Chapter: One

Introduction

1|Page
1.1 Origin of the Study
The garment industry of Bangladesh has been the key export division and a main
source of foreign exchange for the last30 years. At present, the country
generates about $9.35 billion worth of products each year by exporting garment.
The industry provides employment to about 4.4 million workers of whom 80% are
women. Two non-market elements have performed a vital function in confirming
the garment industry's continual success; these elements are (a) quotas under
Multi- Fibred Arrangement1 (MFA) in the North American market and (b) special
market entry to European markets. The whole procedure is strongly related with
the trend of relocation of production. It has been reveals that the tendency of low
labor charges is the key reason for the transfer of garment manufacturing in
Bangladesh. Bangladesh Garment Sector and Global Chain cause of this
transfer can be clarified by the salary structure in the garment industry, all over
the world. Apparel labor charge per hour (wages and fringe benefits, US$) in
USA is 10.12 but it is only 0.30 in Bangladesh.

1.2 Objective of the Study:

It has decided to achieve some objective in the further progress in the
garments industry. The objectives are as follows:
1.2.1 Broad Objective:

(a) To evaluate and analyze the effectiveness of recruitment and selection process.

1.2.2 Specific Objective:

(a) Describe the organization and explain the scope of work in recruitment
and selection Process.
(b) To experience different recruitment and selection activities which are
followed by the Ranisha Fashion Limited.
(c) Recognize and identify how theories and concepts that covered in MBA
program are applied in recruitment and selection process.
(d) Propose suggestions and recommendations for the practitioners can
help management further to apply best practices in human resource
management in the organization.

2|Page
1.3 Scope of the Study:
During my internee period I have got chances to visit many buying house,
supervise many production process & work with them. I have done my job
in Ranisha Fashion Limited as asst. merchandiser & as an asst
merchandiser here I try to elaborate the merchandising profession and the
production and marketing process of a garments factory.

1.4 Limitation of the Study:

Bangladesh garment industry still now is not that much developed. When I
enter in Ranisha Fashion Limited they don’t even have their garments
profile. I have created the profile.

I found so many difficulties in searching information.

Foreign buyers English is not that much clear.

There are many code names in garments industry that is very important
for production process, and I have memorized those codes.

In garments factory most of the employee doesn’t have any
educational background they do their job only with experiences.

1.5 Methodology

1.5.1 Data instrument

As the raw data is being collected by personal interview with various employee &
buyer of different company and buying house, it was analyzed by the spread sheet
program EXCEL. The excel program was also used for the table an graphical
presentation. Beside those, the universal report writing software MS WORD was
used to process all necessary research writing, charts graphs and tables.

3|Page
1.5.2 Data collection procedure
This report is mainly exploratory and descriptive in nature. Exploratory
research mainly is performed by collecting primary and secondary data.
Based on the primary and secondary data, a brief description is done about
market characteristics, prospects and potentials, problems and solution
strategy of RMG industry in Bangladesh.

Primary data

Meeting with marketing executive of RMG industry.

Interview with various sectors employee.


Discussion with buyers of different company& buying house.
Information collected from Ranisha Fashion Limited

Secondary data

Different journal & text book.

Company website.

Information about different buying house.

Export Promotion Bureau of Bangladesh website.

4|Page
 Chapter: Two

Organization
Overview

5|Page
2.1 Factory Profile of Ranisha Fashion Limited

The readymade garments industry acts as the backbone of our economy and as
a catalyst for the development of our country. This industry started its journey in
late eighties and has come Across a long way to position its self as the second
largest exporter of garments in the world. Ranisha Fashion Limited Has emerged
as a part of this transformation to suppy high quality product international market
Since our journey started in 1999,our products are made with utmost care
ensuring world class quality through sophisticated machineries and latest
technology. We strive for the highest lavel of customer satisfaction as we believe
a strong base of satisfied customers in our most valuable asset.

ACTORY NAME:
Ranisha Fashion Limited (Pvt.) Ltd.
(100% Export Oriented Garments)
Year of Commencement-2003

ADDRESS:
Spider Complex

Bhuiyan Tower Plot # 10, Diakhali, Jamgora, Ashulia, Savar Dhaka,

Bangladesh. Phone : (+) 88 02 - 8031510, 88 02 9004802, Fax # (+) 88
02 - 8035653 E-mail : infod.gkl-bd.com, Web: www.gkl.bd.com

DBID: 346863
CONTACT PERSON
Managing Director
1.Md. Mahuuddin Alamgir
Cell Phone # (+) 88 019774477, E-mail: [email protected]
2.MR Ravin ( Director)
Phone : 8801613013865, 88 02 8712751 - 53
Fax : 8802 9832376, Swift: TTBLBDDH002
E-mail : [email protected]

6|Page
2)BASIC BANK LTD.
Mirpur Branch,
BSCI Electronics Complex,
Plot # 1/1, Section # 7 , Avenue # 4 , Road # 3 ,
Pallabi, Dhaka-1216, Bangladesh
Swift :BKSIBDDH022
Phone : 88 02 9006249-50
Fax : 88 02 9011732
E-mail : [email protected]

2.2 Vision
Taking inspiration from the past, setting milestones in the present, Ranisha Fashion
Limited continually strive to unravel the opportunities that the future has in store.
Tapping the vast pool of available opportunities and it tremendous experience, TAM
industris wish to work with zeal to implement new ideas innovations, better quality &
providing best possible service to customers, which has kept us ahead. Earning foreign
currency through exporting and participating in the economic growth of the country.

2.3 Mission
Its mission is to expand its business across the globe by ensuring best service,
integrity, reliability & quality. Readymade garments 100% export oriented that try to
keep track most popular trends in fancy fashion including Knittwear, women wear, and
out wear to customer at reasonable prices, right delivery, good quality and services.

2.4 Board of Directors & Executive Committee:

The affairs of the company is run by a Board of Directors comprising of the
representatives from the sponsoring companies. Managing Director is the
Chief Executive Officer of the company who is appointed by the Board.
Currently the following persons are in the Board of Directors of the Company.
1. Chairman: Nishit Bapna

7|Page
2.5 FACTORY ORGANOGRAM

Chairmen

Director

Factory Admin/ Compliance Commercial

Manager Accounts

Merchandiser Security Time office

Sample Store

P.M

Cutting Sewing Quality Finishing

Knitting

Printing

Sewing
Thread

Embroidery

2.6 Company objectives:

Ranisha Fashion Limited industries intend to serve its customers worldwide
with sincerity, goodwill & excellence in gaining name and fame of the
company with ultimate goal of making it to a conglomerate. It has decided
to achieve some objective in the further progress in the garments industry.
The objectives are as follows:

8|Page
 
Expand business activities.

Produced more standardize quality products.

Ensure higher productivity of the production and more responsible to
customers’ needs and satisfaction.

Participating in economic growth through earning foreign currency by
exporting its products.

Generating higher employment taking newer internship.

Establishing strong brand image through aggressive marketing and
promotional campaign.

9|Page
 Chapter: THREE

Production
Process

10 | P a g e
3.1 Business Process of Ranisha Fashion Limited:

Business Process: The steps are given below

 Client sent the sample
 Grameen make quotations to the client

 Client except the price ,then make counter samples and send to
clients for the feed back
Client confirm the samples , place the order and open L/C or T/T
 Make the correct sample with print, embroidery etc. for approval.
 Production(Quality maintenance)
 Shipment

3.2 Terms and conditions:

Delivery lead time : After order confirmation , company require 20 days for
approval sampling , which involve making up samples in correct sizes, color and
yarn, for approval. Upon confirmation of the samples, about 45/60days are
required for production, depending on the product, order quality and time of year.

Sample delivery charge: A full sampling service is available to meet all

design need. Delivery costs of all sending samples in the all step of order
processing up to shipment are to buyer account.
Payment terms: Make payment by T/T for all orders 100% in advance. For larger
amount payment must made by irrevocable and transferable L/C in our Company

11 | P a g e
3.3 Buyer / Customer Base:
Ranisha Fashion Limited has established solid business relationships and
customers in Europe and North America and is proud to be highly regarded in
the market for their integrity and commitment to deliver what they have
promised. They are providing services to a wide range of customers of
customer including retail specialty stores, catalog houses and importers.

3.4 Source of Raw Materials:

Raw material is a unique substance in any production oriented textile industry.
It plays a vital role in continuous production and for high quality fabric. Textile
raw materials are selected as per the manufacturing policy of the company i.e.
whether a composite mill or only a spinning, weaving or dyeing /finishing.

3.5 Types of Textile Raw Material:

1. Cotton
02.Fiber
03.Fabric
04.Dye stuff
05.Chemical and auxiliaries

 Materials composition: TAM manufactures woven and knit

garments mainly bottom and tops with materials from Cotton, PVC,
and PC etc. even other materials / composition as required.
 Sweater: Acrylic, cotton, spaniel, cashmere like, lamb’s wool and
blended yarn.
 Knitting: Jersey, fib cable, button, lace, etc needed.
 Techniques: Company has expertise in all embroidery, print, acid, washed,
decorated, with brands /sequins/ lather /laces / buttons and other techniques
to manufacture every distinctive masterpiece in the world for its customers.

12 | P a g e
3.6 General Ethics & Legal regulation:
 Code and Conduct: The Company operates in full compliances
with the applicable laws, rules and regulations, including those
relating to labor, worker health, and safety and environment.
 Child Labor: Factory always employed those workers who have
reached the minimum legal age in effort for admission employment,
or at least the age of eighteen. The company with all rules governing
the employment of children.
 Work Environment: The Company encourages developing lawful work
place apprenticeship programs for the educational benefit of the workers.
 Discrimination: Factory never discrimination in hiring and recruiting
employees, including matters of safety, benefit advancement, disciplinary
measures, social and ethnic origin, political opinion or disability. The
company employs workers on the basis of their abilities to do the job, not
on the basis for their personal characteristics or beliefs.
 Hygiene and Health Safety: It provides a safe and healthy working
environment for their workers and takes every necessary step to
prevent occupational accident and illness and censure that
employees are not unsanitary or dangerous working condition.
 Wages and Hours: The Company set working hours, wages and
overtime pays in compliances with all applicable laws. Here the main
working hour is 8 am -7 pm. And after 8 hours overtime period is counted.
 Trade Union and Freedom of Association: There is the right of
employees to form and join trade union and to bargain collectively.

3.7 Garments Manufacturing Process Overview:

Stepwise garments manufacturing sequence of Ranisha Fashion Limited is
given below:
 Design / Sketch
 Pattern Design
 Sample Making

13 | P a g e
  Production Pattern
 Grading
 Marker Making
 Spreading
 Cutting
 Sorting/Bundling
 Sewing/Assembling
 Inspection
 Pressing/ Finishing
 Final Inspection
 Packing
 Dispatch
This is the Basic Production Flowchart of a Garment. In advance some of
the process can be added or removed. Here is a brief discussion of major
process steps of Garments & Apparel Manufacturing Technology:

Design or Sketch: Before making an apparel of garments we must have to

design or sketch the appearance completely. It helps us at the further
process to monitor the manufacturing faults and process shortage.

Pattern Design: Every piece of Apparel or Garment is built upon a pattern.

The pattern is made by the standard sizes of Men and Women. We must
have to make pattern to follow while manufacturing a garment product. It
saves time and increase the rate of accuracy of making.
Sample Making: Before going for a bulk production; it’s a smart step to make a
complete sample of the desired apparel. After making the sample if the production
manager thinks that this okay; then the further bulk apparel or garment production is
to be carried out by following the exact size and quality of that sample.

Production Pattern: After making the cloth sample that i have mentioned in the
previous process step; it’s wise to make a production sample that will be hanged
out in front of every labor that are recruited to make this clothing eventually.

14 | P a g e
Grading: Grading is done in order to grade various sizes of garment in separate
place so that it would be easier to inspection and maintain the export works at last.

Marker Making: Market making is the process to sketch on fabric before

cutting it. Market is to be in standard size required by the buyers.

Spreading: After making a market; we have to spread the whole fabric

over the spreading table in order to put Marker and pattern over it.

Cutting: After successfully spread the fabric and putting all the marks and
sketch by the marker; this is the time to cut the fabrics according to design.

Sewing & Assembling: Each of the parts of clothing should be sewed or

assembled in order to make complete apparel that is wearable.

Inspection: In this step of garment manufacturing process each of the

complete apparel or garment is to be checked and rechecked. If any fault is
found; then the whole process should be repeated.

3.8 Computer Aided Design (CAD):

Computer Aided Design (CAD) becomes an essential tool for making and
related jobs in garment industry. In apparel industry CAD software use for
pattern making, grading of pattern, marker making and digitizing manual
patterns. There are number of CAD software suppliers who have systems.
But only few names are popular in fashion industry. developed CAD

15 | P a g e
3.9 Stages of Sample Making

Stages of Sample Making are :

Sketch: Generally Send from buyers.

Pattern: Create structure of sample by using hard paper.

Develop: Create structure of sample by using fabric (not actual fabric).

Fit: Make sure fulfill of buyer’s demand. If 1st fit sample rejected by the
buyer, send 2nd fit sample (if needed). [This stage use actual fabric].

Photo: Photo of the sample send to buyer (If require/buyer’s need). [Use
actual fabric].

PP Sample: (Pre-Production) Ultimate sample before manufacturing. If buyer

chooses fabric, color, Production. Confirm GSM, labels, measurement etc.

3.10 QC (Quality Control) Table:

Judgment faults, measure product through the buyers measurement list,
Evaluate buyers feedback if they are not pleased or resend “Not OK” mail.

Buyer’s level of tolerance 0.05 to 0.1 cm.

More than 1 cm buyers may not accept.

16 | P a g e
3.11 Functional Departments:
All the functions of Ranisha Fashion Limited are operated under seven
major departments:

1. Merchandising Department.

2. Sampling Department.

3. Commercial Department

4. Accessory supply Department.

5. Production Department.

6. Distribution Department.

7. Accounts Department

3.11.1 Merchandising Department:

This department is responsible for the following activities:

Searching buyers: The task of this department started with the searches
of buyers, who want to import garment products from our country, to get the
order of the garment product manufacturing.

Introduce letter: After finding suitable buyers this dept. issues an

introducing letter to the respective buyers which describes Global
Knittwear Ltd total years of experience, its parameter of total activities,
efficiency and effectiveness and relationship with existing buyers.

CM (Cost of Making): CM is another important activity that stands for

Cost of Making. Here the merchandiser of this dept. determines what are
the things are required to make a unit or dozen of an order. Then he makes
calculation of per unit cost on the basis of accessories consumption, fabric
consumption, labor cost and other relevant costs.

17 | P a g e
 Price negotiation: When this department has the clear idea about the
cost involved in the desired transaction they start price negotiation to
determine a final price that the buyer agrees to pay.

Select supplier: Merchandising department recognizes the effectiveness,

of their commitment to buyers and thereby it shoulders the responsibility of
finding out efficient buyers. The bases of efficiency include supplier's
adequate administrative setup to prepare all necessary documents for
exports, supplier's financial status and adequate capacities etc.

3.11.2 Sampling Department:

It starts its activities after receiving the original sample or sketch sample
from the buyer with an, intention to testify the capability of Ranisha Fashion
Limited to meet the desired standard of the products. Two people
contribute toward the efficiency of sampling department. They are sampling
man and pattern master of TAM industries.

3.11.3 Commercial Department:

The commercial department of Ranisha Fashion Limited invoice for the
respective buyer. The invoice includes the quantity of the buyer's order, its
unit price and total price. The commercial department also transfer master
L/C on the name of selected supplier. This department also maintains all
clerical activities such as maintaining the accounts of daily transaction,
maintaining payroll, keeping the accounts of daily expenditures etc.

18 | P a g e
3.11.4 Accessory Supply Department:
For a smooth manufacturing, the assurance of on time delivery of fabric
and accessories is must. The responsibility of supplying accessories to the
suppliers landed on the ground of this department. To assure this supply
the company utilizes two sources. As a result the manufacturer doesn't
need to be worried about the availability of accessories.

3.11.5 Production Department:

Although named as production department, this service department rather follows
up production dividing its activities into following sections of responsibilities:

Quality monitor and control: This department supervises the

manufacturing process to maintain the quality and scheduled progress of
the manufacturing in behalf of Ranisha Fashion Limited

Final Inspection: The efficient inspection is the responsibility of the quality

inspector of Ranisha Fashion Limited

3.11.6 Shipping Department:

As the name mentions the task of shipping department of Ranisha Fashion
Limited starts from receipt of final goods from the supplier factory after the final
inspection and ends with loading of the goods bound for supplier. This
department also prepares the supporting documents for export such as bill of
exchange, bill of lading, commercial invoice, certificate of origin, packing list etc.

19 | P a g e
3.12 Machine Description:
List of Knitting Machines:

Our mission is to provide not only the highest possible product quality but
also a total service to match.
Machine Specification:
DIA/GG & NO OF
SI NAME OF MACHINE FEEDER. MACHINES

1 20"X24GGX60
FEEDER 01 Set

2 21"X24GGX63
FEEDER 01 Set

3 22"X24GGX66
FEEDER 01 Set

4 23"X24GGX69
FEEDER 01 Set

5 24"X24GGX72
FEEDER 01 Set

6 26"X24GGX78
FEEDER 01 Set

7 MACA BRAND HIGH SPEED 25"X24GGX75

SINGLE JERSY MACHINE FEEDER 01 Set

8 30"X24 GGX60
FEEDER 01 Set
MASA BRAND HIGH SPEED
9 SINGLE RIB/INTER LOCK 34"X24GGX63
MACHINE FEEDER 01 Set

20 | P a g e
 10 36"X24GGX66
FEEDER 01 Set

11 40"X24GGX69
FEEDER 01 Set

Inter Lock

Rib & Inter Lock

21 | P a g e
List of Sewing Machines

Our mission is to provide not only the highest possible product quality but
also a total service.

SL. NO DESCRIPTION QUANTITY BRAND

01 Plain Machine 240 ZOJE

02 Over Lock 144 ZOJE

03 Flat Lock 110 ZOJE

04 PMD 04 ZOJE

05 Button Hole 06 ZOJE

06 Button Attach 06 ZOJE

07 Rib Cutter 08 ZOJE

08 Kansai 08 ZOJE

22 | P a g e
List of Dyeing Machines:

MACHINE NAME BRAND QUANTITY

Brand new tensionless ACME 1 set

relax dryer

Ballooning squishier ACME 1 set

with compacting device
Atmospheric normal ACME 5 set
temperature & normal
pressure dyeing
machine
Fire tube boiler DAELIM ROYAL 1 set
Folding compactor Tube tex
machine
Over flow high ACME 3+5 set
temperature rapid
dyeing machine&
laboratory equipment.
Specto photo meter Data color 1 set
Gas generator JINAN 1 set

23 | P a g e
 Chapter: Four

Merchandising Activities at
Works Factory and
Corporate office

24 | P a g e
4.1 Marketing merchandising:
Main function of marketing merchandising is

Product Development

Costing

Bring orders from foreign buyers



4.2 Product me Merchandising:

Product merchandising is done in the unit. This includes all the responsibilities
from sourcing to finishing, first sample onwards, the products merchandising
work start and ends till s shipment.

4.3 Merchandiser's other Responsibilities

Apart from acting as a mediator between buyer and the production unit,
merchandiser also has the responsibility to advise and assist other
departments right from sampling to final shipping.

A Merchandisers key responsibility is as follows -

• Product Development
• Market and product Analysis
• Selling the concept
• Booking orders
• Confirming Deliveries
• Designing and Sampling
• Costing
• Raw Material
• Flow Monitoring
• Production Follow Ups
• Payments Follows
• Internal & external communication
• Sampling
• Lab dips

25 | P a g e
4.4 Internal & external communication:
Earlier, we had seen the importance of communication with buyers. By the same
way, internal communication is also very much valuable. As the other departments
will follow the instructions given by the merchandising department, they have very
high value.

4.5 Preparing purchase orders:

Merchandiser has to prepare purchase orders. They should advise to the purchase
department. The description, quantity, quality standards, price or price target,
delivery target and payment terms of the required raw materials, accessories and
trims should be clearly mentioned in the purchase orders.

4.6 Accessories and Trims:

The merchandiser has to send the accessories and trims like buttons, zippers,
labels, hang tags, poly bags, inner boards etc to buyer for approval. It is better to
send in 2 or 3 types or qualities for getting approval. This will save a good time.

4.7 Preparing internal order sheet:

The merchandising department has to prepare internal order sheets based on the
buyer's order sheets. From the merchandising department only, the other
departments will get all the instructions and specifications. The merchandiser
should be aware of the value of his job. So while preparing internal orders sheets,
he should prepare them by taking care of each and every detail.

4.8 Advising and assisting production:

As the merchandiser is the person who knows better about buyer's approvals,
comments and instruction, for the better flawless production he will have to advise
and assist production.

26 | P a g e
4.3.9 Advising production and quality department about quality level:
Each garment will have different acceptable quality level according to the buyer's
specification and tolerance level. Though the production and quality departments
are taking responsibility of quality, it is the merchandiser and the marketing
manager who decide whether the quality is up to the acceptable level or not.
4.10 Taking responsibility for inspections:
When working for foreign buyers there will be many inspections like pilot batch,
initial, online, mid final and final. If we work with the buyers directly, the number
of inspections will be limited.
4.11 Helping documentation department:
Though the documentation department takes care of all documents, it is preferable
for the merchandiser to check the important things like the prices, quantity,
description, Category, HS code, consignee's & consignor's addresses, payment
terms, delivery terms, purchase order number, port discharge etc.
4.12 Following shipment:
Finally the merchandiser has to make sure the vessel details, ETA, ETD, shipping
lines, B/L instructions and documents of vessel connections, freight & other
charges are in accordance with the buyer's instructions and our suitability.
4.13 Required qualities of a merchandiser:
From the experience of the author of this report following qualities have
been found crucial for someone to be a successful merchandiser –
• Good command in English and adequate knowledge of technical terms
for accuracy and efficiency
• Knowledge of the quota system used in each of the producing
countries, duty rates, customers regulations, shipping and
banking documents etc.

27 | P a g e
 Chapter: FIVE

Letter of Credit (LC)

& Commercial Invoice

28 | P a g e
5.1 Letter of Credit (LC)
 Letter of credit (LC) is a financial instrument opened by importer.
 LC can be opened in favor of exporter. It gives assurance that the importer
is solvent.
 Most of the LC is irrevocable. An irrevocable LC means that once the exporter has
accepted the credit, the buyer cannot alter it without any permission of exporter.

Transaction of letter of credit (LC)

7. Authorization of payment

2. LC
Exporter Bank Importer Bank

3. Document 1. Request
5. Of To open LC 8. Debited

6. LC

Exporter Importer

1. shipment

4. SHIPMENT

Of good

29 | P a g e
1.Buyer requests the bank for open a letter of credit.

2.Issuing bank open an irrevocable LC and send it to exporter bank.

3.Advising bank prepare letter of conformation of LC and send it to exporter
4.Exporter review the LC. IF acceptable, exporter arranges with freight
forwarder to delivery the goods.
5.Exporter present delivery documents to advising bank for payment.
6.Advising bank forward the entire document to issuing bank to authorize
payment.
7.At the same time, advising bank pays necessary payment to exporter.
8. Buyers account in the issuing bank is debited
5.2 Terms of LC:
C.I.F (Cost, Insurance and freight):
 Charge by the exporter- the goods, transportation, insurance,
miscellaneous etc.
 Must mention a delivery point up to where the exporter will bear the
cost of freight.
C.F (Cost and Freight):
 The exporter quotes a price including the cost of goods and transportation.
 The insurance cost by importer.
 Importer knows such insurance company who offer lower insurance price.

F.O.B (Freight on Board):

 F.O.B means exporter will take the responsibility up to the goods are
loaded on the ship
 Importer has own transportation
 Ship company is well known to importer
5.3 Commercial invoice:
Commercial invoice is the final bill that allows the importer about how to
pay to exporter. Commercial invoice is needed customs to impose tax.

30 | P a g e
 Chapter: SIX

Corporate Social
Responsibility (CSR)

31 | P a g e
6.1 Corporate Social Responsibility of Ranisha Fashion Limited

Ranisha Fashion Limited has a labour force of more than 1500 employées,
which they see as the most important factor on the over all stability and long-
term development of this organisation.Corporate Social Responsibility is a
comprehensive policy and it relates to more than one entities. The general
principles of the policy include the compliance with legislative regulations, the
protection of workers of benefits of laborers and shareholders and the public.

Ranisha Fashion Limited implements their Social Responsibility both

internally and externally, with high commitment. It is willing to discuss with
partners to improve their social responsibilities. The company meet
international requirements and partners on social responsibility.

The list of corporate social responsibility are given below :

 Free Medical services.

 Day care centre.
 Scholarship for workers children.
 Relief for flood affected people
 Worm cloth distribution during winter season.
 Tree plantation program.

Day care center for women workers

32 | P a g e
 Chapter: SEVEN

Job Part

33 | P a g e
7.1 Responsibilities of a Trainee officer:
To avoid unnecessary use of sewing machines, reduce man power, use of
folders and attachment to make garment easily with quality, make R & D,
time study for bulk production etc.

7.2 Activities of a Trainee officer:

The activities of a Trainee officer are-

1. Evaluation of existing production target.

2. Extend work measurement in other process like cutting section and

finishing section.

3. Data analysis and look into monthly trends of each KPIs.

4. Preparing daily production reports, monthly improvements reports with

graphical presentation.

5. Time study and updating time study database including videos constant basis.

6. Research on motion study and implementation of the better system to

eliminate excess motions.

7. Research on new machinery and latest systems that meets companies

long term goal and preparing cost benefits analysis and ROI for the same.

8. Initiative on lean manufacturing learning of lean tools and looking for

scope of implementation.

9. Research & Development for samples prior to production start.

As I am working as an Assistant Merchandiser in Ranisha Fashion

Limitedso I am getting the opportunity to learn lots of things. In this time I
have done different types of task in the company.

34 | P a g e
7.3 My Activities at Ranisha Fashion Limited
Daily activities are given below:

 Visit the departments of MGL including CAD, store, production,

sample, IE, HR, and QC etc.
 Collecting production information
 Staple, Scanning and Proper filling documents
 Follow-up
 Reporting to concern supervisor
 Works with sample man

7.4 Problems faced during internship:

During my working period one of the major problems faced by me was that
sometimes production and sample Managers were not flexible to work with
interns. Another problem was that as Ranisha Fashion Limited didn’t
provide me any formal briefing or any kind of workshop so it’s become
really difficult for me to understand the work.

35 | P a g e
 Chapter: EIGHT

Findings
& Analysis

36 | P a g e
8.1 Value Chain Analysis:
As garments factory provide goods and services to foreign buyers, their
success depend on the value they are able to provide to their buyers. So to
analyze its ability to provide value to its buyers I have analyzed Ranisha
Fashion Limited ability regarding this matter. Value chain analysis is a
useful framework for systematically identifying strength and weakness of
any organization. Value chain analysis assumes that a firm is a collection of
activities necessary to design, produce, market and support its products
and each of these activities could add value to product, or service. Each of
them can also be a source of competitive advantage for an industry.

8.2 Findings of value chain analysis:

I have found the following findings related with the value chain aspects
from my working experience in the organization and the personal interview
through my working tenure:

8.3 Findings related to primary activities:

• Although for their unsatisfactory services at beginning stage the company
lost some big American buyers but now they receives order mostly from
European countries. Most of these buyers are permanent for their satisfactory
services, which show their effectiveness in achieving orders.

• For the both in source and outsource policy of accessory control Ranisha
Fashion Limited timely receives the accessory and other materials without
any bottle neck situation.

37 | P a g e
• Employers of the company are satisfied with the existing productivity of
the employees of Ranisha Fashion Limited

• The acceptable level of satisfaction of both of its buyers and suppliers

shows their efficiency in their existing service processes.

• Only a small percentage of their total annual orders are usually rejected
by their buyers, which proves their efficiency.

• Ranisha Fashion Limited is able to deliver the finished goods on time.

• They overlook the necessity of market research to identify the customer

segment and needs.

8.4 Key Success Factors:

Key success factors (KSFS) are important areas in which good results will
ensure successful competitive performance for Ranisha Fashion Limited In
this industry key success factors refer to

• Good communication skills

• Supervision to maintain desired quality

• Committed to the on time delivery.

• Selection of efficient and honest garment manufacturers as suppliers.

38 | P a g e
 Chapter: NINE

Recommendation
& Conclusion

39 | P a g e
9.1 Recommendation:

Recommendation for improvement of Ready Made Garments:

 Due to low labor productivity Bangladesh is competitive, with

low value and thus low-priced items, at the lower end of the RMG
market. RMG production is concentrated in a relatively limited
range of products such as shirts, T-shirts, trousers, and shorts.
To be internationally competitive, Bangladesh needs to expand
its product range and should begin producing fashion-wear and
higher value-added items. Product diversification is essential to
meet the challenges of the post-MFA world.

 Establishment of backward linkages, especially the domestic

production of yarn, can reduce the cost of production. Production costs
would also be reduced, since the RMG manufacturers would not have to
buy fabrics at international prices that are not necessarily competitive.

 RMG industry in Bangladesh is the slow rate of increase in

productivity, and the gap that exists between this country and
other competitors in this regard. There is also scope for capacity
building in different types of skills and processes

 A considerable gap also exists in knowledge about trade and

investment flows. This is understandable, given that most entrepreneur
interactions are with buyers who merely specify their product needs,
provide the designs, etc. The emerging global environment, however,
calls for more strategic action with regard to major competitors.

40 | P a g e
 supervisory
Introduction of functional English courses for managerial and
staff and greater attention to on-the-job training, with
appropriate incentives such as tax rebates;

 RMG workers of Bangladesh are poor. Many times they do not get
ultimate wages to their hard work. So the wages should be increased
to maintain the government regulation as early as possible.
 More flexible functional policies are needed to match the
changing environment of the industry.

 The labor of RMG industry is very inactive. So they need to train up

about their work process to increased productivity.

areas,
Encouragement for relocation of factories outside main urban
with serviced plots being made available and adequate
supervision to ensure that factories are functionally designed.

9.2 Conclusion:

Garment industry is controlled by the transfer of production. The globalization of

garment production started earlier and has expanded more than that of any other
factory. The global economy is now controlled by the transfer of production where

firms of developed countries swing their attention to developing countries. The

garment industry of Bangladesh has been the key export division and a main
source of foreign exchange for the last 30 years. Many people have earned their
livelihood through this industry. Their may be gender discrimination, low wage
level exist in the garments industry, but still, they supply employment for
all of
theses people who come here to live. The Ready Made Garment industry in

Bangladesh is made up of 3,486 manufacturers and accounts for 76% of total

foreign exchange earnings. It employs about 180,000 managers and 4.4 Million
workers, of whom 3.1 Million are women. In Bangladesh, the RMG industry has
emerged as a major economic sector and has had its impact on the financial
41 | P a g e
services sector, communications, transportation, and on other related industries.
The RMG industry has had a major social impact. It has empowered 3.1 million
women with employment and economic independence, which in turn has earned
for Bangladesh recognition as a modern and enlightened society.

Bibliography

1. Different journal & text books.

2. www.gkl-bd.com

3. www.epb.gov.bd (RMG Sector)

4. Financial Statement of Ranisha Fashion Limited (Page:45-46)

5. www.cpd-bangladesh.org

http://www.bangladeshgarments.info/bift/background_

42 | P a g e