Predictive

Analytics using
R
GAURAV MISHRA
Department of Mathematics, ASET
Amity University Greater Noida Campus
 Predictive Analytics using R
Greater Noida Campus

Course Title: Predictive Analytics using R

Course Code: CSIT746

Credit Units: 3

TOTAL
L T P/S SW/FW PSDA CREDIT
UNITS
2 0 0 2 3 3

Predictive Analytics 2
 Predictive Analytics using R
✓ Objective Greater Noida Campus

▪ Analytics is the process of transforming data into insight for making better decisions.
▪ This course focuses on the Descriptive and Predictive Analytics, which is of particular importance for
business because it helps in decision making.
▪ The objectives of course is to introduce student to the area of predictive analytics using R.
▪ Skills:
• To do basic statistical analysis,
• Develop and use predictive analytics methods,
• Learn how to develop predictive analytics questions,
• Identify and select the most appropriate predictive analytics methods and tools,
• Apply these methods to answer the respective questions
• Presenting data-driven solutions.
Predictive Analytics 3
 Predictive Analytics using R
✓ Course Learning Outcomes Greater Noida Campus

Upon successful completion of this course, the student will be able to

▪ Use of ‘R’ and R Studio, the most popular language and software used in industry for predictive
analytics.
▪ Handle, identify, gather and pre-process data for the analysis.
▪ Perform descriptive analysis using R.
▪ Apply specific statistical and regression analysis methods applicable to predictive analytics to identify
new trends and patterns, uncover relationships, create forecasts, predict likelihoods, and test
predictive hypotheses.

Predictive Analytics 4
 Predictive Analytics using R
✓ Content of Modules Greater Noida Campus

Module Weighta
Course Contents
No. ge
Business Analytics Introduction and Process, Types of Business Analytics,
1 20%
Predictive Analytics Applications, Use Cases
Introduction to R and R-Studio and Installing R and R-Studio, Reading and
Importing data from CSV and other formats into R, Basic R Packages, Functions
2 20%
and Variables, Univariate Analysis, Categorial Values, Skewness, Kurtosis and
Normality Tests
Bivariate Analysis-Cross Tabulation and Chi-Square test, One sample t-test, Paired
3 20%
t-test, Independent t-test, ANOVA, Covariance and Correlation
Linear Regression, Multiple Linear Regression, Regression Forecasting, Logistic
4 Regression, Principal Component Analysis (PCA), Data Clustering, Cluster 20%
Analysis
Principles of Forecasting and Time Series, Univariate Time Series Forecasting
5 20%
Method, Multivariate Time Series Forecasting Method, ARIMA Model

Predictive Analytics 5
 Predictive Analytics using R
✓ List of PSDA Greater Noida Campus

1. Using the data collected during summer internship or available dataset of any industry, carry out

statistical computing and visualization in the R-environment.

2. Using the available dataset online, write a programme for Predicting fraudulent credit card

transactions.

3. Using any Forecasting & Time Series technique write a small project on any real-life situation.

Predictive Analytics 6
 Predictive Analytics using R
✓ Pedagogy for Course Delivery Greater Noida Campus

▪ This course pedagogy will involve a blended learning approach, having formal lectures, Case studies,
group project work; and student presentations of the work in progress, as well as online lectures and
tutorials.

Theory L/T (%) Lab/Practical/Studio (%) End Term Examination

50% NA 50%

Continuous Assessment / Internal Assessment (50%) End Term

Components
Examination
(Drop down) Project Assignment Presentation Attendance Class Test
(50%)
Weightage (%) 10% 10% 5% 5% 20% 50%
PSDA Mapping PSDA 3 PSDA1,2

Predictive Analytics 7
 Predictive Analytics using R
✓ Books Greater Noida Campus

Text:
▪ Jared P. Lander (2013), R for Everyone, Pearson Education India

References:
▪ Mark Gardener(2012),Beginning R the statistical Programming Language, Wiley Publications
▪ Robert Gentleman(2008), R Programming for Bioinformatics, Chapman and Hall/CRC Press
▪ Windson Chang (2013), Cook, R Graphics Cookbook: Practical Recipes for visualization Data,
O’Reilly Publisher

Predictive Analytics 8
 Module-I
 Business Analytics : Introduction and Process 
 Types of Business Analytics 
 Predictive Analytics Applications 
 Use Cases 
Business Analytics
✓ Definition Greater Noida Campus

▪ Analytics is the discovery and communication of meaningful patterns in data.

▪ A simple definition of business analytics would be to convert business data into accurate business
insights.
▪ Business analytics is the process of collating, sorting, processing, and studying business data, and
using statistical models and iterative methodologies to extract the desired insightful data from these
datasets and transform data into business insights.
▪ Sophisticated data, quantitative analysis, and mathematical models are all employed by business
analysts to engineer solutions for data-driven issues.
▪ Business analytics is more prescriptive, devoted to the methodology by which the data can be
analyzed, patterns recognized, and models developed to clarify past events, create predictions for
future events, and recommend actions to maximize ideal outcomes.
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Business Analytics
✓ Definition Greater Noida Campus

Business Analytics is “the study of data through statistical and operations

analysis, the formation of predictive models, application of optimization

techniques, and the communication of these results to customers, business

partners, and college executives.” Business Analytics requires quantitative

methods and evidence-based data for business modeling and decision making

Business Analytics 11
How it Works?
Greater Noida Campus

▪ Decide the parameter.

▪ Collect the data.
▪ Processed the data with the help of analytics software and tools.
▪ Prepare the reports.
▪ Forecast the future

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Business Analytics
✓ Components Greater Noida Campus

▪ Data Aggregation
• Transactional Records • Volunteered Data
▪ Data Mining
• Classification • Regression • Clustring
▪ Association & Sequence Identification
▪ Text Mining
▪ Forecasting
▪ Predictive Analytics
▪ Optimization
▪ Data Visualization

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Types of Business Analytics
✓ Four Types Greater Noida Campus

Business Analytics 14
Business Analytics
Challenges, Use/Applications & Trends Greater Noida Campus

✓ Challenges ✓ Use/Applications ✓ Trends

▪ Executive Distrust ▪ Start a business ▪ Big Data
▪ Poor Collaboration ▪ Grow your business ▪ Artificial Intelligence
▪ Lack of Commitment ▪ Analyse Data ▪ Deep Learning
▪ Slow Information Maturity ▪ Create Business Strategies ▪ Neural Network
▪ Stay Updated to Business Trends ▪ The Internet of Things
▪ Micro-Segmentation

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Business Analytics
Career and Tools Greater Noida Campus

✓ Career
✓ Tools
▪ Management Analyst/Consultant
▪ Tableau
▪ Data Analyst/Scientist
▪ Heap Analytics
▪ Business Intelligence Analyst
▪ Alteryx
▪ Program and Marketing Manager
▪ MixPanel
▪ Big Data Analyst Specialist
▪ Google Analytics
▪ Operations Research Analyst
▪ Market Research Analyst

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Business Analytics
✓ Reasons why BA is important Greater Noida Campus

▪ Enhance Customer Experience ▪ Make The Most Of Your Investment

▪ Make Informed Decisions ▪ Improved Advertising
▪ Reduce Employee Turnover ▪ Better Product Management
▪ Improve Efficiency ▪ Tackle Problems
▪ Identify Frauds ▪ Accelerate Through Uncertainty
▪ Cut Manufacturing Costs ▪ Conduct A Competitor Analysis

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Business Analytics
✓ Uses of BA Greater Noida Campus
Business Analytics In
1) Retail – Zara
2) Banking – bank of America
3) Food & Beverage Industry – McDonald’s
4) Transportation – Uber
5) Human Resource Management – Nissan
6) Entertainment – Netflix
7) E-commerce – Amazon
8) Education – The university of Alabama

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References
Greater Noida Campus

▪ https://www.microstrategy.com/us/resources/introductory-guides/business-analytics-everything-you-
need-to-know
▪ https://www.ngdata.com/what-is-business-analytics/
▪ https://www.asmibmr.edu.in/blog/business-analytics-ba-everything-you-need-to-know/
▪ https://www.analyticsinsight.net/four-types-of-business-analytics-to-know/

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