7410040383MARK
7410040383MARK
GAMINGPO
BOX 99-70456-OYUGIS
TELLNO: 072313975
i
DECLARATION
I declare this business opened to conduct gaming and cyber services with healthy and clean
environment for customers.
SUPERVISORS
SIGNATURE……………………………………………………………………
STUDENTS
SIGNATURE:…………………………………………………………………
iii
DEDICATION
I hereby dedicate this project to my family, teachers and friends who enable me to come up
with this project in one way or another. May they all be blessed?
iv
ACKNOWLEDGEMENT
I hereby acknowledge that the business projected being presented was written by I, Mark
Cerullo Odhiambo. I believe no one has presented this work before.
v
Contents
DECLARATION................................................................................................ iii
DEDICATION ................................................................................................... iv
ACKNOWLEDGEMENT ...................................................................................v
OWNERSHIP ...............................................................................................................2
1.1:INDUSTRY ...........................................................................................................2
1.1.0:JUSTIFICATION .............................................................................................3
CHAPTER 2 .............................................................................................................4
2.2COMPETITION....................................................................................................5
vi
2.3:PROMOTION STRATEGIES ...........................................................................5
2.6:DISTRIBUTION ..................................................................................................5
CHAPTER 3 .............................................................................................................6
3.1ORGANISATION STRUCTURE........................................................................6
manager .......................................................................................................................6
3.3.2Receptionist .........................................................................................................7
qualifications ...............................................................................................................7
3.3.3recruitment..........................................................................................................7
promotion ....................................................................................................................7
3.4RENUMARATIONS .............................................................................................7
CHAPTER 4 .............................................................................................................9
vii
4.1.2.:LAYOUT OF THE PREMISES ...................................................................10
taxes ...........................................................................................................................11
4 ..................................................................................................................................12
safety ..........................................................................................................................12
viii
EXERCUTIVE SUMMARY
BUSINESS DESCRIPTION
The proposed business will be gaming and cyber café .it will enable people toaccess gaming
and internet services.
The ownership of the business will be sole proprietorship because it will be solo effort self-
started business.
MARKETING PLAN
The proposed business is expected to cover customers need for fast and reliable internet and
gaming for others too. The business will be advertised via social media platforms like
Facebook and posters .The marketing will be cheap but efficient.
It will outline management structure of the business. qualifications and responsibilities will be also
be shown for every member involved.
it applies to various needs of proper fitting of equipment needed in running of the business.
This will enable the business to run smoothly and efficiently.
FINANCIAL PLAN
It applies to the costs before the operation starts, working capital schedule, payment
preparation of cash flow and income statements.
ix
CHAPTER ONE
OBUSINESS DESCRIPTION
The business will be called CERULLO CYBER AND GAMING. It will be afully equipped
cyber that its main aim is to offer goods and services to customers and enlighten the society
in terms of technology.
Mission statement
To change the phase of ICT, equip many with the knowledge and skills to conquer the ICT
world and eliminate ICT illiteracy in the society.
Vision statement
To create and produce the best computer services and solution to customers atall times.
1.1:BUSINESS NAME
The name will be derived from my real name Cerullo which means
determination and hard work and focus for better results.
1.1:LOCATION AND ADDRESS
It will be located in Homa bay county Oyugis town, along Kisii Kisumu road inOrlando plaza next
to KCB Bank.
PO BOX 99-70456
OYUGIS
TEL 0723139705
EMAIL:[email protected]
1
OWNERSHIP
It will be sole proprietorship because it will be self started. The business will be easier to
run and manage. It also requires small amount of capital to start and few legal formalities.
The business will get sponsorship from loans and savings and also retainedearnings.
BUSINESSS NATURE
Considering the title, the business will provide mostly internet, computer and gaming
services. online shopping and booking will also be available.
The business will sell products like flash disks and memory cards.
1.1:INDUSTRY
It will be a service industry in which gaming and internet services will be the main products.
Business will start on a small scale and expansion will depend on the success of the business.
computers, Wi-Fi and games will be installed.
WEAKNESSES
2
THREATS
1.1.0:JUSTIFICATION
Gaming and internet have become a trend these days and hence profit is guaranteed when
the business becomes operational.
The business will operate by using modern computers ,free wifi and bonuses will be offered to
common customers.
BUSINESS GOALS
Short term
To gather enough profit to retain and help run the business smoothly and attract many
customers as possible.
Long term
To expand the business into a bigger one and have branches in different parts of the region
and offer the best services in the region.
To ensure the business grows, part of the profits owned will be re invested back to the
business to ensure that all costs and expenses are catered for. employees and customers will
both be motivated to improve the services beingprovided.
3
CHAPTER 2
2.0:POTENTIAL CUSTOMERS
Targeted customers are mainly students and pupils from all corners of the town and also the
residents in the town are also potential customers.
The youth are the main target because they are the ones who value technological
development and entertainment which these days rely on the internet. Games are popular
too and online gaming is a common trend thesedays hence installations of play stations.
2.1MARKET SIZE OR SHARE
The market size is big because there is only one available cyber café being dominant in the
town (ALMO CYBERCAFE). there will be significant changes after installation of the new
business operation.
Consider; BEFORE
4
2.2COMPETITION
ALMO CYBER CAFÉ is the competitor at the moment.it has the following strengths and
weaknesses;
strength Weakness
2.3:PROMOTION STRATEGIES
The business will be advertised through posters, social media platforms such as Facebook
among others. there costs are cheap but effective which are almost free.
2.4PRICING STRATEGY
Internet will be charged hourly while games will vary in prices depending on the popularity
of the game. Wi-Fi sometimes will be free to attract more peopleto the establishment.
2.5:SALES TACTICS
Social media platforms and posters will be used in advertising to make the business known
to the public.
Neighbors and friends can help in advertising the business to their families andfriends.
2.6:DISTRIBUTION
Products like flash disks, cds can be delivered by means of vehicle to customers
further away from the premises.
5
CHAPTER 3
3.1ORGANISATION STRUCTURE
6
The security personnel will take care of the security of the premises and ensure safety of the
customers.
3.3.2Receptionist
Their task will be to welcome customers to the premises and also collect fee charges from
the customers and giving out receipts.
3.3.2RECRUITMENT, TRAINING AND PROMOTION
qualifications
For one to be the manager, he or she should have a diploma or a certificate. These
qualifications will also apply to the receptionist. The security personnel should at least be a
form four leaver and all employees should be able to commune fluently in English and
Swahili.
3.3.3recruitment
A recruit will be considered having passed the qualification phase. The best applicants will be
considered.
promotion
Promotion will be done on basis of one’s production and performance as a form of
motivation for the workers.
3.4RENUMARATIONS
7
SUPPORT SERVICES
The business will work hand in hand with KCB bank by depositing part of theprofits to the
bank and also obtaining loans from the same bank. Loans will beraging from one million to
four million Kenya shillings.
The business will be licensed against theft and robbery and other risks andlosses.
8
CHAPTER 4
4.1PRODUCTION FACILITES AND CAPACITY
Consider;
9
4.1.2.:LAYOUT OF THE PREMISES
Consider;
OTHER EQUIPMENT
For smooth running of the business, equipment will be updated and replaced ifnecessary and be in
the best condition.
4.3:PRODUCTION PROCESS
Services will be provided at the premises (gaming and internet)and charged at a fee.
Photocopying, printing will also be done at the premises and the business will ensure the
services are of the best quality to attract more customers.
10
4.3.1:productional operation strategy
Material requirement
Consider
Expenses Cost
Electricity 1000
Rent 5000
Water 500
Telephone 1000
Transport 4000
Total 10500
taxes
The business will have to comply with the government authorities for the business to be
termed legal.
11
Consider;
4.4.3health regulations
Health protocols will be followed as stated by law. the business will have itsown regulations
to ensure health protocols are followed.
safety
Rules and regulations will be given out at the receptionist. Technicians willensure all rules and
regulations of the business are followed to the latter.
12
CHAPTER FIVE
FINANCIAL PLAN
Source of capital of the business
SOURCE AMOUNT
TOTAL 15,000,000
5.1PRE-OPERATIONAL COST
ITEM COST
Research 2000
Transport 4000
Vehicle 700,000ss
Advertisement 20000
Installation 50000
Designing 5000
TOTAL 1185000
13
5.2:PROFOMA BALANCE SHEET
Balance sheet as at 31st December for the years 2024,2025,2026.
ASSET
FIXED ASSET
CURRENT
ASSETS
14
TOTAL 23019800 9458800 20300000
CURRENT
ASSET
LIABILITIES
Capital 1000000 0 0
LONG TERM
LIABILITIES
CURRENT
LIABILITIES
15
5.3:WORKING CAPITAL
Working capital = Current Assets – Current Liabilities
16
5.4: CASH FLOW PROJECTION
The table below shows the cash flow statement of the years as indicated on topof the tables.
CASH FLOW STATEMENT FOR THE YEAR 2024
Cash inflow Jan Feb M Apr May Jun Jul Aug Sep Oct Nov Dec TOTAL
ar
8860 225700 56180 81710 99640 11832 145030 1587100 1716900 1952200 2231300 12810600
0 0 0 0 00 0
Sales and 7000 7000 850000 80000 75000 70000 80000 750000 700000 800000 800000 850000 9200000
service 00 00 0 0 0 0
17
Credit 30 300 35 32 30 35 35 25 30 30 350 330 38
sales/s 00 000 00 00 00 00 00 00 00 00 000 000 00
ervices 00 00 00 00 00 00 00 00 00 00
0
Other
inflows
Cash
outflo
w
Advert 20 20
isemen 00 00
t 0 0
18
Loan 39 390 39 39 39 39 39 39 39 39 390 390 46
payme 00 000 00 00 00 00 00 00 00 00 000 000 80
nt 00 00 00 00 00 00 00 00 00 00
0
19
Insura 20 20
nce 00 00
0 0
Repair 50 50 50 15
and 00 00 00 00
mainte 0
nance
20
CASH FLOW PROJECTION FOR THE YEAR 2025
40 60 00 60 00 90 00 30 4 41 00 00 36
0 5 5
0 0 0 0 0 0 0 00
0 3 40
0 0
service 00 00 00 00 00 00 00 00 0 00 00
0 0 0
0 0
0
ervices 00 00 00 00 00 00 00 00 0 00 00
0 0 0
0 0
0
Other
inflow s
21
Total 10 10 11 10 11 11 11 10 1 10 110 115 13
cash 50 5 50 70 50 50 00 50 1 50 000 000 1
inflow 00 0 70
00 00 00 00 00 00 00 00 0 0
0 0 0
0 0 0 0 0 0 0 0
0 0 00
0
Cash
outflo w
wages 00 40 00 00 00 00 00 00 1 00 68
0 4 0
0 0
0
Adver 20 20
tiseme 00 00
nt
0 0
22
Loan 39 390 39 39 39 39 39 39 39 39 390 390 468
payme 00 000 00 00 00 00 00 00 00 00 000 000 000
nt 00 00 00 00 00 00 00 00 00 0
Insura 20 200
nce 00 00
0
Utility 45 430 45 47 45 40 40 45 45 48 460 420 531
bills 00 0 00 00 00 00 00 00 00 00 0 0 00
Licens 35 350
e and 00 0
permit
23
CASH FLOW PROJECTION FOR THE YEAR 2026
Other
inflows
24
Cash
outflo
w
Adver 20 20
tiseme 00 00
nt 0 0
Insur 20 200
ance 00 00
0
Repai r 50 50 50 150
and 00 00 00 00
maint
enanc e
25
License 35 350
and 00 0
permi t
26
Total 91 87 87 86 87 87 88 86 87 86 876 87 105
cash 94 17 17 96 16 12 60 66 39 60 000 11 148
outflo 00 00 00 00 00 00 00 00 00 00 00 00
w
19 02 85 89 73 61 01 35 96 36 65
00 00 00 00 00 00 00 00 00 00 00
COST OF 0 0 0
GOODS
EXPENSES
28
License and 3500 3500 3500
permits
Variable cost
5.5:DESIRED FINANCING
DESCRIPTION KSHS
Total 1,477,000
29
5.6:PROPOSED CAPITALIZATION
DESCRIPTION KSHS
50,000
Total 1,772,800
30