AEON CO.

(M) BHD

INTRODUCTION

Aeon CO. (M) BHD was incorporated on 15 September 1984 in response to the Malaysian
Government’s invitation to Aeon Japan to help modernise the retailing industries in Malaysia.
Nowadays, Aeon CO. (M) BHD is a leading retailer in Malaysia with a total revenue of
RM3.26 billion for the financial year ended 31 December 2012 and it is well established
among Malaysians as well as foreigners, especially due to its association with the
international Aeon Group Companies.
The Aeon Group og Companies consist of Aeon CO. , Ltd. And about 200 consolidated
subsidiaries and affiliated companies. Not only focus on its core GMS, supermarkets and
convenience store operations, Aeom is also active in specialty store operations and shopping
cemtre development, operations, credit card business and services. Although Aeon Group of
Companies is an integrated Japanese retailer, it is active troughout Southeast Asia and China
but not just in Japan.
As a leading chain of General Merchandise Stores (GMS), Aeon designs a constant interior
refurbishment of stoes to satisfy the ever changing needs and desires of consumers.
The management’s acute understanding of target market needs and the provision of an
optimal product-mix has also further enhanced the company’s performance. In order to cater
to Malaysia’s vast middle income group, Aeon stores are mostly situated in suburban
residential areas. Besides, Aeon activities are guided by its unchanging ‘Customer First’
philosophy at all the times and it aims to surpass expectations by combining excellent
products with unique personal services that enhance the shopping experience to make
customers smile whenever they are shopping in Aeon.

Company’s Name

AEON CO. (M) BHD. (“AEON” or “the Company”) was incorporated on 15 September
1984 in Malaysia. AEON was set up in response to the Malaysian Government’s invitation to
help modernise the country’s retailing industry. AEON’s chain of stores strives to satisfy the
ever-changing needs and desires of consumers and the brand AEON today is well established
among Malaysians.
Guided by its “Customer First” philosophy, the company’s acute understanding of the target
market needs, aided by optimal product-mix, AEON surpasses consumer expectations and
enhances their experience every time they shop.
In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work
together endlessly with its customers, suppliers, business partners, shareholders and the
community to create a future of limitless possibilities.

ADDRESS

Head Office - 3rd Floor, AEON Taman Maluri Shopping Centre, Jalan Jejaka, Taman Maluri,
Cheras, 55100 Kuala Lumpur.
Head Office - Level 18, UOA Corporate Tower Avenue 10, The Vertical, Bangsar South
City No.8 Jalan Kerinchi 59200 Kuala Lumpur

Type Of Business

AEON CO. (M) BHD. is a Malaysia-based retailer. The Company is engaged in the
operations of a chain of departmental stores and supermarkets selling a range of goods
ranging from clothing, food, household goods, other merchandise and shopping center
operation. It operates through two segments: Retailing and Property management services.
The Retailing segment is engaged in the operations of a chain of departmental stores and
supermarkets selling a range of goods ranging from clothing, food, household goods and
other merchandise. The Property management services segment is engaged in shopping mall
operation. The Company operates a chain of General Merchandise Stores (GMS),
supermarkets and malls. In addition to its GMS along with its supermarket and convenience
store operations, it is also includes specialty store operations, shopping center development
and operations, credit card business and services. Its subsidiary is AEON Index Living Sdn.
Bhd., which is a furniture retailer.

Nature Of Business

Operating a chain of superstores selling a broad range of goods ranging from clothing, food,
household goods, other merchandise and shopping centre operation. It operates through two
segments: Retailing and Property management services. The Retailing segment is engaged in
the operations of a chain of departmental stores and supermarkets selling a range of goods
ranging from clothing, food, household goods and other merchandise. The Property
management services segment is engaged in shopping mall operation. The Company operates
a chain of General Merchandise Stores (GMS), supermarkets and malls. In addition to its
GMS along with its supermarket and convenience store operations, it is also includes
specialty store operations, shopping center development and operations, credit card business
and services. Its subsidiary is AEON Index Living Sdn. Bhd., which is a furniture retailer.

COMPANY’S PRODUCTS AND SERVICES

Molly Fantasy

Molly Fantasy is a place where you can hear laughter and experience the excitement for
family. The game machines provided are for both children and their parents to share its
exciting moment. This fun place will create closer relationship between the child and parents,
even the grandparents.

Kidzooonia

Kidzooona is a unique edutainment center for children. The moment children step in
Kidzooona they naturally develop their communication skill, manner and tolerance when
playing together with other friends. They learn to take care of each other, nevertheless enjoy
every moment with the friends.

AEON CO. (M) BHD. operates a chain of superstores selling a range of goods, including
clothing, food, household goods, and other merchandise primarily in Malaysia. It operates
general merchandise stores, supermarkets, convenience stores, and specialty stores; and
engages in shopping centre development and credit card business and services. The
company’s stores offers a range of products, including food and other daily necessities;
apparel and household goods, including bedding and bathroom products; home appliances,
sporting goods, and cosmetics. Aeon Malaysia’s current priorities include enhancing its safe-
shopping environment with its personal shopper and home delivery services, as well as the
launch of its online virtual mall. The group’s malls expanded their drive-thru services to more
locations following an introduction of the service using personal shoppers

CURRENT MAJOR TRENDS