Đen Hồng Tím Mô-đun Trừu Tượng Giới Thiệu Công Ty Bản Thuyết Trình Kinh Doanh

AN ANALYSIS OF
INTERNET
BRANDING
STRATEGIES
Subject: E-commerce
Lecturer: Ngo Minh Tra
Class: 1160
Group: 8
MEMBERS Nguyễn Ngọc Uyên - 22000601
Giang Gia Mẫn - 2192622
Nguyễn Anh Huy - 22004485
Bùi Quốc Trung - 2198276
Lý Gia Huy - 22012258

OUTLINE
I. Overview of Internet Branding Strategy
II. Typical Internet branding strategies popular
III. TikTok's case study
IV. Evaluation of the application of Internet Branding solutions

Introduction to
brand strategy
Is a set of guidelines, solutions, long-
term plans to build and develop a
brand successfully
Make an impression on potential

customers and accomplish specific
goals
Why do businesses have to
build a brand strategy?
Why do businesses have to build
a branding strategy?
01 The right direction in the way of branding
02 Reduce costs
03 Increase competitiveness
04 Build trust, position the brand, make a mark in the minds of target
customers
ADVANTAGES AND DISADVANTAGES OF
BUILDING A BRAND STRATEGY
ADVANTAGES
Build relationships
Create a brand
and loyalty from
difference from
customers
other competitors
Increase brand Create a foundation

awareness and for market growth
value and expansion
DISADVANTAGES
Requires a lot of time and resources to

research and analyze the market
The risk is unsuccessful and does not

bring the expected results
Always monitor and adjust the

strategy accordingly
Introduce to Internet
brand strategy
This process focuses on creating and
maintaining a brand's unique image, value, and
identity on online platforms
Includes: websites, social networks, online
advertising, email marketing, digital content,....
The difference between an Internet Brand strategy
and a Traditional Brand strategy
Traditional Brand Internet Brand
Promotion methods radio, television, newspapers Online Marketing Channels and Tactics

active
Passive
Interactions and feedback from Two-way communication
One-way communication
customers Higher customer engagement rates
Harder to reach customers
Easier access to customers
Less efficient and more costly Less expensive but more effective
Cost and efficiency

TOOLS AND SOLUTIONS TO

BUILD EFFECTIVE INTERNET
BRANDING
TOOLS
Social networks Search Online advertising
Search engine optimization (SEO) Online advertising comes in

Facebook, Instagram, Twitter, and include content optimization, URL many formats and forms
LinkedIn will help boost brand structure, title tags, meta including online advertising,
engagement and recognition. descriptions, internal and banner ads, text ads, email

external links marketing, social media ads
Solution
Use of the Social Media Platform Search engine optimization (SEO)
01 03
Sharing engaging content, engaging with By optimizing the content on the website
customers and responding quickly and using relevant keywords, businesses can
through social networks like Facebook, put their brand name on the top of search
Instagram, Twitter and LinkedIn helps engines like Google.
businesses reach a large number of
potential customers.
Online Advertising and Sponsorship Links

02 Create Creative and Quality Content 04
Creating creative and quality content is an Businesses can also establish sponsorship
important factor in Internet Branding. In links with reputable partners, bloggers or
addition, the use of images, videos, influencers that also help expand their reach
infographics, etc. also helps to enhance and build trusted relationships with
the user experience and create positive customers.
interactions.
Solution
Customer Engagement and Feedback
05
Responding quickly to customer
requests, questions, and feedback on
social media, the website, and via email
helps build trust and positive
interactions with customers.
06 Evaluation and Measurement of Results

Using online tracking and analytics tools,
businesses can collect information on
customer traffic, engagement, and
conversion rates.
Steps to build successful internet
branding
Determine Define Research Creative

target audience brand mission competition value proposition

Determine Market
brand guidelines your brand

Factors to 1. Number of people reached

Web and social media analytics tools provide
measure information about visits

Views, and reach to websites and brand-related
content.
effectiveness 2. Based on awareness and preference
This can be done by surveying customers' opinions, or
using metrics such as click-through rate, conversion rate,
return rate,...
3. Based on brand value

Methods such as discounting future cash flows, comparisons
with similar businesses, or analyzing factors affecting brand
value can be used.
5. Conversion rate
Conversion rate measures the number of potential
customers who convert into actual customers after
reaching out to a brand on the Internet
Popular internet branding strategies
Social networks and

online platforms
Online Influencer
advertising marketing
Some businesses have adopted the strategy
Red Bull invests in filming

adventure sports ads Image of Ronaldo - a professional
player, using Nike-designed shoes
Airbnb uses online advertising for

short-term rentals
INTRODUCTION TO
E-commerce platform
TIKTOK
Introduce to TikTok
TikTok is a social networking application and online
short video sharing platform developed by the
company ByteDance
Users can add music, photo filters, visual effects and
text to their videos
The TikTok app has created many famous social
media stars and provided opportunities for young
talents
HOW TIKTOK SUPPORTS
INTERNET BRAND
STRATEGY?
1. Businesses can grow their online business
through TikTok Shop
Short-form videos help brands continue to grow
approach and attract customers bette
2. Users are more willing to explore new brands

and decide to buy more online.
82% of Southeast Asian users shopped from brands
they rarely use
55% of users have made an unplanned purchase
decision
3. TikTok is a platform that helps create

emotional connections between users
TikTok Live plays an important role in helping to
increase sales for businesses
Cooperating with KOL and KOC specializing in
business-oriented product lines.
Benefits of TiktTok Shop
TikTok Shop also provides many useful utilities for businesses, including
Product
Management
Order
Social media
Direct
advertising
GOJECK VIETNAM
Gojek Vietnam wants to reach the

community of technology-loving users on
TikTok to increase registrations on the app
Then Gojek succeeded by combining
Spark Ads & optimizing App Event
50% lower cost/subscriptions 27% lower
cost/app downloads
Tool to measure the effectiveness of Tiktok shop
TikTok Analytics is a tool set up so businesses

can analyze business performance on this
platform as comprehensively as possible.
Includes 4 main items:
· Overview
· Content
· Followers
· LIVE
TikTok Analytics
Monitor account overview and video
hits
Profile Views
Performance tracking, updated content
Number of videos and rating views
Video effect
Video viewing source
Follower segment analysis
Place
Monitor Live performance on TikTok
Shop platform
Views via hashtags (Fyp, create your
own hashtags)
Total engagement rate
Evaluate
Advantages Disadvantages
Global reach Negative feedback and review
Increased engagement Global competition
No time barriers Different skills and training
Brand development Reliance on technology
Cost-effectiveness
Solution
Businesses should test their website and all components of online digital
marketing
Time-consuming tactics and improper strategies can lead to negative
outcomes
So it is important to focus on the proper strategies and planning before
coming to online digital marketing
Thank You
For Attention

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AN ANALYSIS OF

Giang Gia Mẫn - 2192622

Nguyễn Anh Huy - 22004485

Bùi Quốc Trung - 2198276

Lý Gia Huy - 22012258

II. Typical Internet branding strategies popular

III. TikTok's case study

IV. Evaluation of the application of Internet Branding solutions

Make an impression on potential

Increase brand Create a foundation

Requires a lot of time and resources to

The risk is unsuccessful and does not

Always monitor and adjust the

Traditional Brand Internet Brand

TOOLS AND SOLUTIONS TO

Search engine optimization (SEO) Online advertising comes in

Online Advertising and Sponsorship Links

06 Evaluation and Measurement of Results

Determine Define Research Creative

Factors to 1. Number of people reached

measure information about visits

3. Based on brand value

Social networks and

Red Bull invests in filming

Airbnb uses online advertising for

2. Users are more willing to explore new brands

3. TikTok is a platform that helps create

Gojek Vietnam wants to reach the

TikTok Analytics is a tool set up so businesses

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