Discuss any one business model which has reflected its orientation from "Customer centricity to Life

centricity".

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One business model that has shifted its focus from customer-centricity to life-centricity is Airbnb.

Initially, Airbnb was focused solely on providing travelers with affordable and unique lodging
options. Their business model was centered around the customer and providing them with the best
experience possible during their stay. However, in recent years, Airbnb has shifted its focus to life-
centricity.

This shift was reflected in their rebranding in 2014, where they changed their tagline from "Travel
like a human" to "Belong anywhere." This change represented a shift in the company's focus from
just travel to becoming an integral part of people's lives, no matter where they were. This was
reflected in their new product offerings, which included not only lodging options but also
experiences and activities that allowed travelers to connect with the local community and culture.

Airbnb's focus on life-centricity was also reflected in their response to the COVID-19 pandemic.
When the pandemic hit, travel ground to a halt, and Airbnb had to pivot quickly to stay afloat. They
shifted their focus to long-term stays and remote work, recognizing that people's lives had changed
due to the pandemic, and they needed different options for housing and work. This shift allowed
them to continue to serve their customers' needs and remain relevant in a rapidly changing world.

In conclusion, Airbnb's shift from customer-centricity to life-centricity has allowed them to remain
relevant and thrive in a rapidly changing world. By recognizing that their customers' needs extend
beyond just travel and providing solutions that address these needs, they have positioned
themselves as an integral part of people's lives, no matter where they are.

Which component from business capability is fundamentally important for manufacturing industry?

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In the context of the manufacturing industry, the production and operations component is
fundamentally important for business capability.

Production and operations are the processes that involve transforming raw materials or components
into finished goods. These processes typically include activities such as design, engineering,
procurement, manufacturing, assembly, testing, packaging, and distribution. Effective management
of these processes is critical to ensuring the manufacturing industry can produce high-quality
products at competitive prices and meet customer demand.

The production and operations component includes a range of capabilities, including production
planning and scheduling, inventory management, quality control, and supply chain management.
Each of these capabilities is critical for ensuring that production processes run smoothly and
efficiently, and that products meet the required quality standards.

For example, production planning and scheduling involve determining the optimal use of resources
(such as machines, labor, and materials) to ensure that production processes are completed on time
and within budget. Inventory management is critical for ensuring that the right materials and
components are available when needed to support production, while also minimizing the costs
associated with excess inventory. Quality control is critical for ensuring that products meet the
required quality standards, while supply chain management is essential for ensuring that the right
materials and components are sourced from the right suppliers at the right time.

In conclusion, the production and operations component is critical for the manufacturing industry's
business capability, and effective management of these processes is essential for producing high-
quality products at competitive prices and meeting customer demand.

What is IT leadership? How it can play a significant role in Industry 4.0 ?

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IT leadership refers to the management of information technology within an organization, with the
goal of aligning technology strategies and investments with the overall business objectives. IT
leaders are responsible for setting the vision and direction for the organization's use of technology,
managing the IT department, and ensuring that the organization's technology infrastructure is
secure, reliable, and efficient.

Industry 4.0 is the fourth industrial revolution, which is characterized by the integration of advanced
technologies such as artificial intelligence, the internet of things, and big data analytics into the
manufacturing process. IT leadership can play a significant role in Industry 4.0 in several ways:

Strategic Planning: IT leaders can help organizations develop a strategic plan for adopting Industry
4.0 technologies. This involves assessing the organization's current technology infrastructure,
identifying areas where advanced technologies can be integrated, and developing a roadmap for
implementation.
Technology Selection and Integration: IT leaders can play a critical role in selecting and integrating
the right technology solutions to support Industry 4.0 initiatives. This involves evaluating different
technology options, assessing their compatibility with existing systems, and working with vendors
and other stakeholders to ensure successful implementation.

Data Management: Industry 4.0 generates large amounts of data, which must be collected,
processed, and analyzed to gain insights that can drive business decisions. IT leaders can help
organizations develop a data management strategy that ensures data is collected and stored
securely, processed efficiently, and analyzed effectively.

Cybersecurity: With the increased use of connected devices and cloud-based services in Industry 4.0,
cybersecurity is a critical concern. IT leaders can play a significant role in ensuring that the
organization's technology infrastructure is secure, implementing security measures such as firewalls,
intrusion detection systems, and encryption.

In conclusion, IT leadership plays a critical role in Industry 4.0, helping organizations to adopt
advanced technologies and effectively manage data and cybersecurity risks. By working closely with
stakeholders across the organization, IT leaders can help drive innovation, increase efficiency, and
enable businesses to capitalize on the opportunities presented by Industry 4.0.

Express your perspective on the following statement- " Strategy and Capability are complemented to
each other ".

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I agree with the statement that strategy and capability are complemented to each other.

Strategy refers to the plan of action that an organization undertakes to achieve its goals and
objectives. A well-crafted strategy takes into account the organization's strengths, weaknesses,
opportunities, and threats (SWOT analysis), and outlines a roadmap for achieving success.

Capability, on the other hand, refers to an organization's ability to execute its strategy successfully. It
encompasses the skills, resources, and processes needed to achieve the desired outcomes.

A strong strategy alone is not enough to ensure success; an organization must also have the
capability to execute that strategy effectively. Conversely, even if an organization has the necessary
capabilities, it will not be successful without a well-defined strategy.
For example, consider a company that wants to expand into new markets. The company's strategy
might involve identifying high-potential markets, developing a product or service that meets the
needs of those markets, and establishing a sales and marketing presence in those regions. However,
without the necessary capabilities such as market research, product development, distribution
channels, and talent management, the company will not be able to execute its strategy effectively.

Similarly, an organization with strong capabilities but no clear strategy may find itself lacking
direction and unable to achieve its goals. For instance, a manufacturing company may have state-of-
the-art production facilities, highly skilled workers, and efficient processes, but if it lacks a clear
strategy to drive innovation and stay ahead of the competition, it may struggle to grow and thrive.

In conclusion, strategy and capability are complementary and interconnected. A well-crafted