Span-Dian is a proposed food truck chain that would offer a unique blend of Spanish and Indian cuisines at affordable prices in urban areas, addressing problems in the street food industry around a lack of innovative concepts and high prices limiting quality experiences. The business aims to leverage culinary expertise in these cuisines to provide a premium yet affordable dining experience through food trucks, generating revenue primarily from food sales as well as potential catering services.
Span-Dian is a proposed food truck chain that would offer a unique blend of Spanish and Indian cuisines at affordable prices in urban areas, addressing problems in the street food industry around a lack of innovative concepts and high prices limiting quality experiences. The business aims to leverage culinary expertise in these cuisines to provide a premium yet affordable dining experience through food trucks, generating revenue primarily from food sales as well as potential catering services.
Span-Dian is a proposed food truck chain that would offer a unique blend of Spanish and Indian cuisines at affordable prices in urban areas, addressing problems in the street food industry around a lack of innovative concepts and high prices limiting quality experiences. The business aims to leverage culinary expertise in these cuisines to provide a premium yet affordable dining experience through food trucks, generating revenue primarily from food sales as well as potential catering services.
Span-Dian is a proposed food truck chain that would offer a unique blend of Spanish and Indian cuisines at affordable prices in urban areas, addressing problems in the street food industry around a lack of innovative concepts and high prices limiting quality experiences. The business aims to leverage culinary expertise in these cuisines to provide a premium yet affordable dining experience through food trucks, generating revenue primarily from food sales as well as potential catering services.
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1of 3
Lean Canvas
Business – Food Truck Chain “Span-Dian”
Prepared by – Sumant Bali
Student id – 4440095
Due date – June 1st, 2023
Submitted to – Farida S. Virani
Problems Solution Unique Value Unfair Advantage Customer Proposition Culinary expertise Segments In the street food In urban A creative and deep Urban millennials industry, there is regions blend of understanding of and Gen Z a lack of unique recognized for Spanish and Spanish and consumers that and inventive their unique Indian cuisines Indian cuisines. enjoy trying dining cuisine is offered by different dining experiences. cultures, start a Span-Dian Unique and experiences and chain of food Food Trucks, innovative fusion have experimental There are few fusion trucks. creating a concept, eating habits. food options that singular differentiating Foodies that enjoy combine Spanish Create a gourmet from existing food experimenting with and Indian distinctive experience. truck offerings. new flavors and flavors. culinary fusion food. experience by We offer Strong social High-priced eating fusing the vivid enticing tastes media presence Individuals seeking options make flavors of India and bright and engagement economical yet high- quality with the flavors that with the target quality dining experiences out of pleasant tastes transform the audience. options. reach for some of Spain. street food people. sector. Comprehensive training The fusion food programs will may be enjoyed ensure that the by a larger food trucks are variety of all of the same people thanks high quality to the and level of affordable service. premium Key Metric dining Channels sales of food on experience. Utilizing social a daily, weekly, media sites like or monthly Instagram, basis. Facebook, and Value of an TikTok, the average business can transaction. interact with its ratings of target audience consumer and promote their happiness and fusion culinary feedback. selections. Metrics Local festivals measuring and events social media centered around interaction cuisine are held to (following, draw customers likes, shares, and raise brand and comments). exposure. ROI of marketing To reach a and promotion- broader audience, related work with investments. influencers and food bloggers.
Cost Structure Revenue Streams
Costs of ingredients and food. Food sales will be the main source of income. Training expenses and employee pay. A meal (main + side) costs about $15 thanks to a premium maintenance, gasoline, and running costs for food pricing strategy. trucks. The selling of goods and catering services for events costs for marketing and advertising. might be additional revenue sources. Licenses and insurance.