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CHURCH-SPECIFIC WORDS OR TERMS: CONSIDERATIONS AND ALTERNATIVES:

Priesthood As a noun, priesthood is the authority and power of God. God grants
priesthood authority and power to His sons and daughters to help carry out
His work (see General Handbook, 3.0). It should not be used as a synonym for
men, priesthood holders, brethren, or quorum. Priesthood may be an adjective
to describe these and other words.

Priesthood authority, Priesthood authority is the authorization given by someone with priesthood
priesthood power keys to represent God and act in His name (see General Handbook, 3.4).
Priesthood power is God’s power and flows to all Church members as they
keep their covenants with Him (see General Handbook, 3.5).

Prompting Consider using feeling or spiritual impression.

Proselyte, proselytize Consider using teach the gospel.

Reactivate Outside Church culture, reactivate can sound clinical or chemical in nature.
Choose words that focus on the person in question, such as include, invite,
support, or encourage.

Referral In missionary work, a referral should indicate the action of referring someone
to the missionaries. It should not be used to indicate a person.

Superlatives Be cautious using terms such as always, never, or the most important. Avoid
suggesting that certain individuals or gospel aspects are more important
than others.

We Be mindful that the gospel of Jesus Christ is intended to bless all people
and not just Church members. Avoid implying superiority or sounding as if
the Church excludes people. When appropriate, consider using the world, all
people, God’s children, and so on.

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3.2 Planning Communications

To plan the content of your

communication, clearly
identify four factors: who,
why, what, and where.

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3.2.1 Who: The Audience

Identifies the
audience and
their needs.
Who are the people you
intend to see or hear this
communication? Use the What to Expect at Church Services
guidelines in section 2 to
define a group of God’s What to Expect at Church Services

children (the “audience”) Latter-day Saints welcome all visitors to their worship services, and for individuals visiting
Explains
as specifically as possible. for the first time, the following information might be helpful.
unfamiliar
Think about their challenges, terms.
desires, and goals in relation Along with activities and programs during the week, Latter-day Saints gather on Sundays
to the message you are for an approximately hour-long “sacrament” meeting, where men, women and younger
members offer prayers and give sermons, sing hymns and partake of the sacrament (similar
communicating. Their ages,
to receiving communion). In addition, there are doctrinal and scriptural classes for youth
education levels, and current
and adults as part of the two-hour span.
understanding of the subject
will affect the words you
Latter-day Saints areSubheads
generally aidentify
friendly people, so a visitor should not be surprised when
choose. What does your
what the audience
someone, seeing a new face, comes over to talk and offers to shake hands and help the
audience need to think, feel,
visitor find the rightneeds toor
meeting know.
class.
and do? How can you serve
their needs?
Where do these meetings take place?
In most areas, the meetinghouse itself is an easily recognizable and uniform building with
Note the example of the the name of the Church on the outside. Inside, you’ll find the chapel or “sacrament room,”
communication at right with pews for the congregation and a podium for speakers. There are typically classrooms
using a focused message. and a gym as well. Characterized by simplicity and functionality (with simple paintings of
Christ’s ministry adorning the hallways and classrooms), meetinghouses serve

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3.2.1 Who: The Audience (continued)

Consider the reading and language level Best practices:

of your audience, which may be different
from your own. The ability to read and List specific information about your As much as possible, localize
write may be influenced by formal audience (see 2.0), including details such as: communications to meet literacy needs
education, gender, health, age, social and make the content and examples
and economic status, culture, and other relevant to the audience.
• Geography: area, country, language,
factors. Keep in mind that being able to
cultural heritage, physical environment.
read the text is not the same as being able
to understand the text. Comprehension • Demographics: age, gender, family status, When writing to an audience with limited
may be influenced by sentence length, race, ethnicity, education level, technology language ability:
complexity, and word difficulty. proficiency, Church experience. • Keep the content at an appropriate reading
• Perspectives: attitudes, values, interests, grade level (see sidebar).
For example, the average adult in the receptivity, needs. • Write short sentences, usually under 10
United States reads at about an eighth- • Psychographics: personality, values, words.
grade level. In some geographies, some attitudes, interests. • Favor short words with one or two syllables,
adults may have greater or more limited when possible.
reading skills. Children and youth When writing a communication that will be • Define Church-specific words—for example,
understand a simpler vocabulary than adults. translated: “Primary, the Sunday School classes for
• Involve the translation team early on to children.”
You can check the reading level of English- avoid common missteps. • Avoid difficult words, idioms, and culturally-
language content (based on US grade • Before introducing a new concept, word, or based or figurative language.
levels) using tools such as these: initiative name, have the translation team • Use words that show sequence (such as
confirm global viability. first, next, finally) and cause-and-effect
• readabilityformulas.com • Use global examples or provide cultural relationships (such as so, because,
• datayze.com context. For example, referencing a “home therefore).
• Microsoft Word readability function run” is not globally understood.
• Avoid using idioms and jokes that do not
translate well.
• Avoid using acronyms, such as CTR.

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3.2.2 Why: The Purpose

Think about the reason for your particular communication effort. Identify which category best fits its purpose:
inform, inspire, invite, or teach. While a communication may fit more than one category, consider which is the
primary one. Use best practices to help meet that objective. For example, a video about a family history event might
primarily highlight a date, time, and place to inform the audience about the event, while it may secondarily inspire
the audience at the same time.

Inform Inspire
This category tells your audience about things like an event, a product, or Communications in this category help your audience build faith in God
a policy. Informational communications may be shared within a Church and Jesus Christ and seek personal growth. This type of communication
organization or with the public. uplifts, encourages, invites the influence of the Spirit, and creates a sense
of belonging. These communications should feel warm and personal
rather than formal or institutional.

Informational communication most often: Examples: Inspirational communication most often: Examples:
· Shares fact-based information. · Church workforce memo · Helps people feel God’s love. · Faith Works videos
· Uses links and cites references when appropriate. · Event announcement · Presents gospel truths and invites the Holy Spirit. · Social media posts
· Keeps writing short and to the point. · Workforce training · Shows gospel principles in action.
· Focuses on people and stories.
· Uses people’s own words, when appropriate.

Invite Teach
This category asks your audience to do something at a specific date or This category teaches gospel principles and truths to help bring people
time. An invitational communication may also inform and inspire, but it is closer to God and lead them to better understand His plan. It may also
typically used only for a limited time. inform, inspire, and invite, but it specifically encourages individual growth
and discovery.

Invitational communication most often: Examples: Teaching communication most often: Examples:
· Includes specific details: dates, times, links, · Email inviting people to · Helps people understand true doctrine. · Articles
next steps. sign up for RootsTech. · Uses clear and accessible language. · Blog posts
· Is specific and persuasive. · Social media post inviting · Encourages pondering, discussion, and application. · Class materials
· Encourages action. people to watch general · Helps prepare people to feel the Spirit. · Handbooks
conference.

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3.2.3 What: The Core Message

What is the message of your Examples: Best practices:

communication? In this communication
guide, message refers to the main idea of a MAGAZINE ARTICLE • Before you write, define
communication. It may be a gospel truth or the message of your
Message: Repentance can be part of your life
another idea. For example, the message of communication in a
every day.
a magazine article might be the blessings sentence or two.
Plan: The article will define repentance; refer
of repentance. The message of a press • Focus on one message to be
to scriptures about the power of repentance
release might be the announcement of a most effective.
for all of God’s children; suggest ways to think
new webinar series. A handbook or manual • Make sure all the text in the
about and act on repentance regularly; and
might contain many chapters or sections, communication supports
share experiences of people who feel peace,
each with its own main message. the core message.
joy, and a stronger closeness to the Savior
• Be sure to explain gospel
through repentance.
Narrowing your focus to just one message truths clearly so readers can
makes your communication stronger. easily understand them.
PRESS RELEASE
What one thing do you want the audience
to remember from this communication? Message: Free family history webinars begin See an example of
Ensure that the message relates to the core next month. communication using a
experience we want people to have with Plan: The press release will share the focused message on the
the Church: purpose and content of the new webinars, next page.
provide information about how to access the
webinars, and explain that family history can
The Church helps all of God’s
help connect loved ones to each other and to
children feel His love by their Heavenly Father and the Savior through
following Jesus Christ. sacred covenants.

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Clear main
message
Gospel truths are carefully
explained in simple terms.
What to Expect at Church Services Instead of using the
What happens during the service? potentially unfamiliar term
sacrament meeting, the term
The following is a breakdown of the main worship service
What to Expect at Church Services church services provides a
called the “sacrament meeting” (the Latter-day Saint term
simple description to people
Latter-day Saints welcome all visitors to their worship
for “communion”): not of our faith.
services, and for individuals visiting for the first time, the
following information might be helpful. · The person leading the meeting — usually the ward
bishop or branch president, or possibly one of his two
Along with activities and programs during the week, counselors — wears a suit, not ecclesiastical robes.
Latter-day Saints gather on Sundays for an approximately Other than the fact that he is at the podium, he is
hour-long “sacrament” meeting, where men, women and indistinguishable from any other Church member.
younger members offer prayers and give sermons,
Content focuses on church
services, not temple worship
· Following congregational announcements, members
or other meetings or activities. will open the meeting with a hymn. The hymns of the
Church include both those familiar to Christian ears
What to Expect at Church Services and additional hymns reflecting Latter-day Saint history,
Latter-day Saints welcome all visitors to their worship doctrine and practice.
services, and for individuals visiting for the first time, the
following information might be helpful.

Do visitors need to participate?

Along with activities and programs during the week,
No. Visitors may simply sit back and enjoy the service,
Latter-day Saints gather on Sundays for an approximately
or sing along with the provided hymnbooks, if you like.
hour-long “sacrament” meeting, where men, women
There is no collection plate or materials that are necessary
and younger members offer prayers and give sermons, Subheads and supporting text
to bring. explain the main message.
sing hymns and partake of the sacrament (similar to
receiving communion). In addition, there are doctrinal
What do people wear?
and scriptural classes for youth and adults as part of the
You’re welcome to wear any clothes that you feel
two-hour span.
comfortable attending a church service in. Men typically
wear suits and ties, and women wear dresses or skirts.
Latter-day Saints are generally a friendly people, so a
Children also usually dress up.
visitor should not be surprised when someone, seeing a
new face, comes over to talk and offers to shake hands and
What about temples?
help the visitor find the right meeting or class.

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3.2.4 Where: The Delivery Method

Think about the delivery format for your message. The delivery method (such as an email, web page, social
media post, printed manual, speaking script, and many more) will guide how your message is crafted.

Email Web or Digital App Social Media Post Print

Short, simple text is most effective in email The format of a web or app communica- The post text of social media messages Print format covers a wide range of
communication. If you need to present a tion will depend on the message (see 3.2.3), often supplements images or videos. All communication types—for example,
lot of information, use the email to link audience need (see 3.2.1), and purpose elements of social media messages should pamphlets, flyers, labels, posters, or books.
to a web page or use bullets and a simple (see 3.2.2). Think about how the audience be considered as you develop content. The Print communication may be long (such as
format. As you write, be familiar with the will view the digital communication. For length and purpose of the post text will a curriculum manual) or short (such as a
purpose of Church email channels. example, on small mobile devices it is more need to be adapted for different platforms. pass-along card). Consider the physical size
difficult to read long, narrative paragraphs As you write, be familiar with the purpose of the communication as you prepare text.
Email writing best practices: compared to bulleted lists or short, concise of Church social media channels.
paragraphs. As you write, be familiar with Print writing best practices:
• Include a clear subject line that
the purpose of the Church website. Social media writing best practices:
previews the message. • Organize text clearly. For posters
• Be brief. Many readers will not • Include the most important or flyers, you might need only a
Web page and digital app writing
scroll through an entire email. information and keywords near main header and a few paragraphs.
best practices:
• Use simple vocabulary. the beginning. Some social media For books or manuals, consider
• Add visual interest to the email • Use headlines and subheads to platforms initially display only the sections, chapters, and multiple
when appropriate. organize text. first part of the full text. header levels.
• Use short sentences and • When appropriate, use visual • When appropriate, choose
paragraphs. media (see 4.3.5). Posts with images subheads, numbered sections,
• When appropriate, choose generally perform better than text- bullet points, or other methods to
subheads, numbered sections, only posts. make the content easily scannable.
bullet points, or other methods to • Avoid words, phrases, and other (For example, subheads in a digital
make the content easily scannable. jargon that might be unfamiliar to lesson outline make it easier
(For example, subheads in a digital those not of our faith. to direct class members to a
lesson outline make it easier • Social media messages should paragraph.)
to direct class members to a facilitate connection to Deity and • If the physical size of the
paragraph.) to one another. Messages should communication is small (such as a
• Consider bullet points and lists, be delivered in normal and natural label or card), use less text so it can
which are more readable than ways for the platforms where they be easily read.
paragraphs. Items presented in a are published.
list are easier to remember than a
series separated by commas.

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3.3 Using the Name of the Church

The formal name of the Church, The Church of Jesus Christ of Latter-day
Saints, is an essential part of its global identity. It is the name given by the
Savior (see Doctrine and Covenants 115:4). Because each word in the name
of the Church is significant, proper use of the name can help people better
understand what the Church is about (see 1.1).

You can learn more about the significance and meaning

of the name of the Church using these resources:

• Russell M. Nelson, “The Correct Name of the Church,” general conference, Oct. 2018
• Russell M. Nelson, “Thus Shall My Church Be Called,” general conference, Apr. 1990
• Dallin H. Oaks, “Witnesses of Christ,” general conference, Oct. 1990
• M. Russell Ballard, “The Importance of a Name,” general conference, Oct. 2011

Always use the most current guidelines for using the Church name.

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3.3 Using the Name of the Church (continued)

Follow these guidelines with every Church communication:

• Always use the full name of the Church in the first reference: “The Church
of Jesus Christ of Latter-day Saints.”
• After the full name has been used, consider the shorter terms “the
Church” or “the Church of Jesus Christ.”
• Avoid using “Mormon Church,” “LDS Church,” or “Church of the Latter-day
Saints.”
• “Members of The Church of Jesus Christ of Latter-day Saints” or “members
of the Church of Jesus Christ” is the preferred way to refer to Church
members. “Latter-day Saints” is the preferred shorter term. Using “Saints”
is also acceptable. The terms “Mormons” and “LDS” should not be used.
• “Mormon” is correctly used in proper names such as the Book of Mormon,
the prophet Mormon, or when used in such historical expressions as
Carl Heinrich Bloch (1834 –1890), Christ Healing the Sick at Bethesda, 1883, oil on canvas, 100
3/4 ✗ 125 1/2 inches. Brigham Young University Museum of Art, purchased with funds provided “Mormon Trail.”
by Jack R. and Mary Lois Wheatley, 2001.

• The term “Mormonism” is not acceptable in describing Church doctrine

and teachings. “The restored gospel of Jesus Christ” is preferred.
• When referring to current people or organizations that practice polygamy,
state that The Church of Jesus Christ of Latter-day Saints is not affiliated
with polygamous groups.
• When referring to current people or organizations that have similar beliefs
as the Church, state that the Church is not affiliated with these groups.

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3.4 Writing Style References and Resources

Using correct grammar and consistent writing style practices helps Church
communications look and read the same throughout the world. All non-
internal communications from Church headquarters will be reviewed by an
editing team to ensure style guidelines are followed. You can help make this
process go smoothly by referencing these guides and resources.

Department and Area Style Guides Guides for Church Media Channels
Follow your department’s or area’s general The following guidelines define the purpose of
guidelines for writing style, usage, and grammar. each Church communication channel and its
communication efforts.
Chicago Manual of Style, 17th edition • Social Media Guidelines
• Blog Writing Guidelines
Associated Press Stylebook (Newsroom) • YouTube Guidelines

Church Style Guide for Editors and Writers

These guidelines supplement department and
area style guides with specific Church usage.

Style Guide—The Name of the Church

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Section 4: Design
(Global Visual Style Guide)

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Section 4: Design
(Global Visual Style Guide)

4.0 Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 4.2.16 Symbol and Wordmark Colors— 4.3.6 Light Graphic: Illuminating Our
4.1 Design Principles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Positive Image . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
4.1.1 Design Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 4.2.17 Symbol and Wordmark Colors— 4.3.6.1 Light Graphic: Introduction . . . 120
4.1.2 Visual Inspiration: Light. . . . . . . . . . . . . . . 65 Reverse Image. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 4.3.6.2 Light Graphic:
4.2 Church Symbol. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 4.2.18 Symbol—Cautions . . . . . . . . . . . . . . . . . . . . 85 Configurations. . . . . . . . . . . . . . . . . . . . . . . 121
4.2.1 Symbol. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 4.2.19 Samples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 4.3.6.3 Light Graphic: Construction. . 122
4.2.2 Symbol Anatomy. . . . . . . . . . . . . . . . . . . . . . . . 69 4.2.20 Obtaining Symbol Files. . . . . . . . . . . . . . 102 4.3.6.4 Light Graphic: Placement. . . . 123
4.2.3 Symbol Configurations. . . . . . . . . . . . . . . . 70 4.3 Design Elements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 4.3.6.5 Light Graphic: Color . . . . . . . . . . . . . . . . . 126
4.2.4 Symbol Overview. . . . . . . . . . . . . . . . . . . . . . . . 71 4.3.1 Print Formats. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 4.3.6.6 Light Graphic: Scale. . . . . . . . . . . . 128
4.2.5 Symbols in Languages. . . . . . . . . . . . . . . . . 72 4.3.2 Grid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 4.3.6.7 Light Graphic: Digital
4.2.6 Wordmark Usage. . . . . . . . . . . . . . . . . . . . . . . . 73 4.3.2.1 Print Grid. . . . . . . . . . . . . . . . . . . . . . . . . . 106 Applications . . . . . . . . . . . . . . . . . . . . . . . . . . 130
4.2.7 Wordmark Overview. . . . . . . . . . . . . . . . . . . 74 4.3.2.2 Digital Grid. . . . . . . . . . . . . . . . . . . . . . . . 107 4.3.6.8 Light Graphic: Different
4.2.8 Wordmarks in Languages. . . . . . . . . . . . 75 4.3.3 Typography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 Proportions. . . . . . . . . . . . . . . . . . . . . . . . . . . 131
4.2.9 Church Name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 4.3.4 Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109 4.4 Intentional Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134
4.2.10 Symbol—Print Usage . . . . . . . . . . . . . . . . 77 4.3.5 Imagery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110 4.4.1 Formal Communications. . . . . . . . . . . . . 137
4.2.11 Symbol—Digital Usage. . . . . . . . . . . . . . 78 4.3.5.1 Images to Avoid. . . . . . . . . . . . . . . . . 111 4.4.2 Less Formal Communications. . . . . . 139
4.2.12 Symbol—Knockout Image on 4.3.5.2 Lifestyle. . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 4.4.3 Flexibility in Formality. . . . . . . . . . . . . . . . . . 140
Colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 4.3.5.3 Sacred Events and
4.2.13 Simplified Symbol Exceptions. . . . . 80 Locations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113
4.2.14 Symbol—Clear Space . . . . . . . . . . . . . . . . 81 4.3.5.4 Leadership Portraits. . . . . . . . . . 114
4.2.15 Wordmark Clear Space and 4.3.5.5 Leadership Ministering. . . . . . . 115
Minimum Size. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82 4.3.5.6 Christ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
4.3.5.7 Illustration . . . . . . . . . . . . . . . . . . . . . . . . 117

Click on the index above to jump to that section.

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4.0 Design

As an ensign to the nations, The Church of Jesus Christ

of Latter-day Saints holds a great responsibility to
represent the kingdom of God. Our visual identity has
an important function in this role. We use a common set
of visual elements to deliver consistent, positive, and global
communications and experiences to our audiences. These
visual elements are founded on the identity and core
experience of the Church (see sections 1.0–1.3).

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4.0 Design (continued)

This section explains how to apply our visual identity to create

inspired, recognizable, and legally defensible communication
materials on behalf of the Savior. Your talent and commitment to
these design standards will help us achieve a powerful, consistent,
and protectable visual presence for the Church worldwide.

Developed under the direction of Church “I have sent mine everlasting covenant into
leadership and supported by feedback from the world, to be a light to the world, and to
both members and those not of our faith, this
be a standard for my people ... to prepare
section of the communication guide was formally
approved by the First Presidency in April 2016.
the way before me.”
DOCTRINE AND COVENANTS 45:9

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4.1 Design Principles

When communications are united and consistent, they are more

effective. The design vision and inspiration statements in this section
apply to the Church as a global organization as much as they apply
to your individual work. By using these principles to help shape your
project, you unify the identity of The Church of Jesus Christ of Latter-day
Saints. And together, we fulfill its purpose.

“This is my work and my glory—to bring to pass

the immortality and eternal life of man.”
MOSES 1:39

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4.1.1 Design Vision

Our design vision statement for visual

elements is as follows: Discover God’s Eternal Plan
We are a generous source of A foundational and differentiating

All people can discover

guidance for understanding God’s doctrine, God’s plan of salvation
principles and plan. While gladly is at the heart of all our teachings.

God’s eternal plan and

forthcoming about our beliefs, our Acknowledging, explaining, and
communications allow people to embracing this plan brings new and

feel inspired to grow.

explore truths at their own pace deeper understanding of command-
and depth. We are a front door that ments, of covenants, of principles,
is open and inviting; we are not a and of our purpose. We connect the
conveyor belt wheeling people inside. core of each communication with
This vision aligns with scriptural and prophetic
God’s eternal plan.
counsel and is confirmed by global research
that identifies what individuals value about
religion. People around the world—whether Feel Inspired Grow
core members, less-engaged members, We realize that people come to know We encourage every person to
people of other faiths, or other individuals God through individual experiences realize and experience that divine
open to spirituality—have a common, positive with the Holy Ghost. True guidance can change lives for the
understanding is confirmed through better. Emphasizing progression
response to these four principles: Discover,
intensely personal impressions. over perfection, our communications
God’s Eternal Plan, Feel Inspired, and Grow. Our communications aim to create invigorate the innate human
Use them as “ingredients” when developing a desire and an environment desire to find purpose, personal
communications. for feelings that uplift, motivate, improvement, and peace through
encourage, and energize. the teachings of Jesus Christ.

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4.1.2 Visual Inspiration: Light

What helps us discover? What reminds us of God? What do we call inspiration?

What makes things grow? More than a visual element, light is a concept that gives
further meaning to the principles in our vision statement.

© Shikhar Bhattarai/ Stocksy United

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4.1.2 Visual Inspiration: Light (continued)

Warm and inviting by nature, light has many intrinsic meanings: discovery,
knowledge, lessened burdens, hope, joy. The concept is pervasive
throughout the scriptures and is reflected in various ways in our visual
identity. Colors softly shift to lighter shades. Subtle shapes suggest radiance
from a pure source. The elements of transparency, layers, and slanting
rays are easily identifiable, yet they can be translated in endless variations.
Responsive to the vision statement’s principles of discovery, inspiration, and
growth, light also gives tribute to the Light of the World, Jesus Christ.

Warm. Optimistic. Not complex. “That which is of God is light; and he that receiveth light,
Hopeful. Natural. These are
and continueth in God, receiveth more light; and that light
all descriptions gleaned from
common research responses. They groweth brighter and brighter until the perfect day.”
also share a common connection DOCTRINE AND COVENANTS 50:24
in the concept of light.

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4.2 Church Symbol

During his [April 2020] general conference message Saturday

evening, President Russell M. Nelson introduced a new Church
symbol that signals “the central place of Jesus Christ” in His Church.

Aptly, the symbol includes the name of the Church—The Church of

Jesus Christ of Latter-day Saints—contained within a cornerstone. As
taught since biblical days, Jesus Christ is the “chief corner stone” of
His Church (Ephesians 2:20).

“At the center of the symbol is a representation of Thorvaldsen’s marble

statue the Christus,” said President Nelson. “It portrays the resurrected,
living Lord reaching out to embrace all who will come unto Him.

“Symbolically, Jesus Christ is standing under an arch. The arch

reminds us of the resurrected Savior emerging from the tomb on the
third day following His Crucifixion.” President Nelson announces new Church symbol during April 2020 general conference.

The new symbol, he added, should feel familiar to all identifying the
restored gospel with the living, resurrected Christ. ...

“The symbol will now be used as a visual identifier for official In response to President Nelson’s
literature, news, and events of the Church. It will remind all that this announcement, this style guide supplement
is the Savior’s Church and that all we do, as members of His Church, was created to communicate guidelines for the
centers on Jesus Christ and His gospel.” implementation of the new symbol.

EXCERPT FROM NEWSROOM ARTICLE

Jason Swenson, “Why President Nelson Announced a New Church Symbol during General
Conference,” Church News, Apr. 4, 2020.

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4.2.1 Symbol

The symbol of The Church of Jesus Christ of

Latter-day Saints represents the Savior, His
Church, and His work on the earth. The symbol
serves to quickly identify the Church as well as its
products and services.

The symbol replaces the Church logotype as

the official visual identifier. All new Church
communications should use the symbol or
wordmark following approved guidelines. Previous
applications of the Church logotype will be
replaced over time.

“The symbol will now be used as a visual

identifier for official literature, news, and
events of the Church. It will remind all that
this is the Savior’s Church and that all we
do as members of His Church centers on
Jesus Christ and His gospel.”
Russell M. Nelson, “Opening the Heavens for Help,” HIGH-FIDELITY SYMBOL
general conference, Apr. 2020

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4.2.2 Symbol Anatomy

The Church symbol emphasizes the name of LOW-FIDELITY SYMBOL

Jesus Christ and His central role in all the Church

does. The name of the Church is contained
within a rectangular cornerstone shape. This
shape refers to Jesus Christ Himself being the
chief cornerstone. The center of the symbol
is a likeness of Thorvaldsen’s marble statue

CHRISTUS ARCH
the Christus. Jesus stands not as a statue
on a pedestal but as the living Christ on the
cornerstone bearing His revealed name for His

SYMBOL
restored Church. Jesus stands under an arch as a
reminder of His emergence from the tomb on the
third day after His death.

Together, the cornerstone, wordmark, and

Christus arch form the official Church symbol.

CORNERSTONE
Follow the guidelines in sections 4.2.3–4.2.18 for
proper usage of the symbol.

WORDMARK

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4.2.3 Symbol Configurations

To effectively and appropriately identify the

Church, the symbol must be clear and legible.
Symbol size, application, and reproduction
method will affect the quality of how the symbol is
represented.

To address all types of uses, the symbol is

available in two configurations, featuring
the Christus arch in two levels of detail. Each
configuration (high- and low-fidelity) has approved
size and application guidelines to maintain
the integrity of the symbol’s illustration. These
configurations are available in standard and
knockout versions (see 4.2.12). The following
pages include guidelines for print and digital uses.

“[The symbol] portrays the resurrected,

living Lord reaching out to embrace all
who will come unto Him.”
HIGH-FIDELITY SYMBOL LOW-FIDELITY SYMBOL
Russell M. Nelson, “Opening the Heavens for Help,”
Ensign or Liahona, May 2020.

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4.2.4 Symbol Overview

Symbol Usage notice. Contact the VIO for approved copyright asset management system to ensure you have
As the official visual identifier of the Church, notice formats. the most recent version. Link each symbol file to
the symbol is to be used only on items ap- its source destination so that automatic updates
proved for publication by the Visual Identity Name Usage can be applied. Do not save the Church symbol
Office (VIO). The VIO acts under the authority The written name of the Church is not a as an independent file that may be used at will.
of the Intellectual Property Division of the substitute for the Church symbol. Please refer to
Church’s Correlation Department. Materials section 4.2.9 to see appropriate applications of Symbol files in a variety of formats may be
using the symbol may include handbooks, the Church name, including visual guidelines. downloaded from the assigned asset management
manuals, forms, video packaging and discs, system (see 4.2.20). When downloading the file(s),
websites, and so forth. Any exception for General Guidelines if a challenge form appears, provide the purpose
publishing material without the Church symbol When using the symbol, keep these principles for using the symbol.
must be approved by the VIO. in mind:
• Visual presentation. Maintain the integrity of If you have trouble accessing these files, please
In general, the Church symbol is not used on the symbol, including its typeface, illustration, contact the VIO.
materials produced by local units or in any per- visual weight, and arrangement. (See section
sonal, commercial, or promotional way. Using the 4.2.3.) Language Variations
Church symbol without approval from the VIO • Ease of identification. Help people identify The symbol has been translated into over
may lead to misrepresentation of the Church and the Church by using the symbol at a proper 110 languages; additional language variations
may cause legal problems. size and with sufficient contrast. (See sections continue to be added. Each version has been
4.2.15–4.2.16.) designed to maintain the same visual weight.
For additional information about proper use of • Consistency. Protect the worldwide legal recogni-
the Church symbol and name, please refer to tion of the Church name and symbol. When designing a product that will be adapted
General Handbook: Serving in The Church of Jesus for multiple languages, use all symbol versions
Christ of Latter-day Saints (2021), 38.8.8, Obtaining Symbol Files (see 4.2.20) at the same percentage of the original size. See
ChurchofJesusChrist.org. Only use symbol files that are approved by the section 4.2.5 for more samples.
VIO. Do not attempt to recreate any part of the
Copyright Usage symbol on your own. A language name and code are assigned for
All official Church products should include each version of the Church symbol, which
both the Church symbol (or wordmark in certain Symbol files may be updated from time to time. will help in finding the correct files from the
instances; see 4.2.6) and an approved copyright Access files for each use from the appropriate assigned asset management system (see 4.2.20).

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4.2.5 Symbols in Languages

The symbol has been

created for over 110
languages. Additional
language variations will be
provided as files are created.

The entire set of approved

symbols in languages is
available in Church asset
management systems (see
4.2.20). CHINESE FINNISH HAITIAN JAPANESE

MALAYALAM NEPALI PERSIAN POLISH

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4.2.6 Wordmark Usage

If the wordmark inside the symbol is not

reasonably legible because of size restrictions, use
the Church wordmark alone instead of the symbol.
Do not contain the wordmark in the cornerstone
shape if it is not part of the symbol. Do not use the
Christus arch without the cornerstone unless it is
an approved exception (see 4.2.13).

The wordmark (formerly called the logotype) has WORDMARK—ENGLISH

been developed to emphasize the central position
of the Savior in Church theology and to reflect
the dignity of His Church. The name Jesus Christ
is dominant regardless of the language used.
“When we take the Savior’s name upon us at baptism,
The wordmark also provides easy readability and
recognition because of the arrangement, style, and
we commit to witness, by our words, thoughts,
character weight of the type. and actions, that Jesus is the Christ.”
Russell M. Nelson, “Opening the Heavens for Help,” general conference, Apr. 2020

Like the symbol, the wordmark is to be used only on items

approved for publication by the VIO of the Church.

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4.2.7 Wordmark Overview

Wordmark Usage General Guidelines ensure you have the most recent version. Link
When space and size parameters allow, prioritize When using the wordmark, keep these principles each wordmark file to its source destination so
use of the symbol over use of the wordmark. in mind: that automatic updates can be applied. Do not
• Visual presentation. Maintain the integrity of save the Church wordmark as an independent
In general, the Church wordmark is not used on the wordmark, including its typeface, illustration, file that may be used at will.
materials produced by local units or in any per- visual weight, and arrangement. (See section
sonal, commercial, or promotional way. Using 4.2.3.) If you have trouble accessing these files, please
the Church wordmark without approval from • Ease of identification. Help people identify contact the VIO.
the VIO may lead to misrepresentation of the the Church by using the wordmark at a proper
Church and may cause legal problems. size and with sufficient contrast. (See sections Language Variations
4.2.15–4.2.16.) The wordmark has been translated into over
For additional information about proper use of • Consistency. Protect the worldwide legal recogni- 110 languages; additional language variations
the Church wordmark and name, please refer to tion of the Church name and wordmark. continue to be added. Each version has been
General Handbook, 38.8.8. designed to maintain the same visual weight
Obtaining Wordmark Files (see 4.2.20) and footprint.
Copyright Usage Only use wordmark files that are approved by
All official Church products should include the VIO. Do not attempt to recreate the word- When designing a product that will be adapted
both the Church symbol (or wordmark in certain mark on your own. for multiple languages, use all wordmark versions
instances; see 4.2.6) and an approved copyright at the same percentage of the original size. See
notice. Contact the VIO for approved copyright Wordmark files in a variety of formats may be section 4.2.8 for more samples.
notice formats. downloaded from Church asset management
systems (see 4.2.20). When downloading the A language name and code are assigned for
Name Usage file(s), if a challenge form appears, provide the each version of the Church wordmark, which will
The written name of the Church is not a substi- purpose for using the logo. help in finding the correct files from assigned
tute for the Church wordmark. Please refer to asset management systems (see 4.2.20).
section 4.2.9 to see appropriate applications of Wordmark files may be updated from time
the Church name, including visual guidelines. to time. Access files from Church asset man-
agement systems (see 4.2.20) for each use to

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4.2.8 Wordmarks in Languages

There are over 110

wordmarks in languages.
Additional language
variations will be provided
as files are created.
CHINESE ENGLISH FINNISH

The entire set of approved

wordmarks in languages is
available in Church asset
management systems (see
4.2.20).

HAITIAN JAPANESE MALAYALAM

NEPALI PERSIAN POLISH

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4.2.9 Church Name

The Church name, symbol, and wordmark A. D.

are registered as trademarks or are other-
wise legally protected worldwide. The writ-
ten name of the Church is not a substitute
for the Church symbol or wordmark. ACCEPTABLE UNACCEPTABLE

1. Proper typesetting. The name of the Church

should always be set in a dignified and legible
font and size. Do not split the words Jesus Christ;
B.
Event Name E.

PRESENTED BY
keep them on the same line.
The Church of Jesus Christ
2. Do not mimic the symbol or wordmark. Do not of Latter-day Saints
UNACCEPTABLE
stack, arrange, change font sizes, add a border, or ACCEPTABLE

otherwise use the name to mimic the symbol or

cornerstone.
C. F. Published by
3. Usage in a phrase. The Church name may be
used as part of a phrase. The Church symbol or
wordmark may not be used as part of a phrase.
ACCEPTABLE
4. Hierarchy. The Church name is frequently used UNACCEPTABLE

with another element, such as the name of an

event. Emphasize the name of the event while
including the Church name (properly typeset) as a Note: Local units should not use the D. Do not use decorative, display, or
subordinate element. (See example B at right.) Church symbol or wordmark in local playful fonts.
publications. For further guidelines, see E. Do not recreate the Church wordmark.
General Handbook, 38.8.8. F. Use the Church name but not the
Church symbol or wordmark as part of
a phrase.

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4.2.10 Symbol—Print Usage

When using the symbol in a print environment,

please use the low-fidelity configuration and
maintain the following guidelines:
Low-Fidelity Symbol
Min. Width: 0.8125” / 2.06 cm
• Use a vector graphic (EPS) of the symbol
SAMPLE APPLICATIONS:
whenever possible.
Manual
• In small-print applications, the illustration can Invitation
become dark and unclear. To avoid this, use the Posters
proper version of the symbol. Official Notices/Memos

• The symbol should be used as a dignified

signature representing the Lord’s Church. In most
cases, it is a supporting element on the page.
• Do not use the symbol if the wordmark within is
not legible. Instead, use a larger wordmark only. 0.8125" min.

Because of the variety of distribution channels, please

work with the VIO to ensure you are using the correct
symbol fidelity in your project.

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4.2.11 Symbol—Digital Usage

High-Fidelity Symbol Low-Fidelity Symbol Simplified Symbol

SAMPLE APPLICATIONS: SAMPLE APPLICATIONS: SAMPLE APPLICATIONS:

Official Closing Slate Website Footer Social Media Pages

Social Media Post Email Gospel Library App
Favicon

When using the symbol in a digital environment, please maintain the following guidelines:

The wordmark is easily legible in • Use a vector graphic (EPS) of the symbol whenever possible.
many print applications but may • The high-fidelity symbol should be avoided in small digital applications in order to avoid the
be too small to read in some illustration’s becoming dark and unclear.
digital applications. • Be aware of how the file size affects site performance. Optimize the file to make the size as small as
possible without affecting visual quality. The low-fidelity symbol will give the best digital performance.
• The symbol is a supporting element and should be used as a dignified signature representing the
Lord’s Church.
• Do not use the symbol if the wordmark within is not legible. Instead, use a larger wordmark only.

Because of the variety of distribution channels, please work with the VIO to ensure you are using the correct
symbol fidelity in your project.

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4.2.12 Symbol—Knockout Image on Colors

In the knockout version, the Christus LOW-FIDELITY KNOCKOUT SYMBOL AT 80% LOW-FIDELITY KNOCKOUT SYMBOL LOW-FIDELITY KNOCKOUT SYMBOL AT 80%
figure has a white background, while (GRAY 40) ON TINT OF BLUE 5 (50%) AT 100% ON TINT OF YELLOW 10 (20%) ON TINT OF GREEN 10 (20%)

the arch stroke, Christus details, and

wordmark are produced in black.

Knockout versions of the symbol are

available in both configurations. Like the
positive and reverse image symbols, the
knockout symbol allows a background
color to appear within the arch
surrounding the white Christus figure.

When using the knockout symbol

version, maintain sufficient contrast
between the background and the
symbol. The opacity of the knockout
symbol version may be reduced to
80 percent (equal to Gray 40) to soften
the stroke color; however, this will also
reduce the opacity of the Christus figure.
The Christus figure should maintain a
white appearance.

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4.2.13 Simplified Symbol Exceptions

Certain applications of the symbol use

a simplified depiction of Christ and do
not use the cornerstone or wordmark
because of size restrictions. These
exceptions have been approved by the
VIO. Do not use the simplified symbol
for any application beyond those listed
at the right.

Simplified symbol print applications

Gravestone Marker

Simplified symbol digital applications

Social Media Pages
Gospel Library App
Favicon

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4.2.14 Symbol—Clear Space

The Church symbol must always be surrounded by

a minimum amount of clear space. This maintains
the symbol’s visual integrity. It should never be
crowded by other elements, such as text, titles,
symbols, illustrations, or photographs.

The symbol should have a minimum amount of

clear space (x) on all sides. The measurement of
“x” is half the height of the cornerstone. Please
note the “x” measurement does not vary from
language to language. Any exceptions must be
approved by the VIO.

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4.2.15 Wordmark Clear Space and Minimum Size

When used alone (see 4.2.6), the Minimum Size A.

wordmark should not be enclosed in the Because wordmark shapes vary between
cornerstone or any other outline. languages, the minimum size is based on
a percentage rather than a dimension.
The Church wordmark must always Wordmarks should not be reduced to
be surrounded by a minimum amount less than 28.5 percent of the downloaded
of clear space. This maintains the image file. B.
wordmark’s visual integrity. It should
never be crowded by other elements, Placement in an Enclosed Area
such as text, titles, icons, illustrations, or When the wordmark is used in an enclosed
photographs. area, place it slightly above center so the
wordmark feels optically weighted. Approx-
The wordmark should have a minimum C.
imately 47 percent of the enclosed space
amount (x) of clear space on all sides. To should be above the midline of the word-
calculate “x,” measure from the top of the mark and 53 percent below the midline.
large letters, “Jesus Christ,” to the top of This provides proper weight and balance.
the first small line below (this includes the
spacing between lines).
A. Measure “x” from the top of the largest
Please note the “x” measurement varies letter to the top of the next line.
from language to language. Measure the B. The “x” measurement varies from
D.
“x” height based on the language version language to language.
that will be used. C. There must be a minimum of “x” space on

47%
CENTER
OF LOGO
each side of the wordmark.
D. In enclosed areas, place the wordmark
slightly above center.

CENTER OF

53%
ENCLOSED
SPACE

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4.2.16 Symbol and Wordmark Colors—Positive Image

The Church symbol and wordmark may always be

reproduced in black or an approved color from
the Global Visual Style Guide color palette (see Black
HEX 000000
4.3.4). Choose colors that give sufficient contrast CMYK 0, 0, 0, 100
K 100

(often colors 25 and higher) to the symbol and its

RGB 0, 0, 0
PMS BLACK C / BLACK U

background. Use discretion when selecting colors to

fit the audience and communication purpose. Keep in
mind the sacred nature of the Savior and the name of
His Church.

Backgrounds
The symbol may be placed over a subtle pattern. However, the
pattern should not continue within the Symbol. Keep in mind the
sacred nature of the Savior and the name of His Church.

Minimum Contrast
Always maintain at least a 50 percent value difference in color or
luminance between the symbol or wordmark and its background. Blue 35
HEX 005581
CMYK 100, 25, 0, 50
RGB 0, 85, 129
PMS 7693 C / 2187 U

Never use more than one color or value, because this disrupts
the readability and integrity of the symbol and wordmark.

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4.2.17 Symbol and Wordmark Colors—Reverse Image

When reversing the symbol or SOLID COLOR TEXTURE/PATTERN PHOTO SOLID COLOR
wordmark from a color background,
use only the file designed for this
purpose. When reversed, the symbol
(which includes the wordmark) is always
white. The wordmark may be used in an
approved color (see 4.3.4) that provides
sufficient contrast with the background.
TEXTURE/PATTERN

Backgrounds
Never use more than one color or value as
a background, because it can disrupt the
readability and integrity of the symbol or
wordmark. If background patterns, textures,
or images that appear within the symbol are
too visually busy, then allow only the primary
background color to fill the symbol (see 4.2.18).
Keep in mind the sacred nature of the Savior PHOTO
and the name of His Church.

Minimum Contrast
Always reverse the symbol or wordmark from
a background color, pattern, or image with
sufficient contrast. There must be at least
a 50 percent value difference in color or
luminance between the symbol or wordmark
and its background.

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4.2.18 Symbol—Cautions

Shapes The symbol or wordmark should Background shapes (including Background patterns should not
When the symbol or wordmark is used in an appear independent of its light rays) should not transect the continue within the symbol. (See
enclosed space, the surrounding area must be surroundings. symbol or wordmark. example below.)
large enough to be perceived as a general layout
area, not a recognizable shape or design.

Legibility
Do not interfere with the recognition and
readability of the symbol or wordmark.

Do not intersect the symbol or wordmark

with graphics, patterns, or backgrounds with
contrasting colors. Do not use the symbol or
wordmark in a repeating pattern. Keep in mind
the sacred nature of the Savior and the name Do not place the symbol or
of His Church. wordmark on busy, patterned
backgrounds.

In the correct example, a primary

background color fills the symbol,
“knocking out” the pattern.

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4.2.18 Symbol—Cautions (continued)

Do not add a drop shadow. Do not fill the cornerstone or Do not add color to parts Do not remove the wordmark Do not separate the Christus
arch with a background of the symbol. from the symbol. arch from the rest of the symbol.
color, including white.

Do not use the cornerstone alone. The wordmark,

when not enclosed, may be used alone.

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4.2.18 Symbol—Cautions (continued)

Do not use the positive version of the Do not place the symbol or wordmark Do not add a white box in the Do not use the reversed version of the
symbol in a reversed treatment. on busy, patterned backgrounds. cornerstone area of the symbol. symbol in a color other than white.

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4.2.19 Samples

Official Correspondence
Wordmark
Stationery applications use the
wordmark only. Do not recreate
stationery designs. Approved files
may be accessed in Church asset
50 East North Temple Street, management systems (see 4.2.20).
5th Floor,
Salt Lake City, Utah 84150-0017
801-240-9876

1 August, 2020 Firstname N. Lastname

Program Manager
Intellectual Property Division

Attn: Missionary Department

50 East North Temple Street
Correlation Department
Salt Lake City, UT 84150 50 East North Temple Street
Salt Lake City, Utah 84150-0018

Mobile: 1-801-331-0987
Dear Recipient, Fax: 1-801-240-6574
[email protected]

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. A lacus vestibulum sed arcu non odio euismod. Sed velit
dignissim sodales ut eu. Turpis egestas pretium aenean pharetra magna ac placerat. Eget
velit aliquet sagittis id. Vitae justo eget magna fermentum iaculis eu. Tristique sollicitudin
nibh sit amet. Bibendum enim facilisis gravida neque convallis a cras. Adipiscing elit pel-
lentesque habitant morbi tristique senectus et. Velit laoreet id donec ultrices tincidunt arcu. 50 East North Temple Street,
Fames ac turpis egestas sed tempus. Viverra maecenas accumsan lacus vel facilisis. Convallis 5th Floor,
Salt Lake City, Utah 84150-0017
aenean et tortor at.

Nunc lobortis mattis aliquam faucibus purus in. Elit scelerisque mauris pellentesque pulv-
inar pellentesque habitant morbi tristique. Proin fermentum leo vel orci porta non. Aliquet
porttitor lacus luctus accumsan tortor posuere ac ut consequat. Placerat in egestas erat
imperdiet sed euismod nisi porta. Imperdiet massa tincidunt nunc pulvinar sapien et ligula
ullamcorper. Consequat interdum varius sit amet mattis. Amet tellus cras adipiscing enim eu
turpis egestas.

Est ullamcorper eget nulla facilisi etiam dignissim diam quis enim. Gravida arcu ac tortor
dignissim convallis aenean et tortor. Lacus sed viverra tellus in hac.

Accumsan lacus vel,

Mus mauris vitae ultricies

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4.2.19 Samples

Missionary Name Tags

Wordmark
The wordmark will continue to
be used on missionary tags.

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Return to Symbol—Digital Usage

4.2.19 Samples

Official Closing Slate

High-Fidelity Symbol
The high-definition
closing slate will always
use the high-fidelity
symbol, as shown at
the left, in preapproved
colors. Please do not
create a similar symbol
animation.

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Return to Symbol—Digital Usage

4.2.19 Samples

Social Media Post

High-Fidelity Symbol
Similar to the final state of the HD
closing slate, the high-fidelity version of
the symbol may also be used to sign off
animated, official social media posts.
These assets are available from the
closing slate library.

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Return to Symbol—Print Usage

4.2.19 Samples

Manual
Low-Fidelity Symbol
COME, FOLLOW ME—FOR INDIVIDUALS AND FAMILIES: DOCTRINE AND COVENANTS 2021

COME, FOLLOW ME—FOR INDIVIDUALS AND FAMILIES: DOCTRINE AND COVENANTS 2021
The low-fidelity symbol
configuration will be used on
the back of official manuals,
as shown here. Please note
the correct reversed version
is used at an approved
size (width greater than
0.8125”/2.06 cm).

DO C TR IN E AND COVENANT S 2021

Come, Follow Me —
For Individuals and Families
Living, Learning, and Teaching the Gospel of Jesus Christ

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Return to Symbol—Print Usage

4.2.19 Samples

Invitation
Low-Fidelity Symbol
The low-fidelity symbol
configuration is used here
in an approved color with
sufficient contrast. Please
note the correct positive
version is used at an
approved size (width greater
than 0.8125”/2.06 cm).

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Section 4: Design Return to Table of Contents

Return to Symbol—Digital Usage

4.2.19 Samples

Website Footer
Low-Fidelity Symbol
80px The standard website footer
shoud be treated as shown
at the left.

Symbol w/o padding Site Map Feedback Employment Help

Height: 229px
Width: 116px

All Church Social Pages

Note:
Symbol is left-aligned 104px
as shown.
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104px

Church Communication Guide - CONFIDENTIAL - For Internal Use Only 94