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Exercise 2

Samsung uses several strategies to compete with competitors including investing heavily in technical innovation such as developing new technologies like LCDs, chipsets, and cellphones. It also focuses on R&D, product differentiation, maintaining multiple revenue streams across diverse industries, and conducting extensive marketing campaigns to communicate product information and create customer demand globally.

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Nor Saadiah Mat Dali
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40 views2 pages

Exercise 2

Samsung uses several strategies to compete with competitors including investing heavily in technical innovation such as developing new technologies like LCDs, chipsets, and cellphones. It also focuses on R&D, product differentiation, maintaining multiple revenue streams across diverse industries, and conducting extensive marketing campaigns to communicate product information and create customer demand globally.

Uploaded by

Nor Saadiah Mat Dali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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• Specific brand commercial decisions on

cultural orientation and personality


• Invest heavily in technical
differences
• Establish atargetmarketthe brand
• Developingnewtechnology
innovation Positioning imageof the processandresult
such as LCDs, chipsets and • Target fashionableyoungpeople.
cellphones R&D into
Innovative Competition • Focus on differentiation
Tech competitive advantage
maintain • Provide customerswithhigh
quality, high-tech electronic
• Business operations products for the purpose

How Samsung use


• Spread
multipleriskacross
revenue Segment
Diversifi strategy to • Category management
industriesand ation
cation compete with
competitors
• As the primary intensive take the initiative to
channels
• Increasing itsrevenuefromthe

• Depends on the effectiveness


Brand
Market Building • Launch an extensive advertising
markets
Penetration Campaigns campaign, which customers,
it played a focus on
moving slogan that ‘digital world,
everyone share’
• Advertising, Public relations and • Make fulluseof international
sales promotion to communicate activitiesfor the promotiontable
product information to consumers
customer needs and

strategy create demand

sale in worldwide of the

broad differentiation

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