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Reading - Explaining Semiotics - Infographic On Behance

The document describes the design process for an infographic explaining semiotics. It discusses presenting semiotics concepts step-by-step in a family tree style, using specific design characteristics of The Independent publication. A flat design style and Rockwell typeface were chosen for legibility. Illustrations were paired with text to explain the seven main sections. Biographies of the theorists who developed semiotics were also included to provide background.

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Malek Zaiba
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40 views7 pages

Reading - Explaining Semiotics - Infographic On Behance

The document describes the design process for an infographic explaining semiotics. It discusses presenting semiotics concepts step-by-step in a family tree style, using specific design characteristics of The Independent publication. A flat design style and Rockwell typeface were chosen for legibility. Illustrations were paired with text to explain the seven main sections. Biographies of the theorists who developed semiotics were also included to provide background.

Uploaded by

Malek Zaiba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Explaining Semiotics - Infographic


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We discussed various concepts as to how we could make semiotics easier to understand, and concluded the
best way would be to introduce it one step at a time, which lent itself well to a family tree style design.

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As this was a conceptual design for The Independent, we felt it should take on specific design characteristics
such as the red, and be one of a series of visual communincation theory posters.

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We chose a flat design style which has maximum visual integrity to it. The Rockwell typeface is well suited to
posters because of its excellent legibility and strong character forms.

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For the seven main sections at the base of the infographic, we chose to marry informative text as to the meaning
and purpose of each section of semiotics to a set of striking vector illustrations that explains the text perfectly.

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We also felt it was necessary to include some information about the two main people that created and refined the
semiotics theory to give some background information to the reader about this subject.

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