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Visual Hierarchy Principles

The document discusses visual hierarchy principles including size, scale, color, and contrast. It states that color can be used to show differences or similarities between items, help readers find information and move through it, and convey meanings. Color is also described as able to show direction on charts or indicate similarity and proximity between design elements.

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Christian Sindreu
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134 views

Visual Hierarchy Principles

The document discusses visual hierarchy principles including size, scale, color, and contrast. It states that color can be used to show differences or similarities between items, help readers find information and move through it, and convey meanings. Color is also described as able to show direction on charts or indicate similarity and proximity between design elements.

Uploaded by

Christian Sindreu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Visual

Hierarchy
Principles
Size and Scale
Color
Color can:

Show differences
or similarities
User 1 User 2 User 3

Product
Color can:

Help readers find


things and move
through information
Part 1 Part 2 Part 3

Title part 1 Title part 1 Title part 1


A wonderful serenity has taken possession of A wonderful serenity has alone, and feel the charm in the exquisite sense of
my entire soul, like these sweet mornings of taken possession of my of existence in this spot, mere tranquil existence,
spring which I enjoy with my whole heart. I am
Remember! entire soul, like these which was created for that I neglect my talents.
alone, and feel the charm of existence in this sweet mornings of the bliss of souls like I should be incapable of
spot, which was created for the bliss of souls I throw myself down spring which I enjoy with mine. I am so happy, my drawing a single stroke
like mine. among the tall grass by my whole heart. I am dear friend, so absorbed at the present moment;
the trickling stream; and,
I am so happy, my dear friend, so absorbed in as I lie close to the earth,
the exquisite sense of mere tranquil existence, a thousand unknown
that I neglect my talents. I should be incapable plants are noticed by me.
of drawing a single stroke at the present
moment; and yet I feel that I never was a greater
Remember! I throw myself down among the tall grass by the trickling
stream; and, as I lie close to the earth, a thousand
artist than now. unknown plants are noticed by me.

A wonderful serenity I am so happy, my A wonderful serenity I am so happy, my


has taken possession dear friend, so has taken possession dear friend, so
of my entire soul, like absorbed in the
Remember! Remember! of my entire soul, like absorbed in the
these sweet mornings exquisite sense of these sweet mornings exquisite sense of
of spring which I enjoy mere tranquil I throw myself down I throw myself down of spring which I enjoy mere tranquil
with my whole heart. I existence, that I among the tall grass by among the tall grass by with my whole heart. I existence, that I
the trickling stream; and, the trickling stream; and,
am alone, and feel the neglect my talents. I am alone, and feel the neglect my talents. I
as I lie close to the earth, as I lie close to the earth,
charm of existence in should be incapable of charm of existence in should be incapable of
a thousand unknown a thousand unknown
this spot, which was drawing a single this spot, which was drawing a single
plants are noticed by me. plants are noticed by me.
created for the bliss of stroke at the present created for the bliss of stroke at the present
souls like mine. moment; and yet I feel souls like mine. moment; and yet I feel
that I never was a that I never was a
greater artist than greater artist than
now. now.
Color can:

Convey meanings
Color can:

Show direction
20 40 60 80 100
Contrast
Similarity
Proximity

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