CHAPTER I

EXECUTIVE SUMMARY

This business is to create a snack food for the customers especially for

students on Cahagnaan National High School that is affordable yet would

satisfy their cravings. The marketers of this business sells Puto Cheese made

like from the basic Puto Cheese topped with cheese.

The business owners knows that the business will expand someday to the

other locations and have a better variety of products. Though there are lots of

competitors surrounded by this business, the management team of this

business have enough experience when it comes to selling a product and when

dedicated business owners work together, the business itself can meet the

competition in the food industry. The assigned cook are well informed on how

to make the product and they also take the responsibility of their roles

seriously. Once the product is successfully created marketers sell the product.
 CHAPTER II

BACKGROUND/ BUSINESS INFORMATION

A. Description of the Business

1. Profile and Location of the Business

In Philippines, Poto is a cute little steamed cake topped with

cheese. Usually, these types of treats are served during snack time. Our

business simply offers a product called "Puto Cheeses" where it is just a

mainstream Puto topped with melted cheese. In this, customers will

appreciate the taste that blends well with the cheesy savor.

"Puto Cheese with Fillings" is a partnership business headed by

Ms. Arnelyn A. Manginsay, Ms. Gerlyn Gacus, Ms. Rhica Mae

Evangelio,Ms. Danielle Nicole Amora, Mr. Jerson Paul Goltiano and is

located at Cahagnaan National High School.

B. Business Vision, Mission and Objectives

MISSION
 To make an affordable product, inspired by Filipino snack to aspire

everyone fueling their stomachs and enlightening their minds.

VISION

Satisfying cravings on its affordability with a quality, while

preserving one's culture.

OBJECTIVES

These are the objectives we plan to reach in the future:

•To generate profit.

•To satisfy the cravings of the students.

•To make a better advertisement of the product.

•To encourage the customers to buy our product through marketing

strategy.

•To grab the selling opportunities of certain events in school

•To be able to find a supplier that is suitable and budget friendly for the

business
 CHAPTER III

MARKETING

A. Market Assessment
 The market has been thoroughly observed since marketers are directly

seeing the environment of its target market. The observation of the needs and

wants to its demands were the great advantage of the marketers in terms of

satisfying the customers. The opportunities in our business are that we can

expand the scope of our consumers since the location of the business has a

great number of consumers and create newer product in the future. The

indirect and direct competitors in our business could be the threats since the

type of business is known in the location. On the other hand, unique factors

that our product possesses are the taste itself and how it is made. The

changing demands of wants and needs of customers from seasons to events

and situations are some of the issues and trends that will drive change. Our

target is to provide our customers the satisfaction from quality to affordability

with our Poto cheese

A. Marketing Mix

1. Product and Services

will give the amazing twist and taste with the guarantee of its affordability. It is

made in an ordinary or usual Poto cheese recipe with flour, sugar, milk, eggs,

butter, baking powder and water. We can assure the customers that they can

have the great qualities of the product that they are looking for. So far, amazing

feedbacks from customers from the taste to affordability in satisfying their

hunger is greatly appreciated.

The product shown below is the Rated-P's Poto cheese with fillings comes

from different pastel colors filled with the favorite Filipino-made topped with

cheese for its perfect taste to savor. Making the products' size, shape and

flavors makes it unique. In just five pesos with its watering mouth bite, it will

satisfy your cravings and to subsidies the hunger and making your stomach

full. With the service of our friendly vendors and product’s eye catching and

affordability is our greatest attributes to the success of this business.

2. Pricing

In order to draw customers to our new product, we adopted the

penetration pricing approach, which involves setting our product's first offering
price as low as possible. A lower price attracts clients away from rival

businesses. This marketing tactic is based on the notion that offering a new

product at a low price will draw customers' attention to it and encourage them

to give it a try. Additionally, we thought of bundling or packed selling, which

will lower the cost of our goods, enable us to sell more units, and even increase

our daily profit. However, the quantity of products sold fluctuates depending on

the time of day.

3. Promotion

Advertising has a big impact on how the product is promoted. Websites,

pamphlets, and brochures are the methods we use to advertise our products.

Additionally, we introduce the product to customers through informal

interactions and word of mouth. In ordinary business as well as on occasions

like senior high school days and other events, we typically engage in personal

engagement with or promote ourselves personally to our clients. Since everyone

has a social media account, we developed Facebook pages, Instagram

accounts, and other websites to promote our products and increase brand

awareness. Since the Cahagnaan National High School campus has a large

enough population to sell all the products we create in a day, that is where we

will always be selling. However, you can call, come in person, or order online if

you like. We were able to enhance and develop ways to satisfy more customers
by directly observing and hearing the responses and comments of the

consumers.

4. Place

The senior high school building at Cahagnaan National High School

serves as the primary location of the company's operations. Additionally, we

intend to broaden the geographic scope of the company.

B. Competition Description

Indirect and direct competition pose some risks to our business. Businesses

that provide a comparable or identical product to ours are considered to be

direct competitors. Any company that produces and sells Poto cheese, bread,

street food, and other food-related products, such as the canteen and other
student vendors on campus as well as outside vendors and other street food

sellers, are examples of direct rivals. Even if they do not offer comparable

goods, indirect competitors might still have an impact on pricing and consumer

satisfaction.

C. Industry and Market Analysis

SWOT Analysis

Strengths

 There is a big target market for puto cheese, particularly students and

consumers of different ages.

 Affordably priced and of the highest quality.

Weaknesses

 There are too many foods available; they prefer with.

 Some people are unaware of our product.

 It takes a long time to produce.

 We may use them to make additional flavors cheese cheese.

 The company has the chance for growth

 To enhance the product's promotion and design

Threats

 There are many Poto cheese vendors who are well-known to their client.

 Classmates sell snacks that may be superior to ours or less expensive.

CHAPTER IV

OPERATIONS AND PRODUCTIONS

A. Business Organization
 Our business is in the form of partnership. The business is run by Ms.

Arnelyn A. Manginsay, the Chief Executive Officer, in partnership with Ms.

Gerlyn Gacus, the Chief Operational Officer, Ms. Rhica Mae Evangelio,Ms.

Danielle Nicole Amora, Mr. Jerson Paul Goltiano.

We choose to be in a partnership because we believe that no man is an

island, and we can double our resource and having the ability to reach

customers. Lastly, we can promote greater creativity and can help take greater

risks.

1. Organizational Structure