SEPT.

2006 TOOLS, TIPS AND TECHNIQUES FOR USING CREATIVE CONTENT

SPECIAL HIGH DEF ISSUE

GEARING UP
FOR

• Shopper’s Guide to HD Displays

• Using HD Animations
in your SD Workflow
INSPIRATION INSIDE! • HD Dream Suites
Jump Backs HD • Blu-ray vs. HD-DVD:
Gallery & Idea Book Who Will Win?

PLUS:
Practical Print Design • More Powerful PowerPoints • Compositing Juice in After Effects
5 Creative Jump Backs Uses • Choosing a Microphone • The Right Bid for Your Client
 PUBLISHERS:
David Hebel, Viv T. Beason, Jr.

Juice Insider: Ambitious initiatives EDITOR-IN-CHIEF:

by Viv Beason . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Chuck Peters
Talk Back: Reader Letters . . . . . . . . . . . . . . . . . . . . 6
SENIOR EDITOR:
8 Juice News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 D. Eric Franks
Are you Ready for HD?: HD Dream Suites
by The Editors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 ART DIRECTOR:
Jacqui Dawson
10 HD Animations and Your SD Workstation
5 cools tricks for using JBHDs in your SD productions CONTRIBUTING
by David Hebel and Chuck Peters . . . . . . . . . . . . . . 16
AUTHORS:
20 Getting the Big Picture
An introduction to HD television monitors
Geetesh Bajaj,
Viv T. Beason, Jr.,
by Eric Franks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Graham Cohen, Dave Cross,
35 Print it!: Using HD Jump Backs for print design Jacqui Dawson, Jeff Earley,
by Jacqui Dawson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 D. Eric Franks, Rick Green,
David Hebel, Perry Jenkins,
The Right Bid for the Right Job: Three types of
Robert Leitch, Matt Leone,
40 clients require three different bid strategies
by Matt Leone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Kevin Lerner, Matt Janowsky,
Brent Milby, Chuck Peters,
Cutting-Edge PowerPoint Techniques: Brian Pogue, Jeff Schell,
Revealing images and video within a single slide
by Geetesh Bajaj . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Kevin Sherman, David Slater
and David Traube
44 Jump Backs HD Idea Book and Gallery:
Design ideas from our HD animation library . . . . . . 27 GRAPHIC DESIGNERS &
My DJ: Set yourself up at digitaljuice.com ILLUSTRATORS:
by Matt Janowsky . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Brent Milby,
46 Format Wars: Blu-Ray vs. HD-DVD
Saritha Sugunan,
by David Slater and David Hebel . . . . . . . . . . . . . . . 38 P. Gururaj, V. Sridhar

Meals with Appeal PHOTOGRAPHY:

A cooking show opener in search of a show Perry Jenkins
by Brent Milby . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Choosing a Microphone:
27 A good mic is worth every penny
by Jeff Earley. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Customer Video Showcase Profile:
by The Editors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Take 5: Five Tips for Using Jump Backs

by Chuck Peters . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 DIGITAL JUICE, INC.
Volume Spotlight: Juice Drops v41: pastelSKETCH . . 48 1736 NE 25TH AVE.
OCALA, FL 34470
DIGITAL JUICE PRODUCT CATALOG . . . . . . . 49 1.800.525.2203
352.369.0930
The “Year of HD” Again: www.digitaljuice.com
by David Hebel . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

ORDERING HAVING TROUBLE? IT'S FREE!

IS EASY! Most problems can be solved
by visiting our extensive
To get every issue of
TO ORDER BY PHONE: online support area at Digital Juice Magazine
Call one of our friendly www.digitaljuice.com
customer service ABSOLUTELY FREE, go to
or you can email the Digital
representatives www.digitaljuice.com and
Juice Tech Support Team at
Monday–Friday [email protected]
8:00 AM to 8:00 PM EST
click on FREE
or the Tech Team is
available by phone SUBSCRIPTION.
1-800-525-2203
Monday-Friday
TO ORDER ONLINE 8:00 AM to 8:00 PM EST Don’t miss
24 HOURS A DAY:
www.digitaljuice.com 1-800-525-2203 another issue!

4 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

JUICEINSIDER
FROM THE PRESIDENT
THE NON CONVENTIONAL BUSINESS
MODEL BRINGS AMBITIOUS INITIATIVES
by Viv T. Beason, Jr.

I t may interest you to know that neither Dave nor I

come from a traditional business background. Along
our journey this fact has proven to be both a help and a
hindrance. Not knowing how a conventional business
mind would tackle a certain task or problem has caused
us to think outside the box by default. I firmly believe
this has helped make Digital Juice what it is today.
There hasn’t been anyone around warning that we
should not redefine the industry’s value for money
ratio. No one to tell us that we can’t give thousands of video, sound effects, or
animation elements for just a couple hundred bucks. No one to explain to us
the potential perils of publishing this free magazine.
This lack of formal business training also comes with the price of learning
some lessons through the school of hard knocks. This year’s lesson for me
has been one of coming to understand the need for a singular and total focus
by key employees to expedite complex projects. I completely understand now
that the “a few guys wearing a bunch of hats” approach can only get you so
far in business. This recent epiphany has caused us to actively seek key hires.
It has also forced the reshuffling of our people based on their core strengths
and skills in a particular area. A more narrow definition and expectation in job
title and responsibility will allow us all to accomplish more things more
efficiently. And whatever that “more” winds up being, should be better as well.
I say all of this because you are about to see some pretty ambitious initiatives
out of this company. A few examples? For starters, this issue of our magazine
carries more heft than ever, a whopping 58 pages (not counting the front and
back covers). As we grow we recognize the need for more articles, more
examples and those articles and examples need to cross over to more forms
of media production, like print, presentation, and Web.
Another major project that we’ve launched is DJTV. As some of you know,
video production is my background, so this project is something near and dear
to my heart. The goal here is to provide beginners and experts with weekly
access to creative inspiration and technical guidance in an entertaining manner.
And then there are the products. More products and different types of
products are what you are all clamoring for, and it’s our mission to fill that
need as well. You want customizable animations? We hear you. You ask for
more narrowly defined animation volumes? We hear you. You need a solution
for DVD menus? We hear that too.
Thanks for taking this exciting ride with us so far as we feel our way through
this maze known as the business world. I promise much more exciting and
innovative products and projects in the near future.
Viv T. Beason, Jr. is the president of Digital Juice and the co-publisher of
Digital Juice magazine.

1.800.525.2203 ORDER BY PHONE

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com

with Chuck Peters—Editor in Chief, Digital Juice Magazine

Your Chance To Make Your Voice Heard

Got a question, comment or suggestion? We would love to hear it.
JUICE ON THE NEWS You have the coolest mom ever. There’s a lesson not only 96kHz 24-bit quality, but the ease of

I
was watching NBC Nightly News with Brian here for all of us. Mom’s like Juice. It’s use is unbeatable! VideoTraxx captures all of
Williams on Thursday, March 30th. They convenient, it’s practical, it’s neatly packaged, the video elements that I could not get
were doing a segment on immigrants in and it makes your work look super so people ANYWHERE ELSE! My favorite of your
America becoming successful in new will like you and give you money. It’s the perfect products is StackTraxx. The UNLIMITED
start-up businesses. They mentioned the gift! Mom’s like Steve’s might even say that your number of combinations that an audio editor
technology sector and on the screen I saw edit suite is a lot like a nutritious breakfast: You can come up with is ASTOUNDING! I’ve even
Jump Backs #375 from Volume 9: High need to have Juice to make it complete.—CP mixed musical elements from one song into
another to make a TRULY custom song. Keep
Tech and Internet. This particular GOOD PEOPLE
up the amazing work that you guys have put

I
animation is the one with the laser beam have been using Digital Juice products for
hitting the CD as if it were encoding data together into such great packages at such
years now and am impressed every time a new
onto it. It looked really cool! unbeatable prices!—Eric Hartmann,
collection or product is released. Furthermore, I
—Marc Einbinder Executive Film EditorLazy Eyes
would like to compliment you and your staff on
Very cool, Marc. I just took a quick survey of ProductionsEGH Productions.
their attitude. It has been a distinct pleasure
our team here at Juice headquarters and as it speaking to your staff. From reception to the Wow. Thanks, Eric. I’m especially glad to hear
happens we are big fans of Brian Williams, the technical support people, everyone is pleasant and that the word is getting out on the StackTraxx
technology sector and immigrants. We also like friendly, which is, unfortunately, becoming a library, which has been a marketing
Thursdays and looking cool, so this one scores big. rarity in business these days. The vision for challenge for us to explain to folks because it
Thanks for sharing your Juice sighting with us! —CP Digital Juice, its products and evidently the level is a completely unique and original product.
of service and quality of its people is extraordinary Happy to hear it is catching on - we’ve got
If you would like to ask a CHOOSY MOMS new volumes on the way!—CP
CHOOSE JUICE and unmatched from any stock footage

I
question, sing our praises, ’ve been using Digital Juice Jump Backs [company] I have ever dealt with. Keep up the

bend our ear, or just say ‘Hi,’

since I went nonlinear as a college good work and never lose sight of your
CORRECTION
freshman in 2001. Even before I turned my vision.—Craig Van Horne, Producer-Editor-
Owner, Scorched Ice Digital.
CLEAR AS MUD

R
drop us an email at hobby into a business, my mom would od Harlan, Executive Director of the
purchase a volume every now and then for me Thanks for the kind words, Craig. We truly DVPA and an editor at Layers Magazine,
[email protected] as a birthday or holiday gift. I like knowing believe that there is no substitute for good sent us a note and pointed out that, due to an
that I can put a title sequence on top of one people. We strive to hire and retain people of
and you could see it here in the editorial error, Brent Milby’s May 2006 article
without sacrificing production quality. Each quality. It’s pretty clear that we have great “Layered Video Effects” (p. 20) inaccurately
magazine. You can also interact time I see your stuff played out on NBC products, but we also want to be known as described how to properly get Juice Drops layers
Nightly News I think, wow! What a kick your a company made up of great people.—CP into After Effects (Figure 2). Rod clarifies:
with Digital Juice and other
team must get out of knowing that one of the If you want to see the extended part (off of
users in our user forums "Big 3" uses your stuff on their branded SIMPLY AMAZING the screen) you have to choose “Composition

I
network news program. That is a testament to just have to say that the quality in ALL of - Cropped Layers”. If you just choose
@ www.digitaljuice.com/ the level of quality contained within your your products is just simply AMAZING! “Composition”, it will chop off anything that
products. I love the tips contained inside your Juice Drops 17”x11” layered pictures are in a is outside of the document size.
community_forums
magazine, too. I can't wait to see what the class of their own. Editor's Toolkits give the The editors send out a big “thanks” to our
future has in store for you guys.—Steven LARGEST amount of customizations I’ve ever friend and colleague for setting us straight.
Trauger, Creative Director - STVPTV/AV seen with any royalty-free package. The We apologize for the error and any
Facility Engineer - Ocean City School District Sound FX Library is in a class of its own with frustration it caused.

6 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 SEE COMPLETE PRODUCT GALLERIES
ON THE WEB @ www.digitaljuice.com

BESTSELLERS DJTV NOW ON THE WEB! NEW PRODUCT LINE:

MDE TOOLS
TOP 10 Jump Backs
Volumes*
M otion Design Elements (MDEs)
have been a popular part of our
01. JB31: Maximum Impact Editor’s Toolkits since the beginning. So
02. JB32: Base Camp popular, in fact, that they have now grown
03. JB30: Simply Useful into their own product line. These animated objects and elements are
04. JB28: Subtle Impact II delivered on alpha channel and are scalable, so they offer you a wide range of
05. JB24: Tunnel Vision uses. Look for 10 volumes of MDE Tools coming in Sept 2006. Each MDE
06. JB22: Global Impact volume will sell for $249. You can find out more about our new line of MDE-
07. JB25: All Music based tools in the catalog section of this issue, and see animated previews
08. JB12: Corporate/Industrial, Time & Money online at digitaljuice.com.
09. JB13: All Church
JUICER 3: AUDIO EDITION
W
10. JB14: Medical/Health, Education & Science
e’re happy to announce that DJTV, the Digital Juice

TOP 10 StackTraxx
Volumes*
Online Television Network, is now live on
digitaljuice.com! Look for at least three new episodes each week D evelopment on our free Juicer 3 software continues at a very healthy
pace. Our last release included all of our audio products and unveiled a
completely new user interface for interacting with StackTraxx layers. With a single
on a variety of cool and interesting topics. In Production Notes,
Senior Producer, Perry Jenkins takes you behind the scenes on the click, you can turn the layers of a song on and off and instantly hear how your
01. STX14: Rock Stacks remixed song will sound. The dev team is now working on incorporating our
set to show you how he does what he does. In Tech Know, tech
02. STX13: High Impact Stacks
expert, Eric Franks, offers technical information and explanations to animation and video products
03. STX15: Subtle Impact Stacks
into the new interface and it
04. STX12: Corporate Stacks
help you know what you need to know about tools and technology
looks like they’ll have the entire
05. STX10: Broadcast Stacks for creating creative content. In Take 5, Chuck Peters shares tips by
library cataloged into the Juicer
06. STX11: Epic Stacks the handful on a variety of production-related topics. Also look for:
3 in short order. As always, the
07. STX03: Serious Stacks z Try This: Step-by-step tutorials for using Digital Juice content.
Juicer 3 is a free tool we provide
08. STX09: World Stacks z Juice in Use: Profiles of interesting Juice users.
to all of our customers. Stop by
09. STX04: Smooth Stacks
z Screen Shots: Places where you have seen or heard digitaljuice.com today to
10. STX06: Street Stacks
Digital Juice content. download the latest version.

TOP 10 Juice Drops

Volumes* NEW JUMP BACKS VOLUMES x3
W
01. JD40: frameCUTS
ith all of the great weekly specials we’ve been having, a lot of you
02. JD39: allFLAGS
have been attempting to fill out and complete your Digital Juice
03. JD42: highIMPACT IV
library. Well, we have some bad news for you: we’ve just released three new
04. JD41: frescoVITA
05. JD36: naturalCUTS volumes of our Jump Backs animated backgrounds. While we could go to our
06. JD27: glassEDGE thesaurus to find adjectives to describe JB31: Maximum Impact, JB32: Base
07. JD37: sportsCUTS Camp, and JB33: In the Round, the only real way to know if you need these
08. JD21: businessIMPACT
or not is to see them in action. You can preview every single animation in our
09. JD10: ultra3D
online gallery. What we can say is that the quality is as perfect as ever, and
10. JD23: cleanCUTS III
each volume is available in both SD- and HD-resolution versions.
* Data from June/July 2006 Sales

8 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
HD DREAM SUITES ON THE WEB @ www.digitaljuice.com

Are you ready for

HD? by The Editors

“
HD DREAM SUITES
The move to HD production will likely be slightly different for each of us.
Depending on the type of video you create, the expectations of your clients, and the
size of your budget, you might consider approaching HD from a number of angles.
”
There’s little doubt that the
future of television, and therefore
the future of television production, is
high definition. It’s only a matter of time
before you will shoot your work on HD, edit it in
HD and distribute it for viewing on HD displays. While you
don’t necessarily need to rush into HD right this minute, it would be
wise to start planning for your HD future now. We have.

10 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com HD DREAM SUITES

Here at Digital Juice, we are well aware GEARING UP In this article we’ll spec out three HD
of the rising demand for HD content. The move to HD production will likely options at three different price
Along with our extensive SD graphics and be slightly different for each of us. points to give you a sampling of
stock footage libraries, we currently offer Depending on the type of video you what’s out there and jump start your
13 volumes of high definition Jump create, the expectations of your clients, thinking about your future
Backs animations, delivered at and the size of your budget, you might HD decisions.
1920x1080, and we have more Jump consider approaching HD from a number
Backs HD volumes on the way. We’re of angles. Something unique about Digital
Figure 1 JVC GR-HD1
also planning to offer HD Toolkits and Juice is that we don’t just make product,
stock footage in the future. We realize we actively produce video. Over the last
that we need to be on the bleeding edge several months we’ve upgraded our own
of the transition to HD, so that when cameras and edit bays for HD. Along the
you’re ready to make the move, we’ll way we’ve done a lot of research, and
have the content you need. considered some pretty cool equipment.

1. ENTRY-LEVEL HD (LESS THAN $10,000)

Professional videographers and studios of all sorts will be converting to HD sooner or later, but in the immediate future,
most of them will still be distributing SD products to clients. For production houses that want to shoot HD but are still
delivering SD product on DVD, the answer is probably a camcorder that shoots in the HDV format to Mini DV tapes.

CAMERA FORMAT
There really are very few professional HD cameras that have an MSRP below $5,000, the JVC GR-HD1 (Figure 1) and
the Sony HDRFX1 (Figure 2) being two of the few. Despite being caught between being expensive consumer camcorders
and low-end professional cameras, the footage from this class of camcorder looks great on DVD. Still, if you are just Figure 2 Sony HDRFX1
barely able to scrape together enough money for an HD camera of this
sort, you might want to put off the switch to HD until you are ready to take
it to the next level. We’d still take quality SD footage over inadequately shot
HD any day, especially since the end-product is probably an SD DVD-Video
disc anyhow. Remember, in many cases, good lens optics can be better
than your acquisition format.

EDITING
Almost any modern editing computer can edit HDV video, once the right
codecs are installed. You will definitely need a machine rated at around
3Ghz or faster, a gig of RAM, FireWire and a few hundred gigabytes of hard
drive space at a minimum, but a box with those specs can be ordered for
about $500. Software-wise, most professional apps will do the trick, such
as Adobe Premiere Pro, Apple Final Cut Studio or Sony Vegas.

(continued on page 12)

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 11

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
HD DREAM SUITES ON THE WEB @ www.digitaljuice.com

Are you ready for

HD? (cntinued from page 11)
Figure 5 Sony HVR-Z1u

Figure 3 Canon XL H1

“ The format is Figure 4 JVC HD100u

still going to be
HDV, but at this
2. TRUE HD FOR SMALLER SHOPS ($10,000 - $20,000)
level the cameras
The next level up for professionals is a big one, since we are now talking about more than ten thousand dollars for a camera
will have more system. The format is still going to be HDV, but at this level the cameras will have more professional features, such as XLR
microphone inputs and interchangeable lens systems. Since blue-laser DVD players are currently rare, actually distributing
professional
video at this quality means Internet or broadcast television.
features, such as Wedding and event videographer in particular will still be generating SD product for quite some time now, primarily because
XLR microphone everyone and their brother (in-law) owns a DVD player. Fortunately, HD looks great on DVD and it looks great on those very
popular plasma televisions.
inputs and
CAMERA FORMAT
interchangeable The Canon XL H1 (Figure 3), JVC GY-HD100U (Figure 4), Sony HVR-Z1U (Figure 5), and Panasonic AG-HVX200 are good

”
examples of the kind of cameras you might use at this level. Ranging in price from about $5,000 and up to $10,000 or so,
lens systems. these cameras are not inexpensive, but the quality for that money is astonishing.

EDITING
Once you’ve dropped $10,000 on a camera and accessories, you are also going to need some serious processing power and
hard disc space. Start thinking about a brand new Apple G5 or a multiprocessor Windows machine, probably connected to a
terabyte hard drive raid array. While the FireWire connection will be all you need for HDV video, a special HD-SDI video capture
card might be desirable, depending on which camera you choose. Software is not going to be a problem, but you’ll still need to
make sure you have the right codecs and converters installed.

(continued on page 14)

12 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
HD DREAM SUITES ON THE WEB @ www.digitaljuice.com

Are you ready for

HD? (cntinued from page 12)

“ While most of
the professional
editing software
Figure 6 Avid Media Composer Adrenaline HD

packages on the
market today will
not have any trouble
with HD footage, 3. HD FOR THE BIG SCREEN, BROADCAST OR BLUE-LASER DVD
when you are working (PRICES? IF YOU NEED TO ASK...)
at this level, you’re If you are ready for the Big Screen, high-definition digital cable and blue-laser DVDs, then you are ready for big time (and big
money) equipment. We’re talking $100,000 just for the gear you need to start shooting, but you had better have something left
probably going to over for post-production as well.
be using a custom CAMERA FORMAT

”
Two standout cameras that you might want to consider for your next feature film are the Sony CineAlta HDWF900 ($102,000
turnkey solution. MSRP) and the Panasonic VariCam HDC27FP ($65,000 MSRP). Don’t forget that these cameras are typically paired with ten
thousand dollar lenses and thousands of dollars in tripods and heads.
EDITING
Your computer is definitely going to need a special capture card with HD-SDI inputs. And the video you work with is going to be
uncompressed and very challenging for any computer that is not in top of the line, especially in terms of storage. While most of
the professional editing software packages on the market today will not have any trouble with HD footage, when you are
working at this level, you’re probably going to be using a custom turnkey solution, such as a complete Avid Media Composer
Adrenaline HD system (Figure 6).

MAKING THE HD DECISION to pay for itself, the move is definitely competition to the party. Like they say in
How soon will you need to make the justifiable. Certainly, as your customers, business schools, either be the first or be
move to HD? It depends. The big clients and distributors start demanding the best. Hopefully you can be both.
question is when does it make sense for HD, you’ll need to be ready to make the The Editors
you? If the gear can make enough money move. And it’s never bad to beat your

14 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 SEE COMPLETE PRODUCT GALLERIES
HD WORKFLOW ON THE WEB @ www.digitaljuice.com

HD Animations And Your

SD Workstation:
5 Cools Tricks for Using JBHDs in your
SD Productions
by Dave Hebel and Chuck Peters
Figure 1a

E
ven if you haven’t yet made the move to high definition, you may

still decide that Digital Juice’s High Definition Jump Backs are a

worthwhile investment. In fact, HD Jump Backs will let you do some pretty

cool stuff in your current Standard Definition workflow. Here are five tips

that show how you can use the free Juicer application to make the most

of our HD animations in your current standard definition productions.

“amazing
High Definition Jump Backs animations are an
resource for your SD edits NOW, and

Figure 1b
may be the perfect introduction to your HD future.
”
TIP #1: FROM ONE TO MANY 1920x1080. The visible area shows only a from the Juicer at 720x486 by changing
Start by launching the Juicer, portion of the animation. Notice also that the canvas Resolution settings and
and opening one of your HD the animation now has handles and you rendering. However, if you do this you'll
Jump Backs catalogs. Select can move it around. Click in the Preview end up with a squished animation,
the animation you like and drag window and hold down your mouse button because the Juicer tries to scale it down
it to the Batch window. For this to drag and reposition the animation. Use to fit every last bit into the 720x486
example we’ll use JBHD 221 the visible area to select whatever portion frame. If you don't want to introduce
Figure 1c from JBHD Volume 12, Base you of the animation you like and render distortion, turn again to the powerful, but
Camp (Figure 1a). Set your canvas out just that part, maintaining full often ignored, Element Mode feature in
resolution to 720x480, or whatever resolution, with no scaling or loss of any the Juicer. With the canvas Resolution (the
resolution you normally edit in (DV, PAL, kind. By moving the HD res animation size of the output animation when Juicer
etc) as shown in Figure 1b. Next, go to the around the canvas you can create dozens finally renders) set to 720x486, check the
Settings Tab and click in the Element Mode of similar-but-different SD animation Element Mode box. Keystroke 958x486 in
box. You’ll notice that the Juicer’s Preview variations from a single HD Jump Back the Element Resolution boxes, then select
window changes functionality and (Figures 1d, 1e and 1f). Pretty cool, huh? Center from the Element Position twirly to
appearance. Use the zoom control at the center it in the visible area (Figures 2a).
Figure 1d top left of the Preview window to zoom out TIP #2: CROPPING FOR This effectively crops off sides of the
(Figure 1c). Notice that you now have a STANDARD DEFINITION animation, keeping only the middle section
visible “window” of 720x480 on your To use an HD animation on an SD system without distorting it (Figure 2b). With this
canvas, but the animation is still at DV resolution you might simply render it little trick you can convert any HD or

16 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com HD WORKFLOW

Figure 1e Figure 1f Figure 2a

widescreen footage for an SD screen creating an HD letterbox look. Again, save

(another option is to use a letterbox your settings for future use.
mode, which we'll get to next). Of course
TIP #4: CUSTOM LOWER
you don’t have to center the animation THIRDS AND OVERLAY
perfectly in the visible area. You can ELEMENTS Figure 3a
position it more to the right or left Here again we’ll use Element Mode with
depending on your preference. Before one of our HD Jump Backs, this time to
you finish, create a “shortcut” for yourself scale an animation to create custom lower Figure 2b
by saving your settings. Click the twirly third and overlay elements (Figures 4a and
icon next to the Element Resolution 4b). This time, hold the Shift key as you UNLIMITED POTENTIAL
parameters and select Save to add click on one of the animation’s corner Our HD animations give you a lot more
958x486 to the pull-down for future use. handles in the Preview Window. Holding options than standard SD source material.
the shift key lets you scale the animation With our high definition Jump Backs in
TIP #3: without maintaining its aspect ratio. Use your SD workstation, you can rotate,
THE LETTERBOX LOOK Figure 3b
the same technique to shape and position reposition and scale to your heart’s content
By now, you’re starting to see some of the
the animation to create a coordinated without worrying about quality loss.
things you can do in Element Mode. But
sidebar that you can use as an overlay.
we’re not done yet. We have a few more The free Juicer application is the ideal tool
Sure the Editor's Toolkit’s Lower Thirds
creative suggestions to share. This time for resizing and exporting high definition
and Overlays with alpha channel are
we’ll maintain the aspect ratio of the 16:9 animations for use with your SD system. A
cooler, but this quick-and-dirty technique
HD animation but scale it to match the simple understanding of the Juicer’s
is a fast-and-easy way to create matching
horizontal resolution of our SD canvas Element Mode and Rotation tools can
lower third and overlay animations from
(720). You can do this by selecting multiply the usefulness of each HD
your full-screen HD backgrounds.
Element Mode, clicking on one of the animation by ten times or more. Even if Figure 4a
corner handles in the Preview Window and TIP #5: ROTATE you haven’t invested in HD production gear
scaling the animation to 720x369, or by Another way to change the look of an HD yet, you’ll find that our high definition Jump
key stroking 720x369 into the Element animation is to rotate it. To rotate an Backs animations are an amazing resource
Resolution boxes. Next, center the animation, go to the Effects Tab, and select a for your SD edits NOW, and may be the
animation by selecting Center from the 90-, 180- or 270-degree rotation from the perfect introduction to your HD future.
Element Position twirly (Figure 3a). You’ll Rotate box. Return to Element Mode on the
see that there are now blank sections at Settings tab to scale the animation and fit it to David Hebel is the Founder and CEO of
the top and bottom of the visible area the canvas for export. You’ll find that this Digital Juice.
(Figure 3b). When this renders out, the works the best on abstract animations and Chuck Peters is Vice President of Media
blank checkerboard sections will be black, less well on those with 3D objects or themes. and Publications at Digital Juice. Figure 4b

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 17

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
PRODUCT FEATURE ON THE WEB @ www.digitaljuice.com

Getting the BIGPicture

An introduction to HD television monitors
by D. Eric Franks

A
s a video producer and a consumer, you may soon find
yourself in the market for a high definition TV that can display
your HD content in all its glory. Before you run up your credit card,
it’s important to understand a few key things about HD television
sets. High Definition (HD) is easy to define: HD refers to video with
700 or more lines of vertical resolution. Finding a monitor that can
display more than 700 lines of resolution shouldn’t be difficult and, in fact it isn’t.
Shopping for an HD Television display doesn’t have to be baffling. In this article, I

“ High Definition talk about the fundamentals of HD television specs to help point you in the right
direction so you can prepare to make an informed purchase decision.
(HD) is easy to
DIGITAL VS. HD Television monitors display signals from unreasonable to expect that 1080p might
define: HD refers Don’t confuse DTV with HDTV. Digital television tuners (or DVD players). If you someday be common, perhaps in the form
Television (DTV) is simply a television are looking for a television, make sure of a new blue-laser DVD disc.
to video with 700 signal that is broadcast in a digital that the monitor you are buying has a
built-in tuner. A set labeled “HDTV-ready” FORMAT
format. DTV does not necessarily mean
or more lines of HD, however, and standard definition is very likely a monitor without a built-in The most complex part about buying an HD
tuner. It will be blank until you hook television will probably concern the format
digital television will be with us for a long
vertical resolution.
” time to come. While everything is very
rapidly going digital (DVD-video, digital
something up to it.
720p VS. 1080i
or the display. While cathode ray tubes
(CRTs) have been the dominate display for
nearly 70 years now, a handful of new
cable, satellite and even broadcast), the While HD means anything with more that technologies now give you more options.
transition to HD is progressing at a much 700 lines of resolution, there are only two Of course manufacturers and even neutral
slower pace. While the vast majority of HD formats being transmitted right now: experts disagree on which is best. The
households in the United States are 720p and 1080i. 720p60 video has good thing is that you do have a number of
already digital (thanks to DVD movies and frames of 1280x720 running at 60 choices at a number of different sizes,
digital cable), only a tiny minority are HD. progressive frames per second. 1080i has qualities and price levels. We aren’t going
The latest statistics estimate that there a frame size of 1920x1080 at 60 to pretend to cover everything here, but we
are only six million households currently interlaced fields per second. These are the can give you a sentence or two on each
watching HD television. magic native resolution numbers you are format to point you in the right direction.
COMPUTER MONITORS VS.
looking for in the specs for your HD
TELEVISION MONITORS television. While there are no 1080p60 CRT
Monitors display signals. Computer (60 progressive frames per second) CRTs are the oldest display technology and
monitors display signals from computers. transmissions, it isn’t completely still provide the best possible image. Since

18 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com PRODUCT FEATURE

Figure 1 34-inch Toshiba CRT ($1,200)

Figure 3 45-inch Sharp Aquos

LCD ($5,199)

Figure 2 50-inch Panasonic

Plasma ($3,300)

a CRT is fundamentally a single your living room can accommodate a

big glass tube, the viewable screen area is big box up front or whether you can Figure 4 Sony 1080p Projector ($9,999)

limited. The tube is also relatively massive expensive. mount a small box on your ceiling to
when compared to all of the other The $5,199 MSRP Sharp Aquos project onto a screen on the wall.
technologies for similar screen sizes. A 42- 45-inch LCD television (Figure 3) is a
Projectors have the greatest range in
inch CRT is a beast of a television that will good example and supports true 1080p
price. Entry-level home theater projectors
resolutions. LCDs are not as bright as
HD
require a good amount of muscle to move start right around $1,000 and have two
into your living room, but 42-inches is plasmas, but are usually bright enough in
serious strengths: huge screen size at a
about as small as plasma televisions get all but sun-drenched rooms. LCD
relatively low price. Most home theater PRODUCTION
and is downright puny for a front projection monitors, despite being inferior to CRTs
in image quality, are rapidly becoming the
projectors only support 720p HD images, MONITORS
system. The MSRP $1,200 34-inch Toshiba if that. 1080i projectors are currently
34HF85 is the least expensive and smallest favorite monitor both in the field and in A “production monitor” is a
rare, probably because they start at
HD monitor highlighted here (Figure 1), but the studio because of their lightweight
around $10,000. The Sony VPL-VW100 special type of monitor that can
it also has the brightest image and displays and small desktop footprint. LCD
(Figure 4) is an entry-level 1080p
native 720p and 1080i. televisions are also becoming more be calibrated to very accurately
projector that has an MSRP of $9,999.
popular too, but they are generally quite
PLASMA represent video previews from
small, even smaller that CRTs. Inch-for- SUMMARY
Plasma technology is one of the most inch, LCDs are also the most expensive your editing software. The host
confusing. Relatively inexpensive (if Fundamentally, finding an HD-compatible
televisions around. monitor is easy: there are many models
$1,000 for a television can be considered of display technologies that now
inexpensive), plasmas are bright, flat and PROJECTION: FRONT on the market. Just make sure the device
AND REAR compete for space in the living
sexy. Be careful, however: most entry- you are looking at can display the
Traditional projectors, like the kind you number of lines you need. The most
level (read: $1,000-$1,500) plasmas do room make selecting a
might find in your office’s conference difficult part may be trying to figure out
not display a true HD image and cannot production monitor for the edit
room, can support HD resolutions. Most how big of a television you want and,
display 720 vertical lines of resolution.
are designed to display a bright, high more importantly, what you can afford.
Plasma televisions also use a lot of bay even more complex. It
contrast image on the screen: ideal for
electricity. This bright 50-inch Panasonic D. Eric Franks is Senior Editor of Digital might be time to brush up on
text and PowerPoint presentations but
plasma monitor pictured here (Figure 2) Juice Magazine.
not so great for movies. Projectors suffer
has an MSRP of $3,300, does not contain your vectorscope and waveform
from two weaknesses: limited brightness
a tuner and displays a native 1,366x768 monitor reading skills.
and limited contrast range. Projectors
image, which is perfect for 720p.
come in two different physical formats:
LCD front projection and rear. The two formats
LCD monitors are usually smaller than are technologically the same and the
plasma displays and are also more difference is merely a matter of whether

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 19

 SEE COMPLETE PRODUCT GALLERIES
PRINT DESIGN ON THE WEB @ www.digitaljuice.com

Figure 1

Print it!
Using HD Jump Backs for Print Design
by Jacqui Dawson

W
hen we started producing high-def animations at Digital
Juice, I was thrilled. As a print designer, it meant that I
had a whole new resource for background imagery in our print and promotional
campaigns—including this magazine. HD resolution Jump Backs provide this
same advantage to you as a video producer as well. With Jump Backs HD, you
can offer your clients matching DVD covers, disc art, flyers, postcards, stationary
Figure 2
or print ads—materials which can be designed and distributed at the same time
as the video production.

“ With Jump Backs HD, you can offer your clients matching DVD
covers, disc art, flyers, postcards, stationary or print ads.
”
BIGGER IS BETTER images for use in print. Let me try and
Though our Standard Definition Jump explain it in laymen’s terms.
Backs are beautiful to look at on a TV The general rule is that a 300 dpi image
screen, when converted to 300 dpi for is required for most higher-end print jobs.
print, even the PAL resolution stills could However, this value of 300 dpi is relative.
only be reproduced at around 2.5 x 2 Since dpi means dots per inch (and is
inches (Figure 1). With the 1920x1080 equivalent to pixels per inch for our
pixel resolution of the Jump Backs HD purposes here) it is meaningless unless
library, this reproduction size jumps to you also know what size your image is in
6.4 x 3.6 inches (Figure 2). inches. A more meaningful measure for a
Digital Juice’s high definition animations can computer image is its pixel dimension.
help you expand your business as a video This value is absolute. It should not
producer. Whenever you work on a video Figure 4 change when you change dpi values.
project using these animations (or their For example, a 1500x3000 pixel image at
Figure 3 standard definition counterparts) you have 100 dpi will be 15 inches x 30 inches. (1500
the resources available to develop dots/100 dots per inch x 3000 dots/100 dots
complementary print materials without per inch = 15in x 30in). The same
worrying about where you will find as designing the whole look for a
wedding (Figure 4). 1500x3000 pixel image at 300 dpi will be
sufficiently high-resolution imagery to match. 5 inches by 10 inches. (1500 dots/300
This synergy can involve something as EVERYTHING IS RELATIVE dots per inch x 3000 dots/300 dots per
simple as a parallel mailing of flyers and There are a lot of misconceptions about inch = 5in x 10in). The pixels are not
postcards while a TV commercial spot is resolution, dpi and image quality, changed in any way and your image is not
active (Figure 3), or it can be as extensive especially as they relate to converting being scaled up or down. The only change

20 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006

ORDER ONLINE www.digitaljuice.com
 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com

Figure 5

Figure 6

is that the final printing output device is at 300 dpi at a size of 4.8 x 10.8 inches.
being told how closely together you want However, if your pixel dimensions are only
the pixels or dots of the image to be 400x900 then at 300 dpi your image can
placed when printed. only be printed at a maximum size of 1.33
So, if you receive or capture an image by 3 inches.
which is at 72 dpi, this does not mean you
can’t use it to print with. You can easily SCALING HD JBs
convert the image to 300 dpi in Photoshop. Because the majority of JBHD animated
The important detail is how many pixels the backgrounds are abstract in nature,
image contains and how big you want the scaling them up slightly in Photoshop is
image to be when it is printed. usually not a problem, especially when
they act only as a subtle background for
BE SIZE WISE text in something like a large format
If you open the image in Photoshop, and postcard or ad (Figure 6).
go to the Image Size window, you can see
For anything as large as a poster or
how these calculations work (Figure 5).
signage you are probably better off using a
There is a little square checkbox at the
background designed for print resolutions
bottom of this window called Resample
like those in the layered Juice Drops
Image. This should NOT be checked when
collection, but for most print projects
you are only changing dpi values. (At this
linked to your video production, you can
point you don’t want to add or remove any
quite easily use a frame from an HD
pixels from your image, which is what
animation to produce a unified look and
selecting this box would do.)
expand your creative offerings.
For example, if your 72 dpi image has
1440x3240 pixels, changing the dpi from Jacqui Dawson is a Creative Director for
72 to 300 with Resample Image OFF will Digital Juice Print/Animation Products and
show you that your image can be printed Art Director of Digital Juice Magazine.

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 21

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
THE BUSINESS ON THE WEB @ www.digitaljuice.com

The Right Bid for the Right Job

Three types of clients require three different bid strategies
by Matt Leone

“ Giving agencies
an all-inclusive rate Y
ou’ve got a killer setup: a high-tech editing bay, soundproof
audio booth, an insert stage and all the Digital Juice
products you need. The only thing missing is a paying client. The
is like giving your most important tool in your production arsenal is a successful bid
dog the entire box or proposal. Unlike many tools, you’ll find that creating an effective
bid is not a one-size-fits-all scenario. If you are like most
of Milk Bones and producers, you find yourself bidding to three major types of
asking him to clients: private individuals; corporate or business clients; and
agencies and creative brokers. As you will see below, your style of bid should
take only what depend on the type of client you are pursuing. Before getting into the specifics,
he needs.
” here are some general practices to follow that pertain to all clients.

KNOW YOUR MARKET to you. I prefer the latter and have found price that others don’t or maybe the depth
Do your research and find out what your that most of my competitors have been of your experience lets you complete
competition is offering and charging. extremely cooperative in many ways, projects in less time and therefore you can
Standard rates are extremely location especially when approached honestly. The charge less for the same quality.
dependant, so you should concentrate your goal here is not to undercut your No matter what type of job you are
research to your local area. Whether you competition’s rates to win a bid, which is, in bidding, whether for the Jones Wedding
make phone calls pretending to be a client fact, counter productive to the entire or an AT&T Corporate Communications
or would rather be upfront about it and industry. The idea is to determine what project, everyone wants to be dealt with
simply explain that you are in the same others are offering at what price so you can fairly. Keep the language in your bid clear
business and are researching pricing is up compete fairly. You may come in higher or and be careful not to mislead a client into
lower, but armed with the right research thinking they are getting more that you
CONSUMER BIDS: KEEP IT SIMPLE
you can more accurately explain why you are able to honestly provide. Let’s
The consumer bid may at first seem like the simplest type of bid to create, but in
are higher or lower. Maybe you include examine successful styles for the three
reality it can be the trickiest. Of all of your clients, the consumer is the least likely to
specific services as part of your package major types of bids.
understand the intricacies of production. The key here is to keep your proposal simple
enough for them to understand, while still covering all your bases. If you present the CORPORATE BIDS: MORE ITEMIZATION
average consumer with a stack of papers to read and sign, more often than not, you’ll Direct Business Proposals should also stay on the simple side, since many of these
never hear from him again. Try to limit your proposal to one page. A good way to do this clients also have a limited understanding of production. They are, however, a bit more
is to provide one package price for all the services you’re offering and then list the few business savvy and will want a lot more itemization to justify costs, so you may need to
items that may be extra. Here’s an example for a wedding video. spend some time setting up your proposal with a well thought out introduction letter that
details your experience, your commitment to quality and so forth. The proposal itself
Shooting and Editing (DV Quality): Crew, lighting and raw materials included.
should be somewhat more detailed, but not overly so. Here is an example of a typical
Finished product will include the wedding ceremony and reception and will not be
break down for a direct business client.
less than 45 minutes or greater than 1.5 hours in length. A copy of the original raw
tapes will be provided. Scripting, Creative, Storyboarding: 3D Animation: $_______ per finished minute
Package Price $______________ $_______ per hour Materials (blank tape, digital storage):
Extra copies on DVD, VHS or DV tape can be provided at $_________ ea. Producing & Coordination Service: $__________
$_______ per hour Voiceover talent: $________ per hour
That’s it. Short and Sweet. No sense in bombarding your consumer client with Video Shooting (Beta SP format): On-Camera Talent: $________ per day
complicated video jargon that will make their eyes glaze over and then head for the $___ per 10 hour day or per hour
Make-Up: $_________ per day
hills. Of course it can be more complex than that, for example, multiple camera Video Editing (Digital Nonlinear):
productions can be a part of a more expensive bid, but none of these sorts of “extras” $_______per hour Total Production Package Price
need to add to the complexity of the bid. For most consumer clients, you are going to Video/Computer Graphics: $_______per hour $__________
offer a set package template, which your samples and demos will easily cover.

22 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006

ORDER ONLINE www.digitaljuice.com
VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com

The Right Bid for the Right Job

(continued from page 22)

CORPORATE BIDS: MORE ITEMIZATION (continued)

What we are doing here is listing all the ingredients that go into calculating your
total package price. You need to let the client know that you will stick to the package
rate that you quote unless the initial information you were given for the quote
changes and you are forced to spend a lot more time than anticipated. It’s important
to try to stay with your package rate even if you go over a bit on your time charges.
The minimal profits you may lose on the job will often be made up in customer
loyalty and repeat business.

AGENCIES AND CREATIVE BROKERS: THE MOST DETAIL

Agency proposals and bids need to be the most detailed. First of all, good agencies
have people on staff that are used to dealing with complicated estimates. Secondly,
since agencies are negotiating the transaction, any possible confusion usually gets
magnified by the time it reaches the end client. The following is rough break down
for an agency bid.

Creative Services (consultation, scripting): 2D Animation: $________ per finished second

$________ hr 3D Animation: $________ per finished second
Shoot (Digibeta/HD Format): Post Production (uncompressed):
$________ hr $_________ hr
Lighting: $________ day Materials (blank tape, digital storage):
Grips: $________ day $_________
Masters: $_________ea
Producer on Shoot: $________ day
VHS, DVD or Beta Dupes: $________ea
Post Production Supervisor: $________ hr
Video/Computer Graphics: $________hr Total Estimate: $__________

It’s your call, but production package rates for agencies are usually not a good idea
and using a strict, itemized tab with an agency is usually the best route. You should
be as detailed and as thorough as possible. Don’t worry about the list being too
complex: the agency is in charge of making sense of it all for the client. They may
complain a little in the beginning, but you’ll be glad in the end. All-inclusive rates
help non-expert individuals and direct corporate clients make solid decisions. Giving
agencies an all-inclusive rate is like giving your dog the entire box of Milk Bones
and asking him to take only what he needs. With an ongoing tab, the agency is
more likely to inform the client when budgets are being exceeded, leaving it up to
the agency and client to make the call.

That’s it in a nutshell. Most of all, remember to be honest and fair. Always do your best
work and deliver what you promised. Consistently do so and you will be rewarded with
repeat business for many years to come.

Matt Leone has been doing local, regional, national and international video production
since 1979. Leone Creative is a full-service video production and multimedia studio in
south Florida.

ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com PRESENTATIONS

Cutting-Edge
Two stock photos from the
Figure 1 Presenter’s Toolkit on a slide

PowerPoint Techniques
Revealing images and video within a single slide
by Geetesh Bajaj

W
hile Microsoft’s PowerPoint® presentation software is

designed for business professionals, it is often used as a

simple, but effective, slideshow tool for displaying images. From

serious seminars and meetings to wedding receptions, PowerPoint

has proven itself to be both easy to use and quite versatile. In this

article, we are going to explore some animation techniques for revealing pictures
The Custom Animation
Figure 2 dialog box
in a presentation in more creative ways.

“ There are many more advanced options that follow on these

techniques for triggering image reveals…
”
To start off, create a new presentation the checkbox next to it in the Check to
(Ctrl+N) and insert a blank slide. Insert two animate slide objects box and set the
images (Insert menu > Picture > From animation Effect. Appear or Dissolve
File) somewhere on the slide. Position is will work here again. It’s best to match
not important right now, since we’ll your animations instead of randomly
rearrange the pictures later (Figure 1). selecting a bunch of different
1. Right-click one of the pictures and distracting effects.
choose Custom Animation. This will On the Order & Timing tab, look to
open the Custom Animation dialog make sure the Start animation option is
(Figure 2). Figure 3 The Order & Timing tab
set to “On Mouse Click” (Figure 3). TRIGGERING VIDEO
PLAYBACK
2. Select the checkbox next to one of This is the default behavior. You may
You can also trigger video playback with
INTERFACE
the images. instead choose to change the timing
this technique, but there is an additional
here to “Automatically” and then enter
CHANGES
3. On the Effects tab in the Custom set of options you’ll need to configure. To
Animation dialog, from the Entry the number of seconds to set the
get a video clip into your presentation,
Animation and Sound dropdown, pace of the show.
from the Insert menu, select Movies and This tutorial uses an interface
select an animation effect. Although Click OK to apply your changes and then Sounds > Movie from File and select the element of PowerPoint that has
there are quite a few options here, you go ahead and preview your slideshow. At movie to insert. PowerPoint will ask you if changed a lot over the years
should probably stick to something first, the slide will be blank, but when you you want the animation to start (the Custom Animation dialog),
simple like Appear or Dissolve. click, the first picture will be revealed. automatically: select No so that we can but essentially the same
4. You will also see your other picture in Click again and the second picture will trigger the video with a click. To set up features are available in every
the Custom Animation dialog. Check be revealed. how the movie is revealed and played: version since PowerPoint 2000
on both the Machintosh® and
Windows® operating systems.

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 25

 SEE COMPLETE PRODUCT GALLERIES
PRESENTATIONS ON THE WEB @ www.digitaljuice.com

Figure 4 Multimedia Settings for a video file.

STOCK 1. Right-click the movie file and select

Custom Animation.
VIDEO 2. Check the checkbox next to the media
file on the list (Figure 4).
So what video should you
3. Go to the Multimedia Settings tab.
put in your presentations?
4. Select the Play using animation order
Digital Juice has a few check box.
thousand ideas. Between 5. Click OK to return to your slide and then
the 3,000 small-screen preview the show.
resolution clips included
Now you can have a montage of images
with the Presenter’s Toolkit revealed one after the other followed by a
and the thousands of video, all revealed one at a time in a
broadcast resolution clips creative way within a single slide.
in the VideoTraxx library,
MORE IDEAS
there’s sure to be something
Revealing multiple pictures on a single slide
that illustrates your point is a simple enough idea, but you can get a another? Now, instead of a collage of reveals and multimedia playback, but once
perfectly. Go online to little creative and take this to the next level. images gradually appearing with each click, you understand the basics, the rest is
digitaljuice.com to browse For example, what if you arranged multiple you get a little slideshow within a single relatively easy.
through then entire library pictures (and video) so that they are exactly slide of your presentation. There are many Geetesh Bajaj is the author of Cutting Edge
the same size and lined up at exactly the more advanced options that follow on these PowerPoint For Dummies. His websites
to see for yourself.
same location, stacked on top of one techniques for triggering image reveals, text include indezine.com and ppted.com.

26 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 Idea Book & Gallery
FOR THE DIGITAL JUICE JUMP BACKS HIGH DEFINITION,
NETWORK QUALITY ANIMATION LIBRARY
 Jump Backs HD Idea Book

JBHD 01:
This is just a
sample of first
High Tech & Internet frames from the
This volume brings you computers, binary numbers, world wide web, internet, 20 high definition
networking, global communication, satellites, high technology, circuitry, and animations in
more—all at 4 times the resolution of our SD Jump Backs. this volume.

JBHD USED:
JBHD #008 from JBHD01:
High Tech & Internet

PROJECT NOTES:
HD Jump Backs are an essential
element for creating killer high def
composites. JBHD #008 from
JBHD01 makes the perfect
background for branding the
look of The I.T. Show.

JBHD 02:
This is just a sample of first frames from the Corporate/Industrial, Time & Money
20 high definition animations in this volume.
The title says it all, this volume gives you anything and everything
related to industry, business, finance, time, and more!

JBHD USED:
JBHD #025 from JBHD02:
Corporate/Industrial, Time & Money

PROJECT NOTES:
A quick color change made most of
this green graphic bright blue, the
perfect hue for Roger Hedinger’s
financial forecast, and the globe Motion
Design Element makes a world of
difference in the overall look. Changing
color is easy in Juice’s free Juicer.

JBHD 03: This is just a

sample of first
Medical/Health, Education & Science frames from the
This broad collection has a variety of animations which fit perfectly together— 20 high definition
whether it involves parts of the human body, educational themes, scientific animations in
concepts or medical procedures. this volume.

JBHD USED:
JBHD #042, 060, 051 from
JBHD03: Medical/Health,
Education & Science

PROJECT NOTES:
HD volume 03 is a medical marvel,
making for hot HD health and hospital
video. Here the producers combined
and composited three separate
animations to make one wonderful
background for MedTalk.

JBHD 02 Digital Juice Magazine • September 2006

Jump Backs HD Idea Book

JBHD 04: This is just a

sample of first
High Impact frames from the
Subtle or bold, retro or high tech, High Impact volumes have a sampling of many 20 high definition
styles of sophisticated animations designed for any production. animations in
this volume.

JBHD USED:
JBHD #061 from JBHD04:
High Impact

PROJECT NOTES:
While you can correct colors and
combine animations, such complex
re-working isn’t required. This
seminar slate is an excellent example
of a broadcast quality drag-and-drop
HD backdrop.

JBHD 05: Retro Clean animations have simple clean lines and a crisp neo-retro
This is just a sample of first frames from the feel—hip and stylish without being extreme.
20 high definition animations in this volume.
Retro Clean

JBHD USED:
JBHD #095 from JBHD05:
Retro Clean

PROJECT NOTES:
HDJBs make beautiful bumpers
for promoting programs. Just
add your title text and video to
build eye-popping promos.

JBHD 06: An explosion of color, light and movement in your animation arsenal—
This is just a sample of first frames from the useful when you need your production to say “LOOK AT ME, NOW!”.
20 high definition animations in this volume. Extreme I

JBHD USED:
JBHD #105 from JBHD06:
Extreme I

PROJECT NOTES:
Commercials come alive with
HD Jump Backs. Make your
commercial spots sparkle like
diamonds with these 24-karat
animations that make even local
commercials look like national spots.

www.digitaljuice.com • 800.525.2203 JBHD 03

 Jump Backs HD Idea Book

JBHD 07: These are first

Extreme II frames from the
20 high definition
Abstract colors and radical themes—from an extreme road trip to a whacked-out roller animations in
coaster ride, this volume moves your production from point A to point B in a hurry! this volume.

JBHD USED:
JBHD #124 from
JBHD07: Extreme II (above)
PROJECT NOTES: JBHD USED:
HDJBs are serious tools JBHD #138 from JBHD07: Extreme II (at left)
for serious productions.
Jump Backs HD are PROJECT NOTES:
sophisticated enough to ...they’re also fun enough for funky, fab forays
support brainy scientific into punchy pop-culture productions like The
subjects like Mysteries of Great DJ Hunt. Whatever emotion you need to
the Galaxy... communicate, there’s a Jump Back to match
the mood.

JBHD 08: The title says it all—soft styles with impact, visually interesting
Subtle Impact animated backgrounds with a variety of subtle themes. These animations
have enough personality to stand out, without disturbing the message.

These are first

frames from the
20 high definition
animations in
this volume.

JBHD USED:
JBHD #157 from JBHD08:
Subtle Impact (above)
JBHD USED:
JBHD #159 from JBHD08: PROJECT NOTES:
Subtle Impact (at right) There’s no telling how an
animation will fan the flames of
PROJECT NOTES: creativity and inspire an editor.
HD Jump Backs are a magnificent way to The flame theme of this
make memorable menus. If you want to background was the perfect
deliver DVD menus that impress your match for this Kerr Gas Group
clients, JBHDs are the solution you seek. project.

JBHD 04 Digital Juice Magazine • September 2006

Jump Backs HD Idea Book

JBHD 09: These are the kind of music-themed backgrounds that will make your These are first frames from the 20 high
productions shake, rattle and roll and get your audience out of their
All Music seats and onto their feet.
definition animations in this volume.

JBHD USED:
JBHD #170 from JBHD09:
All Music (above)
JBHD USED:
PROJECT NOTES: JBHD #169 from JBHD09: All Music (at left)
Thematic volumes like All Music
are an excellent way to add interest
PROJECT NOTES:
Animated audio elements like these speakers
to otherwise ordinary edits. This
from JBHD #169 add energy that makes
Spotlight on HIV graphic is enhanced by
music-themed programs pop off the screen.
the shining lights in the animation.

JBHD 10: These unique animations luminously draw the viewer into the scene with an
aesthetic palette that is just right. They work perfectly as the foundation for
Simply Useful a DVD menu or as an anchor for television graphics.

These are first frames from

the 20 high definition
animations in this volume.

JBHD USED:
JBHD #186 from JBHD10:
Simply Useful (above)
PROJECT NOTES:
JBHD USED: JBHDs really are Simply Useful. This
JBHD #187 from JBHD10: animation is bold and blue off the disc,
Simply Useful (at right) but by softening the color saturation it
becomes a soft, subtle supporting
PROJECT NOTES: element in this show open.
Jump Backs communicate a
company’s concern for quality. This bright
background projects the perfect pairing of
cuteness and quality to portrait the Little
Scholar Prep School in the right light

www.digitaljuice.com • 800.525.2203 JBHD 05

 Jump Backs HD Idea Book

JBHD 11: This volume goes a step beyond our normal High Impact
volumes by giving the user animated graphics with even
Maximum Impact more movement and even more layers of complexity.

JBHD USED:
JBHD #210 from JBHD11: These are first
Maximum Impact frames from the
20 high definition
PROJECT NOTES: animations in
With a little creative compositing, this volume.
Jump Backs animations can become
fantastic frames for your footage. In
this case, a VideoTraxx clip combines
with this background to build a
breathtaking brand.

JBHD USED:
JBHD #208 from JBHD11:
Maximum Impact
PROJECT NOTES:
The usefulness of high definition
graphics doesn’t stop with the screen.
Because they’re delivered at such
high resolutions, JBHDs translate
terrifically to the printed page.

JBHD USED:
JBHD #207 from JBHD11:
Maximum Impact
PROJECT NOTES:
Need an extreme look? Jump Backs
are both elegant and edgy. Whether
you need to promote a prominent
podiatrist or a rockin' radio station,
you’ll find that HD Jump Backs set
you up for success.

JBHD
32 06| DIGITAL JUICE MAGAZINE SEPTEMBER 2006 Digital Juicewww.digitaljuice.com
ORDER ONLINE Magazine • September 2006
Jump Backs HD Idea Book

JBHD 12:
Base Camp
These are first frames from the 30 high definition This is a simpler, less complicated and less layered volume of Jump Backs animations. It
animations in this volume. goes back to the basics and sticks to the motto “less is more”. Base Camp animations give
you the foundation or starting point for your own creations.

JBHD USED:
JBHD #224, 245 from
JBHD12: Base Camp
PROJECT NOTES:
Your logos will come alive
when you layer them onto our
animations. Create high-end
IDs like this is an easy
way to make your clients
look fantastic, fast.

JBHD USED:
JBHD #250 from JBHD12:
Base Camp
PROJECT NOTES:
Even in-house edits for corporate
communication can benefit from
the right background. What better
way to show success than
by rolling out a company’s
Quarterly Results with a rich,
regal opening sequence that
commands respect.

JBHD USED:
JBHD #248 from JBHD12:
Base Camp
PROJECT NOTES:
This big-time broadcast background
is made even better by adding elements
from Juice Drops. Jump Backs can be
used on their own, or as foundations for
cool composites like this.

www.digitaljuice.com • 800.525.2203 JBHD 07

 Jump Backs HD Idea Book

JBHD 13:
In The Round A festival of revolving motion, this volume takes you anywhere that
turns—be it a roulette wheel, a winding staircase, a wall of classic
columns or a room full of speakers.
These are first frames from the 25 high
definition animations in this volume.

JBHD USED:
JBHD #251 from JBHD13:
In The Round
PROJECT NOTES:
JBHDs make you a
winner every time, and the
investment will pay off big-
time with your clients. This
graphic advertising a cruise
ship's casino night was just
what Windhammer needed
to set the wheels in motion.

JBHD USED:
JBHD #257 from JBHD13:
In The Round
PROJECT NOTES:
With JBHD animations, you
have everything you need to
create big, bold, beautiful
graphics that can broadcast
right beside the best the
industry has to offer. Don’t
create these yourself,
get Jump Backs.

JBHD USED:
JBHD #269 from JBHD13: In The Round

PROJECT NOTES:
Jump Backs never steal the stage,
they just make you like the a star. We
don’t take the credit for your edit.
We’ve done the work, you get the reward.
And your clients will love what you
can give them.

JBHD 06 Digital Juice Magazine • September 2006

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com FORUM

My DJ JOIN THE
DJ
Set yourself up at DigitalJuice.com FORUMS
by Matt Janowsky The Digital Juice Community
Forums are a great place to
ask questions, get answers,

N
ext time you’re surfing the Net, drop in on DigitalJuice.com to
share your knowledge, give
register for your free User Account. Once you register you’ll
suggestions, and just plain
get some great benefits including Free Downloads of Digital Juice have some fun. I’m in there
content, membership in the Community Forums and access to the all the time; my member
Customer Showcases, where you can upload your work for public name is Matt, if you have
appreciation. Registered members also get auto-fill functionality for any questions let me know—

online orders and access to personal online order history. Not to mention, a free I’d be glad to help out. To
get started click any of the
subscription to Digital Juice magazine. Registration is fast and free, and the process
Community Forums links on
is super simple; it only takes a minute. Here’s how you do it.
Figure 1a DigitalJuice.com, then click
the Register link to get to the

“ At DigitalJuice.com,
membership
Forum Agreement page.
Check the Forum
Agreement box and click
really does have its
OK. Next, fill out your name
privileges.
” and info and click OK again.
You will then see a
STEP 1:
CLICK THE CREATE LINK confirmation screen. Click
Go to digitaljuice.com and look for the box
the Go to Forum Now? link
at the top right that says “Sign in or Create
your own personal account for easy online to start talking with all of the
shopping” (Figure 1a&b). Click Create to go great Forum Community
to the registration page. Members. That’s all there is
STEP 2: to it! I look forward to seeing
FILL OUT THE
REGISTRATION FORM you in the Forums!
Now just simply fill out the registration —MJ
form, starting with your name and shipping your password to access your personal eNewsletter will inform you about special
information (Figure 2a). Make sure to information and to take advantage of all of pricing deals and new products.
check the appropriate box to indicate the cool extras at digitaljuice.com (like the Checking this box can save you hundreds
whether the address you entered if for a free downloads and Forums). of dollars off new Digital Juice content.
business or residence (Figure 2b). Click the checkboxes to identify the
STEP 4: product categories that interest you most.
STEP 3: OPT-IN FOR ENEWS
SELECT A PASSWORD Don’t forget to opt-in for the free Digital
Next, enter your email address and pick a
(continued on page 36)
Juice eNewsletter (Figure 4). To get it just
password (Figure 3). You’ll need to enter check the Sign Me Up! box. The weekly
Figure 1b

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 35

 SEE COMPLETE PRODUCT GALLERIES
FORUM ON THE WEB @ www.digitaljuice.com

Figure 2a
My DJ
(continued from page 35)

STEP 5: main My Account Menu page (Figure 7a).

CLICK REGISTER
This is where you can get Free
All you have to do now is click the Register Downloads, review your online order
button (Figure 5a) and you’re done! After history, edit your shipping and billing info,
you click it, you’ll see a confirmation change subscription options, or edit your
screen telling you that your registration password (Figure 7b). From this page you
was successfully completed (Figure 5b), or can also upload sample of your work to
an error message explaining any problems the Video or Image Showcases (Figure 7c)
with your registration form (Figure 5c). and sign up to participate in the
STEP 6: Community Forums.
FIX ANY ERRORS
If you missed a required field or entered Signing up for your free User Account at
invalid information, you will receive an DigitalJuice.com is fast, easy, and comes
Figure 2b error prompt. Just scroll down to correct with all kinds of great benefits. At
your entries. Small red arrows will appear DigitalJuice.com, membership really does
next to the problematic fields on the form have its privileges.
(Figure 6). Make the necessary
Figure 3 corrections and click the Register button Matt Janowsky is a Video Production
again to update the form. Specialist and a staff team member at our
newest location, Digital Juice Orlando.
STEP 7:
ACCESS YOUR ACCOUNT
Figure 7b
Once you have entered your information
correctly, you will be redirected to the
Figure 4

Figure 5a Figure 5b

Figure 5c

Figure 6 Figure 7a
Figure 7c

36 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 SEE COMPLETE PRODUCT GALLERIES
TECHNOLOGY ON THE WEB @ www.digitaljuice.com

Format W ARS
Blu-ray vs. HD-DVD: Who Will Win?
by David Slater and David Hebel

T
he current state of high definition DVD distribution is a good-news/bad-news
scenario. The good news is that the next generation of high capacity DVDs
capable of playing HD resolution video and movies is now here. The bad news?
Unfortunately, the industry is divided into two camps; Blu-Ray and HD-DVD. As
we all wait to see how the format war plays out, it's important that we be informed
about the issues. This article is designed to help you understand the similarities
and differences of the two competing formats.

“ Like the VHS/Beta war in the 70s and 80s, many feel
there can be only one winner.
”
DRAWING THE BATTLE LINES
While the high def DVD conflict may seem new to some of us, the battle has actually been looming for a couple years now. While there
have been many talks of peaceful reconciliation and consolidation of Blu-ray and HD-DVD, in the end neither could agree on terms and
all out war was declared. Like the VHS/Beta war in the 70s and 80s, many feel there can be only one winner. Consumers hate to be in
the middle of these type of battles, but perhaps the competition will at least cause manufacturers to price compatible players low
enough (under $200, please) to permit adoption by the masses. Perhaps in the end we will see some sort of compromise, possibly in
the form of dual-format writers and players, but with huge royalties at stake there is no guarantee of compromise any time soon. Here’s
a breakdown of how we see the lines being drawn now, each side with strategic advantages and potentially fatal disadvantages.

TALE OF THE TAPE... ERR... DISC

FEATURE DVD BLU-RAY DISC HD-DVD
Single Layer/Dual Layer Capacity 4.7/8.5 GB 25/50 GB 15/30 GB
Laser Type 650nm (red laser) 405nm (blue laser) 405nm (blue laser)
Data Transfer Rate (DATA) 11.08 Mbps 36.0 Mbps 36.55 Mbps
Data Transfer Rate (Video) 10.08 Mbps 54.0 Mbps 36.55 Mbps
Supported Video Codecs MPEG 2, MPEG 1 MPEG 2, MPEG 4 AVC (h.264), SMPTE VC-1 MPEG 2, MPEG 4 AVC (h.264), SMPTE VC-1
Supported Resolution 720x480/720x576 (480I/576i) up to 1920x1080 Progressive (1080p) up to 1920x1080 Progressive (1080p)
Supported Bit Rate up to 9.8 Mbps up to 40.0 Mbps up to 28.0 Mbps
Audio Formats Linear PCM, Dolby Digital, Linear PCM, Dolby Digital, Dolby Digital Plus, Linear PCM, Dolby Digital, Dolby Digital Plus,
DTS Digital Surround Dolby TrueHD, DTS Digital Surround, DTS-HD Dolby TrueHD, DTS Digital Surround, DTS-HD
Audio Rates 6 channels of 24bit/96kHz 6 channels of 24bit/192kHz 2 channels of 24bit/192kHz
8 channels of 24bit/96kHz 8 channels of 24bit/96kHz
Cost of Video Players* $53 and up $999.99 (BDP-S1) $499.99 (HD-A1) $749.95 (HD-XA1)
No. of Titles Listed on Amazon* 2500+ 73 87
Available (or soon to be) Many Sonic Scenarist (Windows), Sonic Scenarist (Windows)
Authoring Software* DVD Studio Pro (Mac), Toast (Mac) DVD Studio Pro (Mac), Toast (Mac)
* as of August '06

38 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com TECHNOLOGY

4 Reasons Why HD-DVD Will Win

4 Reasons Why Blu-ray Will Win

#1 IT’S CHEAPER Cheaper doesn’t always win out, but in this case, it
doesn’t hurt. Sure we all have Apple iPods and our kids eat Kraft
Cheese & Macaroni instead of no name MP3 players and store-brand mac and

#1
cheese, but when it comes to new technology there is generally a tipping point,
PLAYSTATION 3 Sony’s soon to be released Playstation 3 will include
and price can be a big factor. HD-DVD has already won the race to a price below
a Blu-ray player. Though Microsoft’s off to a great head start in the next
$500. If they win the race to <$200 and then <$100 the game may be over. In
generation gaming console wars no one can count Sony out. Sony has led the last
the end, the format that consumers buy into will be the winner.
two gaming generations (Playstation 1 and 2) and has a good chance at claiming

#2 HEAD START As the iPod showed, head starts sometimes mean

the third. However, the expected high cost and delays could hurt. Keep your eye on
Playstation 3. If it doesn’t catch on as Sony expects, it could be a bad omen for the diddly-do—it came in years later and spanked every other digital
Blu-ray format. If it thrives, Blu-ray may also. music device that came before it. However, when two technologies are as closely

#2
matched as HD-DVD and Blu-ray, the odds favor the first to market, particularly
HIGHER CAPACITY At first glance the higher capacity (potential) of
when combined with Reason #1.
Blu-ray is a big plus. On single layer discs you get 25GB and dual-

#3 BIG NAME SUPPORT HD-DVD is no slouch in the big name

layer 50GB. It seems like a no brainer compared to HD-DVDs 15GB/30GB limits.
Even if Blu-ray were to lose the HD Movie battle it could still win a place in the department. Supporters include: Toshiba, NEC, RCA, Microsoft, Intel,
hearts of computer users who need high capacity storage. But no one Universal Studios, New Line Cinema, Paramount Pictures and Warner Bros. The fact
will necessarily consider that a true win. is, right now there are more movies released in the HD-DVD format than Blu-ray, and

#3
movie companies will ultimately show loyalty where the dollars are to be found. If
BIG NAME SUPPORT Blu-ray is off to an early lead in the support
they feel they can make money supporting HD-DVD, or both formats, they will do so.
department with over 170 members of the Blu-ray Association including

#4 THE NAME Let’s face it, the average consumer (and for that matter,
board members Apple, Dell, HP, Hitachi, LG, Mitsubishi Electric, Panasonic, Pioneer,
Philips, Samsung, Sharp, Sony, TDK, Thomson, Twentieth Century Fox, Walt Disney, Blockbuster) just figured out all the ins-and-outs of DVDs over the past
and Warner Bros. One thing is almost certain, Sony would have to be in bankruptcy two years. Now manufacturers are telling them that HDTV is the next big thing. A
before they’d ever cave and release their movies in any format but Blu-ray. Sony name that combines HD and DVD will be much easier for you to explain and for them
sticks by their own technology to the point that it is sometimes painful to watch. to understand than some new fangled name like Blu-ray. The minute you mention

#4
blue lasers, eyes are going to glaze over. K.I.S.S (Keep it Simple Stupid) may be the
UMM, DID WE SAY PLAYSTATION 3!!? Hey, this is what Sony is
ultimate playing card that HD-DVD has to play and the fact that they are using the
counting on to be their trump card. Expect them to play it for everything
same ad agency that did the “Got Milk” campaign tells me they plan to play it.
that it’s worth. We don’t care how popular Microsoft’s XBOX 360 or Nintendo’s Wii
(yes... Wii as in “weeee” is their next generation console name) are. There’s no doubt
that Sony Playstation 3 is going to sell millions of units. It’s very likely that the first HD
capable DVD player in a majority of homes could in fact be the Playstation 3.

THE RACE IS ON
We’re following this closely at Digital Juice and, as warranted, we’ll keep you
updated on the battle. As soon as the picture is a little clearer, you can rest
assured we'll be the first content players on the block to make the move to one
(or both) of these high capacity formats.

David Slater owns Movies Rock in Toronto as well as being a huge

supporter of the Toronto Final Cut Pro User Group and a technical
moderator on Digital Juice’s own DJ Forums.
David Hebel is the Founder and CEO of Digital Juice.

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 39

 SEE COMPLETE PRODUCT GALLERIES
COMPOSITING ON THE WEB @ www.digitaljuice.com

Meals with Appeal

A cooking show opener in search of a show
by Brent Milby
VideoTraxx 3 Good Eats clips
Figure 1 #7557, #7565, and #7566.

D
igital Juice has everything you need to create awesome
productions, with minimal elbow grease. With Jump Backs,
Juice Drops, Editor's Toolkits, StackTraxx, and the Sound FX
Library, you can literally build an entire production from the ground
up and you can do it with any project. To prove this, I will attempt
to build a sequence to be used as an opening for a cooking show, using
nothing more than Digital Juice products.

“ I’m not sure exactly what we're cooking on this show,

but since it is a fictional show...I guess it doesn’t matter.
”
MEALS WITH APPEAL
My cooking show will be called “Meals
with Appeal.” I’m not sure exactly what
we’re cooking on this show, but since it is
a fictional show, I guess it doesn’t matter.
Let’s start with VideoTraxx 3, which is a
volume of our stock footage library that
contains about 3,000 clips. The “Good
Eats” category in VideoTraxx 3 is dedicated
to nothing but food and dining related
footage. To find the clips I need, I can use
the Juicer to just browse around for
inspiration, or I can use the search tool to
narrow my choices by keyword to be more
specific. My show open will be 10
seconds, so I don’t need many clips to
start with: #7557, #7565, and #7566
should work fine (Figure 1). I decided to

40 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com COMPOSITING

Full Screen Wipe 1 from Super Set #249 on Editor’s Toolkit 10 was the perfect way to transition
into our title text.The food objects are layers from a Juice Drop #3138 off foodFUSION

Juice Drops layered images #2799 from glassEDGE

Figure 2 and #3138 foodFUSION

The finished logo

Figure 3 for our fictitious
start with the two raw-foods clips and MOTION AND food program
DESIGN
end with the finished, fully cooked meal.
The logo for my show will come in at the I needed a few more
end when the finish meal appears. animated elements to
complete the visual
JUICE DROPS layout of the opener. Figure 4
Juice Drops layered Photoshop graphics Super Set #249 from
are loaded with stylistic illustrations that Editor’s Toolkit 10 looks
are ideal for print and television great. The set contains
applications. You could use Juice Drops backgrounds, transitions,
in nearly every project you ever work on. lower-third nameplate
For my show open, I used Juice Drops anchors and special
#3138 from foodFUSION and #2799 from Motion Design Elements.
glassEDGE (Figure 2). From image Perfect. To start with, I MAESTRO, MUSIC PLEASE
#3138, I made a logo out of the bowl of used the two full-screen wipes to transition My show open wouldn't be complete
food, used the vegetables layers to between my three VideoTraxx clips. While I without a musical sting to go with it. The
surround the logo (Figure 3) and then was at it, I grabbed the first Motion Design Digital Juice Sound FX library has a logos and hear the final version, go online to
animated them in a circular motion. I Element of the flower objects (Figure 4) to category that is made up of short stingers digitaljuice.com. I think it turned out
pretty much used Juice Drops #2799 as use as filler design behind my logo for a made specifically for this purpose. I found pretty good, if I do say so myself. Bon
it appears on the disc as a background little flare. For the final visual, I dissolved one that works (in this case, MusicalFX > Appetite!
element for the logo and gave it a little from my final clip of the fully prepared meal Logos > Acoustic Logos > Acoustic
animated spin to compliment the (VTX3, #7557) to the empty plate from Transition Set1 #7915) and my show Brent Milby is Senior Animator at
foreground logo. Juice Drops #2799. open was ready for primetime. To see Digital Juice.

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 41

 SEE COMPLETE PRODUCT GALLERIES
AUDIO ON THE WEB @ www.digitaljuice.com

Choosing a Microphone
A good mic is worth every penny
by Jeff Earley

T
hat brand new camcorder you bought in 2001 doesn’t do HD
and the computer you purchased a couple years ago seems

Figure 1 The heart-shaped pickup pattern painfully slow. I have great news for those of you who invested in a
of a cardioid microphone.
decent microphone two decades ago, however: there is probably no
need to upgrade your mic. And to those of you have not yet
purchased a good microphone, I also have good news: a
$100-$500 investment today will still be making you money long into the future.
In this article, I’m going to help you make some decisions about getting a
professional microphone, focusing specifically on studio and vocal applications.
The frequency response graph of
Figure 2 a Shure SM58 vocal microphone.

“ The human voice occupies a fairly narrow range of

POP audio frequencies, somewhere between 300-3000Hz.

FILTER
A vocal mic can specialize in targeting that range.
DYNAMIC VARIETY
”
preamps, mixers and sound cards will all pickup pattern. Shotgun microphones are
No, a pop filter is not While there are quite a few different kinds have XLR inputs on them. A decent USB very sensitive, have a hypercardioid pattern
of microphones, for studio vocal work at a audio interface with XLR inputs and that is very directional and are great for
something you can hook up reasonable price, I’d recommend getting a preamp starts at around a hundred bucks. newsgathering and fieldwork, but don’t
to your radio to eliminate dynamic-type microphone as a starter. We use a variety of solutions in our studio, sound the best for studio voice work.
Dynamic mics convert acoustic energy including a Digidesign Mbox and an
bad music. Most vocal mics VOCAL MICROPHONES
(sound waves) into an electronic signal Aardvark DirectPro 24/96.
The human voice occupies a fairly narrow
have some sort of limited using a small diaphragm that moves back
PATTERNS range of audio frequencies, somewhere
and forth. It’s almost exactly the reverse of
“pop” filter or windscreen Microphones come in a number of between 300-3000Hz. A vocal mic can
a speaker. Dynamic mics do not need a
built into the head of the different pickup patterns, so you’ll need to specialize in targeting that range, even
battery or external power.
make a choice here, too. An thought the entire range is typically much
mic. This internal filter is However, most dynamic mics probably will omnidirectional mic, which picks up sound wider: generally from 50Hz to 15kHz
need some kind of preamp to boost the in all directions, would be great for (Figure 2). There’s often a little added
often used in conjunction
signal a bit, so you’ll need to factor that recording plays or concerts, but might not response in the 5kHz range to accentuate
with a foam filter that goes into your shopping. If you’re recoding into a be the best pattern to use for an interview the intelligibility of the voice as well.
around the mic. In the camera that has XLR inputs, then a to camera with a noisy city street nearby. A
preamp is probably built into the camera’s cardioid pattern (Figure 1) picks
studio, we add another pop circuitry. If you are recording directly to up less sound from the rear of
filter that is mounted on a your computer, perhaps via a sound card’s the microphone than from the
1/8-inch stereo miniplug, then you may front and can help. In a quiet
stand in front of the
need to add a microphone preamp or studio environment, you might
microphone. mixer to your budget. Professional not need this sort of directional Figure 3 A classic Shure SM58 vocal mic.

42 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com AUDIO

CLASSIC VOCAL MIC DIGITAL JUICE PRAGMATISM

Examples
response. There are tons of great mics out
One example of a classic vocal mic is the We use a variety of microphones in there in the same class as the RE20 and
Shure SM58 (Figure 3). It is a great vocal different situations here at Digital Juice. In there may even be some that sound better on the
WEB
and instrument mic that has a response our studios, we trust our voiceover work to or are a better value. In all honesty, the
tailored to the human voice. It has a built- the venerable ElectroVoice RE20 (MSRP reason we use the ElecroVoice RE20 is
in pop-filter screen and is also quite $750, but you can find them online for because I have been using it for
ruggedly built to withstand being tossed much less), which is permanently installed many years and it is the Logon to digitaljuice.com and
around in your audio or camera bag. You in our audio booth (Figure 4). The RE20 is microphone I am most
can easily find one of these for under a dynamic mic with some special features comfortable using. go to the magazine section of
$100, so if you are looking for a first vocal that I like. It has a wide, nearly flat That’s the great the Website to listen to audio
microphone, this would be a good one. response (45Hz-18kHz), similar to a thing about
condenser, but it is almost impossible to microphones, examples of three different
Even if you eventually start accumulating a
collection of fancier and more expensive distort or overload. It has a cardioid pickup however: the microphones included with the
mics later, I can guarantee you’ll still find pattern, with almost no off-axis coloration. classics don’t go
This means that if your voiceover talent out of style. electronic version of this article.
uses for the SM58 decades from now.
There are fancier and more expensive moves around a little bit, your frequency
microphones around, such as ribbon mics response will not thin out. It has a built in Jeff Earley is
that start at around a thousand dollars and pop filter and a “Variable-D” design that Director of
go up over $10k, but these are virtually eliminates proximity effects, Digital Juice
studio-only beauties that are way too meaning that your talent can get right up Audio Products.
on the mic without changing the bass The ElectroVoice RE20 vocal mic
fragile for fieldwork. Figure 4 in a shock mount with pop filters.
 SEE COMPLETE PRODUCT GALLERIES
SHOWCASE ON THE WEB @ www.digitaljuice.com

CHECK OUT
THE Customer Video
SHOWCASE
You can check out the Showcase Profile
videos featured here on our by The Editors
Customer Video Showcase:

W
e’ve been seeing some amazing videos submitted to our Customer Video
http://www.digitaljuice.com/
Showcase. There’s quite a range as well, from professionals to hobbyists,
customer_video_showcase/
from solo event videographers to large production houses, from America to
Use the Filter by User Germany and Africa. We thought it might be interesting to talk to a few of
dropdown list to locate a these folks and share a vignette of their work with you.
specific artist’s work. The list
is ordered by last name.
“ This project was a little more refreshing, because many
times a client doesn't want to try something

”
different. —Jaeson Koszarsky

PROFILE 1: ABOUT THE ARTIST

Artist: Jaeson Mr. Koszarsky is a veteran
Koszarsky full-time video production
Video: Westwood professional with Adelphia
Plaza Theatre Media Services in State
commercial College, PA. He’s mostly a
Category: Television postproduction guy (doing
Commercial editing and compositing), but
is a capable shooter when
needed. A long-form
commercial for the Metzger ABOUT THE VIDEO
Animal Hospital that he worked on won This is a fun little commercial for a local
two CAB (Cable television Advertising movie theater that combines source video
Bureau) awards. (shot by Joel Watkins with assistance

44 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com SHOWCASE

from Keith Pohl) with VideoTraxx stock

footage and animations from the Jump
Backs library and Editor’s Toolkits. A
StackTraxx song was also used. A few
effects and solid audio post leave no
doubts that this is a professional job. The
client was apparently pleased as well and
work has begun on another set for them.
The spot airs on cable in central PA.
“Westwood Plaza was a real collaboration
with our entire staff. This project was a little
more refreshing, because many times a
ABOUT THE VIDEO
client doesn’t want to try something
Ryan’s video combines quite a few Digital
different, out of the box.”
Juice products into what we call a “no-
HIS GEAR shoot commercial,” although the spot does
Jaeson edits on Apple Mac G4s and G5s, contain a few location shots. With
with Media 100i and Media 100HD VideoTraxx stock footage as the foundation
hardware and software systems. He uses and a music bed from StackTraxx 12:
Photoshop and Boris Red for most of his Corporate Stacks, the clear voiceover
graphics and animation work. narration and simple, readable textual Video Traxx 1: Industry #01237
WHEN HE’S NOT AT WORK elements communicate the message. With
Jaeson and his wife are volunteer instructors at the custom graphics and video shot on
Penn State Karate Club.They host free self- location at a factory, the short product
defense workshops and competed in the Isshinryu summary does its job well. “The new
World Championship Tournament in 2005, with Corporate Stacks made the music track
Jaeson placing second in his division.“We’re creation a breeze.” Ryan commented.
planning to compete again in 2007.” “The best feature is outputting to separate
tracks so I could adjust the levels as I saw
PROFILE 2: fit. I only had to spend about 30 minutes
Artist: Ryan Ragle customizing the mixes for the five videos.”
Video: Company Product Summary
CHALLENGES
Category: Corporate Video
“No manufacturers want you in their
ABOUT THE ARTIST factory taking video of their plant. Most
Ryan Ragle works for UGS. His work feel you will grab proprietary processes
involves print, video and Web content they use… Having the video from
and he doesn’t shoot video full-time VideoTraxx 1 & 2 was an immense ease of
professionally. my problem.” Video Traxx 2: Autos & Motorsports #03421

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 45

 SEE COMPLETE PRODUCT GALLERIES
VIDEO ON THE WEB @ www.digitaljuice.com

Figure 1a

Take 5
Five Tips for Using Jump Backs
by Chuck Peters

S
ome people are just naturally creative. They seem to have
no shortage of ideas. Others need a little nudge to get the
creative juices flowing. This installment of Take 5 is meant to stir
the creative side of your brain to get you thinking outside the “text
box” in terms of Jump Backs uses. Heck, Jump Backs aren’t just

Figure 1b backgrounds for text. There are tons of other ways to use them.
Here are five interesting ideas you may not have considered.

“looking
Add these tricks to your editing arsenal, and keep
for more ways to make the most of your
animated elements.
”
#1 — REVERSE subject in a drab office or in front of montages you make, whether for
THE ROLES
some cheap white lattice, slap some weddings or TV commercials. While I use
Laying text over a Jump Back green paint on the wall and chromakey stills in this example, you could just as
Figure 2a animation is the most obvious use of those clips over a Jump Back. It’s easy to easily use full-motion video with this
our animated elements. But have you do, and instantly increases your crop-and-drop technique.
ever thought of reversing the roles? A production value. #4 — VEIL YOUR VIDEO
simple luminance key is a fast and
#3 — MAKE A MONTAGE
Here’s another real-world example; this
easy way to create cool textured text.
MATTE one from a video about Afghanistan that I
We started with a black and white text
Jump Backs are a great way to jazz up recently edited. I selected Jump Back
template (Figure 1a) and used a luma
your photo montages. I was recently #905 from Volume 22, Global Impact
key (setting the threshold to 0% and
volunteered to create a photo montage (Figure 3a) as my base layer. Rather than
the cutoff to 100%) to let our stars for my daughter’s kindergarten cutting my B-roll in full screen and fully
and stripes animation (#394 from graduation ceremony. Instead of just opaque, I decided to let the texture of the
Figure 2b Volume 10, All American) show running the pictures full screen Jump Back show through my footage
through the white letters (Figure 1b). (booooring), I selected a playful (clip #4832 from the Int’l Faces category
Advanced editors might take this a kindergarten-looking background from of VideoTraxx 2 as seen in Figure 3b). I
step further by applying video to the Editor’s Toolkit 10 (Background #240) to was inspired by this particular Jump
black portion. use as a foundation. Next I cropped, Back’s letterboxed look (with the dark
scaled, and rotated the photos and added bars at the top and bottom). I cropped
#2 — CREATE KEYED
BACKGROUNDS drop shadows using Premiere Pro’s Video the top and bottom of my video to fit into
If you ever shoot interviews or talking- Effects and Motion Controls (Figure 2a, the center of the animation; making it
head talent, you’ll find that Jump 2b & 2c). It wasn’t hard to do, but the seem as though the footage fades in
Figure 2c Backs make excellent virtual parents raved over the production. This is from behind the animation. Next I created
backgrounds. Instead of shooting your a great tip for spicing up any of the photo my two text layers using Premiere’s titling

46 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com VIDEO

Figure 3a Figure 3b
app (Figure 3c). In case you were don’t do road work for rock stars.
interested, the ghosted “Afghanistan” text Wherever there’s a screen at an event,
that you see is actually a drop shadow there’s an opportunity to add excitement
set to 62% Opacity (Figure 3d). I set the with Jump Backs. Why not provide
Opacity of the main text layer to 0% so custom colored projections during
that all you see is the soft shadow layer. dancing at a wedding reception or a
helping of hues during a special choir
#5 – SET THE STAGE
number?
Lots of pros in lots of places use Jump
Backs as “dressing” for big screens on JUST THE BEGINNING
big stages in big venues. Think back to Since this article is called Take “5,” I’m
the last time you were at a big football legally obligated to stop here, but these
stadium, a rock concert, a keynote five creative ideas are just the beginning.
address at a major tradeshow or Add these tricks to your editing arsenal,
contemporary service at a mega-church. and keep looking for more ways to make
For most big venues, Jump Backs are the the most of your animated elements.
product of choice for adding splashes of Figure 3c Figure 3d
Chuck Peters is Vice President of Media
color to help define the mood and to and Publications at Digital Juice and
literally set the stage for big budget Editor of Digital Juice Magazine.
events. You can use this tip even if you
 SEE COMPLETE PRODUCT GALLERIES
JUICE DROPS ON THE WEB @ www.digitaljuice.com

Volume Spotlight
Volume 41 of the Juice Drops library, frescoVITA, is just
what its name implies—a breath of fresh air. Its illustrations
JD41:frescoVITA This is just a small
brim with colorful verve and vitality. Rendered with the rough sampling of the
texture of a coffeehouse wall fresco, subjects covered in this 100 different layered
volume jump from the mundane to the sublime—the everyday designs in this volume.
backyard BBQ giving way to angels, romance and turtledoves.
As with all Juice Drops volumes, these illustrations are provided
in layered Photoshop PSD format so you can isolate individual
elements from the designs or rearrange the existing art to suit
your purposes time and time again. Check out a few examples of
what’s in the volume and how it can be used at right and below.

frescoVITA art in use in everyday design projects—in a travel poster

(top, using JD #4172), as the main company identity for a restaurant
(right, using JD #4137) and, using an element from the same frescoVITA
illustration, as background art for a fashion ad spread (above).

frescoVITA illustrations, like all other Juice Drops volumes, can easily be
broken down into the individual layer elements from which they are
constructed. Here, the hero element from JD #4139 is used as a spot
illustration for a recipe card in a magazine.

48 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 INTRODUCING OUR NEWEST PRODUCT LINE!

Motion Design Elements Library

The first 10 volumes in the library include:
001: Revealers
Get them soon
for only $249 or Mix & Match them along with Jump
Backs, Juice Drops and StackTraxx volumes.
002: Animated Frames Vol. 1 per volume ANY 10 for only $699.
003: Animated Frames Vol. 2
004: Countdowns
005: Future Tech
006: Global Intentions
007: Motion Grab Bag Vol. 1
008: Motion Grab Bag Vol. 2
009: Line Items
010: Motion Plaques

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 49

09/06 2 0 0 6 D I G I TA L J U I C E C ATA L O G

Editor’s Toolkit 1:
Multipurpose Tools
• 40+ GB, 6 DVD-ROMs

Editor’s Toolkits
Complete Animated Graphics Packages for
• 50 Animated Jump Sets with
matching animated background,
template, overlay, and lower third
• 50 Additional animated overlays and
50 additional animated lower thirds
• 200 static lower thirds, 250 static mattes

Every Video Producer or Editor • Thousands of stills in over 20 categories

Create a coordinated and professional look effortlessly

with animations organized into matched sets.
10 Volumes • 100s of Animations per Volume • Backgrounds,
Overlays, Lower Thirds, Wipes and Motion Design Elements $399

Editor’s Toolkit 2: Editor’s Toolkit 3: Editor’s Toolkit 4: Editor’s Toolkit 5:

Multipurpose Tools 2 Wedding Tools High Tech Tools Soft & Subtle Tools
• 55+ GB, 10 DVD-ROMs
(formerly Wedding Editor’s Toolkit)
• 15 Animated Jump Sets with matching
animated background, template, overlay,
lower third, full screen wipe & transition
• 100+ Motion design elements
• 70+ GB, 10 DVD-ROMs • 80+ GB, 10 DVD-ROMs • 80+ GB, 10 DVD-ROMs
• 100 Wipes and transitions to match ETK1
plus 50 additional wipes & transitions • 20 Animated Jump Sets with matching • 20 Animated Super Sets with a High • 20 Animated Super Sets with a Soft &
• 15 Additional lower thirds and overlays animated background, template, overlay, Tech edge, each with the following Subtle look, each with the following
lower third, full screen wipe & transition matching animated elements (at a matching animated elements (at a
• Thousands of photos minimum): 3 backgrounds, 2 overlays, minimum): 3 backgrounds, 2 overlays,
& photo objects • 100+ Motion design elements
2 lower thirds, 2 full 2 lower thirds, 2 full
• 20+ Additional screen wipes,2 motion screen wipes,2 motion
animated backgrounds design elements, design elements,
• 50+ Additional full 1 transition wipe as 1 transition wipe as
screen animated wipes well as 4 alpha well as 4 alpha
channel mattes. channel mattes.
• 25 Bitstream™ Fonts
• More than 320 • More than 320
Animations in all Animations in all

$399 $399 $399 $399

Editor’s Toolkit 6: Editor’s Toolkit 7: E D I T O R ’ S T O O L K I T S

Corporate & Wedding Tools II
Broadcast Tools
• 80+ GB, 10 DVD-ROMs
• 20 Animated Super Sets with a Corporate
& Broadcast feel, each with the following
matching animated elements (at a • 63+ GB, 8 DVD-ROMs
minimum): 3 backgrounds, 2 overlays,
• 15 Animated Super Sets with a
2 lower thirds, 2 full screen wipes,2 motion
Wedding theme, each with the following
design elements, 1 transition wipe as
matching animated elements (at a
well as 4 alpha channel mattes.
minimum): 3 backgrounds, 2 overlays,
• More than 320 Animations in all 2 lower thirds, 2 full screen wipes,
2 motion design
elements, 1 transition
wipe as well as 4 alpha
channel mattes.
• More than 260
Animations in all

$399 $399

50 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 WE ACCEPT any of these major credit cards
as well as your check.

Editor’s Toolkit 8:
Sports Tools
• 70+ GB,10 DVD-ROMs Editor’s Toolkit 10:
• 54 Animated Jump Sets with a network
sports feel, including individual
animations for Basketball, Football,
Baseball, Soccer, Golf, Hockey & Tennis.
Multipurpose Tools III
• Package also includes globe and
multipurpose animated backgrounds
for a wider appeal.
Our BIGGEST and BEST Yet! 62% More Content
• Each set in the package contains the
following matching animated elements
for the Same Low Price.
(at a minimum): 2 backgrounds,
1 overlay, 1 lower third, 1 full screen
wipe and 1 motion design element
• More than 320 Animations in all

$399
• 90+ GB of royalty-free content on 11 DVD-ROMs
• 30 animated graphically matching Super Sets
Editor’s Toolkit 9: • Each set in the package contains the following matching animated
Christmas Tools elements (at a minimum): 3 backgrounds, 2 overlays, 2 lower thirds,
• 90+ GB, 12 DVD-ROMs 2 full screen wipes, 1 transition wipe, 2 motion design elements
• 16 animated graphically matching and 4 animated alpha channel mattes. (Most sets also have several
Super Sets with a seasonal theme. extra elements.)
• Each set in the package contains the • More than 500 Animations in all
following matching animated elements
(at a minimum): 3 backgrounds,
2 overlays, 2 lower thirds, 2 full screen
$399 OR ADD TO ANY ORDER
wipes, 1 transition wipe, 2 motion
design elements and 4 animated alpha
channel mattes. (Most sets also have
FOR JUST $
199
several extra elements.) EDITOR’S TOOLKIT HOT TIP:
• Bonus holiday animated text elements.
• Bonus video design elements with ETK2 MDEs
Santa Claus.
he new Revealers product has 100
• More than 350 Animations in all
T special Motion Design Elements
(MDEs) that are designed to swoop across
007 047 the screen to bring in titles, graphics and
logos with flash and flare. Did you know
that the Editor’s Toolkit 2 has 111 assorted
MDEs? While these attractively animated
050 071 elements do not explicitly animate on and
then off the screen in the same way the
Revealers do, simple fades in and out or a
little keyframe animation is all it takes to
073 082
give them much of the same functionality.
Motion Design Elements from
$399 Editor’s Toolkit 2: Multipurpose Tools II

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 51

09/06 2 0 0 6 D I G I TA L J U I C E C ATA L O G
JB01: High Impact I
The high impact volumes include
dozens of different styles, ensuring
you’ll find the perfect animation
for any production.
JB02: High Impact II
Subtle or bold, retro or high tech, our high
impact volumes have a sampling of many
styles to suit every project.
DVD 40 ANIMATIONS $249
DVD 40 ANIMATIONS $249

Jump Backs JB03: High Impact III JB04: Wedding

Not just for weddings! If you are looking
Network Quality Animation Library When you want your next project to
stand above the rest, but you don’t need a for super soft and subtle animations
you’ll definitely want to add
specific theme, then you want
The royalty-free collection that just keeps growing a High Impact Jump Back. this volume to your library.

—more variety and more innovation all the time. DVD 40 ANIMATIONS $249 DVD 56 ANIMATIONS $249

33 Volumes • 40+ Animations per Volume

15-30 Seconds per Animation • Seamlessly Loopable

JB05: Sports JB06: High Impact IV JB07: High Impact V JB08: High Impact VI
Shoot and score with this impressive Back by popular demand, High Impact IV With its mix of high tech looks and Not intimidated by the success of Volume 7,
collection of sports-related animations. continues the signature Jump Back style and energetic style this volume stands out as this volume once again shows why
Covers football, baseball, takes it to a whole new level. one of our all-time best sellers. Digital Juice leads the way in
basketball, tennis, golf, hockey, royalty-free animations.
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249
soccer, and more!
DVD 49 ANIMATIONS $249 DVD 40 ANIMATIONS $249

JB09: High Tech & Internet JB10: All American JB11: Retro Clean JB12: Corporate/Industrial,
Need the latest cutting-edge look? Volume
Time & Money
Computers, binary numbers, world wide web, The perfect mix of patriotism, history, politics,
internet, networking, satellites, circuitry, global independence, government, military, 11 animations have simple clean lines and a The title says it all, anything and everything
communication, and more. the heartland and holidays. crisp neo-retro feel—hip and related to industry, business,
stylish without being extreme. finance and time.
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249

JB13: All Church JB14: Medical/Health, JB15: Weather&The Elements JB16: High Impact VII
Education & Science These animations convey the mood of the Taking up where Volume 8 left off, this
Subtle, tasteful animations that are a must-
This broad collection has a variety of
have for any church-related video project. seasons—animated fall leaves, lightning newest High Impact volume features
animations which fit perfectly
Also includes soft theme-free storms, clouds, snowflakes, and sophisticated animations
together. So many themes
graphics perfect for any job. much more. designed for any production.
and looks—so many uses!
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249
DVD 40 ANIMATIONS $249

JB17: Extreme I JB18: Extreme II JB19: Extreme III JB20: Subtle Impact
An explosion of color, light and movement— Abstract colors and radical themes—from So much action, so much intensity—you The title says it all—soft styles with impact,
your productions will say “Look at me, NOW!” extreme road trips to crazy roller coaster can almost hear the beat thumpin’ or the visually interesting animated backgrounds
when you add this volume rides—move your productions guitar grindin’ under these cool with a variety of subtle themes.
to your animation arsenal. from point A to B in a hurry! backgrounds. DVD 40 ANIMATIONS $249
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249

52 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 WE ACCEPT any of these major credit cards
as well as your check.

JB21: High Impact VIII JB22: Global Impact

High Impact VIII takes up where its popular Go global with your next production— NEWLY RELEASED VOLUME!
predecessors left off, bringing you high- you can literally have the world at your
energy animations in a variety fingertips—and in motion. JB33: In The Round
of styles and colors. DVD 40 ANIMATIONS $249 A festival of revolving motion, this volume takes you anywhere that turns—
DVD 40 ANIMATIONS $249 be it a roulette wheel, a winding staircase, a wall of classic columns or a
room full of speakers.
DVD 25 ANIMATIONS $249

JB23: Clean Streak JB24: Tunnel Vision

Clean Streak is clean, cool, and structured— Tunnel Vision takes you for a ride down
animations with sharp edges, bright colors dimly lit passageways, around hairpin curves,
and lots of attitude in motion. through tubes of light—buy a
DVD 40 ANIMATIONS $249 ticket and get on now.
DVD 40 ANIMATIONS $249

JB25: All Music JB26: Future Tech

Music-themed backgrounds that will make A surreal journey to the future and new
your productions shake, rattle and roll— dimensions—highly stylized elements and
get your audience out of their motion not found anywhere
seats and onto their feet. else in the Jump Backs series.
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249

Jump Backs HD
JB27: International Flags JB28: Subtle Impact II
High Definition, Network Quality Animation Library
Beautifully rendered, rippling, waving, This sequel won’t fail at the box office—
full-screen animated flags from soft, sleek energy boxed up for your next VOLUMES AVAILABLE: NEW Volumes!
countries around the world. low-key production. JB HD 01: High Tech & Internet JB HD 11: Maximum Impact
DVD 58 ANIMATIONS $249 DVD 40 ANIMATIONS $249 JB HD 02: Corporate/Industrial, JB HD 12: Base Camp
Time & Money JB HD 13: In the Round
JB HD 03: Medical/Health,
Education & Science • 13 volumes, 20 or more
JB HD 04: High Impact VI animations per volume
JB29: US State Flags JB30: Simply Useful JB HD 05: Retro Clean • Full 1,920x1,080, 16:9 res.
Accurately rendered and textured full-screen The original animations in our latest volume JB HD 06: Extreme I • 15-30 seconds per animation
animated flags from the 50 U.S. states, as
well as the District of Columbia
luminously draw the viewer right into the
scene with an aesthetic palette
JB HD 07: Extreme II • Seamlessly $249
and 5 U.S. territories. that is just right. JB HD 08: Subtle Impact loopable PER VOLUME
DVD 56 ANIMATIONS $249 DVD 40 ANIMATIONS $249 JB HD 09: All Music
LIMITED TIME 10 for 1 OFFER!
JB HD 10: Simply Useful
Expires October 16th at midnight

JB31: Maximum Impact JB32: Base Camp

Buy JUMP BACKS HD
VOLUMES 1-10 FOR JUST $249
This volume goes a step beyond our normal This is a simpler, less complex volume. It
High Impact volumes by giving the user goes back to the basics and sticks to the
animated graphics with even motto "less is more", giving you
more movement and complexity. the foundation of a good design.
DVD 20 ANIMATIONS $249 DVD 30 ANIMATIONS $249

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 53

09/06 2 0 0 6 D I G I TA L J U I C E C ATA L O G

DIGITAL JUICE
SOUND FX
StackTraxx
Layered Digital Music Library
LIBRARY
• 10,000+ SOUND EFFECTS in more
than 170 categories and 4 main classes
The revolutionary production collection that puts • Superior 24-bit, 96kHz stereo
you in control! Just $249 per volume or as low as $49 per
volume in a 15-PAK Bundle. • WAV format lossless quality audio
VOLUMES AVAILABLE: • Now 15 volumes to choose from! • Keyword searchable
Vol. 1: Extreme Stacks
• 20-40 original full length songs per volume • Over 55GB of content
Vol. 2: Power Stacks
Vol. 3: Serious Stacks • 1 DVD with proprietary digital layered files plus
Vol. 4: Smooth Stacks
Vol. 5: Holiday Stacks
up to 4 CDs per volume (CDs contain Standard
Compact Disc Audio) T he Digital Juice Sound FX Library is the most comprehensive collection of audio
effects ever collected together into a single package. Produced by renowned
industry-veteran sound designers and distributed at 24-bit/96kHz resolutions, the
Vol. 6: Street Stacks • 4-7 separate editable layers per song
Vol. 7: Groovy Stacks artistic and technical quality is state of the art. The keyword searchable index makes
• 4 broadcast cuts per song—:10, :15, :30, & :60
Vol. 8: Fifties Stacks the over 10,000 clips eminently usable, like no other media library anywhere else.
Vol. 9: World Stacks • NEW! JUICER 3.0 COMPATIBILITY
Vol. 10: Broadcast Stacks Using the included Juicer 3.0 SOME OF THE CATEGORIES INCLUDE:
Vol. 11: Epic Stacks software you can convert to virtually
any sample depth and bit resolution
NOISE FX—Alarms • Beds • Bells • Bumpers
Vol. 12: Corporate Stacks
you might need. Compatible with
Buttons • Descends • Feedbacks • Flashes • Growls
Vol. 13: High Impact Phasers• Ricochets • Stingers • Thumps • Transitions
both Mac and PC, the software also
NEW! Vol. 14: Rock Stacks
make searches and previews a snap. GENERAL FX—Animals • Crashes • Explosions
NEW! Vol. 15: Subtle Impact
Stacks Foley • Household • Impacts • Liquids • Sports
Technology • Transportation • Weapons • Weather
$249 per
volume MUSICAL FX—Musical Logos • Musical Transitions
Musical Textures • Musical Elements
Taking production music a step further,
HUMAN FX—Attitudes • Business • Children
StackTraxx allows you to turn layers on or off Commercial • Common Greetings • News • Numbers
creating original mixes or isolating individual Occasions • Sports • OnTheSet • Questions
tracks, using our free Juicer 3.0 software. Responses... plus many more.

$599 $699 REG. PRICE

A U D I O P R O D U C T S
Get ALL 15 VOLUMES
for just $749 Special Limited
Time Pricing!
BackTraxx 1 CD Music Library
Music to your ears and your budget!
• 1000+ tracks of royalty-free music on 28 CDs
• Full length tracks as well as :60, :30, and :15
broadcast cut versions
• 16-bit, 44.1 kHz, standard CDDA format
• Categories include: Atmospheric, Christmas,
Classical, Corporate & Industrial, Country,
Hi-Tech, Mellow, Nature, Piano, Rock, Sports,
Suspense, Urban, Weddings and more.

$399
54 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com
 WE ACCEPT any of these major credit cards
as well as your check.

VideoTraxx 1
Film & Video Library
• 3000+ Video Clips
• 34 DVDs • 220 GB
• 36 Categories
• Royalty-free
• NTSC/PAL
• Free Juicer Software CATEGORIES INCLUDE: Aerials, Abstract, Agriculture, Business, Children, City Life,
Elderly, Extreme Sports, Family, Farming, Fitness, Government, Health, Industry,

$599 International, Landscapes, Leisure, Music, Nature, People, Science, Sights, Sports,
Suburbia, Technology, Urban, Weather, Work and more.

VideoTraxx 2
Film & Video Library
• 3000+ Video Clips
• 34 DVDs • 220 GB
• 32 Categories
• Royalty-free
• NTSC/PAL
• Free Juicer Software
CATEGORIES INCLUDE: Artisans & Crafts, Autos & Motor Sports, Cities & Architecture,
Creation, Fitness & Medicine, International Life, Music, Night Life, Old War, Religion,
Romance, Teens, What’s Cooking, Wildlife, Women’s Beauty, Youth Sports and more.
$599

V I D E O T R A X X

VideoTraxx 3
Film & Video Library
• 3000+ Video Clips
• 34 DVDs • 220 GB
• 36 Categories
• Royalty-free
• NTSC/PAL
• Free Juicer Software
CATEGORIES INCLUDE: Adrenaline, All In The Family, Animal Kingdom, Around the House,
At The Park, Body Shots, Business & Economics, Casino, Couples, Drugs, Medicine &
$599 Emergency, Film, Photo & Video, Good Eats, Hands, International Culture, Music & Dance,
New War, Scenics, Space, Team Sports & Athletics, Workshop & Garage and more.

1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 55

09/06 2 0 0 6 D I G I TA L J U I C E C ATA L O G

Image elements from Juice Drops #4378

from one of our newest volumes,
Volume 43: popLIFE.

56 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 WE ACCEPT any of these major credit cards
as well as your check.

JUICE DROPS Layered

Photoshop Design Library
Print Resolution Art You Take Apart Presenter’s Toolkit
VOLUMES AVAILABLE: The Ultimate Presentation Graphics Library
JD01: highIMPACT JD35: futureTECH
JD02: techXTREME JD36: naturalCUTS $299 • 6 DVDs with 40+ GB of royalty-free content
• 4900+ graphic backgrounds (1600x1024, 300 dpi PNG)
JD03: cleanCUTS JD37: sportsCUTS
• 2000 photos and 2500 photo objects
JD04: ultraGRUNGE JD38: pastelSKETCH
• 3200+ video clips (320x240 MPEG1 Video 30 FPS)
JD05: subtleIMPACT JD39: allFLAGS
• 900+ music clips (128 kbps MP3)
JD06: ultraFRESH JD40: frameCUTS
• 6700+ PowerToonZ illustrations
JD07: hyperXTREME NEW! JD41: frescoVITA
• Free Juicer software for browsing,copying,special effects
JD08: techIMPACT NEW! JD42: highIMPACT IV
• Compatible with PowerPoint, , SongShowPlus,
JD09: highIMPACT II NEW! JD43: popLIFE
Keynote, MediaShout, Sunday Plus as well as
JD10: ultra3D NEW! JD44: frameCUTS II other presentation and worship software.
JD11: xtraGRUNGE
JD12: retroFRESH TECHNICAL SPECS: GET BOTH PTK & DJ 2.0
• 100 royalty-free layered
JD13: peopleEDGE
illustrations per volume
FOR JUST $399
JD14: subtleIMPACT II
JD15: highIMPACT III
JD16: ultraCUTS
• 1-4 DVDs per volume Digital Juice 2.0
for PowerPoint and Multimedia
JD17: scienceIMPACT • 44 volumes available now The Best Selling Professional Presentation Graphics Library on 1 DVD!
JD18: cleanCUTS II
JD19: medicalIMPACT • Unlimited possibilities—
• 2600 graphic backgrounds
JD20: illustratedIMPACT turn layers on and off in
• 1100+ photos and photo objects
JD21: businessIMPACT
Photoshop, customize the
• 50 video clips (320x240, MPEG1)
JD22: boundlessEDGE
design for every project
• 60 animated elements (320x240, MPEG1)
JD23: cleanCUTS III • All images are 17.25" x 11.25" • 54,600 photo and background remixes
JD24: geoIMPACT at 300 DPI for a pixel • Compatible with PowerPoint, , SongShowPlus,
JD25: shadedEDGE resolution of 5175x3375. Keynote, MediaShout, Sunday Plus as well as
JD26: paperCUTS other presentation and worship software.
JD27: glassEDGE • Files are delivered in layered
JD28: freshFORM Photoshop .psd & flattened
JD29: flowerPOWER RGB & CMYK .tif formats P R I N T / P R E S E N T A T I O N
JD30: lifeSHADES
JD31: foodFUSION
JD32: templateCUTS $249 BUNDLE ALL 44
JD33: ethnicECHOES
JD34: fluidFORM
per volume volumes for just $2199
SAVE 80% just $49 a volume!

or BUNDLE ANY 10
Juice Drops Volumes
for just $
Juice Drops Volumes can also be
699
added to any MIX & MATCH
BUNDLE
1.800.525.2203 ORDER BY PHONE SEPTEMBER 2006 DIGITAL JUICE MAGAZINE | 57
 JUICE BOX

The “Year of HD” Again

by David Hebel

H
igh Definition television has been “just
around the corner” for the past 10 years.
The past five years, the “Year of HD” has been
annually declared by numerous companies,
magazines, and industry pundits. At Digital
Juice, we’ve been a little skeptical of these
DON’T MISS claims as we measure the pulse and pace of HD by the sales
ANOTHER ISSUE!
of our hi-def animation libraries, namely Jump Backs HD.

FREE Since they were first introduced about four years TEN FOR ONE
Magazine ago sales have always been slow for Jump Backs For a limited time, you can buy the first ten
Subscription HD. The truth is, we expected them to be slow volumes of our Jump Backs HD for only $249.
because we ourselves didn’t believe that HD had Yep, ten volumes for the price of one. It’s a great
• Tips, tricks and tutorials really arrived for the average video producer at deal, in fact it was so great that when we first
• New product releases the time we introduced them. Over the years announced in May we weren’t prepared for the
sales have slowly but steadily increased, but were deluge of orders. We sold out of our stock in two
• Insider product information far and away dwarfed by the movement of our days and the orders still kept coming in. We
• Latest specials and pricing standard definition products. But, at Digital Juice, regrouped, restocked, and decided to keep the
we’ve always had an “if you build it they will special going so that everyone who wanted could
Best of all, you can get Digital Juice come” attitude about our product lines that has take advantage of this fantastic offer: two hundred
magazine ABSOLUTELY FREE served us well. Usually by the time a product line high definition Digital Juice animations, in 10
every month! To subscribe, just gets “discovered” we’ve had it out for two or three volumes for only $249. If you have HD equipment
visit www.digitaljuice.com and years and it has quite a few volumes (i.e. now, this is a no-brainer. But even if you don’t do
click on the FREE MAGAZINE StackTraxx and Juice Drops). We figured the HD yet, you can still use the animations in your
link on the homepage.
same would happen with our HD Jump Backs, but standard definition editing (read HD Animations and
sometimes things need a little push. Your SD Workstation on page 16 of this issue to
learn how to do that). Best of all, you’ll be ready
THE HD TIPPING POINT
when you do make the move to HD. This is a small
NEXT ISSUE In May we announced to our customers via email,
“Get Ready for the Future.” We declared that the
investment that will pay off for years to come.
in DIGITAL JUICE MAGAZINE time to purchase HD animation content was now, ALL GOOD THINGS COME TO AN END
and in the future Digital Juice would actively be It wouldn’t be a special if it continued forever, and
releasing more and more HD content. Making a this deal won’t last much longer. This is our
declaration like that is pretty meaningless in and of special HD issue of the magazine and we are
itself. We did something similar five or six years ago making our last big push to get the word out
• Introducing DJTV when we declared that it was time to move to about this deal. This special will end October 16th
• Juice in Use in the distributing content on DVD. Fine and dandy, but at midnight. I hope you take advantage of it!
practically no one had a DVD drive in his computer. Welcome to the world of HD.
NEXTEL Cup Series
So we gave them away free with our product. David Hebel
• 10 Toolkit Tips Now, let me just get this out of the way. We’re not Founder/CEO, Digital Juice, Inc.
giving away free HD editing systems to everyone.
• 5 Tips for Lighting Talent But we did decide to make the pricing of our
David also writes the weekly Digital Juice
eNewsletter, which is the place to find out
Jump Backs HD sooooo attractive that everyone about the latest products, specials, and
in video production, whether currently using HD FREE weekly downloads. To subscribe go to
equipment or not, would be tempted to buy them. http://www.digitaljuice.com/subscribe/.

58 | DIGITAL JUICE MAGAZINE SEPTEMBER 2006 ORDER ONLINE www.digitaljuice.com

 1736 NE 25th Ave.
Ocala, FL 34470
352.369.0930
Fax: 352.368.6091

TO ORDER: 1.800.525.2203 ALL PRICES IN US DOLLARS. PRINTED IN THE USA

www.digitaljuice.com Att MAILROOM: Please route to Audio Visual or Art Department if undeliverable to addressee.