Project Proposal
Project Proposal
Project Proposal
BY
DEPARTMENT OF MASS-COMMUNICATION,
SCHOOL OF LIBRAL STUDY
Approval Abstract
Table of contents
CHAPTER ONE
1.0 Introduction
Cinema as a mode first appeared in Nigeria towards the end of the 19th century through peephole
viewing of motion picture devices. They were soon replaced by the onset of the 20th century
with improved motion picture exhibition devices.
Alice (2005) submits that a film is a powerful tool for the transmission of cultural values. Most of the
time, these films do not reflect the actual and true cultural values of Nigeria again. Rather, our culture is
being adulterated by an alien culture which is characterized by the use of guns, kidnapping, nudity,
disrespect for elders and other social vices.
Most of the home movies are scripted for commercial gain rather than promoting culture and traditions,
thereby forcing many Nigerians to have a preference for foreign movies (Bollywood, Hollywood, Koran
Film, Philippine and Chinese films etc.) than Nollywood because of the content. The content of many
Nollywood movies is not well researched and lack richness in terms of promoting Nigeria true identity.
Piracy, on the other hand, is one of the challenging problems facing Nigerian home movie industry,
instead of the filmmakers making a profit they become losers by hampering the performance of those in
the sector since no proper legislation or enforcement on the violators were made by the appropriate
authority. Thus, the sector can achieve little or nothing in promoting culture, tradition. It is against this
backdrop the study examined the impact of Nollywood in promoting culture and tradition.
To evaluate how Nollywood has been able to promote culture and traditions.
The study of this nature has a cultural interest in mind therefore, its findings hopefully will help to
identify the roles played and expected of Nollywood as an agent of social change, tool of cultural
promotion, unity, a means of the preservation of heritage, and promotion of cultural values.
It will bring to the fore the effectiveness and importance of Nollywood and Television stations in
achieving the much-desired cultural and traditional practices in Nigeria.
It will also enable Nollywood actors and other stakeholders to understand and appreciate its areas of
weakness and strength with a view to improving on them so as to serve their coverage jurisdiction and
county better.
Media houses will also through the findings of the study realize the need to pay attention to the nature
of programs that can enhance cultural promotion and how to schedule its programs accordingly
especially its soap opera and other forms of drama.
Finally, Nollywood scriptwriters and film producers will discover more areas of public interest for the
benefit of the public and overall cultural development; it will equally help in budgeting and controlling
appropriately these areas of public interest
The study will equally serve as good literature for both scholars and students of performing art, mass
communication, public administration, peace and diplomacy and other related disciplines who might
want to carry out similar or related research in the future.
The research investigated the impact of Nollywood in promoting culture and tradition” has been
narrowed down in scope to the Mass Communication student of Lagos state polytechnic, because of its
proximity and the fact that they are experienced citizens that can determine whether Nollywood has
actually promoted culture and tradition. It will also be very difficult if not impossible to study all
Nigerians or all film industries or marketers and all movie viewers in Nigeria due to the time available for
this work, other factors are inadequate funds, the nature and geographical structure of Nigeria and
other considerable logistics.
Culture: the customary beliefs, social forms, and material traits of a racial, religion, or social
group.
Films: Are moving pictures usually shown in a cinema on television and they often tell stories.
Home movies: This is the movies that are recorded on videotapes, CDs and DVDs meant to be
watched on television at home. i.e pre-recorded videocassettes or videodisc marketed for home
viewing.
Movie industry: it is synonymous with the film industry which refers to the entertainment
industries involved in producing and distributing movies.
IMPACT: This means the effect or role of Nollywood Movies on culture and traditions.
Moral Behavior: Is an action that produces a good outcome for the individual and members of society.
Nollywood: The Nigeria video film industry is known as Nollywood movies in this context which means
the video films packaged by the Nigerian Home Video Industry for home viewing or is the name
attributed to Nigeria’s movie industry. They are usually in the videocassette format or the video compact
disc format.
Drama: A composition in verse or prose intended to portray life or character or to tell a story usually
involving conflicts and emotions through action and dialogue and typically designed for theatrical
performance. Broadly: A play, movie, or television production with a serious tone or subject.
Reference :
Researchcage.com/2020