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Photography is the process of recording light or electromagnetic radiation to create durable images. It began in the late 19th century and was initially viewed as a technical process rather than an art form. When a photographer focuses a camera on a subject and captures an important moment, it becomes a work of art through its use of elements like form, color, light, and composition. Photography is also a powerful means of communication used in fields like journalism to convey information and ideas. Key characteristics include immediacy and detail. Notable Filipino photographers include George Tapan, John K. Chua, and Manny Librodo.
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0% found this document useful (0 votes)
23 views3 pages

Reviewer Arts

Photography is the process of recording light or electromagnetic radiation to create durable images. It began in the late 19th century and was initially viewed as a technical process rather than an art form. When a photographer focuses a camera on a subject and captures an important moment, it becomes a work of art through its use of elements like form, color, light, and composition. Photography is also a powerful means of communication used in fields like journalism to convey information and ideas. Key characteristics include immediacy and detail. Notable Filipino photographers include George Tapan, John K. Chua, and Manny Librodo.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PHOTOGRAPHY is the science, art, and practice of creating durable images by recording light or other

electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of


a light-sensitive material such as photographic film. Photography was viewed as a purely technical
process that records visible images by light action on light-sensitive materials. The word photography
comes from two Greek words “photos” meaning light and “graphos” meaning writing. It was started in
the late 19th century, and from then it was not immediately considered as art.
The Photographer as artist:
The photographer focuses the camera at a subject and clicks the shutter to make the photography as a
process. Once the artist discerns an important moment, and focuses his camera on it, and click the
shutter it becomes an art in photography. The photographer has captured the element of arts like form,
color, light, shadow, texture, and composition to create a true work of art.
Photography as Communication:
Photography is considered as one of the most powerful means of communication. Photographic image is
today’s most important means of conveying information and ideas and expressing emotions.
Two typical characteristics of Photography
1. Immediacy- is seen in ‘true to life” and ‘of the moment’.
2. Detail- the camera takes in every detail of an image.
➢ Photographs are vital tools in communication fields such as journalism, advertising,
education, and even in courts of law.
Noteworthy Philippine Photographers
Here are some famous Filipinos who have made their mark in Philippine photography.
George Tapan
▪ An award-winning travel photographer.
▪ 2 Gold in Pacific Asia Tourism Association
▪ Gold in ASEAN Tourism Association
▪ First place in the 2011 National Geographic Photo Contest
Into the Green Zone
1st place-winning image in the 2011 National Geographic Photo
Contest
John K. Chua
▪ An advertising and commercial photographer.
▪ Adphotois one of his first studios in the country that use digital
photography.
▪ He founded the foundation called Photography with a Difference.
(PWD) that gives free workshops to children with special needs.
Gulf of Davao Snake Island
Manny Librodo
▪ Was a full-time teacher at an international school in Bangkok.
▪ His photograph is about glamour, fashion, and travel portraiture.
▪ His photograph was regularly top online in competitions.
▪ He graced numerous UNICEF calendars, commercial work,
international magazines, and the covers of some of the world’s
leading photography publications (Asian Geographic and the
Digital Photographer Magazine.)
Tristeria-Liburnae Black Beauty
FILM or Cinema, also known as “movies” or a “motion pictures”, is a series of moving images shown on a
screen, usually with sound, that make up story. The Kinetoscope, a peepshow cabinet with an eyehole
through which these earliest “movies” could be viewed one person at a time. A motor inside the cabinet
moved the film strip along in a loop, with an electric bulb providing illumination from beneath.
*Film directing - It is the director, the film director works with ideas, images, sounds, and other effects to
create this unique piece of art.
*Acting – an ability to employ dialects, accents, improvisation, observation & emulation, mime, and
stage combat.
*Cinematography - captured the director’s vision of each scene through camera placement and
movement, lighting, and other special techniques.
*Editing - the art of selecting the precise sections of film, then sequencing and joining them to achieve
the director’s desired visual and emotional effect.
*Production/Set design – responsible for physical terms—through location, scenery, sets, lighting,
costumes, and props—the mental image that the director had of how each scene should look, what
period it should depict, and what atmosphere it should convey.

FILM GENRES
Animated films. The act, process, or result of imparting life, interest, spirit, motion, or activity.
Biographical film is a film that dramatizes the life of a non-fictional or historically based person or
people.
Documentary films, a non-fiction genre, were made using real-life footage as well as file materials, in
many cases to present an issue. Epic films are a style of filmmaking with large scale, sweeping scope,
spectacle, and classical literary focused on a heroic character.
Fantasy films are films with fantastic themes, usually involving magic, supernatural events, incredible
creatures, or exotic fantasy worlds.
Futuristic or Science fiction films, as well as special effects movies featuring live actors, animated
characters, or live actors and animated characters together.
Horror film is a film that seeks to elicit fear for entertainment purposes.
Independent films, a special genre of art films caters to a small group of viewers and critics, consciously
concerned with the artistic merits of a motion picture.
Musical film is a film genre in which songs by the characters are interwoven into the narrative,
sometimes accompanied by dancing.
Silent film is a film with no synchronized recorded sound (and, no audible dialogue)
Slapstick films are comedy films where physical comedy that includes pratfalls, tripping, falling, practical
jokes, mistakes, are highlighted over dialogue, plot, and character development.
Thriller film, also known as suspense film or suspense thriller, is a broad film genre that evokes
excitement and suspense in the audience.
War film is a film genre concerned with warfare, typically about naval, air, or land battles, with combat
scenes central to the drama.
Western films as those "set in the American West that [embody] the spirit, the struggle and the demise
of the new frontier.
ANIMATION from the Latin word animatio (animo: to animate or give life to; and atio: the act of) which
means “the act of giving life.”. It is the process of creating the illusion of motion and shape change by
means of the rapid display of sequence of static images that minimally differ from each other. Animators
are the artist who specialize in the creation of animation.

The primary use of print media is to spread information about daily events and news as it is the fastest
way to reach the public. Apart from that, it provides a lot of entertainment to the readers. It may be
magazines or newspapers that cover all the stories and articles that generate a lot of interest in the
minds of the public.
Advertising is one major field that still relies heavily on print media that appear in newspapers,
magazines, posters, brochures, and flyers—each with their specific target readerships and markets,
and highly specialized approaches for reaching these target groups. The advertising copywriters provide
the text for titles, taglines, and body copy, the team of modern-day art professionals creates the look of
each ad.
These are the directors, photographers, graphic designers, and illustrators. The team may further include
food and product stylists, fashion stylists, hair, and makeup artists, set and lighting designers if the ad
subject requires it. Book Design and Illustration Another remarkably rich and promising area for young
Filipino artist is the field of book design and illustration. The visionary mindset of progressive Philippine
book publishers such as Bookmark, Anvil Publishing, Adarna Books, and Tahanan Books for young
Readers (now IlawngTahanan Publishing) should be credited. Nowadays local book designers and
illustrators have been given recognition they deserve and the creative freedom they need to truly
showcase their talents.
Digital Media
The books that were originally available only in print are being gradually converted to digital format.
Readers can now find, access, and enjoy these electronic books (or “e-books”) via digital media tablets,
e-book readers and other handheld reading devices.
Kobo is an e-book that features not only international but Philippine titles.
Wattpad is a social media – based trendy publishing sites.
Flip reads provide access to the works of Filipino authors and publishers.
Komiks/Comic Book - A print media that highlight the artistic gifts of Filipinos.
It is a publication that consists of art in the form of sequential - panel that represents individual scenes.
INDUSTRIAL DESIGN is both a branch of art and science that deals with the creative and analytical
planning applied in the building of products. It is almost all consumer products.
FASHION DESIGN deals with the aesthetics and functionality of clothes. The person who designs clothes
is called a fashion designer.
3 TYPES OF FASHION DESIGN
1. Haute couture- are garments designed and created for a single client.
2. Mass market- these are mass-produced garments that are manufactured in large quantities and come
in different sizes.
3. Pret-a-porter- known as “ready-to-wear” made with limited number of quantities.
ERGONOMICS
➢ is the science of creating products that are designed based on human
measurements so that it would be comfortable to use.

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