Scribd
Upload
38 views

Chapter 1

A design concept is an idea that forms the foundation of a design project and drives it forward. It can be expressed through architectural ideas, themes, super organizing ideas, parti and esquesse sketches, or literal translations. Concepts can be derived through analogies, metaphors, identifying essences, problem solving, or ideals. Additional learning materials provide more information on developing strong design concepts.

Uploaded by

dreka design
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
38 views

Chapter 1

A design concept is an idea that forms the foundation of a design project and drives it forward. It can be expressed through architectural ideas, themes, super organizing ideas, parti and esquesse sketches, or literal translations. Concepts can be derived through analogies, metaphors, identifying essences, problem solving, or ideals. Additional learning materials provide more information on developing strong design concepts.

Uploaded by

dreka design
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 30

DAID 1075

DESIGN STUDIO I
CHAPTER 01: DESIGN
CONCEPT IDEAS
CONCEPT
An idea, thought or notion
that forms the backbone
and foundation of a design
project and one that drives
it forward.
‘It’s like a seed of
a PLANT
which can produce a huge
number of variations and
outcomes
TABLE OF CONTENTS

01 DESIGN CONCEPT
What is design concept?
03 5 TYPES OF CONCEPTS
How can you derive a
design concept?

02 5 EXPRESSIONS
The 5 expressions of 04 ADDITIONAL REFERENCES
Check out other learning
Design concept materials
01 DESIGN CONCEPT
Formal Definition
A FORMAL
DEFINITION
Idea Notion Opinion

Philosophy Abstraction Belief

Inspiration Thought Intention

Theory Image Hypothesis


02 FIVE EXPRESSIONS
• Architectural Ideas
• Themes
• Super Organizing Ideas
• Parti and Esquisse
• Literal Translations
“Architectural ideas are concepts that have
been reduced to a formal architectonic
concern like, space, sequences of spaces,
integration of structure and form, and sitting
in the landscape.”
The Pyramid

The Taj Mahal


“A theme is a specific pattern or idea that
carry on throughout the design of a project.
Most of the architectural schools of thoughts
deals with themes”
Walt Disney Concert Hall- Frank Gehry,
musical movement

Dancing Building-Prague, Anthony Gaudi


“Super organizing ideas refer to the general
geometric configurations or hierarchies that
the parts of a project should respect. The
building prototype morphology is one form of
the super organizing ideas”
Galaxy Soho Building, Beijing- Zaha Hadid The Interlace,Singapore
“The Parti (Scheme) and Esquisse (Sketch)
are the conceptual and graphic products of a
particular method of instruction developed in
the Beaux Arts Schools of France during the
nineteenth century.”
“Literal Translations The concept for a
project should be expressible in the kind of
sketch one might do on a napkin.”
03 5 TYPES OF
CONCEPTS
• Analogies
• Metaphors
• Essences
• Problem Solving
• Ideals
Analogies
looking at other
things
Identify possible, literal relationships between things

Direct analogy can be used in which one building


provides an appropriate image for another project,
Indirect analogy used to perform more abstraction
Tiffany Dahlen and Virginia Melnyk – Casa Batlló, Barcelona by Anthony Gaudi-
Candyland, night club marine design concept
Metaphors
looking at other
things
Identify relationships between source and target.
However, the relationships are more abstract rather
than literal.
Dancing Tower by Zaha Hadid Architectural Concepts by Roman Vlasov- Hotel ‘Winners’ in Qatar- A ball on the net
Grid
Essences
It brings insights into the
most critical and basic
aspects of the thing being
analyzed.
A statement of the essence of something can also be
the result of discovering and identifying the roots of
an issue.
Casa Batlló, Barcelona by
Anthony Gaudi-marine design Paris apartment building by Stéphane
concept Malka
Problem Solving
It brings insights into the
most critical and basic
aspects of the thing being
analyzed.
A statement of the essence of something can also be
the result of discovering and identifying the roots of
an issue.
Ideals
It suggest how the
architect look inside the
problem to discover
appropriate, ideal
concepts are those that
architects bring to the
problem.
Unite d'Habitation Le Corbusier
04 ADDITIONAL
REFERENCES
Questions?
Ask away!

References: Design concept

You might also like