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Project Work

This document provides an index and overview of topics related to pharmaceutical marketing and management that will be covered in a major project report. These topics include the concept and scope of marketing, market characteristics, areas of marketing, marketing principles and functions, market research of medical products, development and implementation of marketing strategies, and drug pricing authorities. The document also includes an acknowledgment section thanking various individuals for their guidance and support throughout the project.

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nitish kumar
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1K views5 pages

Project Work

This document provides an index and overview of topics related to pharmaceutical marketing and management that will be covered in a major project report. These topics include the concept and scope of marketing, market characteristics, areas of marketing, marketing principles and functions, market research of medical products, development and implementation of marketing strategies, and drug pricing authorities. The document also includes an acknowledgment section thanking various individuals for their guidance and support throughout the project.

Uploaded by

nitish kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INDEX

 Introduction
 Concept Of Marketing

 Scope Of Marketing
 The characteristic of the market
 Areas Covered In The Marketing Subject
 Nature, evolution, principles and functions of marketing.
 Research of the market of medical products
 Market/product development strategy
 Revenue strategy.
 Target marketing strategy
 Customer retention strategy
 Strategy as a path to reach your objectives
 Drug Pricing Authority Of India
 Conclusion
 References

AKNOWLADGEMENT
Many lives and destinies are destroyed due to the lack of
proper guidance, direction and opportunities. It is in this
respect I feel that I am much better condition today due to
the continuous process of motivation and focus provided by
my parents and teacher in general. The process of
completion of this project was tedious job and required care
and support at all stages .i would like to highlight the role
played by individuals towards this.
I am eternally grateful to the honorable chairman for
providing me with the opportunity and infrastructure to
complete the project as partial fulfillment of B. pharmacy.
I would like to express my sincere thanks, with a deep sense
of gratitude, to my project guide ASSIT.PROF.RINKLE for
their keen interests in my project.
I am also thankful to all my visible and invisible hands, which
helped me to complete this project with a feeling of success .

BIPUL KUMAR
B.PHARMACY (8 TH SEMESTER)
DECLARATION
I hereby declare that the project work entitled submitted for b.
pharm final years my original work carried out by me under the
guidance of ASSIT.PROF.RINKLE for the partial fulfilment of the
award of the degree of bachelor of pharmacy.

Bipul Kumar
MANAV INSTITUTE OF PHARMACY,

BACHELOR OF PHARMACY
SESSION 2018-22

A MAJOR PROJECT REPORT OF


PHARMACEUTICAL MARKETING AND MANAGMENT

SUPERVISED BY SUBMITTED BY
RINKLE BIPUL KUMAR

ASSIT.PROF. ROLL NO:-1814

REG NO:-18-MIJ-26

CERTIFICATE
This is to certify that “Bipul Kumar” student of bachelor of
pharmacy has successfully completed their “ pharmaceutical
marketing and Management” under the guidance of “ Assit. Prof.
Rinkle “ .

Rinkle

Assit. Prof.

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