Commercial Officer

Commercial Officer
Reports to MD
Location: Nairobi HQ
About the company

Frederick Bittiner Wear (FB Wear) is a B2B and B2C Kenyan Start-up fashion brand started in January 2020 , that aims to produce and
sell unique, trendy and quality apparel designs with international and local trends. Our mix-model approach of producing for other
designers and having our own fine apparel brand (BittinerWearKE) presents our strong proposition for the business as well as
supporting the local and global fashion industry.
About the Job:

The Commercial Officer will report directly to the MD and will be primarily concerned with ensuring Frederick Bittiner Wear’s integrated
commercial success. They will help to ensure our sales and marketing efforts align for success. and will have primary responsibility for revenue
generation and client retention. Their primary focus will be the development and maintenance of best-in-class teams and processes to
drive our top-line. The role requires a combination of strong technical solution selling skills with strong marketing, branding and business
development skills. The Commercial Officer will take ownership of the customer and the customer interface with our products and services
offering, making sure that all functions of the organization are aligned to meet our strategic commercial objectives. The Commercial Officer
will also lead our sales and marketing teams in drafting, implementing, and evaluating plans and cross-functional decisions that will enable
the company to achieve its long-term objectives. She/he will act and think as a leader and will incorporate our company values while inspiring
confidence and generating excitement, enthusiasm, and commitment towards our mission.
The Commercial Officer will be responsible for overseeing a diverse group of marketing, sales, customer service and merchandising
staff and will coordinate activities with other corporate functions including Design, production, and Product Development.
This is a working leadership role with a combination of supervision, oversight, and hands-on work. The ideal candidate will bring a
proactive, energetic, and engaging style to get ahead, and stay ahead, of the various challenges. This is a role for someone who likes
to bounce between detailed tasks and strategic goals and can latch onto opportunities and see them through to completion. If you
don't like leading meetings, building reports, motivating the team, or holding people accountable this isn't the role for you.
Essential Functions and Responsibilities:

• Lead company revenue generation / brand / marketing / sales strategies: Develop strategic direction and plans with regard to all
commercial functions to achieve the objectives of promoting the company's brands, products and services to achieve overall objectives
relating to revenue, profitability and market share. Implement and maintain sales processes designed to achieve specific sales objectives.
Create a consistent image of the company and maintain it in all branding, marketing and advertising content. Oversee the provision of market
information and marketing strategy to the sales team, Look for opportunities to grow the business, whether through partnerships or new
initiatives. Continuously assess risks and make recommendations based on a thorough analysis of all factors involved.
• Build and oversee the marketing, sales, buying & merchandising and customer service teams: Overseeing the buying &
merchandising, marketing, sales & customer experience teams. Maintain a culture that attracts, retains and motivates top quality
personnel. Recruit, train, appraise, supervise, support, develop, promote and terminate team members. Set the expected performance
standards, as well as work with the HR & Finance teams to determine team size & structure as well as the most appropriate
incentive/compensation system. Develop and implement training plans.
• Financial Monitoring / Budget Management: Develop and manage the marketing and sales budgets. Provide financial and revenue
support and reporting to the rest of the company’s senior management team. Set budgets for monthly buying, objectives for each store,
discussed performance with retail partners and store managers to optimize sales and find point to improve.
• Report generation / data analysis: Analyse activity related to marketing and sales and establish realistic and meaningful KPIs. Regularly
review data and reports. Prepare periodic (Monthly, Quarterly, Semi Annual and Annual) reports on the progress of the Marketing, Sales
and commercial activities.
• Customer / Store Operations: Oversee all aspects of customer and store operations in order to ensure delivery of high in-store standards.
Responsible for Store Coverage, getting the feedback from the Stores, merchandising standards and implementation of the whole store
activities. Responsible for getting feedback from stores and customers and using it to help improve performance of the merchandising, sales
& marketing teams.
• Overseeing procedures: Providing guidance and input on designing new processes or procedures for conducting work in their related
areas of responsibility.
• Partnerships: Build exceptional customer relationships and drive strategic partnerships. Present externally as a representative of the
company
• Leading launches: Leading launches of new stores, products and services
Commercial Officer
Job Related Skills:
• Decision making: Willingness and ability to make big picture decisions for their teams. Knowing how to appropriately review data and
come to conclusions.
• Communication: Ability to present reports and information to other executives and their team members. Knowing how to clearly
communicate, both verbally and in writing.
• Problem solving: A problem-solving mindset to any challenging situation.
• Accuracy – Ability to perform work accurately and thoroughly.
• Working Under Pressure – Ability to deliver against set objectives while operating on some occasions in stressful situations.
• Agility – Ability to deal with shifting priorities and issues inherent to a fast growing publicly traded organization.
• Demonstrated skills, knowledge and experience in the design and execution of business plans and strategies.
• Commitment to working with shared leadership and in cross-functional teams.
Job-related Education, Experience and/or Other Qualifications

• Bachelor's degree of Business Management/ Marketing/ Economics/Finance.
• Experienced at representing the commercial function within the Senior Leadership Team, as well as being an active contributor.
• At least 5 years of experience in an overall or Assistant commercial/business function having held executive roles in recognized innovative
organizations, of which 2+ years included senior marketing/sales management experience and HR-related functions (hiring,
performance reviews, etc.)
• Experience designing and implementing KPIs and reporting for marketing and sales
• Experience with public speaking and press interviews
• Experience developing partnerships and B2B collaborations for marketing and sales
• Exceptional communication and interpersonal skills
Deadline:22nd November 2022
Instruction to apply:
Kindly share your cover letter and CV to [email protected]
On the cover note kindly include your availability and the expected salary.
Frederick Bittiner wear is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline,
or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, religion,
marital status, age, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual
orientation, gender identity or expression, or any other status protected under national law.
Applicants must be authorized to work in Kenya. We are unable to sponsor or take over sponsorship of employment visas.

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Commercial Officer

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Commercial Officer

About the company

About the Job:

Essential Functions and Responsibilities:

Job-related Education, Experience and/or Other Qualifications

Deadline:22nd November 2022

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