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    Aware of LG

    Uploaded by

    Ankit Narola
    The document contains data and analysis on factors that influence purchase of LG air conditioners. It includes rankings for various features like price, quality, service, availability and packaging. Correlation coefficients are calculated between price and each of the other factors. A table shows the number of male and female users of different air conditioner brands across age groups.

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    Aware of LG

    Uploaded by

    Ankit Narola
    35 views6 pages
    The document contains data and analysis on factors that influence purchase of LG air conditioners. It includes rankings for various features like price, quality, service, availability and packaging. Correlation coefficients are calculated between price and each of the other factors. A table shows the number of male and female users of different air conditioner brands across age groups.

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    © Attribution Non-Commercial (BY-NC)

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    The document contains data and analysis on factors that influence purchase of LG air conditioners. It includes rankings for various features like price, quality, service, availability and packaging. Correlation coefficients are calculated between price and each of the other factors. A table shows the number of male and female users of different air conditioner brands across age groups.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views6 pages

    Aware of LG

    Uploaded by

    Ankit Narola
    The document contains data and analysis on factors that influence purchase of LG air conditioners. It includes rankings for various features like price, quality, service, availability and packaging. Correlation coefficients are calculated between price and each of the other factors. A table shows the number of male and female users of different air conditioner brands across age groups.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    Aware of LG products 2 6 5 6 1 1 3 2 1 1 5 4 1 4 1 1 1 3 1 1 1 1 1 2 1 3 3 3 1 2 4 2 2 3 3 2 3 4 6 4 3 3 2 5 4

    Influence of purchase LG A/C 1 3 2 4 1 2 1 3 2 2 4 3 2 3 1 4 2 5 2 4 1 2 2 4 4 5 5 1 2 4 1 2 2 3 1 4 2 5 4 4 1 3 4 4 4

    Price 1 2 2 2 2 1 2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3

    Quality 1 3 2 2 1 2 1 2 2 2 3 3 1 2 1 2 1 1 1 1 1 3 2 2 1 1 1 1 2 2 1 1 3 3 1 2 2 2 2 1 1 4 4 2 2

    Service 1 3 1 2 3 2 3 1 3 3 2 2 1 3 2 3 2 2 1 1 2 2 2 3 2 2 2 3 3 3 2 3 2 1 2 3 1 1 2 2 2 3 2 3 2

    Avaibility 1 3 2 1 1 1 1 3 2 2 3 3 2 3 3 4 2 2 2 2 4 1 2 2 1 2 2 2 2 3 2 4 4 2 3 1 3 3 2 3 2 2 3 3 3

    Packaging 2 2 3 3 2 3 3 2 4 3 1 3 1 4 2 5 2 1 2 2 2 2 3 2 1 2 2 2 1 3 2 2 5 3 2 1 1 2 2 1 2 5 5 4 3

    2 3 1 1 2

    5 3 1 4 4

    3 3 1 1 1

    2 2 1 2 2

    1 1 2 2 2

    3 1 2 2 4

    3 4 3 2 4

    Television = 1 News Paper = 2 Internet = 3 Magazine = 4 Hoardings = 5 Others = 6

    Quality = 1 Price = 2 Sales Promotion = 3 Brand Image = 4 Service = 5

    VeryGood = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

    Very Good = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

    Very Good = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

    Very Good = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

    Very Good = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

    Perticuler Male = 1 Femle = 2 Total

    No. 22 28 50

    Data and Chart showing Relationship between Features $ Ranks given by people Very Good Price Quality Service Avibility Packing
    Very good = 1 23 20 11 9 8

    Good
    18 22 24 21 21

    Okay
    8 6 15 15 12

    Bad
    1 2 0 5 5

    Very Bad
    0 0 0 0 4

    Good = 2

    Okay = 3

    Bad = 4

    Very Bad = 5

    Percentage Graph showing the data & ranking given to the Features of LG Air Conditioner

    Price & Quality


    xi fi

    Price & Packging xi fi

    Price & Avaibility xi fi

    Price & Service xi fi

    1 2 2 2 2 1

    1 3 2 2 1 2

    1 2 2 2 2 1

    2 2 3 3 2 3

    1 2 2 2 2 1

    1 3 2 1 1 1

    1 2 2 2 2 1

    1 3 1 2 3 2

    2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3 3 3 1 1 1

    1 2 2 2 3 3 1 2 1 2 1 1 1 1 1 3 2 2 1 1 1 1 2 2 1 1 3 3 1 2 2 2 2 1 1 4 4 2 2 2 2 1 2 2

    2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3 3 3 1 1 1

    3 2 4 3 1 3 1 4 2 5 2 1 2 2 2 2 3 2 1 2 2 2 1 3 2 2 5 3 2 1 1 2 2 1 2 5 5 4 3 3 4 3 2 4

    2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3 3 3 1 1 1

    1 3 2 2 3 3 2 3 3 4 2 2 2 2 4 1 2 2 1 2 2 2 2 3 2 4 4 2 3 1 3 3 2 3 2 2 3 3 3 3 1 2 2 4

    2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3 3 3 1 1 1

    3 1 3 3 2 2 1 3 2 3 2 2 1 1 2 2 2 3 2 2 2 3 3 3 2 3 2 1 2 3 1 1 2 2 2 3 2 3 2 1 1 2 2 2

    Correlatio n

    0.32694 7

    Correlatio n

    0.152088

    Correlatio n

    0.14716 5

    Correlatio n

    0.10388

    Price & Quality


    correlation coefficent in between price& satisfation is 0.32 which can be said as partial negative correlationship between them.

    Price & Packging correlation coefficent in between price& packing is 0.15 which is very less that means ther is partial positive correlationship between them. Price & Avaibility correlation coeficient betwwen price & quality is 0.14 which shows the partial positive correlationship between them. Price & Service correlation coefficient between price & promotion is (-0.10) which reflects the picture of parital positive correlationship between them.

    Tabulation of male & female with different ages consuming different products
    L.G. = 1 1 0 1 2 3 1 7 Blue Star = 2 2 0 2 2 1 0 5 O General = 3 3 0 0 0 1 0 1 Voltas = 4 4 0 0 2 0 1 3 Daikin = 5 5 0 0 0 1 0 1 National = 6 6 0 0 0 2 0 2 Others = 7 7 0 3 0 1 0 4

    <10 11 ~ 20 21 ~ 30 31 ~ 40 >50 Total

    <10 11 ~ 20 21 ~ 30 31 ~ 40 >50 Total Grand Total

    0 8 3 3 0 14 21

    0 4 0 0 1 5 10

    0 1 0 0 0 1 2

    0 1 0 1 0 2 5

    0 0 1 0 0 1 2

    0 0 0 0 0 0 2

    0 1 1 2 0 4 8

    Company L.G. Blue Star O General Voltas Daikin National Others

    No. Of Users 21 10 2 5 2 2 8

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