the fiber, creating a fibrous

network that reinforces internal structure and
INTRA-CYLANE AMINOPROPYL TRIETHOXYSILANE
provides a thickening effect to the strand.
Has an affinity to damaged sites of the cuticle

Acts as a liquid bandaid to fill porosity

LAMELLAR WATER LAMELLAR WATER
and add shine

LAVENDER EXTRACT LAVANDULA ANGUSTIFOLIA Helps hydrate, relieve and rebalance the scalp
(LAVENDER) FLOWER EXTRACT while maintaining moisture equilibrium

MACADAMIA OIL MACADAMIA TERNIFOLIA SEED OIL/ Instantly detangles, smooths and nourishes
MACADAMIA INTEGRIFOLIA SEED OIL hair while adding sleek, high impact shine

Helps prevent dryness and offers intense

MANGO OIL MANGIFERA INDICA (MANGO) SEED OIL
replenishment and softness

Provides a tingling and cooling effect when

MENTHOL MENTHOL
used in scalp care formulations

Hair regrowth treatment. Revitalizes

MINOXIDIL MINOXIDIL TOPICAL SOLUTION, USP
hair follicles

Smooths hair, providing discipline and

MORINGA OIL MORINGA OLEIFERA SEED OIL
nourishment

Conditions for inside-out, incredible

OLIVE FRUIT OIL OLEA EUROPAEA (OLIVE) FRUIT OIL
suppleness

Contains essential fatty acid—helps to

OMEGA 6 DERIVATIVE SAFFLOWER GLUCOSIDE
condition the hair

Controls and helps eliminate scalp scaling,

PIROCTONE OLAMINE PIROCTONE OLAMINE
flaking, and irritation

188 | INGREDIENT GLOSSARY

 INGREDIENT NAME SCIENTIFIC NAME BENEFITS

SEA ALGAE ALGAE EXTRACT Helps protect the hair fiber

SODIUM COCOYL AMINO ACIDS/ POTASSIUM

SEPICAP DIMETHICONE PEG-7 PANTHENYL Helps restore the look of hair ends
PHOSPHATE/ SODIUM SARCOSINATE

Replenishes moisture and provides

SHEA BUTTER BUTYROSPERMUM PARKII BUTTER
smoothness and frizz-control

SILICONE SILICONE Helps to provide conditioning and slip

SOY PROTEIN HYDROLYZED SOY PROTEIN Helps reinforce the hair

SUGAR CRYSTALS SORBITOL Moisturizes hair

Nourishes to promote a healthy scalp

SP-94 SAFFLOWER GLUCOSIDE
environment

SULFATE SODIUM LAURETH/ A class of cleansers widely used in

LAURYL SULFATE cosmetics for decades

Alternative class of cleansing agents

SULFATE-FREE N/A
without sulfates

Provides structure and control for

STYLING POLYMERS POLYMERS
long-lasting hold and style retention

TAURINE TAURINE Helps to fortify hair

TOURMALINE TOURMALINE Works to reduce damage and strengthen hair

Antioxidant which helps to maintain

VITAMIN E DERIVATIVE TOCOPHERYL ACETATE
healthy scalp and hair

WHEAT PROTEIN HYDROLYZED WHEAT PROTEIN Helps reinforce the hair

Attracts to color molecules making

ZINC GLUCONATE ZINC GLUCONATE them larger in size to help trap them and
reduce color leaching

Mainly used in skin-care products as it

is known to help the skin retain water
ZINC PCA ZINC PCA
and therefore hydrate it. It is used in both
skin-care and hair-care products

INGREDIENT GLOSSARY | 189

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