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10 - Marketing Funnel

The marketing funnel is a visual representation of the process by which potential customers become loyal customers. It has four stages - awareness, consideration, conversion, and loyalty. At each stage, some customers drop off so marketers must work to keep them moving through the funnel. The funnel focuses marketing efforts to maximize moving customers from one stage to the next until they become loyal.

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Asad Akhlaq
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181 views20 pages

10 - Marketing Funnel

The marketing funnel is a visual representation of the process by which potential customers become loyal customers. It has four stages - awareness, consideration, conversion, and loyalty. At each stage, some customers drop off so marketers must work to keep them moving through the funnel. The funnel focuses marketing efforts to maximize moving customers from one stage to the next until they become loyal.

Uploaded by

Asad Akhlaq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Marketing Funnel

Marketing Funnel

• A visual representation of the process through which people


go from first learning about a brand to becoming loyal
customers
• A powerful tool used by marketers for over 100 years
• Also called sales funnel or conversion funnel
Marketing Funnel

• Wide at the top and narrows


towards the bottom
How does it work

• A lot
of potential customers enter
the top of the funnel, but only
some of them reach the bottom to
become loyal customers
• Customers drop off at every
stage, so it's important to keep
them moving through the funnel
The Four Stages of Marketing Funnel

• Awareness: Potential customers encounter a brand


for the first time
• Consideration:
Potential customers start to think
about doing business with a company
• Conversion:
When someone decides to make a
purchase and become a customer
• Loyalty: Making current customers happy can
increase trust and keep them coming back
The Four Stages of Marketing Funnel
Awareness
• The awareness stage is a consumer’s
initial interaction with your brand
(for example encountering an ad or
social media post). Make these
touchpoints memorable; consumers
can wait weeks or more before
shifting to the consideration stage.
The Four Stages of Marketing Funnel
Consideration
• Once consumers shift to the
consideration phase, the funnel
narrows as your brand demonstrates
its unique value. As they navigate
your site, make sure they find useful,
informative content like blog posts or
sample tools.
The Four Stages of Marketing Funnel
Conversion
• Not every visitor makes it past
consideration, but a smooth customer
experience helps maximize
conversions. Accurate product
descriptions, images, and well-
placed ads can encourage potential
customers to make purchases.
The Four Stages of Marketing Funnel
Loyalty
• Build brand loyalty by giving
customers a reason to return.
Creating a positive purchase
experience and fostering customer
relationships through follow-up
emails and rewards programs can
keep customers coming back.
Target Audience

• Thegroup of people most likely to purchase a company's


products.
• Digital marketing efforts should capture their attention.
Cart Abandonment

• A customer has abandoned their purchase at any stage in


the journey leading up to the checkout stage.

• Checkout abandonment means the customer has left the


process after entering their information in the checkout
stage of the process.
Cart Abandonment
Cart Abandonment
Cart Abandonment
Marketing Funnel and Customer Journey

• Journey maps trace the customer's path to purchase along


specific touchpoints.
• A funnelconsiders that same process from the position of
the business.
• Funnels help businesses focus their goals and marketing
efforts, making their path from awareness to loyalty as
smooth as possible.
Marketing Funnel and Customer Journey

• The marketing funnel is a simpler structure than the


customer journey map.
• Customer journeys are complex because they show how
customers interact with a brand, and their paths to purchase
can be unique and non-linear.
• Incontrast, the marketing funnel is a linear model that
breaks down the customer journey into broad stages.
Marketing Funnel and Customer Journey
Marketing Funnel and Customer Journey

• The marketing funnel focuses on what a company can do to


move lots of customers from one stage to the next, rather
than the specific journey of individual customers.
• By using the marketing funnel, businesses can focus their
efforts and optimize their marketing strategies to move more
customers through the stages of the funnel.
Marketing Funnel and Customer Journey

• When used together, journey maps and marketing funnels


help marketers understand and serve their customers better
than either can alone.
Key Takeaways
• A marketing funnel is a simpler and linear model compared
to a customer journey map which represents the complex
interactions of customers with a brand.
•A marketing funnel is a powerful tool that businesses can
use to focus and coordinate their marketing efforts, and it
can be optimized at each stage to maximize success.
• From creating awareness to fostering loyalty, a well-planned
marketing funnel can help businesses succeed in their
online marketing efforts.

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