OTHM LEVEL 7 DIPLOMA IN TOURISM AND HOSPITALITY

Name of Program
MANAGEMENT

Destination
Module Name Module Code L/616/2694
Management

Contribution to
Overall Module 100% Word Count 4500
Grade

Mr.Dhanushka
Module Leader Internal Verifier Shalindri Homer
Wijeyekoon

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Formatting and Layout
Please note the following when completing your written assignment:

Document Format Report

Written in Appropriate Academic/Business style English
Writing

+/-10%
Word Count exemptions * Any deviation from this will be addressed according to the
word count policy of Kensley Graduate School.
Page layout A4

Font Style Times New Roman/Arial

Font size 12

Paragraph Spacing 1.5 cm

Formatting Margins 2.5 cm

Line Spacing Double spaced

Alignment justified

Main Headings Style: Heading 1, 14 pt. (Bold)

Subheadings Heading 2, 12 pt

Reliable and relevant source of information should be

maintained. Some of the sources that could be used are:
Research
Journal articles, academic books, e- articles, that have been
peer reviewed. Extensive research is encouraged

Ensure a clear title, course details, ID Number on the cover

Other essentials page, along with a bibliography using Harvard referencing style
at the end of the report

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Important Guidelines

Referencing Format Harvard referencing

In the main body of your submission you must
give credit to authors on whose research your
work is based on. Additionally a reference list that
indicates the books, articles, etc that you have
read or quoted to complete this assignment is
needed
Disclosure Please include the following statement on the title
page of the submitted assignment, followed by
your name:
“I declare that this assignment is solely my own,
also I acknowledge that all the materials I have
used are the published and unpublished works of
other authors. Finally, all references have been
duly cited according to the given referencing
style.”
Plagiarism (Similarity) The maximum allowed similarity is 15% (Excluding
cover page, table of contents and list of
references)
Plagiarism and Cheating If you are caused submitting previous students
work or work that has already been submitted, KGS
reserves the right to deal with this in strict
accordance of the KGS internal policy guidelines.

ASSESSMENT GUIDANCE FOR CRITERION REFERENCED MARKING.

The assessment grading criteria characterises the level of complexity and demand expected of students at each level
of qualification. Please note that these are generic descriptors which apply mainly, though not exclusively, to written
academic work. Any further unit-specific assessment criteria, such as number of words, should be clearly stated in
each individual assignment brief
Result - Pass:
The work demonstrates engagement in an academic debate which presents clear evidence of a considered
understanding of the topics studied. There is evidence of clear synthesis of theoretical issues and practice. A critical
analysis of theoretical models and/or practical applications has resulted in originality. Very few errors in referencing
or grammar or syntax as appropriate.
Result - Fail:
Whilst some of the characteristics of a pass have been demonstrated, the work does not address each of the
outcomes for the specified assessment task. The work may be an overly descriptive account demonstrating
minimal interpretation, and there is very limited evidence of analysis, synthesis or evaluation. No
counterarguments or alternative frames of reference are generated or considered.

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TASK

DESTINATION MANAGEMENT ASSIGNMENT

ABC Holdings (Pvt) Ltd is a Destination management company in your respective country. The company has
decided to conduct a study about the destination to improve the strategic approach of the company, as the
destination management consultant, you are requested to prepare a complete report covering the following
areas & present it to the board of directors;

• Comprehensively analyze the destination using at least 2 theoretical modules, Discuss the features of
the destination.

• Discuss the duties of Destination management companies (DMC) in Destination product development,
briefly discuss the components of memorable tourism experience with an example from the selected
destination.

• Highlight the importance of Sustainability in Destination management planning; Use sustainable

destination management parameters to support your presentation, Discuss the challenges in
implementing sustainable practices.

• Discuss the role of Destination management organizations (DMO) in Destination development, state
examples of DMOs of the selected destination; Using a suitable theoretical model conduct a Stakeholder
analysis of the selected destination.

• Comprehensively discuss the importance & opportunities of MICE tourism in Destination management
& the importance of Local community involvement in Destination management.

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Report Format Should Have the Following Components

 Cover Page

 Executive Summary

 Table of Contents

 Table of Figures

 Table of Tables

 List of Abbreviations

 Introduction

 Body

 Conclusion

 References

The body of the _____________other than the appendixes should contain around 4000 to
4500 words.
Extensive use of available sources is expected – academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles, reliable statistics,
company annual reports and other company information. All referencing should be in
Harvard style.

NOTE: The guidance offered below is linked to the five common assessment criteria overleaf
and specifically aligned to the “exceptional” outcome category to which we anticipate
students aspire.

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GUIDANCE FOR STUDENTS IN THE COMPLETION OF TASKS

Research-informed Literature

Your work must embed and be informed and supported by relevant and credible scholarly material that is
accessible in the learned journals listed on the module schedule. You should refer to at least 10 such
sources. Additionally, you should refer to textbooks, current news items and benchmark your organisation
against other organisations to ensure your assignment is current and up to date. High-level referencing
skills using the Harvard Method must be demonstrated throughout your work and all sources listed
alphabetically within your bibliography.

1. Knowledge and Understanding of Subject

Your work must demonstrate the growing extent of your knowledge and understanding of
concepts and underlying principles associated with the subject area. This means that within your
work, you should provide evidence of your growing mastery in critical awareness of current
challenges, new insights and the constant need for innovation within the field. Furthermore, a
critical awareness of the ambiguities and limitations of knowledge and even understanding
should be considered and examples of such, illustrated within your work.

2. Analysis

To be considered experts worthy, your work must contain evidence of analysis, evaluation and
synthesis. This means not just describing “What!” but also justifying: Why? How? When? Who?
Where? And at what cost! At all times, you must provide justification of your arguments and
judgements. Evidence that you have reflected upon the ideas of others on matters occurring in
the real world of business is crucial to you providing a reasoned and informed debate within your
work. Your choice of methodologies to gather data and information must be rigorously defended.
Furthermore, you should provide evidence that you are able to make sound judgements and
convincing arguments in the absence of complete data, since within the real world of work, we
rarely have access to, or know all the information! Persuasive conclusions are especially
necessary and must be derived from the content of your work – there should be no new
information presented within your conclusion. Your work should aspire to resemble work which is
of journal publishable quality.

3. Practical Application and Deployment

It is essential that you rationalise how you decided upon certain methods, materials, tools and
techniques to inform and complete your work. You must demonstrate what informed your
decision(s) to apply certain concepts that enabled you to formulate innovative and creative
solutions to the challenges presented to you or that you identified for yourself. Plausible, costed
and justifiable recommendations are demanded and where these are absent, your work is

undermined. Your work should provide evidence that you are growing in mastery in developing
cutting edge processes and techniques within the subject area.

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4. Skills for Professional Practice

Your work must provide evidence of your attributes in the application of professional practice.
This includes demonstrating that you are highly capable of individual and collaborative working.
Regarding the presentation of your work, you must demonstrate

your ability to select and deploy the appropriate media that is “fit for purpose. Additionally, you
must exhibit your ability to: communicate with an exceptionally high level of professionalism;
work professionally, autonomously and within a team; develop leadership skills; and
produce/present work that is coherent, cogent and specifically addresses the challenges set for
you or you have set yourself. Importantly, your work should be easily understood by specialists
and non-specialists in the field.