FIGURE 0901

DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH
A
Jan 4
Feb 2
Mar 3
Apr 4
May 4

VISUAL

FIG0901

White background Blue background

4.5 4.5
4 4
3.5 3.5
3 3
2.5 2.5
2 2
1.5 1.5
1 1
0.5 0.5
0 0
Jan Feb Mar Apr May Jan Feb Mar Apr May
es and those in the book due to changes made during editing.

und Black background

4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Mar Apr May Jan Feb Mar Apr May
FIGURES 0902, 0903
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH

Bottom box Middle Top box

Survey item A 1% 66% 33%
Survey item B 5% 83% 12%
Survey item C 8% 83% 9%
Survey item D 11% 80% 9%

VISUALS

FIG0902

Survey Results: Team X

Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree
Percent of Total
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Survey item A
Survey item A 1% 33% ranked highest
for team X

Survey item B 5% 12%

Survey item C
8% 9%
Dissatisfaction
Survey item D was greatest
11% 9% for Survey
item D

FIG0903
Survey Results: Team X
Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree
Percent of Total
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Survey item A
Survey item A 1% 33% ranked highest
for team X

Survey item B 5% 12%

Survey item C
8% 9%
Dissatisfaction
Survey item D was greatest
11% 9% for Survey
item D
d those in the book due to changes made during editing.

ongly Agree

Survey item A
ranked highest
for team X

Dissatisfaction
was greatest
for Survey
item D
ongly Agree

Survey item A
ranked highest
for team X

Dissatisfaction
was greatest
for Survey
item D
FIGURES 0904, 0905, 0906, 0907, 0908, 0910, 0911
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH
Active Users % increase
2013 Sep 5,680 -
Oct 7,097 25%
Nov 9,247 30%
Dec 10,931 18%
2014 Jan 20,542 88%
Feb 25,842 26%
Mar 28,746 11%
Apr 29,947 4%
May 32,369 8%
Jun 30,782 -5%
Jul 30,420 -1%
Aug 32,642 7%
Sep 33,739 3%
Oct 36,070 7%
Nov 38,401 6%
Dec 39,214 2%
2015 Jan 50,609 29%
Feb 61,553 22%
Mar 82,287 34%
Apr 89,135 8%
May 94,260 6%
Jun expected 100,892

VISUALS

FIG0904

Moonville: active users over time

100,000
Active users

90,000

80,000

70,000

60,000

50,000

40,000

30,000
 90,000

Active
80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2013 2014 2015

Data source: ABC Report. For purpose of analysis "active user" is defined as the number of unique users in the pa

FIG0905

Moonville: active users over time

100,000
Active users

90,000

80,000

70,000

60,000

50,000 50,604
40,000

30,000

20,000

10,000

0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2013 2014 2015

Data source: ABC Report. For purpose of analysis "active user" is defined as the number of unique users in the pa
FIG0906

Moonville: active users over time

100,000
Active users

90,000

80,000

70,000

60,000

50,000 50,604
40,000

30,000

20,000

10,000

0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2013 2014 2015

Data source: ABC Report. For purpose of analysis "active user" is defined as the number of unique users in the pa

FIG0907

Moonville: active users over time

100,000
Active users

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000
 Ac
70,000

60,000

50,000

40,000

30,000

20,000

10,000

0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2013 2014 2015

Data source: ABC Report. For purpose of analysis "active user" is defined as the number of unique users in the pa

FIG0908

Moonville: active users over time

100,000
Active users

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2013 2014 2015

Data source: ABC Report. For purpose of analysis "active user" is defined as the number of unique users in the pa

FIG0909
 Moonville: active users over time
100,000
Active users
90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2013 2014 2015

Data source: ABC Report. For purpose of analysis "active user" is defined as the number of unique users in the pa

FIG0910

Moonville: active users over time

100,000
Active users

90,000

80,000

70,000

60,000

50,000 50,604
40,000

30,000

20,000

10,000
 60,000

50,000 50,604
40,000

30,000

20,000

10,000

0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2013 2014 2015

Data source: ABC Report. For purpose of analysis "active user" is defined as the number of unique users in the pa

FIG0911

Moonville: active users over time

100,000 Mar-Dec 2014 YTD 2015
Active users

Sep-Dec Jan-Mar 2014

2013 The number of Growth was marginal The revamped game
90,000 Moonville active users through the rest of 2014 plus partnerships
launched with increased with as we halted marketing with social
80,000 5K active steeper efforts to focus on media channels
users in Sep. trajectory as a quality improvements. have been very
70,000 Early result of successful.
feedback was friends and
60,000 mixed; still, family
the number of promotions.
50,000 active users 39,214
nearly
40,000 doubled in
the first four 28,746
30,000 months.
20,000 10,931
10,000
5,680

0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2013 2014 2015

Data source: ABC Report. For purpose of analysis "active user" is defined as the number of unique users in the pa
nd those in the book due to changes made during editing.
p Oct Nov Dec Jan Feb Mar Apr May
2015

umber of unique users in the past 30 days.

94,250

50,604

p Oct Nov Dec Jan Feb Mar Apr May

2015

umber of unique users in the past 30 days.

 94,250

50,604

p Oct Nov Dec Jan Feb Mar Apr May

2015

umber of unique users in the past 30 days.

p Oct Nov Dec Jan Feb Mar Apr May
2015

umber of unique users in the past 30 days.

p Oct Nov Dec Jan Feb Mar Apr May

2015

umber of unique users in the past 30 days.

p Oct Nov Dec Jan Feb Mar Apr May
2015

umber of unique users in the past 30 days.

50,604
 50,604

p Oct Nov Dec Jan Feb Mar Apr May

2015

umber of unique users in the past 30 days.

YTD 2015 94,255

The revamped game
plus partnerships
with social
media channels
have been very
successful. Given recent
growth rate, we
anticipate we will
surpass 100K
39,214 active users in
June.

p Oct Nov Dec Jan Feb Mar Apr May

2015

umber of unique users in the past 30 days.

FIGURES 0912, 0913, 0914, 0915, 0916, 0917, 0918, 0919, 0920
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH
Ordered by Very
Feature A Have+not
Completely
0%
Satisfied
useNot satisfied
1% aNot very satisSomewhat
1% 11%satVery satisfied
40%
Feature
Feature B
C 0%
2% 2%
2% 2%
5% 13%
24% 36%
34%
Feature
Feature D
E 8%
6% 1%
1% 4%
6% 21%
23% 37%
36%
Feature
Feature F
G 14%
19% 1%
2% 5%
5% 20%
15% 35%
26%
Feature
Feature H
I 13%
22% 1%
2% 6%
5% 23%
17% 32%
27%
Feature
Feature J
K 2%
29% 8%
1% 14%
4% 24%
17% 27%
28%
Feature
Feature L
M 29%
33% 1%
3% 4%
8% 23%
25% 27%
18%
Feature N
Feature O 26%
51% 9%
1% 14%
6% 24%
15% 17%
16%
Ordered by NotHave+ Not
not Very Satisfied
useNot satisfied aN ot very satisSomewhat sat
Very satisfied
Feature
Feature N
JM 26%
2% 9%
8% 14%
14% 24%
24% 17%
27%
Feature
Feature C 33%
2% 3%
2% 8%
5% 25%
24% 18%
34%
Feature
Feature G
I 19%
22% 2%
2% 5%
5% 15%
17% 26%
27%
Feature
Feature E
H 6%
13% 1%
1% 6%
6% 23%
23% 36%
32%
Feature
Feature O
F 51%
14% 1%
1% 6%
5% 15%
20% 16%
35%
Feature
Feature D
K 8%
29% 1%
1% 4%
4% 21%
17% 37%
28%
Feature
Feature L
B 29%
0% 1%
2% 4%
2% 23%
13% 27%
36%
Feature A 0% 1% 1% 11% 40%
Ordered by Have
Have Not
not Used
useNot satisfied aN ot very satisSomewhat sat
Very satisfied
Feature
Feature O
M 51%
33% 1%
3% 6%
8% 15%
25% 16%
18%
Feature
Feature K
L 29%
29% 1%
1% 4%
4% 17%
23% 28%
27%
Feature
Feature N
I 26%
22% 9%
2% 14%
5% 24%
17% 17%
27%
Feature
Feature G
F 19%
14% 2%
1% 5%
5% 15%
20% 26%
35%
Feature
Feature H
D 13%
8% 1%
1% 6%
4% 23%
21% 32%
37%
Feature
Feature E
C 6%
2% 1%
2% 6%
5% 23%
24% 36%
34%
Feature
Feature J
A 2%
0% 8%
1% 14%
1% 24%
11% 27%
40%
Feature B 0% 2% 2% 13% 36%

VISUALS

FIG0912

How satisfied have you been with each of these features?

Have not used Not satisfied at all Not very satisfied Somewhat satisfied Very satisfied Completely s

Feature A 11% 40% 47%

Feature B 13% 36% 47%

Feature C 5% 24% 34% 33%

Feature D 4% 21% 37% 29%

Feature E 6% 23% 36% 28%

Feature F 5% 20% 35% 25%

Feature G 5% 15% 26% 33%

Feature H 6% 23% 32% 25%

Feature I 5% 17% 27% 27%

Feature J 8% 14% 24% 27% 25%

Feature K 4% 17% 28% 21%

Feature L 4% 23% 27% 16%

Feature M 3% 8% 25% 18% 13%

Feature N 9% 14% 24% 17% 1

Feature O 6% 15% 16% 11

 Feature H
Feature I 5% 17% 27% 27%

Feature J 8% 14% 24% 27% 25%

Feature K 4% 17% 28% 21%

Feature L 4% 23% 27% 16%

Feature M 3% 8% 25% 18% 13%

Feature N 9% 14% 24% 17% 1

Feature O 6% 15% 16% 11

FIG0913

Features A & B top user satisfaction

Product X User Satisfaction: Features
Completely satisfied Very satisfied Somewhat satisfied Not very satisfied Not satisfied at all Have not

Feature A 47% 40%

Feature B 47% 36%

Feature C 33% 34%

Feature D 29% 37%

Feature E 28% 36%

Feature F 25% 35%

Feature G 33% 26%

Feature H 25% 32%

Feature I 27% 27%

Feature J 25% 27%

Feature K 21% 28%

Feature L 16% 27%

Feature M 13% 18%

Feature N 10% 17%

Feature O 11% 16%

Responses based on survey question "How satisfied have you been with each of these features?".
Need more details here to help put this data into context: How many people completed survey? What proportion of users does this
represent?
Do those who completed survey look like the overall population, demographic-wise? When was the survey conducted?
FIG0914

Users least satisfied with Features N an

Product X User Satisfaction: Features
Not satisfied at all Not very satisfied Somewhat satisfied Very satisfied Completely satisfied Have not

Feature N 9% 14%

Feature J 8% 14%

Feature M 3% 8%

Feature C 5%

Feature G 5%

Feature I 5%

Feature E 6%

Feature H 6%

Feature O 6%

Feature F 5%

Feature D 4%

Feature K 4%

Feature L 4%

Feature B
Feature A

Responses based on survey question "How satisfied have you been with each of these features?".
Need more details here to help put this data into context: How many people completed survey? What proportion of users does this
represent?
Do those who completed survey look like the overall population, demographic-wise? When was the survey conducted?

FIG0915

Feature O is least used

Product X User Satisfaction: Features
 Have not used Not satisfied at all Not very satisfied Somewhat satisfied Very satisfied Completely sat

Feature O 51%
Feature M 33%
Feature K 29%
Feature L 29%
Feature N 26%
Feature I 22%
Feature G 19%
Feature F 14%
Feature H 13%
Feature D 8%
Feature E 6%
Feature C 2%
Feature J 2%
Feature A
Feature B

Responses based on survey question "How satisfied have you been with each of these features?".
Need more details here to help put this data into context: How many people completed survey? What proportion of users does this
represent?
Do those who completed survey look like the overall population, demographic-wise? When was the survey conducted?

FIG0916

User satisfaction varies greatly by featu

Product X User Satisfaction: Features
Have not used Not satisfied at all Not very satisfied Somewhat satisfied Very satisfied Completely sat

Feature A
Feature B
Feature C
Feature D
Feature E
Feature F
Feature G
Feature H
 Feature A
Feature B
Feature C
Feature D
Feature E
Feature F
Feature G
Feature H
Feature I
Feature J
Feature K
Feature L
Feature M
Feature N
Feature O

Responses based on survey question "How satisfied have you been with each of these features?".
Need more details here to help put this data into context: How many people completed survey? What proportion of users does this
represent?
Do those who completed survey look like the overall population, demographic-wise? When was the survey conducted?

FIG0917

User satisfaction varies greatly by featu

Product X User Satisfaction: Features
Have not used Not satisfied at all Not very satisfied Somewhat satisfied Very satisfied Completely sat

Feature A 40%

Feature B 36%

Feature C 34%

Feature D 37%

Feature E 36%

Feature F 35%

Feature G 26%

Feature H 32%

Feature I 27%

Feature J 27%

Feature K 28%

Feature L 27%

Feature M 18%
17%
 Feature F 35%

Feature G 26%

Feature H 32%

Feature I 27%

Feature J 27%

Feature K 28%

Feature L 27%

Feature M 18%

Feature N 17%

Feature O 16%

Responses based on survey question "How satisfied have you been with each of these features?".
Need more details here to help put this data into context: How many people completed survey? What proportion of users does this
represent?
Do those who completed survey look like the overall population, demographic-wise? When was the survey conducted?

FIG0918

User satisfaction varies greatly by featu

Product X User Satisfaction: Features
Have not used Not satisfied at all Not very satisfied Somewhat satisfied Very satisfied Completely sat

Feature A
Feature B
Feature C 2% 5%
Feature D 4%

Feature E 6%

Feature F 5%

Feature G 2% 5%

Feature H 6%

Feature I 2% 5%

Feature J 8% 14%

Feature K 4%

Feature L 4%

Feature M 3% 8%

Feature N 9% 14%

Feature O 6%
 Feature L 4%

Feature M 3% 8%

Feature N 9% 14%

Feature O 6%

Responses based on survey question "How satisfied have you been with each of these features?".
Need more details here to help put this data into context: How many people completed survey? What proportion of users does this
represent?
Do those who completed survey look like the overall population, demographic-wise? When was the survey conducted?

FIG0919

User satisfaction varies greatly by featu

Product X User Satisfaction: Features
Have not used Not satisfied at all Not very satisfied Somewhat satisfied Very satisfied Completely sat

Feature A
Feature B
Feature C2%
Feature D 8%

Feature E 6%

Feature F 14%

Feature G 19%

Feature H 13%

Feature I 22%

Feature J2%
Feature K 29%

Feature L 29%

Feature M 33%

Feature N 26%

Feature O 51%

Responses based on survey question "How satisfied have you been with each of these features?".
Need more details here to help put this data into context: How many people completed survey? What proportion of users does this
represent?
Do those who completed survey look like the overall population, demographic-wise? When was the survey conducted?
FIG0920

User satisfaction varies greatly by featu

Product X User Satisfaction: Features
Have not used Not satisfied at all Not very satisfied Somewhat satisfied Very satisfied Completely sat

Feature A 40%

Feature B 36%

Feature C
Feature D
Feature E
Feature F
Feature G
Feature H
Feature I
Feature J 8% 14%

Feature K
Feature L
Feature M
Feature N 9% 14%

Feature O 51%

Responses based on survey question "How satisfied have you been with each of these features?".
Need more details here to help put this data into context: How many people completed survey? What proportion of users does this
represent?
Do those who completed survey look like the overall population, demographic-wise? When was the survey conducted?
and those in the book due to changes made during editing.

Completely
47% savery + completely
87%
47%
33% 83%
67%
29%
28% 66%
64%
25%
33% 60%
59%
25%
27% 57%
54%
25%
21% 52%
49%
16%
13% 43%
31%
10%
11% 27%
27%
Completely
10% san ot + not
23%very
25%
13% 22%
11%
33%
33% 7%
7%
27%
28% 7%
7%
25%
11% 7%
7%
25%
29% 6%
5%
21%
16% 5%
5%
47%
47% 4%
2%
Completely
11% satisfied
13%
21%
16%
10%
27%
33%
25%
25%
29%
28%
33%
25%
47%
47%

of these features?

d Very satisfied Completely satisfied

47%
47%
33%
29%
28%
25%
33%
25%
% 27%
7% 25%
28% 21%
27% 16%
18% 13%
% 17% 10%
15% 16% 11%
% 27%
7% 25%
28% 21%
27% 16%
18% 13%
% 17% 10%
15% 16% 11%

tisfaction

d Not satisfied at all Have not used

40%
36%
34%
37%
36%

ures?".
ey? What proportion of users does this

was the survey conducted?

eatures N and J

Completely satisfied Have not used

ures?".
ey? What proportion of users does this

was the survey conducted?

 Very satisfied Completely satisfied

ures?".
ey? What proportion of users does this

was the survey conducted?

atly by feature

Very satisfied Completely satisfied

ures?".
ey? What proportion of users does this

was the survey conducted?

atly by feature

Very satisfied Completely satisfied

47%
Features A and B
47% continue to top
34% 33% user satisfaction
37% 29%
36% 28%
35% 25%
26% 33%
32% 25%
27% 27%
27% 25%
28% 21%
27% 16%
18% 13%
17% 10%
 35% 25%
26% 33%
32% 25%
27% 27%
27% 25%
28% 21%
27% 16%
18% 13%
17% 10%
16% 11%

ures?".
ey? What proportion of users does this

was the survey conducted?

atly by feature

Very satisfied Completely satisfied

Users are least

satisfied with Features
J and N; what
improvements can we
make here for a better
user experience?
 J and N; what
improvements can we
make here for a better
user experience?

ures?".
ey? What proportion of users does this

was the survey conducted?

atly by feature

Very satisfied Completely satisfied

Feature O is least
used. What steps can
we proactively take
with existing users to
increase utilization?

ures?".
ey? What proportion of users does this

was the survey conducted?

atly by feature

Very satisfied Completely satisfied

47%
Features A and B
47% continue to top user
satisfaction

Users are least

satisfied with
Features J and N;
what improvements
can we make here
for a better user
experience?

Feature O is least
used. What steps
can we proactively
take with existing
users to increase
utilization?
ures?".
ey? What proportion of users does this

was the survey conducted?

FIGURES 0921, 0922, 0923, 0924, 0925
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH

2010 2011 2012 2013 2014

Arts & culture 20% 25% 28% 42% 30%
Education 73% 80% 74% 70% 63%
Health 67% 53% 61% 65% 70%
Human services 60% 85% 78% 60% 58%
Other 53% 30% 45% 30% 45%

Total 273% 273% 286% 267% 266%

VISUALS

FIG0921

Types of non-profits supported by area funders

Arts & culture Education Health Human services Other

100%
Percent of funders

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2010 2011 2012 2013 2014 201

Data is self-reported by funders; percents sum to greater than 100 because respondents can make multiple selection
FIG0922

Types of non-profits supported by area funders

100%
Percent of funders

90%
80%
75% Health
70%
60%
50%
40%
30%
20%
10%
0%
2010 2011 2012 2013 2014 2015

Data is self-reported by funders; percents sum to greater than 100 because respondents can make multiple selection

FIG0923

Types of non-profits supported by area funders

100%
Percent of funders

90%
80%
70%
60% 60% Education
50%
40%
30%
20%
 Perce
70%
60% 60%
50%
40%
30%
20%
10%
0%
2010 2011 2012 2013 2014 2015

Data is self-reported by funders; percents sum to greater than 100 because respondents can make multiple selection

FIG0924

Types of non-profits supported by area funders

2010 2011 2012 2013 2014 2015| % of funders

67% 75%
Health

73% 60
Education %

Human 60% 55
services %

Arts & 43
culture %
20%

53%
30
%
 Other 53%
30
%

Data is self-reported by funders; percents sum to greater than 100 because respondents can make multiple selection

FIG0925

Types of non-profits supported by area funders

% of Health
. Education
. Human . services Arts. & culture . Other
funders '10 '11 '12 '13 '14 '15 '10 '11 '12 '13 '14 '15 '10 '11 '12 '13 '14 '15 '10 '11 '12 '13 '14 '15 '10 '11 '12 '13 '14 '1
100%
90%
80%
70% 75%
60%
50%
60% 43%
55%
40%
30%
20%
30

10%
0%

Data is self-reported by funders; percents sum to greater than 100 because respondents can make multiple selection

FIG0926

Types of non-profits supported by area funders

2010 2011 2012 2013 2014 2015| % of funders

67% 75%
 2010 2011 2012 2013 2014 2015| % of funders

67% 75%
Health

73% 60
Education %

Human 60% 55
services %

Arts & 43
culture %
20%

Other 53%
30
%

Data is self-reported by funders; percents sum to greater than 100 because respondents can make multiple selection
se in the book due to changes made during editing.

Health Education Human services

. . .
2015 '10 '11 '12 '13 '14 '15 '10 '11 '12 '13 '14 '15 '10 '11 '12 '13
43% ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###
60%
75%
55%
30%

263%

rvices Other

2014 2015

an make multiple selections.

75% Health

an make multiple selections.

60% Education
60%

an make multiple selections.

| % of funders
an make multiple selections.

culture . Other
14 '15 '10 '11 '12 '13 '14 '15

43%

30%

an make multiple selections.

| % of funders
 | % of funders

an make multiple selections.

 Arts & culture Other
. .
'14 '15 '10 '11 '12 '13 '14 '15 '10 '11 '12 '13 '14 '15
### ### ### ### ### ### ### ### ### ### ### ### ### ###
FIGURE 0927
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

FIG0927

Types of non-profits supported by area funders

Health Education Human

services
Percent of funders

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

Data is self-reported by funders; percents sum to greater than 100 because respondents can make multiple selection
es and those in the book due to changes made during editing.

funders

n Arts & Other

es culture

spondents can make multiple selections.

FIGURES 0928, 0929, 0930, 0931, 0932
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH
BEFORE AFTER
Bored 11% 12%
Not great 5% 6%
OK 40% 14%
Kind of intere 25% 30%
Excited 19% 38%

Some interest 44% 68%

VISUALS

FIG0928

Survey results: summer learning program on sci

PRE: How do you feel POST: How do you fee

about doing science? about doing science?
Bored Not great Bored Not great
OK Kind of interested OK Kind of interested
Excited 11% 5% Excited 12%
19%
6%
38%
14%
25%
40%
30%

FIG0929
 Pilot program was a success
After the pilot program,

68%
of kids expressed interest towards science,
compared to 44% going into the program.
Based on survey of 100 students conducted before and after pilot program (100% response rate on bot
surveys).

FIG0930

Pilot program was a success

How do you feel about science?
BEFORE program, the majority of children
felt just OK about science
40%
38%

30%
25%

19%
14%
12%
 40%
38%

30%
25%

19%
14%
11% 12%

5% 6%

Bored Not great OK Kind of interested Excited

Based on survey of 100 students conducted before and after pilot program (100% response rate on both

FIG0931

Pilot program was a success

How do you feel about science?
Bored | Not great | OK | Kind of interested |
Excited
% of total
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

BEFORE

AFTER

BEFORE program, the AFTER program, mor

majority of children children were Kind o
(40%) felt just OK about interested (30%) & Excite
science. (38%) about science
 BEFORE program, the AFTER program, mor
majority of children children were Kind o
(40%) felt just OK about interested (30%) & Excite
science. (38%) about science
Based on survey of 100 students conducted before and after pilot program (100% response rate on both

FIG0932

Pilot program was a success

How do you feel about science?
BEFORE progra
40% the majority of
38% Excited
children felt just
about science
30% Kind of
interested
25% AFTER program
more children we
19% Kind of intereste
14% OK Excited about
11% 12% Bored science.
6% Not great
5%

BEFORE AFTER

Based on survey of 100 students conducted before and after pilot program (100% response rate on both
d those in the book due to changes made during editing.

ogram on science

: How do you feel

t doing science?
ored Not great
K Kind of interested
xcited 12%
6%
38%
14%

30%
ence,
.
(100% response rate on both

38% AFTER
program,
more children
were Kind of
interested &
19%
Excited about
science.
 38% AFTER
program,
more children
were Kind of
interested &
19%
Excited about
science.

Excited

100% response rate on both surveys).

d of interested |

70% 80% 90% 100%

ER program, more
ildren were Kind of
ed (30%) & Excited
8%) about science.
 ER program, more
ildren were Kind of
ed (30%) & Excited
8%) about science.
100% response rate on both surveys).

BEFORE program,
the majority of
children felt just OK
about science

AFTER program,
more children were
Kind of interested &
Excited about
science.

100% response rate on both surveys).