Three Dimensions Bond

Amsterdam University Press
Chapter Title: Three Dimensions of Bond: Adaptive Fidelity and Fictional Coherence in the
Videogame Adaptations of GoldenEye
Chapter Author(s): Ian Bryce Jones and Chris Carloy
Book Title: The Cultural Life of James Bond

Book Subtitle: Specters of 007
Book Editor(s): Jaap Verheul
Published by: Amsterdam University Press. (2020)
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15. Three Dimensions of Bond: Adaptive
Fidelity and Fictional Coherence in the
Videogame Adaptations of GoldenEye
Ian Bryce Jones and Chris Carloy
Abstract
Rare’s 1997 game GoldenEye 007 redefined the first-person shooter genre
not only through its mission-based gameplay, improved enemy AI, and
architecturally believable level designs, but also how it combined these
features to create an internally consistent, believable Bond experience.
When the game was remade in 2010, new developers Eurocom had to
negotiate intellectual property restrictions and new genre developments to
create a game that was both faithful to the beloved original and successful
on its own terms. We explore the relationship between these games via
the rubrics of adaptive fidelity (how faithfully each game operates as an
adaptation of the GoldenEye film) and fictional coherence (how well their
own components collaboratively encourage role-play as the character
of Bond).
Keywords: first-person shooter; adaptation; GoldenEye 007; role-play;

transmedia; James Bond
In 1995, Nintendo approached videogame development company Rare, Ltd.

about designing a game based on the then in-production James Bond film
GoldenEye (UK/USA: Martin Campbell, 1995) as a platform-exclusive title for
their Nintendo 64 console. While the resulting game, GoldenEye 007 (1997),
first appeared to be a routine production, comparable to releasing action fig-
ures or other merchandise to accompany a movie release, it would ultimately
become a surprise critical and commercial success and a landmark both
of film-to-videogame adaptation and of the emerging first-person shooter
Verheul, J. (ed.), The Cultural Life of James Bond: Specters of 007. Amsterdam: Amsterdam University
Press, 2020
doi 10.5117/9789462982185_ch15
310 Ian Bryce Jones and Chris Carloy
genre. While its multiplayer mode created the biggest stir, its single-player
levels are remembered today not only for their innovative mission objectives,
enemy behavior, and level design, but for the way these features worked to
create an internally consistent, believable Bond experience.
In 2010, another videogame adaptation of GoldenEye appeared, this time
developed by Eurocom for the Nintendo Wii. The motivations behind this
re-adaptation have very little to do with any lingering popularity for the
then fifteen-year old Pierce Brosnan vehicle—instead, it had been the
enduring, nostalgia-enriched reputation of the original game that prompted
the return of this particular storyline from the Bond canon. A curious
double-adaptation, the 2010 game serves as a case study in the adaptation
and mutation of intellectual property, as well as the development of the
first-person shooter genre, particularly as a medium for storytelling.
Untangling each of these issues requires a careful re-assessment of Rare’s
original game alongside a careful examination of its remake, with an eye
toward the latter’s mixture of borrowing and re-invention. To the extent that
videogame adaptations are addressed at all within discussions of popular
media franchises, they tend to be discussed as emblems of “transmedia
storytelling,” defined by Henry Jenkins (2008, 97) as narrative that “unfolds
across multiple media platforms, with each new text making a distinctive
and valuable contribution to the whole.” Indeed, the late 1990s were a fertile
era for licensed videogames that genuinely extended and expanded the
stories of their source material, including such examples as Star Wars:
Shadows of the Empire (LucasArts, 1996), released on the Nintendo 64 console
roughly contemporaneously with GoldenEye 007. The two GoldenEye games,
however, do not make unique narrative contributions to their Bond-branded
source material so much as adapt them. As such, the games—as well as the
various legal and brand-related considerations that shaped their develop-
ment—are best investigated through critical frameworks of adaptation,
particularly adaptation across media.
This chapter undertakes such an investigation, combining a historical
overview of the generic and business developments that lead to the creation
of each game with a formal analysis of their game design (with a narrow
focus on a small cluster of levels in each game) to address how they function
as manifestations of the Bond brand. Two terms that will help us along the
way are adaptive fidelity and fictional coherence, which refer, respectively, to
how faithfully each game operates as an adaptation of the GoldenEye film,
versus how well their own components hold together and collaboratively
encourage role-play as the character of Bond.
Three Dimensions of Bond 311
1997: Innovation and the Guiding Logic of Fictional Coherence
When GoldenEye 007 went into production in 1995, the videogame medium
was facing a moment of great transition. More powerful hardware had
opened the possibility of real-time three-dimensional graphical render-
ing, significantly changing spatial representation and the possibilities of
level design. The first-person shooter (FPS) genre, to which GoldenEye 007
belonged, had been on the forefront of this technological transition when
it first emerged in the early 1990s.
The classic form of the FPS, established by Wolfenstein 3D (id Software,
1992) and popularized by Doom (id Software, 1993), consisted of navigating
a series of corridors that were interconnected into maze-like environments,
searching said environments for inventory items and keys, and shooting
enemies. A level of Doom was, in effect, a large spatial puzzle, the goal of
which was to make it to the exit alive. Although gameplay could be slow
as players learned a level, a player who had mastered a level could move
quickly through the space, solving puzzles and killing enemies without
much thought.
By 1996–1997, the popularity of the genre had been cemented, but its
basic formula had not evolved much beyond the template first pioneered by
Wolfenstein 3D and Doom (It is telling that the moniker “Doom-clone” was fre-
quently affixed to the genre during this period). Critical reception of games
such as Kileak: The DNA Imperative (Genki, 1996) and PO’ed (Accolade, 1996)
reveal fatigue among popular-press reviewers toward the genre’s increasing
staleness (Glide 1996; Baran et al. 1996b). However, despite widespread
perceptions of stagnation, new signs of life were emerging. Turok: Dinosaur
Hunter (Iguana Entertainment, 1997) abandoned the darkened corridors of
Doom in favor of large, open spaces. The level design of Alien Trilogy (Probe
Entertainment, 1996) bore the hallmarks of the landmark production design
of its source film franchise (Baran et al. 1996a). Meanwhile, as previously
noted, Star Wars: Shadows of the Empire (LucasArts, 1996) pioneered games’
entrance into transmedia storytelling, weaving previously-unseen story
threads between two Star Wars feature films (Nintendo Power Staff 1996a).
In tandem with these designers working concurrently on other games,
Rare used GoldenEye 007 as an opportunity to experiment with the FPS
genre. Taken in this full context, GoldenEye 007 is perhaps not the singular
beacon of innovation it is sometimes made out to be. As an Electronic Gaming
Monthly (Funk 1997) editorial acknowledges, “Most of what you see in the
game has been in other games.” What, then, explains the game’s critical and
popular success—its re-drawing of the boundaries of what a licensed game

could be, and how the Bond franchise could be adapted into other media?
We propose that the “secret ingredient” here is fictional coherence. Al-
though experiments at this time in FPS level design and AI programming
were manifold, GoldenEye 007 remains notable in the degree to which
these components are unified, in a manner that seems motivated. Upon
release, the game was lauded for (and its popularity likely boosted by) its
successful evocation of the James Bond character and universe. It included
objectives beyond pure shooting. It sported intricately-designed enemy
behavior, and took place in relatively large and open space. Its historical
importance, however, is cemented not just because it contains all of these
components—although that is, to be clear, a feat in and of itself. It is the
fact that it does all of these things while also presenting a Bond-inspired
fictional world to players that feels intuitive, rather than arbitrary. The
actions the player undertakes are clearly motivated. They feel less like
puzzles for puzzles’ sake (as could sometimes be the case with Doom and
its many clones), and more like analogues to behaviors that make sense
within the context of Bond’s objectives. This fictional coherence was an
ideal that was aspired to by many videogame developers working in this
moment of transition, often referred to under the guise of creating more
“realistic” virtual experiences. GoldenEye 007 ended up being the right
game at the right time.
Critically re-assessing GoldenEye 007 two decades after its original ap-
pearance, then, requires a careful eye—one geared less toward its individual
“innovations”—which, again, are less original than sometimes portrayed,
having been pioneered by other games around the same time—than toward
the overall gestalt of how they fit together into a coherent play-world. To
best examine this, we will now take up a close analysis of the game’s early
moments. The game’s first three levels—”Dam,” “Facility,” and “Airfield”—
function as an augmented and extended adaptation of the GoldenEye film’s
pre-credits sequence, with players taking the role of Pierce Brosnan’s Bond
as he infiltrates and disrupts a chemical weapon facility hidden in the
Arkangelsk Dam, before escaping on an airplane as it explodes. The game’s
opening level, “Dam,” will be the primary focus here.
As in the opening scene of GoldenEye, “Dam” follows Bond’s attempts
to covertly enter a well-guarded weapon facility by bungee jumping from
the top of the Arkangelsk Dam. The first portion of the level consists of a
succession of open spaces, functioning as a route to the top of the dam.
Fictionally, the spaces serve as storage and staging areas for the dam, and
as a guarded access point to the dam’s top. The level design is linear in the
sense that there is ultimately only one direction to go; each main area must
be passed through, in order, to reach the top of the dam. That said, there
is a significant amount of freedom to move around in the large areas, and
the way players choose to navigate the open spaces has a significant impact
on gameplay—determining, for example, how covertly the player moves
through the space, and thus the frequency and intensity of combat.
“Dam” begins as all GoldenEye 007 levels begin, with players first reading
a description of its mission objectives, in the form of a classified briefing
from MI6. One genuinely unique feature of the game is the manner in which
the chosen difficulty setting changes each level’s objectives. For “Dam,” the
only objective on the level’s easiest setting is to make it alive to the end
of the level—an objective familiar to players of Doom or its many clones.
At the other end of the difficulty spectrum, however, players’ objectives
include “neutralize all alarms,” “install covert modem,” “intercept data
backup,” and “bungee jump from platform.” No details are provided as to
the locations within the level these objectives can be accomplished, and
the game provides no map. The successful completion of these additional
objectives requires close environmental observation and exploration on
the part of players—a taxing task, to be sure, but one aided by a coherent
net of clues provided by the game.
Once players have clicked through the mission objectives, “Dam” greets
them with an establishing shot of the level, and then a fly-through of the
initial area as the virtual camera seems to move from the far corner of the
space up to Bond. This sweeping virtual crane shot conveys the size and
openness of the space, while allowing attentive players to note the positions
of enemies. Upon the conclusion of this shot, the game switches to Bond’s
first-person perspective, and the player is granted control. To Bond’s back
is a dead end. In front, a corridor bordered by towering grey cliffs curves
to the left. Rounding this curve, players can catch a view along the length
of the first area. At the far end, a guard tower rises on the left, and a tunnel
opens on the right. Each is guarded by a pair of soldiers. If players charge out
from cover, firing their weapons (a stereotypically Doom-clone-like tactic),
they will draw the attention of all of the soldiers, forcing them to fight them
simultaneously, likely taking damage in the process. Careful and attentive
players, on the other hand, will find that they can silently kill a guard who is
walking around the tower, move to the tower’s rear, silently shoot a second
guard, climb to the top of the tower (where they will discover a sniper rifle),
and snipe the two tunnel guards from a distance.
Passing through the tunnel, players enter a second area with similar
gameplay features. Stacks of boxes, towers, and bunkers form a ring around
a central open space. Again, if players run directly into the open space,
they will find themselves surrounded, and fired upon by enemies using the
environmental features for cover. Having learned from the experience of the
previous area, however, players can also pass behind the stacks of boxes and
use them for cover as they work their way around the space killing enemies, or
even stay at the far end of the tunnel and clear out the space with the sniper
rifle. As these first two rooms demonstrate, successful gameplay requires
attention to the risks and affordances of the game’s spaces, while different
players may exploit these spaces in unique but equally successful ways.
Moving forward, players enter a third open space that provides a variation
on enemy behavior, as well as housing the first two mission objectives. The
space is relatively empty, with a tower on the right and a gate and gatehouse
on the far end. Upon entering the space, players may notice an enemy who
(unlike any they have seen in the level thus far and unusually for the FPS
genre up to this point) does not shoot, but rather turns and runs towards a
red mark on a distant wall. If players fail to shoot the guard before he reaches
this mark—which turns out to be an alarm—more enemies will emerge
from a gatehouse to the right. If, alternately, they do shoot this guard before
the alarm is tripped, the additional guards will remain ensconced within
the gatehouse, oblivious to the presence of an intruder. Thus, the action of
the running guard not only introduces a novel enemy behavior, it also leads
players to their first objective, “destroy all alarms.” Upon being shot several
times, the alarm will explode. Checking the list of objectives will reveal that
this objective is not yet marked as “complete,” indicating that there must
be other alarms. Moreover, players who have read their mission briefing
carefully and have seen that they are supposed to connect a covert modem
to a “satellite link” may notice a satellite dish on the roof of the gatehouse.
If they explore around back of the gatehouse, players will find that the dish
is connected to a small screen. Completing the mission requires the player
to attach the modem to the screen by equipping the modem, aiming at the
screen, and pressing the action button. If, however, players put the modem
somewhere else or (following stereotypical Doom-clone gameplay), fire
upon anything that can be blown up, including the screen, they will fail
the mission objective, and will have to restart the level.
Readers familiar with the GoldenEye film—in which the “Dam” sequence
consists of a grand total of 105 seconds (16 shots), in which Pierce Brosnan’s
Bond springs out and very quickly bungee jumps down the vertical face of
the Arkangelsk Dam, shooting precisely no one in the process—will have
noticed a significant amount of embellishment of both setting and action
in the level thus far. This embellishment continues even after the player
reaches the precise setting of the film’s opening sequence, the top of the
dam. Three guard towers are now present on the rim’s right lip, as well
a series of docks off of the right side of the dam. If players dash straight
towards the bungee jumping point—acting, in other words, exactly as Bond
does in the movie—they will miss multiple gameplay objectives. Rather,
completion of the level on its highest difficulty setting requires entering
each of the guard towers to destroy more alarms and descending into the
interior of the dam to “intercept data backup” by interacting with a computer.
While not drawn from the film, these mission objectives provide the player
with more opportunity to act as Bond in the fictional space—that is, to do
the types of things Bond might believably have to do while infiltrating a
military facility—while the “realistic” distribution of mission objectives
throughout the level (alarms in guard towers, important computers in the
heavily-guarded interior of the dam) provides a believable spatial context
for roleplaying. Thus, we see that in Rare’s adaptation of the scene adaptive
fidelity to the source material is subsidiary to internal fictional coherence.
This is not to suggest that GoldenEye 007 is entirely without fidelity to
its source material. Indeed, the fidelity that it does exhibit is strikingly
important to its overall reception as a successful adaptation and expansion
of the film. In terms of space, industry press reported, in 1996, that the design
team had been given access to the film’s sets and were basing the game’s
level design on them (Nintendo Power Staff 1996b). As a result, many of
the levels—particularly “Facility” and “Tank”—contain architecture that
is readily recognizable from the film, fulfilling an immersive dream of
“stepping into” the world of Bond. In terms of story beats, action sequences
reappear either in the form of major dramatic scenes to which players are
witness (the shooting of Agent 006/Alex Trevelyan in “Facility,” for example),
or in the form of mission objectives (protecting the computer scientist
Natalya while she tries to disable the satellite at the game’s climax).
Other aspects of the film, however—and of the Bond franchise, as a
whole—get lost in translation. Bond, as a character, is considerably warped
from his more familiar incarnations. Videogame scholars have rightly
pointed out that only one side of James Bond’s character is on display in
the game—the secret agent, rather than the playboy—and the absurdly
large body count of the game is out of keeping even with the Brosnan era’s
usual violent standards (Stein and Weise 2010). (This, of course, maps
onto the usual biases of the medium, as shaped by historical factors of
censorship and target audience). Those actions that players do engage in
beyond shooting are heavily abstracted, to a degree that reveals the limits
of the game’s innovations. Already in Doom, players were called upon to
press buttons in the environment to open doors and progress, and had to
search the environment to collect keys, weapons, and health upgrades.
Much of GoldenEye 007’s non-shooting environmental interaction likewise
merely involves pressing a single button on the controller. Objectives such
as “neutralize all alarms” or “intercept data backup” may initially sound
robustly interactive, but ultimately they boil down to destroying some of
the level’s scenery, or pressing a button.
However, this lack of adaptive fidelity to the larger, transmedial fictional
personage of Bond is balanced out by the game’s remarkable coherence when
it comes to the internal logic of its own fictional diegesis. Much of this has
to do with enemy behavior and the construction of the game’s spaces. For
example, much was made at the time of the game’s release of its relatively
advanced hit detection—shooting an enemy in the leg, for instance, does
less damage than shooting them in the head, but causes them to stagger,
slowing them down (Nintendo Power Staff 1996b). Beyond this, though,
there are additional components to the enemy’s AI that together have a
pronounced influence on player behavior. Enemies won’t notice players if
they approach from behind, and once they do notice them, they will not
run straight at the player, but rather attempt to evade them, or hide behind
cover. Additionally, if an alarm is near, they will run to trigger it, causing
further waves of enemies to appear and attack.
The combined effect of these behaviors is that the game rewards stealth—
although a different sort of stealth of the sort being pioneered concurrently in
games such as Thief: The Dark Project (Looking Glass Studios, 1998) or Metal
Gear Solid (Konami, 1998). Unlike the latter games, stealth in GoldenEye 007
is not about hiding for lengthy stretches of time, but rather moving quickly
and efficiently—cleaning up messes, as it were, by taking enemies out
quickly with headshots (preferably with a silenced pistol) before they have
a chance to retreat, regroup, and add their allies to their ranks.
The game’s environmental design, meanwhile, is tightly integrated into
its systems of objectives. As previously established, players do not have
to solve complicated puzzles to complete objectives. But they do have to
discover the locations of these objectives, without the aid of written clues
or an included map. Here, the design of the game’s levels—particularly,
the way that, in being recognizably inspired by the film’s sets, they hew
closer to real-life analogs than to pure mazes—provides a strong basis for
environmentally-guided inferential reasoning. In the above description of
the “Dam” level, this took the form of noticing the satellite dish on the top of
the gatehouse, recalling that an objective was to hack the satellite network,
and deducing that access to the network will likely be nearby. It could also
mean that, having discovered an alarm in one guard tower, it is worth

searching other towers to see if there are alarms to destroy in them, as well.
The interplay of these features creates an internally coherent play-world,
which in turn shapes player behavior, by rewarding certain actions and
punishing others. We can say that, from the encouraged player behavior, a
variation on the Bond character emerges. It is not precisely the Bond of the
films, nor precisely the Bond of the novels, given the aspects of adaptive
infidelity at work. But this Bond is not completely unrecognizable, either.
This Bond is much more of a violent killer than his analogs in Fleming’s
books or Eon’s films. However, he is not on a rampage. He kills as quickly and
as silently as possible. He is a consummate professional, aiming for stealth
and efficiency. His goal is, above all, not to be seen, and he kills people first
and foremost to achieve this goal. He is clever and observant, able to deduce
the locations of mission-relevant items and materials based off of logical
intuition. He is resourceful, both carrying standard-issue MI5 equipment
(including a special watch that serves as the game’s requisite “Bond gadget”)
and procuring weapons and ammunition from the field. He is cool, collected,
and violently psychotic—but he is able to fold his violent streak into service
for England (“always for England”). The construction of the game’s mechanics,
through their internal fictional coherence, encourage players to role-play
as this variation on the Bond character—one that shares crucial overlaps
with the character’s other incarnations elsewhere, while not being identical.
2010: Nostalgia and Evolution
During the seventh generation of videogame consoles (consisting of the

Nintendo Wii, Microsoft Xbox 360, and Sony PlayStation 3, hardware
released between 2005 and 2006, and retired between 2012 and 2013), the
videogame industry discovered that its history—so often relegated to the
dustbin in the constant march of planned obsolescence—could, in fact,
be profitable. The advent of internet-based digital game distribution on
consoles opened up the opportunity for games with low profit margins to
remain available, leading to a gradual re-assessment of the commercial
potential of gaming’s past on the part of both console manufacturers and
game publishers. Nintendo inaugurated this trend with the Wii’s Virtual
Console, a set of emulators of that allowed for Wii owners to download and
play games from a wide variety of past game consoles, from the Nintendo
Entertainment System’s Super Mario Bros. (Nintendo, 1985) and Final Fantasy
(Square, 1987) up through the Nintendo 64’s Sin and Punishment (Treasure,
2000). Sony and Microsoft eventually followed suit with their “PSClassics”
and “Xbox Originals” programs, respectively. Across all three platforms, it
became clear that players’ nostalgia was a powerful economic force.
No-frills emulated versions of games from past generations of hardware
were only one possibility in this new commercial exploitation of gaming’s
history. Another possibility was the enhanced port—a version of an older
game that had been thoroughly re-worked as to fully take advantage of the
new possibilities of modern hardware. On the Xbox 360 and PlayStation 3, the
reigning mode of enhanced port was the “HD remake,” older games re-worked
to run at resolutions of 720p or 1080p, so as to scale better to contemporary
high-definition televisions. Nintendo’s Wii, lacking the high-definition
graphics of its peers, instead relied on the introduction of motion controls
as the raison d’être for its enhanced ports.
Given the hallowed place of GoldenEye 007 in the history of console first-
person shooter games, it was perhaps inevitable that, during this particular
moment, demand would be high for the game’s commercial re-release, either
in the form of legal emulation via Nintendo’s Virtual Console, or as some
sort of enhanced remake. By February 2008, rumors that such developments
were in the works reached enough of a fever pitch that the gaming magazine
Xbox 360 World reported that the game was, in fact, slated for a re-release
on Microsoft’s console (Gapper 2008).
Sadly, for fans, the report was erroneous: in fact, there were considerable
hurdles to such a re-release actually ever coming to pass.1 Following a close
partnership with Nintendo during the Nintendo 64 era, Rare had been
acquired by Nintendo’s competitor Microsoft in 2002, leaving the intellectual
property rights to several of their games in a complicated morass. Eon
Productions’ control over its intellectual property presented an additional
hurdle. Although Nintendo held the publishing rights for GoldenEye 007 in
1997, by 2007 Eon had granted the exclusive publishing rights for all official
licensed James Bond games to Activision, meaning that any re-appearance
of GoldenEye would have to include Activision’s involvement as a publisher.
Together, these hurdles proved insurmountable, and by 2009 both Microsoft
and Rare had put forward statements announcing that that any attempt to
re-release the original game on contemporary hardware was dead in the
water (Purchese 2008; Purchese 2009).
1 This is not to say that the Xbox 360 World report was a hoax. Subsequently leaked materials
have confirmed that Rare was, in fact, experimenting with porting GoldenEye 007 to the Xbox
360 (monokoma 2010). It was simply erroneous to suggest that the legal hurdles to its release
had been cleared, and that the game’s release was imminent.
Although the obstacles to a four-way agreement between Microsoft/Rare,

Nintendo, Eon, and Activision proved overwhelming, the excited burst of
fan nostalgia surrounding the possibility of a re-release demonstrated the
continued viability of the GoldenEye brand—even as licensed Bond games
had moved into their own respective Daniel Craig era, following the film
franchise, with the actor’s visage and voice appearing in the game adaptation
007: Quantum of Solace (Treyarch, 2008). Soon after, Activision set out on
its own to completely remake the game from the ground up, for exclusive
release on the Wii.2 Creating an entirely new game, with development duties
handed over to Eurocom (who had previous experience developing licensed
Bond games in the long interim between the two Goldeneye games, having
made 2002’s James Bond 007: Nightfire), neatly sidestepped the legal hurdles
of re-releasing Rare’s original game, leveraging a powerful license while
abandoning the quagmire of the game’s particular history.
The Bond franchise is certainly no stranger to remakes, and the twisty
games of legal give-and-take that can result. Most famously, Kevin McClory’s
IP disputes with Ian Fleming gave the world Never Say Never Again (UK/USA/
West Germany: Irvin Kershner, 1983), the Sean Connery-starring remake of
Thunderball (UK: Terence Young, 1965) that stands as the most high-profile
non-Eon Bond film. The McClory estate successfully kept Ernst Stavro
Blofeld from Eon’s hands until 2013, but Never Say Never Again was denied
Monty Norman’s iconic James Bond theme music and Maurice Binder’s
equally-iconic opening “gun barrel” sequence—arguably much stronger
assets when asserting the Bond brand (Gardner 2013).
The GoldenEye remake enacts a very different dance between deference
to the brand and strict adherence to IP restrictions, between nostalgia and
re-imagining. Two major components of the original game remained legally
out of reach for Activision and Eurocom: the original game’s level design,
and the visage of Pierce Brosnan. The geometry of the original game’s levels,
as well as the placement and behavior of the AI denizens that populated
them, had been Rare’s signature contribution to the GoldenEye license,
and therefore could not survive adaptation. Meanwhile, from a licensing
perspective, the contract to play Eon’s Bond had transferred from Brosnan to
Craig, meaning that the latter’s likeness had to be substituted for the former.
Beyond these mandated changes, however, Eurocom remained acutely
aware that nostalgia was the primary currency of the GoldenEye brand, and
2 The 2010 GoldenEye 007 was eventually ported to the Xbox 360 and PlayStation 3 as GoldenEye
007 Reloaded in 2011, adding yet another wrinkle to this saga of remakes and re-releases. For the
purposes of this article, however, only the Wii release of GoldenEye 007 is being considered.
therefore aimed for fidelity in other areas. The 2010 GoldenEye’s screenplay
(penned by Bruce Feirstein, one half of the screenwriting team that produced
Eon’s original GoldenEye screenplay) thoroughly reworks both the original
film’s and game’s events, transplanting them from the 1980s and 1990s into
the 2010s (Leader 2010). But it pointedly retains the major set pieces of the
original game, even if this means tossing the (relatively) gritty and grounded
persona of Craig’s Bond into scenarios borrowed from the more excessive
Brosnan era, including a tank chase through St. Petersburg (Although the
intricate contrasts that can be drawn between Brosnan and Craig’s star
personas—and the shift in tone that marked Eon’s Bond franchise during
the transition from the former to the latter—are not the primary concern
of this chapter, this particular subject is handled in greater detail by David
McGowan (2013)).
From a gameplay perspective, the game remains a first-person shooter
through and through, influenced by other major milestones in the genre that
had appeared in the dozen years since the original’s debut, but containing
no attempts to re-invent the license. Game cutscenes are now fully voiced
acted (by Craig and Judi Dench, alongside less-famous voice performers),
replacing the text-based exposition of the original game, and adding an extra
dimension of adaptive fidelity to the Eon film franchise that the original
GoldenEye 007 lacked. However, dialogue options of the type pioneered by
espionage role-playing game Alpha Protocol (Obsidian, 2010), released months
earlier, are notably absent. Also absent is any real attempt to leverage the
rougher physicality of Craig’s particular take on Bond. Craig’s debut in the
Bond role, Casino Royale (UK/Czech Republic/USA/Germany/Bahamas:
Martin Campbell, 2006) held a key role in the introduction of le parkour into
contemporary action cinema, with its fluid chase scene through a construction
site standing as one of the high points of the discipline’s representation in
film. Parkour experienced a roughly contemporaneous burst of popularity
in action videogames such as Assassin’s Creed (Ubisoft Montreal, 2007) and
the first-person Mirror’s Edge (DICE, 2008), and one could imagine a more
ambitious take on the license integrating such elements. Eurocom’s GoldenEye,
however, is resolutely not that game. It is, instead, an adaptation that prioritizes
fidelity to Rare’s original game—including all of the leeway said game had
with its license—over any genuine attempt to re-imagine the possible fidelity
an updated Bond game could show toward its cinematic source material.
Tasked with remaking beloved levels, with a certain amount of change
necessitated by legal mandate, what does one do? Eurocom chose what is
perhaps the most obvious route: to re-evaluate the decisions Rare’s original
design team made in terms of the needs and expectations of contemporary
game design. The gap from 1997 to 2010 had been a long one, and the expecta-
tions of players had changed drastically in the interim. Rare’s GoldenEye 007
is a series of mid-sized levels that must be scoured patiently and cautiously,
as players struggle to maintain a finite pool of health until they achieve
their objectives and reach the designated exit point. Eurocom’s levels are
much longer, but they are also much more modularly designed. Frequent
checkpoints in which the game auto-saves players’ progress allow for shorter
play sessions, and player health that re-generates as long as players can avoid
being fired upon for a small amount of time removes the possibility of a
tough firefight at the end of a level evaporating all of one’s progress. This
leads a distinct “pause/burst/pause” rhythm to the proceedings: Players walk
down an empty hallway, in which their health regenerates and their game
auto-saves; they then enter and clear out a large, arena-sized room full of
enemies; following this, they discover another long, safe hallway where the
game again saves, and their health again regenerates. As several reviewers
noted at the time of the game’s release, it is a rhythm and pace that owes
much more to 2000s-era first-person shooters such as Call of Duty 4: Modern
Warfare (Infinity Ward, 2007) than to the original GoldenEye 007.3
Along with adding distinct architectural pauses to the tenser flow of the
original game, Eurocom also punctuate their GoldenEye with moments of
cinematic spectacle. The basic components of moving and shooting are broken
up, at irregular intervals, by more elaborate sequences in which control is
partially wrested from the player, and the possibilities of interaction are
narrowed so as to better allow a very particular action set piece to take place.
To fully understand the way these modifications are set upon the blueprint
of Rare’s original GoldenEye 007, game, it is perhaps best to begin at the begin-
ning—that is, “Dam,” the very first level of Eurocom’s GoldenEye 007, and a clear
analogue to the opening “Dam” level of Rare’s game. Following our mission
briefing (which, here, is delivered in video form, complete with voice acting by
Judi Dench as M and Rory Kinnear as Bill Tanner, in contrast to the original’s
comparatively sparse text screens), we are greeted with a fly-through view
of a level that, initially, looks strikingly like its Nintendo 64 counterpart. The
bridge, the guard tower, the mountain tunnel: each is exactly where one would
expect it to be. However, rather than simply drop players into space as a single
3 Previewing Eurocom’s game, Christian Donlan of Eurogamer writes, “[D]oes it feel like
GoldenEye? Actually, it feels more like Modern Warfare: the pace of the encounters is very
reminiscent of some of Soap’s adventures” (Donlan 2010). In a full review of the game, Jon
Wahlgren likewise notes that, “It’s a game much more in line with Call of Duty in both feel and
pace […]” (Wahlgren 2010).
figure surrounded by hostiles, “Dam” instead eases them into the character
of 007 by making them privy to a first-person conversation with 006, with
voice acting by Daniel Craig and Elliot Cowen (filling in for Sean Bean as 006/
Alex Trevelyan). Control is granted to players gradually—the game initially
handles movement for them, with interaction initially limited only to making
the necessary gesture with the game’s motion controls on cue when a guard
is to be silently subdued. Once players finally gain complete control of Bond,
Cowen’s voice remains on the soundtrack, offering advice, alerting players
to converging enemies, and generally giving a sense of genuinely working
with a partner that was entirely absent from the 1997 game’s opening levels.
In the original game, players’ “guide” to the level was simply an inanimate
truck, the seemingly unmotivated movement of which serves as the game’s
primary instruction to players of where to go, and where to look. By 2010, the
possibilities of voice acting and much more advanced character animation
have allowed a non-player character to much more organically take this role.
This allows for the truck itself to serve a different function. After an
auto-save checkpoint (a distinct “pause” in the game’s pause/burst/pause
pacing), players are invited to climb into its passenger seat, at which point
control of movement is again wrested away from them. For a few beats, the
player is invited to sit and listen as Trevelyan, driving the vehicle, delivers
exposition. Then, upon being recognized by guards, the game launches into
a distinct “spectacle” phase. With forward movement still controlled by the
game, rather than the player, the game transforms into a busy shooting
gallery, with players tasked with taking out the gunmen of various trucks
that swerve into view, with explosions and other bits of miscellaneous action
happening at the margins of the screen. Throughout this brief section, players
are given a precise prescription of what to do by the various means the game
has at its disposal, either via audio (at one point, when a gas tanker is backing
up in front of the truck, Trevelyan barks “shoot the tanker!”) or visual cues
(when a Russian soldier jumps onto the side of the truck and attempts to
pull Bond out of it, the game offers up an explicit icon instructing players to
shake the Wii remote). The proceedings are entirely scripted, and players’
inability or refusal to play their part on cue will result in swift failure.
Given that this sort of elaborately-scripted spectacle, with the game
frequently using non-player characters to tell players what to do, is very
much the bread and butter of the Call of Duty franchise, a question arises.
The elaborate feats of fictional coherence on display in Rare’s GoldenEye
007 lead it to rightly be recognized as something other than a “Doom clone.”
Is the 2010 GoldenEye 007 content with being a Call of Duty clone? As has
already been noted, this seems to have been the consensus of contemporary
reviewers. Martin Hollis, director of the original Rare GoldenEye, has laid
down similar charges. 4 Do the charges stick? To fully investigate the valid-
ity of this accusation, it is useful to move on from “Dam” to the following
level—here, as in Rare’s original, named “Facility.”
Whereas Eurocom’s re-imagining of “Dam” leaned heavily on recognizable
landmarks from Rare’s original level, “Facility” finds the team striking out on
their own. Gone is Rare’s indebtedness to the chemical weapon facility set
from the film. Also gone is the residual indebtedness to Doom-like mazes that
marks Rare’s design. If Rare’s game was already a milestone in the generic
transition from mazes toward more recognizable, intuitive architecture,
the functional (even boring) walkways and cubicles of Eurocom’s “Facility”
mark a moment further down that evolutionary path.
Along with being less twisty, Eurocom’s “Facility” is also more rife with
alternate routes. Air vents—a mainstay of stealth games such as Tom Clancy’s
Ghost Recon: Chaos Theory (Ubisoft Montreal, 2005), but not something used
to any real effect by Rare—consistently present less direct, but also less risky
paths through enemy-populated areas. Compared to its predecessor, players
wandering through Eurocom’s “Facility” are more encouraged to find routes
through the level that keep them out of patrolling enemies’ lines of sight,
to sneak up behind them and take them out with a quick melee attack, or
perhaps simply avoid them altogether. This play style becomes a particularly
feasible option—even, arguably, the most encouraged option—immediately
following the level’s fifth checkpoint. Here, cameras and patrolling guards
dot the central hub room, but the smaller rooms around its perimeter are
occupied by staff distracted by their computers, rendering them easy to sneak
up on from behind. Linked together by air vents, these perimeter rooms allow
cautious players a chance to explore safely, gradually winnowing down the
facility’s personnel and take control of the map before they enter the center,
shoot out the cameras, and make their final strike at the patrolling guards.
This is not to say that Eurocom’s GoldenEye 007 is a stealth game. Long-
running stealth franchises such as the aforementioned Metal Gear Solid
and Splinter Cell generally rely on a varied array of AI alertness states, for
instance allowing guards to lose interest in finding they player if they have
hidden well enough, for long enough. GoldenEye 007 lacks such robust AI. If
a hostile NPC detects the player, the player has a few seconds to kill them as
silently as possible, or else all enemies in the area will immediately become
4 In an interview, Hollis reports of the remake, “I thought that it is really close to Call of Duty,
more, in its gameplay […] the rhythm of the enemies, the rhythm with which they come to you,
the way you approach them […]” (Hollis 2013).
alert and open fire. As in Rare’s original, the emphasis here is not on patient
hiding, but on the careful isolation and quick dispatching of enemies. The
end result is a hybrid of contemporary stealth level design tricks with the
original game’s “ruthless efficiency” version of stealth.
The fictional coherence on display in Rare’s GoldenEye 007 was one of that
game’s most striking innovations. Any expectation that Eurocom’s GoldenEye
007 would be equally bold in its innovations would have been naïve. After
all, Activision’s entire motivation for funding Eurocom’s endeavor was the
commercial exploitation of nostalgia—by no means the best of circum-
stances for inspiring progressive design. Ultimately, however, Eurocom’s
GoldenEye 007 does at least distinguish itself from contemporaries such
as Call of Duty. It does so by utilizing the same trick that allowed Rare’s
game to distinguish itself from its own contemporaries: the creation of a
fictionally-coherent interlocking systems that gradually encourage players
to adopt Bond-like behaviors.
Conclusion
At the outset of this chapter, we announced an intention to avoid leaning

too heavily on the framing of “transmedia storytelling,” and to focus instead
on the broader frame of adaptation. Part of the reason for this is that neither
of the two GoldenEye games contribute genuine expansions to the narrative
tapestry of the Eon Bond franchise, and therefore fail to meet Henry Jenkins’
(2008, 97) definition of texts that make a “distinctive and valuable contribution
to the whole.”
More broadly, we can also say that the frame of “transmedia storytelling”
is limiting because of its explicit focus on “storytelling.” Rare’s GoldenEye 007
is, indeed, an adaptation of the story of the 1995 GoldenEye film. But, more
broadly speaking, it operates as an adaptation of the Bond character—as
persona, and as attitude. Through elements such as the spatial design of
levels, mission objectives, and the behaviors of AI opponents—elements
contributing to a “fictional coherence” that goes beyond the mere recounting
of causally-related events—Rare’s GoldenEye encourages play styles that bring
player behavior in line with the fictional Bond. Moreover, Rare’s approach to
these elements suggests a concern not only with the unique affordances of the
videogame medium but with contemporaneous genre-wide trends—both of
which contributed to the 1997 game’s commercial, critical, and artistic success.
Tasked with designing an adaptation of Rare’s GoldenEye, Eurocom
had to evoke the experience of the original enough to capitalize on fan
nostalgia—the ultimate purpose of the adaptation—while doing without

prominent features of the original to which they lacked the rights thanks to
the breaking down of industry negotiations, and deciding how to manage
changes to genre conventions that had taken place since the original game’s
release. While the finished product did encourage fan nostalgia through
the recreation of particular story beats, objectives, and set pieces from
1997’s GoldenEye, Eurocom successfully adapted Rare’s game—as opposed
to merely recalling it—by remaining faithful to the original’s emphasis
on f ictional coherence and role-playing the “James Bond character.” In
doing so, Eurocom’s game—like Rare’s before it—demonstrates that the
toolbox of adaptation in games extends far beyond fidelity to story beats.
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About the Authors
Ian Bryce Jones lives in the Chicago area, where he has taught at the Uni-
versity of Chicago, De Paul University, and the School of the Art Institute
of Chicago, and also serves as a grant writer for Storycatchers Theatre.
His previous writings and video essays on videogames and the player/
character relationship have been published in New Review of Film and
Television Studies, The Velvet Light Trap, and [in]Transition. He blogs at
intermittentmechanism.blog.
Chris Carloy received his PhD in Cinema and Media Studies from the Uni-
versity of Chicago with a dissertation titled “‘True 3D’: The Form, Concept,
and Experience of Three-Dimensionality in 1990s Videogames.” His research
focuses on videogame history and theory, theories of space and place, genre
history and theory, reception studies, and the embodied experience of play,
and aims to place videogames within longer traditions of art, media, and
architecture. He currently teaches at the University of Chicago.

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Amsterdam University Press

Book Title: The Cultural Life of James Bond

This book is licensed under a Creative Commons Attribution-NonCommercial-

Keywords: first-person shooter; adaptation; GoldenEye 007; role-play;

In 1995, Nintendo approached videogame development company Rare, Ltd.

1997: Innovation and the Guiding Logic of Fictional Coherence

popular success—its re-drawing of the boundaries of what a licensed game

mean that, having discovered an alarm in one guard tower, it is worth

2010: Nostalgia and Evolution

During the seventh generation of videogame consoles (consisting of the

Although the obstacles to a four-way agreement between Microsoft/Rare,

At the outset of this chapter, we announced an intention to avoid leaning

nostalgia—the ultimate purpose of the adaptation—while doing without

About the Authors

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