Replay Brief
Replay Brief
Replay Brief
• When completing the brief, please indicate what is a requirement vs. a “nice to
have.”
BRAND & PRODUCT INFORMATION
PRODUCT NAME & DESCRIPTION Campaign Name: adidas Bras & Leggings
Description:
Our updated bra and leggings portfolio gives each and
every individual woman the support they need to
move and grow without restrictions.
It's designed to be inclusive of everyone, supporting
every body size, style, every type of activity in their life
and all the ways their bodies move. In SS22, we set an
industry benchmark by being brutally honest about the
effects of ill-fitting workout gear on women’s bodies.
We showed the world how we rebuilt our bra
collection from the ground up to offer women the
support they need.
In SS23, we want to go further than raising awareness
– we want to create real value and meaning, and build
lasting engagement.
We want to spotlight our continuing innovation into
bras and leggings, drive deeper conversations around
bodies in sport, and show everyone that they’re
included, welcome, and supported
○ Goals REACH
○ KPI’s ENGAGEMENT
CONTENT USAGE Note: This will require additional fees and time.
○ How will the content be used on There will be 6 weeks of paid media
TikTok? (i.e. will the brand
promote content from the creator's
handle)?
PRODUCTION Note: If you are using the front facing camera, then
please use the INVERTED filter so the product text is
a. PRODUCT TRIAL & PREP
not reversed. If you are in selfie mode, then you will
(Detail any prep work the creator not.
should do with the product to ensure an
authentic fit).
PRODUCT WILL BE SHIPPED DIRECTLY TO THE
b. PRODUCT LOGISTICS CREATOR. WE WILL NEED SHIPPING ADDRESS;
(Is the product being shipped to BRA SIZING (CUP SIZE AND ALPHA SIZE, I.E. 38C
creators or do they need to purchase & MEDIUM); LEGGING SIZE (XS-XL; 1X-3X), SHOE
it? SIZE (U.S. SIZING).
CREATOR PERSONA
CREATOR POSITIVE EXAMPLES & Female creator in any stage of their fitness journey and
PAST CREATOR PARTNERSHIPS leads a healthy lifestyle. Positive, brand safe.
Share at least 3 examples of creators
that you want to work alongside/ have
already represented the brand in a
positive way
LEGAL/ BRAND CALLOUTS No contracts with competitor brands; aligns with brand
Is there anything in terms that should values
be legally known?( I.E creators that
haven’t worked with a competitor brand
and do not participate in partying)
AD POLICY CHECKLIST
(Please review TikTok’s full Branded Content Guidelines here)
○ Use Vertical Full Screen Video (Do not use horizontal videos, frames, or covers. Always
use vertical videos that adopt the optimal aspect ratio (9:16). Allow the content to take up the
full screen to deliver an immersive experience.)
○ No Alcohol & Drugs (Do not use imagery of alcohol and drugs in the content, as the
video will not be approved).
○ Other Brand Logos, & Iconic Imagery/Places (Do not use imagery of brand logos
(which are not the contracted campaign advertiser). Also, unless you have specific licensing,
do not use imagery of iconic places/ imagery (i.e. Eiffel Tower(.
○ Don’t Overlap (Do not place any text, logos, or key messages on areas where buttons,
username, and caption may appear. You can review creative safe zones for each ad type
here.)
○ Use High Resolution Only (Do not use videos with rendering quality that falls below 540
x 960 pixels)
○ Balance Colors (Do not use colors that are either too dark or too bright. Avoid using
effects that may cause visual discomfort, i.e. flashing lights.)
○ Show The Brand As-Is (Do not reverse, flip, or mirror your video to cause text, product,
brand name or logo to be presented incorrectly.)
○ Inspire Through Imagery (Do not start the video with a pure logo. If necessary, only use
a pure logo for less than 2 seconds at the end.)
○ Don’t Use TikTok Watermarks (Ensure that there's no TikTok watermark on the original
video. If there is, the video will not be approved.)
○ Create for Sound On (Do not use harsh, disruptive noises, such as explosion blasts and
screams.)
○ Engage with Sound (Do not purely broadcast. Make sure the promotion is clear, but
avoid repetition more than twice in a row).
○ Use High-Quality Creative (Do not use low-quality creative such as carousel pictures of
GIFs.)
○ Don’t Mislead with Visuals (Do not use misleading visuals such as stop/play buttons,
incoming call screens, text messages, prize draws, etc.)
○ Don’t Show Contact Info such as QR codes, barcodes, contact numbers, and
addresses
○ Keep Content Comfortable (Do not use inappropriate content. Abide by TikTok
advertising policies.)