15 Marketing Rules To Follow in 2023
15 Marketing Rules To Follow in 2023
15 Marketing Rules To Follow in 2023
Rules to Follow
in 2023
S A V E T H I S M A R
K E T I N G G U I D E
Pierre Herubel
Reddot Growth
1. Base your Strategy
on Market research,
not Assumptions
Use market insights to design
your marketing strategy, don't
let assumptions on the way.
Marketing
Research
Strategy
Assumptions
2.Become
Customer Centric
Demand Demand
Customers
Generation Capture
3.Assess your
Marketing Results
with Revenue
Use marketing qualified leads as a
secondary metrics to optimize, but
put revenue as the 1st North Star
Metric.
Brand
MQLs Revenue
Touchpoints
4.Define the North
Star Metrics you
Want to Track
Drop the 40 complex metrics when
assessing your marketing programs,
focus on 3 north stars.
Sales velocity
Solution
I understand
I'm interested
I need validation
EXCITMENT
TRUST
PEER
VALIDATION
9.Turn "Funnel
Steps" into "Brand
Touchpoints"
Brand touchpoints
10.Build a Messaging
Strategy around 3
Messages
Breakdown your value proposition in
3 messages linked to benefits.
Message 1 Audience 1
Message 2 Audience 2
Core value
proposition
Message 3 Audience 3
11.Shape a Clear and
Strong Positioning
Differentiate your brand from the
mass with a strong positioning.
Become memorable.
Tone of voice
Personality
Visual Identify
12.Use the 1-1-3-1
Rule for your
Marketing Content
The goal of your content is to
hook one target audience with
one main message.
1 Target Audience
1 Message
3 Benefits
1 Call to Action
13.Foster
Personal Brands
Multiply your brand's touchpoints
with your employees personal
brands on social media; reward
them for this.
Audience
Employees
14.Diversify Your
Marketing Programs
Improve the number of
touchpoints and overall results by
becoming omnichannel. Keep
branding coherence across the
channels.
BRAND
15.Always be
Testing (ABT)
Follow me for
Marketing Tips
and Subscribe to
My Substack
Pierre Herubel
Reddot Growth
PS: ANNOUNCING MY MARKETING COURSE SOON