SUMMER INTERNSHIP PROJECT REPORT

HR POLICIES AND PLACEMENTS

AT

Submitted by:

ROHIT KUMAR SINGH

MBA F.T Course semester III

2022-2024

ORIENTAL COLLEGE OF MANAGEMENT

BARKATULLAH VISHWAVIDYALAYA
2022-2024
 DECLARATION

I hereby declare that my Summer Training Report entitled “HR POLICIES AND
PLACEMENTS” is an authentic work done by me as part of my study at Shoppeal
Tech

The Project was undertaken as a part of the course curriculum of MBA Full
Time Programme of Barkatullah University, Bhopal. This has not been
submitted to any other examination body earlier.

Date: _________

Signature:__________

Name :Rohit Kumar Singh

MBA Full Time III Semester
Oriental College of Management
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 CERTIFICATE
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 LETTER OF RECOMMENDATION
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 ACKNOWLEDGEMENT

I would like to thank to placement cell of “ORIENTAL COLLEGE OF MANAGEMENT”

for successfully arranging internship program for students. I am also grateful to the
“SHOPPEAL TECH” for giving me the opportunity to perform my internship and
creating such a wonderful environment for learning both practical and theoretical
knowledge.

I would like to extend my sincere thanks to Mr. SUDHANSHU SINGH (DIRECTOR),

KIRTI GOEL (RM) & POORNIMA JAISWAL (RM) for his careful guidance, constant
encouragement and monitoring which helped me in completing this internship
through various stages. I am obliged to “SHOPPEAL TECH” and the team leaders for
the valuable information provided by them in all the respective fields I am grateful
for their cooperation during the period of summer internship.

I would like to thank from the bottommost part of my heart and immense respect
toward Director Dr. Shikha Bhargava, HOD Dr. Mamta Manshani faculty professor
Dr. Amit khare , Dr. Amita Singh Rajput and Dr. Richa Agnihotri and all faculty of
Oriental Collage of Management for their guidance, monitoring, and constant
encouragement throughout the course of this project.
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 TABLE OF CONTENTS

S.No CHAPTER P AGE No.

1 Executive Summary 6

2 Introduction & Objectives Of The Study 7

3 About The Topic 8 To 21

4 Research Methodology 22

5 Literature review 23 To 31

6 Data Analysis And Interpretation 32 To 45

7 Suggestions & Recommendations 46

8 Conclusion 47

9 Bibliography 48

10 Annexure 49 To 50
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 EXECUTIVE SUMMARY

Internship at Shoppeal Tech was a great exposure to the industry. After going through summer
training, This was firsthand experience of how an HR department functions.

INTRODUCTION OF PROJECT

This project is about the HR Policies and Placement in Shoppeal tech. The HR Policies in an
organization helps every individual to raise his/her potential in all facets by helping him to be
satisfied and secured about his present and future.

PROJECT TITLE

The title of the project is “HR Policies and Placement in Shoppeal Tech”. As the name indicates it is
the study of the HR Policies prevalent in the organization and the placement structure in Shopepeal
tech.

ORGANISATION

Shoppeal Tech Pvt. Ltd. (OPC) India’s Top 10 E-Learning Startup Recognized by Silicon India Startup
City, founded by Mr. Sudhanshu Singh (CEO at Shoppeal tech). It is a startup that provides IT
services as well as career-relevant training for students. Shoppeal Tech will broaden its offerings into
B2B (Corporate Learning/Training), and B2C (Live Lectures to Students). The business is also aiming
to offer students who come from the economically underprivileged part of society free lessons.
Shoppeal offers classes in Python, Mean and Mern Stack, Digital Marketing, Graphic Designing, and
more. Shoppeal Tech Provides software services to different industries clients, like :Web
Development , Application Development ,Graphic Designing, Digital Marketing. It’s headquarter is
located at Mumbai, Maharashtra Headquarters, IN.

CONTACT NO +91 7304663195

WEBSITE  https://shoppealtech.com/
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 INTRODUCTION

The working forces of Shoppeal Tech all play a significant role in the continuous progress of the
company. Hence it is essential to keep them motivated and keep their spirits high. The broad
objective of the study was to provide the working forces of Shoppeal with some new companies for
student placement.
Therefore in order to have a deep knowledge and understanding about what should constitute the
placement schemes for the working force; a study was conducted (with the help of questionnaires)
with the help of 100 students in Shoppeal Tech .“Right person for the right job” the basic principle
in giving placements to the candidates.

OBJECTIVES OF THE STUDY

.
 To understand the placement structure in Shoppeal Tech and to study about the further
aspects of improvement.

 To understand what is the advertising techniques which should be used by Shoppeal Tech for
the promotion of their courses.

 To study about the type of job needed in Corporates in respect to the Shoppeal Tech courses.

 To find out the drawbacks in the development of Shoppeal Tech courses.

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 ABOUT THE TOPIC

HUMAN RESOURCE POLICIES

Human Resource Policies refers to principles and rules of conduct which “formulate, redefine, break
into details and decide a number of actions” that govern the relationship with employees in the
attainment of the organization objectives.
Human resources policies are a set of rules for hiring, promotion, work process, leave, termination,
work environments, compensation, performance appraisal, and many other vital functions. HR
policies are also a layout of how an organization will treat its people and property. These essential
documents are developed by HR managers along with company administrators. It’s necessary to
recite these policies before a complication arises; it’s preferable that you know how to respond.
 
To make the process of creating company policies easier and save time we’ve created the StartupHR
Toolkit. It provides ready to use, fill in the blank templates of over Largest Collection HR
documents, letters, policies and calculators.

PURPOSE OF HR POLICIES

HR policies are the proper code of conduct that helps the company understand about a safe and
secure working environment for all employees. The principal purpose of HR policies is to direct the
employees more efficiently and maintain the smooth functioning of the organization. Therefore, the
very base of HR policies creates a solid and practical foundation for companies to guide and lead
their employees toward progress and welfare. It also retains the company from any legal abidance in
case of any lawsuit filed against the company by any employee.
 
The HR department is also the first department to know of a situation like an argument breaking out
or the company’s employee productivity falling. Therefore, a good HR department is also essential
as they can sense these issues way in advance and can take measures to avoid them. This helps in
protecting the company in the long run.
 
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 However, for an HR department to be able to protect the company they require a legal backdrop.
Having the right HR policies in place helps the HR to take timely disciplinary actions for future
conflicts. Since the policies of a company are documented there can be no bias or partiality in their
implementation.

Types of HR Policies in India

 

HR Policies cover the following:

1. Policy of hiring people with due respect to factors like reservations, sex, marital status, and the
like.
2. Policy on terms and conditions of Majorly, there are two types of HR policies in India. General
policies and specific policies.
 

1. GENRAL POLICIES
General policies are the kind of policies that every organization requires and has. They are usually
formulated by the leaders of the company.
 

2. SPECIFIC POLICIES
Specific policies are the kind of HR policies which relate to certain issues or concerns of a specific
organization. They are crafted specifically to suit the organisation by the HR department. These
policies relate to issues concerning the compensation, recruitment, benefits, etc of the employees.

Most Important HR Policies in India

 
It is the sole responsibility of the HR personnel to keep a company compliant to the local laws of a
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country. Therefore, the company policies should be created with the utmost understanding and
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 experience. Below, we’ve included a list of 12 important HR policies that your company must have
in India. The list is no particular order of importance.
 

1. CAR LEASE POLICY

 
A car lease policy is a flexible, affordable and convenient solution for car ownership. This policy
helps the employees access their desired car without the hassle of down payment, bank liability,
vehicle registration, insurance, service or maintenance. At PumPumPum, you can Lease high-quality
pre-owned cars near you in a comprehensive package.
 
Employees opting for the car lease policy would pay a monthly lease rental that is calculated based
on the market residual value of the car, the applicable interest rate and tenure of the lease. Eligible
employees for lease rental would be entitled to reimbursements for the expenses done on fuel or
driver’s pay. All these reimbursements will be deducted for the respective employee CTC.
 
After the completion of the lease period (which is 6 months to 24 months), the employee gets a
choice of upgrading to another car as per the internal policy. Employees can also convert their
existing car into a lease and enjoy the benefit of this scheme. PumPumPum is the best option for
Startups and SME’s. The Leasing is cheaper than any other monthly EMI of a Car. You can visit
PumPumPum for more details.
 

2. EMPLOYEE CONTRACTS
 
An employment Contract is an accord that states the working relationship between an employee and
a company. It allows both parties to understand the rules and regulations and the terms of
employment.
 
It is important to have these documents as the Indian employment laws are a diverse and complex
framework to navigate. Therefore, having up to date documents to prove the company’s compliances
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will protect the company for several years ahead.

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 A few important laws that you must refer to before creating the company’s employment contracts
are wage laws, labour laws, the contract act, 1872 and the local state’s employment laws.
 

3. CODE OF CONDUCT
 
The code of conduct policy of a company contains the vision, ethics and mission of the organization
and also, and It is created to build and maintain the right business environment for employees. It
contains the rules of work that the employees of the company much abide by.
 
In India, policies such as equal right policies, electronic usage policy, dress code, enabling work
environments, media policy, conflict of interest, etc are included in the code of conduct policy.
 
Furthermore, the code of conduct must include the procedure to report a breach of the code of
conduct.
 

4. EMPLOYEE WAGES
 
Managing employee payroll is an important part of an HR department’s job, however, ensuring that
employee salaries are competitive in the market and are compliant with government policies is also
an important part of it.
 
In India, several acts cover the wages of an employee. One of them is the Minimum wage act, 1948.
and also, It sets the minimum wages that a skilled and unskilled labourer should receive. As well as
It enables employees to earn the ‘basic cost of living’.
 
Furthermore, the Payment of Wages Act, 1936 ensures that the employee receives the right monthly
payment on time and without any unnecessary deductions.
 
Therefore, it may be tempting to only focus on the competitive market rates, however, it is important
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to pay heed to the compliances required for every employee’s wages.

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 5. MENSTRUAL LEAVE POLICY

Menstrual leave is a leave where women may have the option to go for a paid or unpaid leave from
their employment if they are on their periods and are unable to go to work because of the pain and
anything related. This leave helps to seek better facilities for women in the workplace. and because
of this women have always suffered.
 
And to ease up things, Menstruation Benefits Bill 2017, was introduced by Ninong Ering who is a
member of the parliament of Arunachal Pradesh. Under the Bill, women of both public and private
sectors registered with the Central and/or state governments will be entitled to two days of menstrual
leave every month, amounting to a total of  24 days of leave annually.
 
The leave mentioned in the policy shall be provided to each and every woman without fail and no
discrimination should be done on the basis of the work they do.
 

6. GRATUITY POLICY
 
A gratuity amount is payable to an employee if they have completed 5 years of employment in a
company. Once an employee is retired they receive their gratuity amount, this amount is mainly paid
to an employee to offer them a token of appreciation for the service they have delivered to the
company. Furthermore, It is also a legal compulsion to pay employees gratuity under the payment of
gratuity act, 1972.
 
Therefore, you must have a gratuity policy in order for your organization.
 

7. EMPLOYEE PROVIDENT FUND

The employees’ provident fund act, 1947 provides employees with income security during their
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retirement also, It is a social security fund that gives employees benefits like retirement pension,
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medical insurance, housing care and more.

  
It is worth noting that only organisations with more than 10 employees have to compulsorily have a
Provident fund.
 
However, you should have a provident fund policy in your organization to make things easier.
 

8. LEAVE POLICY
 
The leave policy is created to give employees a clear picture of the number of leaves an employee is
allowed to take annually. Furthermore, it should also mention public holidays. Furthermore, the
leave policy must also mention the percentage of salary cut that an employee will see in the case of
unpaid leaves or half-days.
 
Legally, India has three national holidays where no organization is allowed to be open without
permission. However, organizations like factories, hospitals, travel agencies, etc are exempt from
this and are allowed to work for 24 hours a day. However, under the Factories Act, 1948, they must
be paid for those days and should be paid for overtime.
 
Furthermore, every organisation should have an annual list of leaves that the employees will be
getting.

9. SEXUAL HARASSMENT POLICY

Every organisation must take extra steps to make their workplace a safe environment for women to
work in. It isn’t just a legal requirement but also a moral obligation. In India, laws have also been
updated to make the safety of women in workplaces a priority.
 
The 5-year-old sexual harassment act, 2013 has taken the Indian business world by a storm. The act
is well praised and has even lead to closing down of a few companies. Furthermore, the act protects
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not just the employees and interns of an organization but also any woman visiting the company or a
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 woman customer. Every organization must include a sexual harassment policy to be able to address
all complaints actively.
 
According to the act, every company with more than 10 employees must set up an Internal
Complaints Committee. Furthermore, the steps that should be taken in such cases should also be
mentioned in the policy.
  

10. MATERNITY AND PATERNITY LEAVE POLICY

 
Every organization employing more than 10 workers is required to follow the maternity
benefits (amendment) act, 2017.  The maternity act is perhaps one of the most popular HR policies
in India Also, It outlines the benefits and the leaves that a pregnant woman who has worked in an
organization for 80 days is entitled to.
 
Under the act, your policy must include at least a 26-week paid leave to a woman for the first two
children and a 12-week leave subsequently.
 
Though there is no legislation for paternity leave in India, there is, however, a bill called the
Paternity Benefit Bill in 2017 has been upheld by the government.
 
This has truly brought in the conversation of equality for both the parents and has been applauded by
the citizens of the country.
 

11. TERMINATION OF EMPLOYMENT POLICY

 
There always comes a time when an employee has to be let go. Such situations always have heavy
emotions attached to them. Therefore, it is important to create a leave policy for your organization so
it guides you through the steps of letting an employee leave a company.
 
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This will help the HR personnel carry out the correct procedures according to the federal laws. For
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example, it should be noted that companies aren’t allowed to terminate employees without notice.
  
In order for the employee to be compliant and also, it is important for a correct and in-depth
termination policy to be created.
 

12. ADAPTIVE WORK CULTURE POLICY

 
Work offices look a little different than they used to a few years ago. Today, more and more
employees seek for flexible work options such as work from home options or 5 day work weeks.
 
Though it is not a legal requirement to adapt to the changing times, it isn’t smart to stick to the
traditional work patterns either. Having adaptive work cultures helps employees be more productive
as well as improves employee engagement. This is an HR policy in India that is often overlooked,
however, should be included.
 

13. COMMUNICATION POLICY

 
A communication policy helps establish and maintain open communication for employees
throughout various levels of the organization. This policy includes your company’s policies for e-
mails, mobile phone usage, telephones, notice boards, memos, etc. also, It must place the correct
mechanisms to update existing technology as well as communication channels frequently.
 

14. NONDISCRIMINATION POLICY

Discrimination can take several forms, it can be based on prejudices of age, colour, sex, caste, creed
or more. However, it is an employee’s fundamental right to be treated equally and without
discrimination.
 
Aticles 14, 15 and 16 grant these rights to every citizen in the country. Therefore, every organisation
must create a company policy that does not permit any kind of discrimination and must state the
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repercussions of the same.

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 15. DRESS CODE POLICY
 The dress code policy exists to make working more professional and also, promote a better work
environment. But, a good dress code policy is a set of guidelines to understand what is appropriate to
be worn at work. Having a laid out policy ensures that the employees are well dressed for meetings
and promotes the right work culture.
 

 16. PROBATION AND CONFIRMATION POLICY

 
 When a new employee is onboarded they are usually kept on a probation period. Which commonly
lasts for three months or more. It gives the company time to judge an employee’s performance and
also the conditions under which the employee will be confirmed into the company. Probation periods
are mandatory for all employees of an organisation. Therefore, this means that the employee gets a
chance to understand the work environment and the workload of a company.
 
The probation policy includes the terms and conditions that the employee should follow during
the probation period.
 
 The policy must include the probation time period, as well as procedures, post the confirmation
also, it should include the code of conduct, the performance expectations and goals of the employee
for the company.
 

17. WORK FROM HOME POLICY

 
 A Work from the Home policy is an agreement between an employer and employee to grant the
employee the privilege of working from home. It should clearly specify the work timings,
deliverables and clear procedures. Though there are no laws regarding these, having a clear and
definitive policy will be helpful. It must include the procedure through which an employee can apply
for the privilege of working from home and mention in detail who is eligible for sure privileges.
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18. GRIEVANCE POLICY

  
 In India, as per section 9C of the Industrial Disputes Act, 1947 every employer employing at least
20 workmen, is required to set up a Grievance Redressal Committee. Grievance regarding job
harassment, sexual misconduct, unfair decisions, and more should be heard, and should have the
policy to resolve the same. Meanwhile, HR policies such as the grievance policy are extremely
important for the growth and proper functioning of an organization.
 

19. AWARD AND RECOGNITION POLICY

 
 The rewards and Recognition Policy is created to give employees a one time reward or an award for
outstanding performance. It is created to help encourage employees to improve their performance
whether individually or as a team. The awards and also recognition milestones are built according to
the overarching company vision and objective. The reward can be both monetary or non-monetary.
 

20. TRAVEL POLICY

 
 In the necessary requirement of an employee being required to travel for business-related work, the
travel policy is created. Also, this reimburses the cost of the travel to the employee for business
approved travel costs. The travel policy must mention the requirements for proof, the procedure of
filing for reimbursement, authorization authority as well as the exceptions to it.
  

21. PERFORMANCE MANAGEMENT AND APPRAISAL

 
 The performance management policy is one of the HR policies created to give employees a clear
understanding of what is expected of them. It provides an appropriate framework within which the
performance of an employee can be managed. Also, this can be done through the implementation of
various tools, techniques, as well as processes.
 
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  While performance management includes identifying, measuring, managing, and developing the
performance of human resources in an organisation. Performance appraisal is an ongoing process of
evaluating an employee’s performance and therefore, should be a part monthly HR processes.
 

22. HIRING POLICIES

A hiring policy maps out the rules and regulations that all employees must follow while recruiting and
interviewing candidates and also while making hiring decisions. These policies can differ depending on the
company as they are often changed according to the company’s needs. employment-compensation policy
and methods, hours of work, overtime, promotion, transfer, lay-off and the like.

HR Policies cover the following:

1. Policy of hiring people with due respect to factors like reservations, sex, marital status,
and the like.
2. Policy on terms and conditions of employment-compensation policy and methods,
hours of work, overtime, promotion, transfer, lay-off and the like.
3. Policy with regard medical assistance-sickness benefits, ESI and company medical benefits.
4. Policy regarding housing, transport, uniform and allowances.
5. Policy regarding training and development-need for, methods of, and frequency of training and
development.
6. Policy regarding industrial relations, trade-union recognition, collective bargaining, grievance
procedure, participative management and communication with workers.

FORMULATING POLICIES

There are five principal sources for determining the content and meaning of policies:
1. Past practice in the organization.
2. Prevailing practice in rival companies.
3. Attitudes and philosophy of founders of the company as also its directors and the top
management.
4. Attitudes and philosophy of middle and lower management.
5. The knowledge and experience gained from handling countless personnel problems on day to day
basis

PLACEMENTS IN SHOPPEAL TECH

The placement cell provides active assistance to students in finding jobs. Placement assistance is
provided to them on successful completion of the programme. The placement cell has successfully
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placed many students in IT organizations. Apart from technical training in various software &
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 hands-on project work, SHOPPEAL TECH helps to get a foothold in the booming IT & ITeS
industry. SHOPPEAL assists its students in finding a job. Here’s how:

Workplace skills Training

SHOPPEAL TECH Career course includes 2,4,6 & 9 months of Workplace skills training that
develops English & Soft Skills.

Internship
As part of its Career course, SHOPPEAL TECH places students with various companies. The 1-year
work experience gives students a chance to be in an office/ workplace & work on the company real
projects. Students who perform well during the internship are often offered a LOR.
Placement Workshops
SHOPPEALTECH conducts workshops on handling job interviews, aptitude tests & Group
Discussions.Useful skills like resume writing, presentation skills & time management are also
developed.
100% Placement assistance
SHOPPEAL TECH offers 100% placement assistance to students. In 2012, SHOPPEAL TECH
EDUCATION AND TRAINING placed students with many top companies in India & overseas.
 Recruit from us
 Student/ alumni feedback
 Become a business partner

PLACEMENT CYCLE

CLIENT CLIENT
SEARCH MEET
FROM NET

CLIENT CALL
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 WORK PROCESS

STRATEGIES APPLIED FOR ACHIEVING THE TASK ASSIGNED

Client Search
For placement of the students in different companies first we search for the different companies
from internet from various sites.

Cold Calling
Cold calling means to approach the clients without taking prior appointments. I have done lots of
cold calling. I visited different companies and industries. I got a great experience as I interacted with
different kind of peoples. Even I learned lots of things regarding convincing the clients.

Client Visit
I visited different companies and industries to get contact details from them and to convince them to
place our students in their companies. I got to interact with many HR of different IT companies.

Role Plays
Role play is a kind of play or say drama which is been presented in front of a group of peoples and
that is even in rural areas where people don’t understand the face to face interaction or any another
explanation. Role play is done basically in local language and we are planning to do the same as our
role play is all set to do.

Data Collection
My third strategy is to collect data as many as possible from different sources. So for this data
collection I have visited different colleges to get the data of retired people. I went to colleges to get
the data of the graduate students who would the good prospect for our company.

Conducted test
There were three rounds first was written test, technical round, group discussion followed by
personal interview. With the help of my seniors I conducted admission tests of Cjet candidates.

Conducted group discussion rounds

Then after the written test I suggested few group discussion topics and conducted group discussion
rounds and on the basis of this we were able to analysis the communication skills of the candidates.
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Done survey to take students feedback

 I made questionnaire to take feedback from the students for the betterment of SHOPPEAL TECH. I
went to different classes and interacted with the students to know about their problems and
suggestions.

Canopy
Canopy is the kind of activity in which we do arrange a small Business Opportunity Presentation.
We select particular area and in this area we give invitations to the people residing in this area and
then we arrange the presentation. We did our canopy in the areas like Park street, Garia, and
Konnagar and tried to cover as many areas as possible to promote SHOPPEAL TECH.
Recruitment Assistance for Companies
SHOPPEAL TECH EDUCATION AND TRAINING DEVISION has Placements Team which has
helped hundreds of IT companies across the country find talented candidates for IT jobs.
Short listing candidates
SHOPPEAL TECH has a full-fledged Placements Team operating from offices across India. The
Team is in touch with graduating students at all SHOPPEAL TECH centres. On receiving
recruitment request, the Team screens & shortlists candidates & sends them for tests interviews to
the company.
Job fairs
From time to time, SHOPPEAL TECH organizes job fairs to connect companies with students.
Students are interviewed & often get spot offers for jobs with these companies.
Campus placements
Recently, Wipro, HCL, India’s largest third-party offshore Business Process Outsourcing service
provider, conducted campus placements at SHOPPEAL TECH Computer Education.
Workplace skills
Apart from IT education, SHOPPEAL TECH also trained students in English language &
communication skills, how to make presentations, how to work in a team, and other workplace skills
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 RESEARCH METHODOLOGY

1. METHOD OF DATA COLLECTION

I have chosen the questionnaire methods of data collection due to limited time in hand. While
designing data-collection procedure, adequate safeguards against bias and unreliability must be
ensured. I have examined the collected data for completeness, comprehensibility, consistently and
reliability. I have also gathered secondary data which have already been collected and analyzed. For
the present piece of research the investigator has used the following methods:
 Interview
 Observation
 Questionnaire

2. SAMPLE SIZE

I have taken 100 as the sample size.

.
4. ABOUT THE QUESTIONNAIRE

In this method a questionnaire is sent to the HR Manager concerned with a request to check the
questions in the questionnaire. The questionnaire consisted of a number of questions printed or typed
in a definite order. I have chosen this method of data collection due to low cost incurred, it is free
from bias of the interviewer and respondent have adequate time.
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 LITERATURE REVIEW

ABOUT THE ORGANISATION

The education sector is evolving globally, cre- ating growth opportunities for the eLearning market. The
sudden outbreak of coronavirus, which resulted in the closure of schools and colleges, has accelerated the
requirement for alterna- tive online solutions to continue classroom sessions. This factor has encouraged
companies to increase their R&D investments for launching innovative eLearning solutions to cater to
the rising demand. Therefore, it can be said that the COVID-19 pandemic had a positive impact on the
eLearning industry’s revenue. On the other hand, it is also true that the majority of eLearning platforms
are charging very high amount of fees which many students are not able to afford it. Also, students from
different streams have a different kinds of course requirements.

Shoppeal is a well-known digital startup firm found- ed in 2021 that provides students with career-
relevant tech programs and companies with IT services at af- fordable prices. To cater to this growing
demand, Shop- peal is focusing on developing customized learning solutions. The firm has envisioned a
bright future for students globally by delivering highly flexible, attrac- tive, and effective learning
solutions. Shoppeal has ex- panded its offering which includes Shoppeal eLearning, Shoppeal (VIP), and
Shoppeal Delight. It is an officially MSME-registered startup that offers career-relevant programs for
students and IT services. “We firmly be- lieve in making our youth, especially the students self- aware by
exploring the untouched world of technology and tremendous growth-making fields”, says Sudhans- hu
Singh, Founder & CEO, Shoppeal.

Quality Education at an Affordable Rate Shoppeal has deeply analyzed the market in the ini- tial five
months of its establishment. Shoppeal Provide remote learning to their students and remote work to their
interns as well globally so that they can learn and work from anywhere throughout the world. The firm
provides real-time skill development and on-demand support to its interns. They can get help during the
projects and improve their skills with time. Shoppeal teaches web development, App development,
Digital Marketing, Graphic Designing, Python, Mean and Mern Stack, and more. Every month Shoppeal
offers a virtual internship program for students in different domains. Shoppeal believes to provide quality
education at an affordable rate to every student. The company is also working in the direction to provide
free-of-cost classes to students who belong to the economically weaker section of so- ciety. It
continuously focuses on research and devel- opment and tries to fill the gap between students and
eLearning platforms.

We firmly believe in making our youth, especially the students self-aware by exploring the
untouched world of technology and tremendous growth- making fields
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Since the expanding telecom & broadband sector has increased the accessibility to economical internet
con- nectivity plans, the company believes that rising inter- net penetration across the globe will drive the
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growth of the eLearning industry. Also, after proper training, it has plans to provide placements as well
 to its students in big and reputed MNCs. The firm is looking forward to launching many courses related
to artificial intelligence and machine learning in the near future. The company is aiming to build a global
community for the students so that they can interact with each other and exchange their ideas related to
development. Shoppeal also aims to build an E-learning platform for students where they can have
quality education at affordable prices in the tech industry.

A few highlights of our business:

 Over 50-200 employees spread across India.

 Over 200+ college and institute learning with them.
 Shoppeal has been recognize by SiliconIndia StartUp City as Top 10 E-Learning Startup in India 2022 .

 We Provide Guaranteed Internship after Training Program. Minimum tenure of 1 Month and Maximum
tenure of 6 Months.
 We Provide 5 certification including letters in our all training Programs. We gets add on in your resume.
 Our Course curriculum has been design by Industrial Expert by Research and Innovation of Advance
learning.
 At Shoppeal Tech, we provide Advance Program with Placement Service for every domain imaginable. In
Advance Program we only offered Live Session of Courses We know how important it is to get the education and
experience you need in order to land the job you want, so we offer a variety of courses to help you gain the skills
and knowledge required for success. With our placement services, we'll help you secure a position in your desired
field so you can start putting your new skills to use right away.
 At Shoppeal Tech, we provide our clients with Placement assistance to help them find the perfect position
for their needs. Our experienced team will work with you to identify your goals and then match you with a
company that is a good fit for your skills and personality. We believe that finding the right job isn't just about
getting the right qualifications, it's also about finding a workplace that you will be happy in. If you're looking for a
new opportunity, contact us today and let us help you find the perfect position.
 Shoppeal Tech is a software service company that provides clients with the tools and resources they need
to succeed. We offer a wide range of services, from website and app development to data analytics and marketing
consultation. No matter what your business needs, we can help you achieve your goals.
 At Shoppeal Tech understand how difficult and time-consuming the recruitment process can be for
companies. That's why we offer a service that helps companies cut their recruitment time, so they can focus on
other important things. Our experienced team will work with you to find the best candidates for your company, and
we'll do everything we can to help you get the best possible results.
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Page 25
 Our key clients

Our distinct value proposition and service culture, coupled with our track record of successful
service delivery, have enabled us to build enduring relationships with our customers. These include
dominant players in key infrastructure & It companies.

These relationships have earned us annuities, such as post implementation maintenance and support.
They have also given us ample opportunities to expand our service offerings and acquire in-depth
domain knowledge of diverse industries.

Overview

Shoppeal Tech Pvt. Ltd. (OPC) India’s Top 10 E-Learning Startup Recognized by Silicon India
Startup City, founded by Mr. Sudhanshu Singh (CEO at Shoppeal tech). It is a startup that
provides IT services as well as career-relevant training for students. Shoppeal Tech will
broaden its offerings into B2B (Corporate Learning/Training), and B2C (Live Lectures to
Students). The business is also aiming to offer students who come from the economically
underprivileged part of society free lessons. Shoppeal offers classes in Python, Mean and
Mern Stack, Digital Marketing, Graphic Designing, and more. Shoppeal Tech Provides
software services to different industries clients, like : a. Web Development b. Application
Development c. Graphic Designing d. Digital Marketing.

Employee strength

Shoppeal Tech has around 51 to 200employees.

Locations

Mumbai, Maharashtra
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 HISTORY

Shoppeal Tech was incorporated on December 2021, as the ‘Providing IT services to it companies,
Giving paid internship to the student to develope their knowledge’.

Education at SHOPPEAL

SHOPPEAL TECH has been at the forefront of the IT revolution with experience of designing and
executing IT Solutions for massive, complex projects across the value chain.

One of the pioneering companies to offer IT education for a wide spectrum of people, SHOPPEAL
took the lead in Education & Training in India in the year 2021. Today, they providing online classes
and training for the student that’s helps him so much to getting knowledge.

Shoppeal’s training capabilities are well respected and recognized by employers across the country.

Shoppeal tech , Education and Training arm of shoppeal, leverages its vast domain experience and
focuses on providing advanced skills for employment in IT, digital marketing and graphic desiging,
Design & Creative, Office Management and several other areas.

The programs are specifically designed for Graduates from technical and general streams, students
pursuing graduation, successful 10+2 students and 10th pass students for not only getting them Job
Ready but building a foundation for a strong career.

SHOPPEAL flagship program provides assured work experience and all career programs offer
assured placement assistance through an extensive network of industry alliances.

COURSES OFFERED IN SHOPPEAL

SHOPPEAL JET is a job enabled programme which gives you work experience on real 
IT projects and helps you to become an experienced professional from just a fresher.
Stream: CS - IT Infrastructure & Networking Services

Duration: 3 Months
Prerequisite: BE/MCA/MSc/BSc/Diploma
Stream description: 3 Months of training followed by 9 months of paid Job experience in CMC or
outside.
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Stream outline:
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 Basic Electrical & Electronics

  PC Hardware Maintenance
 Installing & Configuring Windows 7
 Administration of Cisco Networking Devices
 Windows Server 2008 Server Administration
 Configuring Windows Server 2008 Active Directory
 Configuring Windows Server 2008 Network Infrastructure
 Understanding Basics of IT Service Management
 Red Hat Linux System Administration
 Installing, Configuring & Configuring Exchange Server 2010
 Storage Fundamentals
 Soft Skills / Life Skills

Stream: SI - Software Integration

Duration: 3 Months
Prerequisite: BE/BScIT/MCA/BCA
Stream description: 3 Months of training followed by 9 months of paid project experience in CMC
or outside.
Stream outline:
 Programming Concepts and C programming
 OOPs with C++ & Data Structure
 RDBMS, SQL and PLSQL (Oracle 10G)
 HTML, JavaScript, XML
 Java Programming
 Java EE and Spring with Hibernate, Struts OR
 C# or VB programming

A programme that aims to empower students for a great job and a bright career in IT.

Semester 1: Software Engineering - CMC Certified Programmer

Duration: 150 Hours
Prerequisite: Passed 12th doing Graduation
Description: Computer Fundamentals, Software Concepts and Essentials (Programming
Fundamentals, Object Oriented Programming & Database Fundamentals)

Course outline:
 IT Fundamentals
 Programming Fundamentals using 'C'
 OOP using Java
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 Java Script
 RDBMS Fundamentals
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 Semester 2: Software Engineering - CMC Certified .NET Programmer
Diploma in .NET Applications on completing Sem 1 & Sem 2
Duration: 150 Hours
Prerequisite: Sem 1 Grad/BCA/BscIT
Description: Software Development using .NET - Developing Windows & Web Applications using
C# and ASP.NET

Course outline:
 'Programming in C#
 ASP.NET
 Crystal Reports
 
Semester 3: Software Engineering - CMC Certified Enterprise Applications Specialist
Duration: 150 Hours
Prerequisite: Sem 2 Grad/BCA/BscIT

SHOPPEAL TECH programme aims to provide essential skills that empower you for a bright career
as a Hardware & Networking Engineer

Semester 1: Hardware & Network Engineering

Duration: 150 Hours
Prerequisite: Passed 10th
Description: Computer Hardware Engineering - PC Maintenance & Upgrade

Course outline:
 Basic Electricity & Electronics
 Computer Fundamentals
 Operating Systems
 PC Architecture & Maintenance

Semester 2: Hardware & Network Engineering

Duration: 150 Hours
29

Prerequisite: Semester 1 of TECH/Hardware Maintenance

Description: Network Administration - Windows Technologies
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 Course outline:
 Networking Fundamentals
 Windows Workstation Administration
 Windows Server Administration
 Windows Network Services
 Windows Active Directory Services

Semester 3: Hardware & Network Engineering

Duration: 150 Hours
Prerequisite: Sem 2 of TECH/Hardware Maintenance & Network Administration
Description: Network Engineering - Linux Administration & Cisco Devices

Course outline:
 Linux Operating System
 Linux Shell Scripts
 Linux Networking Services
 Cisco Devices Configuration and Management

SHOPPEAL PRO – programme aims to provide YOU the right type of training which is required to
convert you from a programmer to software professional.

Course: Programming in 'C'
Duration: 36 Hours

Course outline:
 Programming Fundamentals
 Basic Input, Output
30

 Operators, Expressions & Flow Control

 Functions, Pointers & Arrays
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 Files, Structures
  
SHOPPEAL EDGE – Essential Diploma for Graduate Engineers is the only course which provides
employable skill and makes freshers industry ready

Course: Software Engineering

Duration: 360 Hours
Prerequisite: BE/BScIT/MCA
Description: IT Knowledge & Skills (Programming Fundamentals, Object Oriented Programming,
Databases), ELECTIVE - .NET OR JAVA, Industry Orientation (Software Engineering, Project,
Soft Skills)
Course outline:
 Programming in 'C' & Data Structures
 OOP with C++
 RDBMS
 ELECTIVE: 1).NET 2) JAVA
 Software Engineering

INFRASTRUCTURE IN SHOPPEAL TECH EDUCATION AND TRAINING

DEVISION
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 DATA ANALYSIS AND INTERPRETATION

COMPANIES WHICH WERE APPROACHED FOR PLACEMENT OF THE

STUDENTS

1) TOTAL NO. OF COMPANIES CONTACTED

NEW CLIENTS EXISTING CLIENTS COMPANIES NOT HIRING
48 15 41

TOTAL NO. OF COMPANIES

CONTACTED

NEW CLIENTS EXISTING CLIENTS COMPANIES NOT HIRING

39%
46%

14%

INTERPRETION:
THERE ARE 48 COMPANIES WHICH ARE NEW CLIENTS FOR SHOPPEAL TECH.
15 ARE THE EXISTING CLIENTS.
41 ARE THE COMPANIES WHICH ARE NOT HIRING CMC CANDIDATES. AND THESE
COMPANIES ARE FOLLOWED UP ON REGULLAR BASIS.
TOTAL 104 WERE CONTACTED FOR STUDENTS PLACEMENT.
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 2) NO. OF OPENINGS GENERATED
NEW CLIENTS EXISTING
CLIENTS
98 22

NO. OF OPENINGS GENERATED

NEW CLIENTS EXISTING CLIENTS

18%

82%

INTERPRETATION: OUT OF 120 CLIENTS IN WHICH 98 ARE NEW CLIENTS AND 22

ARE EXISTING CLIENTS. NEW PLACEMENT OPENINGS WERE GENERATED.
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 3) NO. OF OPENINGS CLOSED
NEW CLIENTS EXISTING
CLIENTS
10 19

NO. OF OPENINGS CLOSED

NEW CLIENTS EXISTING CLIENTS

34%

66%

All the above data collection through primary source:

INTERPRETATION: OPPENINGS FOR NEW PLACEMNTS WERE CLOSED FOR 10

NEW CLIENTS AND 19 EXISTING CLIENTS.
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 4) TOTAL NO. OF COMPANIES WHERE CANDIDATES WERE SENT FOR
INTERVIEW BUT NOT SELECTED

NEW CLIENTS EXISTING CLIENTS

4 1

TOTAL NO. OF COMPANIES WHERE CANDIDATES WERE SENT FOR INTERVIEW

BUT NOT SELECTED
NEW CLIENTS EXISTING CLIENTS

20%

80%

INTERPRETATION: TOTAL NO. OF COMPANIES WHERE STUDENTS WERE SENT

BUT NOT SELECTED WERE 5. OUT OF WHICH 4 WERE NEW CLIENTS AND 1 WAS
EXISTING CLIENT COMPANY.
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 5) TOTAL NUMBER OF STUDENTS WHO GOT SELECTED.
NO OF DRIVES NO. OF STUDENTS NO. OF STUDENTS
PARTICIPATED SELECTED
22 155 29

14% 11%

NO OF DRIVES
NO. OF STUDENTS PARTICIPATED
NO. OF STUDENTS SELECTED

75%

INTERPRETATION: 155 STUDENTS PARTICIPATED OUT OF WHICH ONLY 29 GOT

SELECTED IN 22 DRIVES.
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 6) COURSES WHICH HAVE MORE DEMAND IN CORPORATES.

COURSES

17
9
45

PHP
MySQL
Advance JAVA
.NET
C#

23

26

INTERPRETATION:
OUT OF 120 COMPANIES 45 HAVE REQUIREMENT FOR PHP DEVELOPERS .
26 HAVE REQUIREMENT FOR MySQL.
23 COMPANIES GAVE REQUIREMENT FOR CANDIDATES IN ADVANCE
JAVA.
17 COMPANIES REQUIRED C# CANDIDATES.
3 HAD REQUIREMENT FOR .NET.
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 ANALISYS DONE ON THE BASIS OF DATA COLLECTED FROM
STUDENTS IN SHOPPEAL TECH

1. SOURCES FROM WHERE THE STUDENTS GOT TO KNOW ABOUT

CMC ACADEMY?

SOURCE OF INFORMATION

5
5 9 13
3

FRIEND
LEAFLET
POSTER
INTERNET
TELECALL
REFERAL
OTHER

20

45

INTERPRETATION: Out of 100 students-

45 came to know about SHOPPEAL TECH through internet.
20 students came to know from posters.
38

13 via leaflet.
9 through friend.
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 5 students came to know about SHOPPEAL TECH by telecalling
5 through referral.
3 out of 100 students came to know about SHOPPEAL TECH through other sources.

2. RATING OF SHOPPEAL ON A SCALE OF 1-5.

RATING
40

35

30

25
RATING
20

15

10

0
1 2 3 4 5

INTERPRETATION: MEAN RATING HAS BEEN TAKEN TO TAKE OUT THE

AVERAGE. 1 IS FOR VERY POOR AND 5 IS EXCILLENT.

SUMMATION OF RATING GIVEN BY STUDENTS* RATES

MEAN =
TOTAL NO. OF SAMPLE SIZE
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= 4+24+39+124+2
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100
 = 3.91 AVERAGE OF STUDENTS
3. SATISFACTION OF THE STUDENTS IN THE TRAINING IMPARTED
TO THEM.

SATISFACTION OF STUDENTS

18

YES
NO

82

INTERPRETATION: OUT OF 100 STUDENTS 82 ARE SATISFIED WITH THE

TRAINING IMPARTED TO THEM. 18 WERE NOT SATISFIED WITH THE TRAINING.
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 4. ARE THE STUDENTS SATISFIED WITH THE PLACEMNT
OPPORTUNITIES PROVIDED TO THEM?

PLACEMENT OPPORTUNITIES

33

YES
NO

67

INTERPRETATION: 67 STUDENTS ARE SATISFIED WITH THE PLACEMENT

OPPORTUNITIES PROVIDED TO THEM. WEREAS 33 STUDENTS WERE NOT SATISFIED
WITH PLACEMENT OPPORTUNITIES PROVIDED TO THEM.
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 5. ARE THE PROBLEMS OF THE STUDENTS ARE ATTENDED?

PROBLEMS ATTENDED

44

YES
NO
56

INTERPRETATION: 56 STUDENTS SAID THAT THEIR PROBLEMS WERE NOT

ATTENDED BY THE FACULTY MEMBERS. 44 STUDENTS SAID THAT THERE QUERIES
WERE RESOLVED BY THE FACULTY AND STAFF MEMBERS.
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 6. ARE THE PROGRAMME TRAINERS GOOD
COMMUNICATORS ?

TRAINERS

22

YES
NO

78

INTERPRETATION: 22 STUDENTS OUT OF 100 FEEL THAT THE FACULTY

TRAINERS ARE NOT ABLE TO COMMUNICATE THEM PROPERLY. WEREAS 78
STUDENTS WERE SATISFIED WITH THE TRAINERS.
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 7. HOW MANY STUDENTS WANTED TO REFER SHOPPEAL TO THEIR
FRIENDS AND FAMILY MEMBERS?

REFERENCE

42

YES
NO

58

INTERPRETATION: OUT OF 100 STUDENTS IN THE ACADEMY 58 OF THEM

WATED TO GIVE SHOPPEAL REFFERENCE TO THEIR FRIENDS, FAMILY MEMBERS
AND OTHERS WEREAS 42 DID NOT GAVE ANY REFERAL.
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 8. TWO SUGGESTIONS GIVEN BY THE STUDENTS FOR
IMPROVEMENT.

SUGGESTION

100

90

80

70

60
SUGGESTION

50

40

30

20

10

0
WASHROOMS CANTEEN LIBRARY

INTERPRETATION: AS THERE WERE TWO SUGGESTIONS GIVEN BY 100

45

STUDENTS SO THE TOTAL DATA IS OUT OF 200. IN WHICH 98 WANTED CANTEEN

FACILITIES. 77 WANTED A BETTER LIBRARY AND 25 WANTED MORE CLEANINESS IN
Page

WASHROOMS.
 SUGGESTIONS & RECOMMENDATIONS

1) For generating good quality of students proper entrance test should be conducted.

2.) Students who secure good marks should be given scholarship.

3.) 45% of the students came to know about Shoppeal Tech from net so; the promotion must be
mainly focused on internet.

4.) Students rating on an average were 3.91 which mean there is a further scope of improvement.

5) Placement cell should often conduct mock test and interviews for the practice of the students.

6) 44% of student’s problems are not attended so, there should be improvement inb the staffs and
faculty.

7.) Students reference is one of the major source for getting more. There should be few techniques
used while counseling to take out reference from the students.

8.) Library and canteen facilities should be improved.

9) Out of all the courses PHP, MySQL and advance JAVA have high scope in the corporates so
company should mainly focus on these two courses.
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 CONCLUSION

At this moment, I have reached the end of this research on placement and policies in SHOPPEAL

TECH.. Now I have an idea of how placement department in HR works. And how candidates are
placed. I have also learned the methodology by which client companies are contacted for placing the
students. By research I also came to know that the IT courses in SHOPPEAL have high market
demand in Corporates. Students are placed on daily basis. Now I am having a clear ideology of
approaching different companies for placement and the entire procedure of the placement
departments. I have a deeper understanding of its logical design.

As a whole, it’s hoped that this paper work has introduced benefits in the placement procedure. May

this research helps in understanding students mind set in further development in the promotion and
advertising of the company.
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 BIBLIOGRAPHY

Books:
 K. Aswathappa, Human Resource Management, New Delhi, Tata McGraw Hill,
2010,

Journals & Articles:

1. Articles by T.V Rao Learning Systems.

2. Policies of SHOPPEAL TECH.
3. Documents of SHOPPEAL TECH.

Websites:

www.cmcltd.com
www.ask.com
www.wikipedia.com
www.hrgroup.com
www.ppspublishers.com
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 ANNEXURE

1) NAME OF THE CANDIDATE:

2) COLLEGE NAME:
3) PROGRAMME ENROLLED :
4) YEAR:
5) SOURCE OF INFORMATION:

Friend Leaflet

Poster Internet
Telecall Referral

Other

6) HOW MUCH WOULD YOU RATE SHOPPEAL TECH.ON A SCALE OF 1-5?

7) ARE YOU SATISFIED WITH THE TRAINING IMPARTED TO YOU?

YES NO

8) ARE YOU SATISFIED WITH THE PLACEMENTS OPPORTUNITIES?

YES NO

9) ARE YOUR QUERIES OR PROBLEMS ATTENDED?

YES NO

10) DO YOU FEEL THAT THE PROGRAMME TRAINERS/ FACULTY ARE GOOD
COMMUNICATORS?
YES NO

`
11) WOULD YOU LIKE TO REFER ANYONE TO OUR PROGRAMMES AND COURSES?
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YES NO NO
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 13) SUGGEST ANY TWO AREAS FOR IMPROVEMENT?
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