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International Logistics and Management

This document outlines an international logistics and management course. The course aims to provide knowledge of the interface between international marketing and logistics/supply chain management. It seeks to assess logistical organizations and familiarize students with key logistics concepts and supply chain activities in international business. The course covers topics such as international trade trends, marketing channels, transportation modes, containerization, inventory management, and packaging. Upon completing the course, students will be able to explain international logistics components, marketing channels, air transport, and the importance of inventory management and packaging.

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364 views2 pages

International Logistics and Management

This document outlines an international logistics and management course. The course aims to provide knowledge of the interface between international marketing and logistics/supply chain management. It seeks to assess logistical organizations and familiarize students with key logistics concepts and supply chain activities in international business. The course covers topics such as international trade trends, marketing channels, transportation modes, containerization, inventory management, and packaging. Upon completing the course, students will be able to explain international logistics components, marketing channels, air transport, and the importance of inventory management and packaging.

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INTERNATIONAL LOGISTICS AND MANAGEMENT

Paper Code: MBALSCM302 Credit: 5

Learning Objective:

• To provide the knowledge of interface between international marketing and logistics &
supply chain management.
• To assess logistical organizations in terms of functional aggregation and the shift in
emphasis from function to process.
• To familiarize the students with the logistics concepts and fundamental supply chain
activities emphasized in International Business

Learning Outcomes: After the completion of the course, Students will be able to

• Explain thecomponents of International Logistics


• Highlight the importance of International Marketing Channel.
• Outline the role of International Air Transport
• Analyze the importance of Inventory Management and Packaging

Unit 1: International Trade: Need and Importance – Recent Trends in World Trade – Leading
players – India’s Foreign Trade – Commodity Composition and Destination - Overview of
International Logistics- Components, Importance, Objectives; Logistic Subsystem;- Integrated
Logistics; - Barrier to Internal Integration – Logistics Documents for International Trade.

Unit II: Marketing and Logistics:

Customer Focused Marketing; International Marketing: International Marketing Channel: Role


of Clearing Agent, Various Modes of Transport, Choice and Issues for Each Mode, Transport
Cost Characteristics.

Unit III: Basics of Transportation:

Transportation, Functionality and Principles; Multimodal Transport: Modal Characteristics;


Modal Comparisons; Legal Classifications; International Air Transport; Air Cargo Tariff
Structure; Freight: Definition, Rate; Freight Structure and Practice.
Unit IV: Containerization and Chartering Containerization:

Genesis, Concept, Classification, Benefits and Constraints; Inland Container Depot (ICD): Roles
and Functions, CFS, Export Clearance at ICD; CONCOR; ICDs under CONCOR; Chartering:
Kinds of Charter, Charter Party, and Arbitration.

Unit V:Inventory Management and Packaging:

Inventory Management: Introduction, Characteristics, Functionality, Components, Planning;


Packaging and Packing: Labels, Functions of Packaging, Designs, Kinds of Packaging; Packing
for Transportation and Marking: Types of Boxes, Container, Procedure, Cost, Types of Marking,
Features of Marking -Dynamic Component for Continuous Internal Assessment only:
Contemporary Developments Related to the Course during the Semester concerned.

Books for Reference:

1. SakOnkvisit& John J. Shaw ,International Marketing by, Prentice Hall of India

2. Gupta and Varshing ,International Marketing , Sultan Chand and Sons

3. MultiahKrishnaveni, Logistic Management and World Sea Borne Trade Publisher, Himalaya
Publication

4. Donald J. Bowerson, Logistic and Supply Chain Management, Prentice Hall of India

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