Lung Uh C 20130001
Lung Uh C 20130001
Lung Uh C 20130001
P R O D U C T I O N A M O N G S M A L L S C A L E F A R M E R S IN L U S A K A
BY
Agricultural Sciences
© H A R A D C H U M A L U N G U 2013
i
ACKNOWLEDGEMENT
Firstly I would like to thank my supervisor Dr. G Tembo for his guidance and encouragement
throughout my research especially his insightfulness in the research. I would like to thank Dr. 1
Mataa from the livestock Epidemiology Centre for his assistance in gathering literature and also
explaining many concepts that might have been overlooked. Special thanks to M r . Darius
Sikazwe for his unwavering support as we sort to learn statistical packages required for data
analysis not forgetting the lecturers and course mates who supported this research study to them I
most sincerely indebted. M a y the good lord bless them all abundantly.
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Table of Contents
ACKNOWLEDGEMENT ii
List of Tables v
List of Figures '.; vi
List of Acronyms vii
ABSTRACT viii
CHAPTER 1: INTRODUCTION 1
1.1 Background 1
1.2 Problem Statement 2
1.3 Objectives 3
1.4 Rationale [ 3
CHAPTER 2: LITERATURE REVIEW 4
2.1 Introduction 4
2.2 Profitability 4
2.3 Poultry Industry overview ".. 5
2.4 Conceptual Framework 6
CHAPTER 3: METHODS AND PROCEDURES 7
3.1 Introduction 7
3.2 Method 7
3.3 Empirical Framework 8
CHAPTER 4: RESULTS AND INTERPRETATION 10
4.1 Introduction 10
4.2 Demographic Characteristics 10
4.3 Gross Margin Analysis 12
4.4 Regression Analysis 13
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS 15
5.1 Introduction '5
5.2 Conclusion i 15
5.3 Recommendations 15
REFERENCES 17
APPENDICES 18
APPENDIX 1 Questionnaire 19
iii
List of Tables
1- •
V
List of Figures
vi
List of Acronyms
vii
ABSTRACT
Poultry industry is proving to be a very important sector in Zambia and most developing
countries, the broiler sector particularly. The broiler industry has grown significantly over the
past years as the market became liberalized. This study focused on identifying those factors that
can affect profitability o f broiler production amongst small holder farmers, this represented the
general objective. More specifically, the study sort to identify the effects o f various factors such
as household size and level o f management had on the profits. This was achieved by carrying out
a gross margin analysis, a proxy for profitability, and then regressing the gross margin on various
variables in the multivariate model. This study used mainly primary data which was collected
from registered poultry producers 'fhrough'a well structured'questionnaire in Lusaka area from
the Poultry Association o f Zambia. The data collected was then analyzed in S T A T A 11 where
both gross margin and the regression were computed.
r.
viii
CHAPTER 1
INTRODUCTION
1.1 Background
smallholder farm families and rural households in most developing countries. Broiler production
particularly in Zambia is a very important source o f meat proteins, vitamins, amino acids and
other nutrients. Broiler chickens are also a cheap source o f the aforementioned compared to beef
and pork as it supplies over 60% o f the country's meat requirement leaving the 40% to be shared
amongst other sources i.e. pork, beef, an^d other imported and local meats P A Z (2012). In
addition to this, broiler enterprise can be a very good source o f income for small scale farmers
because o f the huge market share it has of 60%. Broiler production can be very important in
curbing poverty, improving livelihoods and reducing unemployment and thus improving the
living standards of the farmers involved generally. In the 2007/ 2008 agricultural season, 66.6 %
of the small scale farmers throughout the country raised chickens C S O (2008) signaling the
importance of broiler production as a viable enterprise for income generation. The trend is
visible in urban setups where chickens are kept under the back yard method this can be attributed
to the lax government regulation on poultry sector compared to other livestock like goats and
pigs that have tight government restrictions hence make it a challenge to trade in them. Small
scale farmers further prefer to trade in broilers because there are fewer religious and social
The broiler sector in Zambia has been growing significantly with consumption demand standing
at 28 million in 2011 up from 13 miUion in 2000 Nicholas Sitco et al (2011). This increase has
resulted in many people venturing into poultry broiler production as well as an increase in the
number of auxiliary industries such as feed manufacturers, hatcheries and transporters. Currently
the country has 8 hatcheries supporting the poultry industry and 11 established millers, it is
important to note that 80% o f the feed marketed are poultry feeds further signaling the
importance of broiler production as a source o f income for most small scale farmers. The Poultry
Association of Zambia has defined the small scale farmers o f broiler chickens according to the
holding capacity o f those involved. Small scale is those having a capacity o f up to 10,000 birds
Broiler production is at most an important source of income for over 988,658 small scale farmers
in the country which helps them to supplement their income. A poultry enterprise is expected to
be a very profitable venture this is evidenced from the fact that broiler raring requires relatively
less investment in relation to other livestock like cattle and pigs that require a huge initial
investment outlay B T Anang (2011). Broiler production has an added advantage because of its
short production cycle o f six weeks compared to other livestock. We thus expect broiler
A study compared the profitability o f broilers and layers to help farmers and new market
entrants make informed investment decisions as opposed to mere enthusiastic decisions (B.T
Anang, 2011) whereas another study by R. Bano et al (2011) in a study on profitability index and
capital turnover in broiler production, indicated that the major constraint in broiler production
was the high cost o f production, both studies concentrated on a few established farms that had
high bird population and significantly igno^red exogenous factors that can affect the profitability
such factors as level o f management, marketing methods, marketing challenges and bird
mortality.
However, insufficient data on various factors such as the aforementioned exogenous variables,
pricing mechanisms and labor costs make it difficult for most scale farmers to identify exactly
what factors w i l l affect their returns. This study w i l l take a unique approach in that we w i l l
analyze the broiler production among small scale farmers. W e w i l l explore those factors that can
affect profitability starting from the inception of production up to dispatch at the market
therefore encompassing both the socio-economic and institutional factors. In Zambia, we are
deprived of knowledge and especially insight on the constraints that can and w i l l reduce profits
for small scale farmers. This study w i l l thus add to the knowledge base that has been recorded on
2
broiler production and help farmers and policy makers make informed decisions when it comes
1.3 Objectives
General Objective
To identify the factors that negatively affects the profitability o f broiler chicken production
Specific Objectives
2. To determine the effect o f transportation costs on profits i f the chickens are sold away from
1.4 Rationale
A profitability study is important because profits are the major incentives that attract people to
venture in a particular line o f business. Identifying the factors that can affect profits w i l l thus
enable farmers make calculated moves in establishing there broiler enterprises as opposed to
enthusiastic decisions which can lead to a drastic fall in profits. The identified factors can also
act as pointers for policy makers as they structure regulations concerning the poultry industry
3
CHAPTER 2
LITERATURE REVIEW
2.1 Introduction
In every business, profits are the major incentives that attract people to start a particular line of
business. Profits w i l l define the decision making process o f business owners and hence
determine the level o f investment needed to get the targeted profits. Numerous methods of
profitability studies have been developed with the most common being gross margin analysis o f
farm enterprises. This particular method involves calculating the gross revenue then subtracting
the variable costs incurred on the enterprise being considered. The gross margin analysis ignores
fixed costs in the estimation because o f the problem o f assigning some costs to particular
enterprises i.e. some assets are used across all farm enterprises Ronald D . K a y (unknown).
This section w i l l summarize some studies that have been conducted on profitability of broiler
and highlight salient aspects that have been overlooked by these research works. The first part
analyses studies on poultry profitability were as the second part looks at other works as well as a
2.2 Profitability
According to the Collins English dictionary, profits are defined as the "the excess of revenues
over outlays and expenses i n a business enterprise over a given period o f time, usually a
production cycle". For example Rubina Bano et al (2011) noted that broiler production is
profitable with the major cost being the feed component. They further concluded that the fixed
costs only accounted for about 7% o f total cost hence showing that gross margin was a
significant measure o f profitability. However, this study ignored other factors that would
potentially vary the profitability o f the farmer, such exogenous factors as the household size, the
marketing challenges faced, level o f management and the age o f the business (enterprise) owner.
Another study conducted by B Indarsih and W Suryatman (2012) observed that most
independent farmers ( those not involved in contracts) were generally profitable despite them
having a huge price and market risk. There major problem however was the cost o f production
inputs such as feed and veterinary medicines. A similar study by R Bandara (2006) in a
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quantitative analysis o f factors affecting profitability o f small scale poultry producers looked at
factors such as price o f feed, cost o f veterinary medicine and services, feed conversion ratio
A l l these studies ignored the effect o f socio-economic factors such as the gender o f the owner of
the enterprise, the level o f education, the household size involved i n poultry production and the
age of the head which is directly linked to the level of experience. A l l these factors can affect the
profitability of the enterprise i f considered, for example we expect older producers to make more
profits than the less experienced because o f the integration and bond the older producers have
Further, these studies only considered factors that explained variations i n gross margin, and
hence profits, internally. For instance we know that an increase in the price o f inputs w i l l
definitely reduce profits and that an increase in poultry meat or live birds w i l l increase profits.
Similarly a reduction in inputs can also increase prices although this is rare because prices are
sticky downwards Ahujah (2007). This study considers all factors both exogenous and
endogenous which gives a clear overview o f the causes o f the variations in profits.
The poultry sector in Zambia is the largest contributor to livestock G D P contributing about 42%
P A Z (2011) which is thus an important industry which needs to be harnessed and developed to
international standards. Despite the fact that most layers and broilers are on commercial farms,
the number of households that rely on poultry as their main source o f income is significantly
high amongst the small scale producers l A P R I (2011). This is the reason we have seen increased
traders of both eggs and broilers on our local markets that produce their flock under the backyard
system.
Commercial farmers are usually integrated in Zambia as they produce for ready markets which
are usually mega supermarkets like Shoprite, Spar and Pick n Pay under contracts. Commercial
farmers go further in production as they process the birds by slaughtering them then packing
c
them as assorted chickens as per requirement by the supermarkets. The same scenario applies for
layers; the eggs are cleaned and packed in branded trays then distributed to the supermarkets.
Poultry production especially, broiler production, is a very attractive livestock industry for
anyone to venture into more importantly because o f its relatively l o w initial investment cost and
shorter production cycle o f 6 weeks ( B . T Anang, 2007). However, despite its attractiveness few
farmers monitor certain variables that reduce on the gross margin. Reduced profits are most
likely caused by constraints that are times notable but difficult to quantify.
: I.. . 1
The key variables to note i n this study are Gross Margin which is simply excess income above
variable costs against the broiler enterprise and the dependent variables; Gender, Age, Level of
education, household size, farm gate price, marketing challenges, level of management,
production costs, market outlets and labor costs which w i l l be used to explain the variation in
gross margin. It is important to postulate what is expected to occur during the interaction of these
variables as noted by M i l e s (1994) that researchers ought to have an idea o f the possible
outcomes of the interaction o f key variables despite the outcomes not being accurate. L o w levels
of experience on broiler enterprise is most likely to reduce returns in that it would be difficult for
one with little experience on broiler production to identify major factors that can be controlled to
improve profitability. W e expect the type o f market outlets used by farmers to be important in
explaining variations iri gross margin because different outlets fetch different prices. For
example, open markets like Soweto w i l l fetch a much lower price than the homestead price
because o f the immerse competition at the open market where they are too many producers
selling chickens. However, these are good for farmers interested in economies o f scale.
Profits w i l l arise when certain forces i n the rnarket result in changes i n demand and supply such
that there is a price increase for the produce with no change in cost o f inputs or when changes are
such that prices of inputs significantly go down. These changes can come about due to natural
forces, change in consumer tastes and preferences, change in prices o f substitutes or change in
government policies.
•"6
CHAPTER 3
M E T H O D S AND PROCEDURES
3.1 Introduction
This section of the report highlights the methods used as well as the procedures employed. This
report utilized mainly primary data captured from respondents in Lusaka province. The areas
visited included; chelstone, makeni, Lusaka west and Kaunda square. The report further
3.2 Method
The study area was confined to Lusaka province, the capital city. Lusaka is home to most poultry
farmers and thus boasts o f good available data on broiler production which recorded 292, 692
representing 19.8% broiler production as at 31^' December 2012 (Anonymous, 2012). The
province was selected because o f resource limitations to extensively carry out the research but,
compared to other towns Lusaka has a considerably high poultry consumption rate because of its
The sample was determined from those households which have been identified by P A Z and C S O
as having involvement in broiler production in Lusaka district and thus using this as the sampling
frame to generate the sample from the sampling estimator. The sampling estimator used was;
(Margin of error) ^
At 90% confidence level, 0.5 standard deviation and margin o f error (confidence interval o f +/-
The data collected and used was both primary and secondary data. The primary data was
collected through a well structured questionnaire which was administered to the target small
scale farmers who were sampled purposively. The target characteristics gathered from
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respondents were age, gender, formal education and experience o f raising birds as well as
institutional factors that we postulated would affect the profitability o f poultry raring. Secondary
data was collected from the national poultry association, ministry o f agriculture and livestock
and from other sources that have comprehensively studied the Zambian broiler industry
After completion o f the data collection, the data was coded and analyzed with the aid o f S T A T A
11. The total variable cost and total revenue functions were used to derive the gross margin
which was regressed on the multi-regression model. Here, the gross margin is used because o f
the complexity involved i n calculating fixed costs which are at times used across enterprises
GM=TR-TVC
bi is the parameter.
The multi regression model is chosen specifically because it allows for the explanation o f
variation in our dependent variable ( Y Gross Margin) by the independent variables (Xs). This is
very important in this study because certain aspects cannot explain the variation in why directly.
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For examples exogenous factors such as marketing challenges, management influence
(mortality), marketing outlets employed and poultry capacity. This study postulated that
profitability can be influenced by the above factors in addition to those endogenous factors that
explain variations directly for example; farm gate price, cost o f production and transportation
costs.
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I-
CHAPTER 4
RESULTS AND INTERPRETATION
4.1 Introduction
This section starts with the description o f the demographic characteristics then interprets the
findings of the gross margin analysis and finally describes the regression analysis findings.
From the figure below we note the distribution o f the gender o f the household head. About 80%
of the households are headed by men were ^s only 19.2% are female headed households.
female 19.12%
male 80.88%
Despite many households being headed hy males, the majority o f the women in the household
contributed immensely to the broiler enterprise. The women were mostiy responsible for
marketing, dressing and raring, the men were i n charge o f transport logistics and also buying
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The next figure describes the level o f education o f the household head which was divided into;
Tertiary, Secondary and Primary. Tertiary educated heads were considered as those who had post
grade 12 level o f education where as primary referred to those with a Grade 7 certificate.
Another important characteristic observed was the distribution o f the age groups o f the
producers. The distribution was divided in^liree groups as outlined in the figure below. The most
active age group were those aged below 45 years followed by those lying between 46 years to 55
years then the last group was those above 56 years came last. The distribution is displayed in the
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Figure 3: Age Group Distribution.
O f the 70 households observed, the mean was found to be K 4 , 935.794 implying that broiler
production is relatively profitable. However, negative gross margin was reported which also
happened to be the m i n at - K I O , 750 where as the maximum recorded was K 2 6 , 183. The
The model was found to be significant at 5%, this means the model explained the variation in
gross margin satisfactorily. The significant variables were; cost o f production, sales in last batch,
mortality, household size, farm gate price and marketing outlets all at 95% confidence.
The farm gate price was found to be significant at 95% confidence, the relationship was positive
as it increased the gross margin. This is expected because according to the literature reviewed
increases in price w i l l increase the gross margin, this phenomena is explained i n the gross margin
equation and is thus an endogenous factor. Another positive relationship was the sale o f the batch
(chicken raised), the larger the size of the batch the more revenue is expected and hence increase
in gross margin. The size o f the household also had a positive relationship with gross margin.
Households that had more members than the other households would increase gross margin. This
is true since larger households w i l l contribute labor at no cost therefore reducing the cost of labor
Other factors also were significant but gave a negative relationship to gross margin. A m o n g such
factors were cost o f production, mortality and the marketing outlet. Cost o f production w i l l
reduce on the gross margin as expected because it is actually subtracted from the total revenue,
however, this factor explains the variation as an endogenous factor. Mortality also reduced the
gross margin as the relationship was negative, high bird mortality reduced the batch size and
hence grossly affected the sales revenue. Marketing outlet employed by farmers also depicted the
level of prices received for the produce. For instance those that sold their produce at the open
market received lower prices compared to those that sold at their homestead (production site).
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Table 2: Regression output of significant variables
size
Outlets
price
Margin Error
capacity
production
problem
Structure
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CHAPTER 5
5.1 Introduction
This section concludes the research by answering the objectives set out in the beginning,
conclusion is thus based on the research findings. Recommendations drawn w i l l be based on the
5.2 Conclusion
Broiler production was postulated to be a very profitable enterprise based on the literature
reviewed as well as the conceptual framework. Based on the gross margin we noted that the
average gross margin was positive at about K5000 with a maximum close to K 2 6 , 000. Broiler
production amongst small scale farmers in Lusaka is thus a profitable venture. Gross margin is
In this study, gross margin was used as an indicator for profitability and the factors that
influenced profitability positively were; sales i n last batch, household size, and farm gate price.
Those that influence profitability negatively are bird mortality and the marketing outlet. Based
on the findings o f this research gross margin is influenced both by the positive and negative
factors as aforementioned.
5.3 Recommendations
From the results obtained, we see that broiler production is a very profitable venture for farmers.
Apart from that, it is an affordable source of proteins, amino acids and other nutrients as
established in the review o f literature. It would be prudent to encourage more farmers to produce
broilers as it can be a good source o f income and hence improve the living standards through
improved nutrition.
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As observed that the factors affecting the profitabiUty negatively (decrease gross margin) being
market outlets and the bird mortality. It would be important for government to invest more in
greatly affect the profit levels o f farmers. Existing markets must also be modernized to
international standards so that their proper flow o f information from the farmers to the
consumers so that competitive prices are established as opposed to the distortions that are
In light of the above recommendations it would be important also to extend this line of research
to also explore the value addition that can be achieved through further processing o f the birds.
For example what incremental profits can be realized i f producers further processed their broiler
chickens and also the demand that is prevailing for finished broiler products?
' I
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REFERENCES
Anang B T, C Yeboah and A A Agbolusu, (2007), The Profitability of Broiler and Layer
Production in the Brong region of Ghana, University for Development Studies Press.
Aning K G (2006) The structure and importance of the commercial and village based poultry in
Ghana. Ikwebe press.
Ngosa M . (2011), A report on the poultry industry in Botswana, Zimbabwe and Zambia,
presentation to delegates PowerPoint.
Nicholas J.S (2011) Technical Compendium:^ Descriptive Statistics and Analysis for Zambia in
Support of the USAID Missions Feed the Future Strategic Plan, Working Paper 52.
Rubina Bano and Haisnan Shah, (2011), Profitability index and Capital turnover in open house
broiler farming, Pakistani Journal Agric. Reg. vol 24 N o 1-4, 2011.
Sandra J. Hamm (2008) A Comparative Assessment of The Broiler: Corn Ratio and its Impact on
Broiler Processors Profitability.
Scot Smith, (2013) Basic Marketing Research Volume I: Designing your study, 1-800-340-
9194, Beverly H i l l s press.
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APPENDICES
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APPENDIX 1 Questionnaire
Questionnaire
Number:
T H E UNIVERSITY OF ZAMBIA
Section 1
2. Farm identification
] .2 Constituency Name:
1.9 The relationship of the main respondent to head (owner), "codes are in demographics " [ ]
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SECTION 2: SOCIO ECONOMIC FACTORS.
2: Demographics.
Data collected for all household members who eat from the same pot.
2.1:1 now will ask you to give me the composition of your household starting with the head and finishing with the youngest.
Can you please give me the names What When Marital status What is the What is the Does
of the individuals who are members is 's was bom? "ask only if bom highest level relationship Provide labor to the
of this household sex? before 1997" of education of to the poultry section on this
l=male 1 =single/unmarried attained? head? household?
2=female 2=monogamously
married l=yes
Member Member name Month Year
3=polygamously (see code (see code 2=No
code Code
married below) below)
below
4=divorced
5=widowed
MID DM01 DM02 DM03 DM04 DM05 DM06 'DM07
1
2
3 •
4
5
6
7
8
9
10
21
Level of education attained Relationship to head DM06
Month born codes DM02
DM05 l=head
l=January 7=July
7=nephew/niece
2=February 8=August O=none
2=spouse
3=March 9=September l=primary
8=son/daughter in-law
4=April I O=0ctober 2=secondary
3=own child
5=May II =November 3=tertiary
9=grandchild
6=June 12=December (diploma,degree,masters,phD)
4=stepchild
4=other....(specify)
1 O=other (specify)
5=parent
6=brother/sister
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J
iECTION 3: BASIC I N F O R M A T I O N A N D P R O D U C T F L O W
3: 1 will now ask you about your most frequent market outlets.
3.4: how much money do you spend in total in production of the broiler chickens [ 1
3.5: how many broiler chickens did you sale last in your last batch [ ]
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CTION 4; INFORMATION F L O W
: from the household members, "DM07", who participated in the raring of broiler birds
t MlD's and names of all members Did been If yes, who provided Does Have Which is the
3 have contributed to the raring of trained in the training? access to market main source of
iler chickens raring l=NGO information? information for
broilers 2=Government marketing
l=yes 2=no Extension workers l=Yes2=No purposes?
3=0ther (specify) l=Radio2=TV
3=Newspaper
4=middlemen
5=other (specify)
D NAME IFOl IF02 IF03 IF04
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: T I 0 N 5: L A B O U R F A C T O R S
5.1:1 now would like to find out from you the labor structure of your broiler enterprise.
"AsA: only if labor is hired i.e.do not include member of the family"
5.2: have you engaged any one to work on your broiler enterprise [ ], if no skip 5.3 , l=yes 2=No
5.3: I will now ask you the following questions in relation to your employees
List M l D ' s Did bee If yes, who Does Ha Which is the What is Units
and names of n trained in provided the ve access to market main source the l=per
all members raring training? information? of payment hour
who have broilers 1=NG0 information rate 2=salar
contributed l=yes 2=no 2=Governme l=Yes 2=No for of y
to the raring nt Extension marketing ? 3=per
of broiler workers purposes? chicken
chickens 3=0ther l=Radio
(specify ) 2=TV
3=Newspap
/
er
4=middleme
n 5=other
(specify)
MI NAM LOl L02 L03 L04 L05 L06
D E
1
2
3
4 ir
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
25
TON 6: Value factors and marketing challenges
[ will now ask you about your marketing challenges in relation to your production.
lenge Do you hire for How much does it cost How do you rank this
l=yes you to hire for challenge
2=No l=very important
2-somewhat important
Cost k/unit Unit "see
3=small issue
codes"
3= delayed payments
4=other, specify
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TION 7: General information on business developitient and credit acquisition
Has any In which year did Where was this How did you Has this
member of you first receive help/information receive this information
this help/information sourced from information? you received
household on been used for
received the intended
professional purpose?
advice l=yes 2=No
on
l=yes 2=No,
go to next
item
Name GIOl GI02 GI03 GI04 GI05
Broiler
enterprise
development
Market
discovery
Market
information •it .
"prices"
Loans
Forward
contracting
Other
27