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Podcast Launch Strategy Outline

The document outlines the stakeholders and phases involved in launching a podcast, including conception of the concept, initiation by purchasing equipment, and ongoing planning, execution, and review. It recommends gathering a team of graphic designer, audio editor, video editor, project manager, booking manager, host, and guests. The phases include planning episode concepts, recording, editing, and marketing as well as setting review processes and booking future guests.

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phillip lanos
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163 views4 pages

Podcast Launch Strategy Outline

The document outlines the stakeholders and phases involved in launching a podcast, including conception of the concept, initiation by purchasing equipment, and ongoing planning, execution, and review. It recommends gathering a team of graphic designer, audio editor, video editor, project manager, booking manager, host, and guests. The phases include planning episode concepts, recording, editing, and marketing as well as setting review processes and booking future guests.

Uploaded by

phillip lanos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PODCAST LAUNCH

STRATEGY
STAKEHOLDERS
-GRAPHIC DESIGNER
-AUDIO EDITOR
-VIDEO EDITOR (OPTIONAL)
-PROJECT MANAGER
-BOOKING MANAGER
-HOST
-GUESTS
PHASES:
-CONCEPTION
Show concept/value prop

Show format

Name of show

Podcast graphic

-Initiation

Buy USB Mic(s) (Blue Yeti Mic, Shure MV7) ($100-$400)

Buy good webcam (Lumina Cam or Canon 90D with 50mm lens and Webcam Utility)
($200 - $2000)

Buy headphones (Airpods, Audio Technicas, Bose)

Create gmail account

Create podcast hosting account

($0 - $40 per month)

Distribute RSS feed to apple & google manually

Create Project management software account

Create Account for meeting software like Calendly

Link meeting software to main google calendar and set up availability

Prepare list of qualified guests (target 100) and send booking link view email.

-PLANNING
Create pre-production checklist to plan out episode concepts related to guests and steps
needed to be taken to get each episode ready for booking
Create during recording checklist

Create post production checklist for audio editing, video editing and social
media/marketing

Prepare an episode summary and title for distribution

Decide which channels will be relevant for marketing distribution

-EXECUTION/MAINTENANCE
During episode recording Depending on format notes may or may not be required

Be sure to be on the look out for episode title during the recording process

If you can afford to have an assistant during the recording process have them keep notes
of moment of gold between you and get for social and marketing snippets

-REVIEW
Set up dream 100 list of guests for show

Be sure

Get feedback from guest about their experience and if they have an possible referrals

Be sure to have your audience commit to leaving a review on Apple Podcasts


RESOURCES:
-WEB CONFERENCE TOOL (ZOOM, RIVERSIDE.FM, SQUADCAST)
-AUDIO EDITING SOFTWARE (ADOBE AUDITION, PRO TOOLS, LOGIC PRO)
-VIDEO EDITING SOFTWARE (FINAL CUT, ADOBE PREMIER, DAVINCI, LUMAFUSION, WONDERSHARE
FILMORA)
-CLOUD STORAGE (DROPBOX, GOOGLE DRIVE)
-PROJECT MANAGEMENT SOFTWARE (TRELLO, NOTION, ASANA, CLICKUP)
-PODCAST HOSTING (LIBSYN, BUZZSPROUT, PODBEAN, ANCHOR.FM)
-MEETING BOOKING SOFTWARE (CALENDLY, ACUITY SCHEDULING)

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