UNIVERSITY SCHOOL OFBUSINESS

A SUMMER INTERNSHIP PROJECT

REPORT ON

(Building marketing strategy and Pre and Post effects of Covid 19 on insurance Sector)

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIRMENTS FOR THE

DEGREE IN
MASTER OF BUSINESS ADMINISTRATION (MBA)

INTERNAL GUIDE COMPANY GUIDE

Name: Dr. Sumit Verma Name: Miss. Ritu Sharma

Designation: Assistant Professor Designation: Project Manager

Chandigarh University Company Name: Homeosphere

Gharuan, Mohali Location: Gurugram

SUBMITTED BY:

STUDENT NAME:
KanavDogar
UID:21MBA1495
MBA-Batch 2021-23

UNIVERSITY SCHOOLOF BUSINESS

CHANDIGARH UNIVERSITY
GHARUAN, MOHALI (PUNJAB)
 OMEOSPHERE
CHAM GING TH E CONTOURS OF INVESTEM NTS

Date- 10t’ June 2022

Dear Kanav Dogra,

In reference to your application we would like to congratulate you on being selected for online

internship with Homeosphere based at Gurgaon.

Your training is scheduled to start effective 25’h July 22 for a period of 6D day. All of us at
Homeosphere Private Limited are excited that you will be joining our team.

Assuch, your internship will include training andfocus primarily onlearning and developing new skills
andgaininga deeper understanding ofconcepts through hands-on application of the knowledge you
learned in class.

The project details will be shared with you post commencement of training.

Again, congratulations and we look forward to working with you.

Regards
Human Resource Department
Homeosphere Pvt Ltd.

Ground FToor,Spaze IT Park,Sohna Road, Gurugram, Haryana (122001)

E-mail Id- [email protected] Website- www.homeosphere.in
Contact No- 7011027714
 Declaration

This is to certify that this project on “Study on Insurance Industry and its pre and post covid effects ”
under the esteemed guidance of my faculty guide Assistant Professor Dr. Sumit Verma ,
submitted by me in partial fulfilment of the requirement for Master of Business Administration
exclusively prepared and conceptualized by me and is not submitted to any other Institution
or University or published anywhere before for the reward of any Degree/Diploma/Certificate.
It is my original work of mine and has not been obtained from any other part.

Name: Kanav Dogar

Uid: 21MBA1495
Date:
 CERTIFICATE (By Dr. Sumit Verma)

I have the pleasure in certifying that Kanav is a bonafide student of 3rd Semester of the Master’s Degree in
Business Administration (Batch 2021-2023), of Chandigarh University, Gharuan, Mohali, Punjab with UID
No._21MBA1495. He has completed his/her project work “(Pre And Post Covid Effects)” under my guidance.
I certify that this is his original effort & has not been copied from any other source. This project has also not
been submitted in any other institute / University for the purpose of award of any Degree. This Project fulfils
the requirement of the curriculum prescribed by this university for the said course. I recommend this project
work for evaluation & consideration for the award of Degree to the student.

Signature………………………
Name of the Guide…………..
Designation…………………...
Date……………………………
 ACKNOWLEDEGMENT

The internship opportunity I had with Homeosphere was a great chance for learning and
professional development. Therefore, I consider myself as a very lucky individual as I was
provided with an opportunity to be a part of it. I am also grateful for having a chance to meet
so many wonderful people and professionals who led me though this internship period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and
special thanks to the unite head of HOMEOSPHERE who in spite of being extraordinarily
busy with her/his duties, took time out to hear, guide and keep me on the correct path and
allowing me to carry out my project at their esteemed organization and extending during
the training.

I express my deepest thanks to my faculty guide, Assistant Prof. Sumit Verma for his
encouragement, insightful guidance, patience and support. I would like to thank Assistant
Prof. Sumit Verma for their time and relentless efforts in making me learn everything about
market which I think was not possible without their efforts for taking part in useful decision &
giving necessary advices and guidance and arranged all facilities to make life easier. I choose
this moment to acknowledge his/her contribution gratefully.

I perceive as this opportunity as a big milestone in my career development. I will strive to

use gained skills and knowledge in the best possible way, and I will continue to work on their
improvement, in order to attain desired career objectives. Hope to continue cooperation with
all of you in the future.
 EXECUTIVE SUMMARY

A Study of Pre and post covid effects was carried out in Homeosphere . The
main objective of the research is to check about the customer decision in making
investment for insurance..

Insurance Investment is a high-level professional service that combines

financial/investment advice, accounting/tax services, retirement
planning, and legal/estate planning for one fee. Investors work with a
single wealth manager who coordinates input from financial experts
and can include coordinating advice from the investor’s attorney,
accountants, and, insurance agent. Some wealth managers also provide
banking services or advice

The study was done as part of Quantitative Research. Simple Random

sampling technique was employed for selecting the sample. The
primary data was collected by means of questionnaire. The secondary
data was collected from the company records and websites. A
structured questionnaire was given to 19 Peoples and the data was
collected based on the same. The data was analyzed using percentage
using Pie Chart. Utmost care has been taken from the beginning of the
preparation of the questionnaire till the analysis, findings, and
suggestions. The analysis leads over to the conclusion that majority of
the students are aware about the Investment products and only some of
the employees are invested in the wealth management products.
 TABLE OF CONTENTS

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

List of Figures

Chapter 1: Introduction ................................................................................................................................ 1

Chapter 2: Research Methodology ................................................................................................................ 35

Chapter 3: Findings & Interpretations… ................................................................................................... 40

Chapter 4: Conclusion and recommendations… ........................................................................................... 53

Chapter 5: Limitations .................................................................................................................................. 56

Bibliography and references ........................................................................................................................ 58

Annexure (QUESTIONNAIRE) .......................................................................................................................... 59

PLAGIARISM Report ............................................................................................................................... 62

 List of figures

Figure 1. Gender .................................................................................................... 42

Figure 2. Occupation… ........................................................................................ 43

Figure 3. Age Group… ......................................................................................... 44

Figure 4. In which sector you would like to invest… ............................................ 45

Figure 5. What is your saving objective ............................................................................ 46

Figure 6. How much interest rate do you expect from the investment .......... 47

..Figure 7. Where you would like to invest ............................................................... 48

Figure 8. Are you interested to invest in insurance policies offered by private

insurance companies ................................................................................. 50

Chapter 1

Introducion
 About the company

We at Homeosphere consultants are leading the industry with professional excellence. We have a tight focus on meeting
regulation, a passion for superior customer service, and we are committed to investing in the best resources. That means
bringing in experienced experts, training the experts of the future, and using cutting-edge tech to drive standards ever
upwards. Our passion is to create landmarks that meet global standards, optimize the values of our family, and are built on a
legacy of trust. Every one of our projects delivers world-class design and un-compromised quality, and is benchmark against
the highest standards of service.

Our vision of ‘Better Investment for More People’ extends across geographies, markets, price points and consumer
segments. By forging the finest global partnerships, and deploying the best people and processes, we have been able to
create landmark developments across residential, retail and office spaces, time and again. Our world-class design, excellent
execution, differentiated branding and marketing, coupled with efficient and enthusiastic on-ground sales staff, work well
together to create the best value for our customers.

We are India's leading specialized real estate services company with diversified interests across the real estate value chain.
We are proud of our top advisors as they put in their effort to satisfy our clients, advise them through their journey finding
home and investment in Gurugram.

1
 History of the company

The idea came back in 2018 when 2 friends were normally discussing things. Then they opened their
1st office in DLF Phase 1 and started working with the team of only 6 people.

Then finally they decided to expand the business and in 2019 they tied up with 3 builders and during
their workthey were announced as the top selling CP by SS group.

Now with the time they added more members in the team and by 2019 they had 32 members working
with this company.

In 2020 the company got a new direction in which an expert official from finance sector joined them
and they made wonder. Now with the passage of time the company opened another office in Sohna
road and shifted the entire financial investments part to the new location.

The company tied up with 3 companies in the initial stage and by 2020 they tied up with 5 more.

2021 was the master stroke in the history of company when everything was falling in right direction
2
for them and they are now a succesfull enterprise..

HOMEOSPHERE PRIVATE LIMITED is a Private Company, who was incorporated 1 Year(s)

9 Month(s) 24 Day(s) ago on dated 16-Sep-2020 . HOMEOSPHERE PRIVATE LIMITED is
classified as Non-govt company and is registered at Registrar of Companies located in ROC-
DELHI. As regarding the financial status on the time of registration of HOMEOSPHERE
PRIVATE LIMITED Company its authorized share capital is Rs. 100000 and its paid up capital
is Rs. 100000.

As Per Registration of Company, It involves under in Business Activity Class / Subclass Code
45201, Main Activity of the said Company HOMEOSPHERE PRIVATE LIMITED is : , General
construction (including alteration, addition, repair and maintenance) of residential buildings,
carried –out on own-account basis or on a fee or contract basis., It Comes Under Division
CONSTRUCTION and this come under scetionCONSTRUCTION.

3
 Services Offered

Homeosphere is a consulting company which offers services like :

1. Insurance.
2. Mutual funds.
3. ULIPS.

Mutual Funds :

To many individuals, Mutual Funds can appear to be muddled or threatening. We

will attempt to work on it for you at its extremely essential level. Basically, the cash
pooled in by an enormous number of individuals (or financial backers) makes up a
Mutual Fund. This asset is overseen by an expert asset chief. A trust gathers cash
from various financial backers who share a typical venture objective. Then, it puts
the cash in values, securities, currency market instruments or potentially different
protections. Every financial backer possesses units, which address a part of the
property ofthe asset. The pay/gains created from this aggregate venture is
disseminated proportionately amongthe financial backers in the wake of deducting
specific costs, by working out a plan's "Net Asset Value or NAV. Basically, a Mutual
Fund is one of the most suitable speculation choices for the everyday person as it
offers a chance to put resources into an enhanced, expertly oversaw containerof
protections for a moderately minimal price.

Advantages of putting resources into Mutual Funds?

A significant number of us fear the prospect of dealing with our own speculations.
With an expert asset the board organization, individuals are placed responsible for
different capabilities in view oftheir schooling, experience and abilities. As a
financial backer, you can either deal with your fundsyourself, or recruit an expert
firm. You settle on the last option when:

1. You don't have any idea how to finish the work best - a large number of us enlist somebody
to record our personal expense forms, or practically we all get a draftsman to do our home.

2. You need more time or tendency. It resembles employing drivers despite the fact that we

4
know how to drive.

3. At the point when you are probably going to set aside cash by re-appropriating the
occupation as opposed to doing it without anyone else's help. Like going on an excursion driving
your own vehicle is far costlier than taking a train.

4. You can invest your energy for different exercises of your decision/preferring. Proficient
asset the executives is one of the most amazing advantages of Mutual Funds. The infographic on the

left features all the others. Given these advantages, there is not an obvious
explanation for why oneought to check out at some other speculation road.

5
Proficient Money Management :
Reserve supervisors are liable for executing a reliable venture technique that mirrors
the objectivesof the asset. Reserve chiefs screen market and monetary patterns and
dissect protections to pursue informed venture choices.

Broadening :
Broadening is one of the most incredible ways of diminishing gamble. Shared
reserves offer financial backers a valuable chance to expand across resources relying
upon their speculation needs.

Liquidity :
Financial backers can sell their common asset units on any work day and get the
ongoing businesssector esteem on their ventures inside a brief time frame period
(ordinarily three-to five-days).

Moderateness :
The base introductory speculation for a shared asset is genuinely low for most
assets (as low asRs500 for certain plans).

Accommodation :
Most confidential area reserves give you the comfort of occasional buy plans,
programmedwithdrawal plans and the programmed reinvestment of interest
and profits.

Adaptability and assortment :

You can pick from moderate, blue-chip stock assets, sectoral reserves, reserves that
mean to turn outrevenue with unassuming development or those that face enormous
challenges in the quest for returns. You could in fact purchase adjusted assets, or
those that join stocks and securities in a similar asset.

Tax reductions on Investment in Mutual Funds :

1. 100 percent Income Tax exclusion on all Mutual Fund profits

2. Value Funds - Short term capital additions is charged at 15%. Long haul capital additions isn't
appropriate. Obligation Funds - Short term capital additions is burdened according to the section
rates appropriate to you. Long haul capital additions expense to be lower of - 10% on the capital
increases without calculating indexation benefit and 20% on the capital additions in the wake of
considering indexation benefit.

3. Open-end assets with value openness of over 65% (Revised from half to 65% in Budget 2006)

6
ULIPS :

Unit Linked Insurance Contracts or ULIPs are insurance contracts which offer you
the capability ofabundance creation while giving the security of a Life Cover. In
ULIPs, a piece of your premium isdevoted towards your Life Cover and the rest is
doled out to a typical pool of cash, called reserve, which puts resources into value,
obligation, or a mix of both.

The profits on your ventures rely on the exhibition of the asset selected by you. 5
Benefits of puttingresources into ULIPs . Freedom to pick your Life Cover.In Unit
Linked Insurance Policies, you can pick how much Life Cover that you need. In
many ULIPs, the base Life Cover offered is multiple times your yearly top notch
sum. In any case, contingent upon the arrangement and the insurance agency, you can
choose your Life Cover sum as much as multiple times of your yearly charge or
considerably higher. Freedom to pick your venture type. There are two fundamental
kinds of assets
- Equity Funds, Debt Funds and a blend of both called the Balanced Funds.
Value reserves incorporate speculations like purchasing portions of
organizations. Obligation reserves putresources into obligation instruments.

Adjusted reserves are those supports that put equivalent extents in both value and
obligation funds.ULIPs permit you to put resources into various assets in light of
your venture objectives andchance craving. For instance, on the off chance that you
wish to develop your abundance and wouldn't fret facing challenge on your
speculation, you can put resources into value reserves.
Comparatively assuming you wish to get consistent profits from your speculation,
you can put resources into obligation funds.You can likewise move your cash among
value and obligation assetsby utilizing a choice called switch. Most insurance
contracts offer a proper number of free switches in a year, and for extra switches, a
little expense is charged.

Liquidity With Unit Linked Insurance Policies, you likewise get a choice called
fractional withdrawal, which permits you to pull out a piece of the cash put
resources into your strategy. Thischoice assists you with dealing with prompt costs,
for example, your kid's tenth, twelfth or graduation charges, going on a family get-
away, if there should be an occurrence of crises, and that's just the beginning.
Halfway withdrawals are typically liberated from cost.

Goal based planning ULIPs are organized to assist you with getting your key
objectives, for example, the potential for abundance creation, retirement arranging or
7
putting something aside for your kid's schooling. ULIPs additionally provide you
with the additional advantage of realizing thatyour premium is making progress
toward getting your future objectives. Tax benefits Under the Income Tax Act, 1961,
you can save charge on your well deserved cash by putting resources into a ULIP.
You can get charge advantage at various phases of your disaster protection policy.

Stage 1:

Entry Advantage - You get charge benefits^ on your top notch installments, under the Sections
80C.

Stage 2: Exclusive Switching Advantage - You can make totally charge free^
obligation valueswitche

8
Stage 3: Exit Advantage - You likewise get a duty free^ Maturity Benefit subject to
states ofSection 10(10D) ^Tax benefits under the strategy are likely to conditions
under Section 80C,80D,10(10D), 115BAC and different arrangements of the Income
Tax Act,1961.

Great and Service charge and Cesses, in the event that any will be charged extra
according to winning rates. Charge regulations are dependent upon revisions made
thereto now and again. Kindly counsel your duty guide for subtleties, prior to
following up on above.Maturity Benefit isthe sum you get when your approach
ends Subject to Terms and Conditions of your ULIP.

Fractional withdrawals are permitted after the fruition of five approach years gave
monies are not inDiscontinued Policy (DP) Fund. You can make a limitless number
of halfway withdrawals as long as the aggregate sum of fractional withdrawals in a
year doesn't surpass 20% of the Fund Value in astrategy year. The halfway
withdrawals are liberated from cost. DP Funds allude to Discontinued Policy Fund
and comprise of cash from slipped by approaches. Not at all like customary items,
UnitLinked protection items are liable to showcase risk, which influence the Net
Asset Values. The client will be answerable for his/her choice. The names of the
organization, item names or subsidizechoices don't demonstrate their quality or
future direction on returns. Reserves don't offer ensured or guaranteed returns.

OUR PROJECTS

M3M (Corner-walk)

M3M is the developer with 2200 acres of land bank in the high-
growth.

9
 M3M (Corner-walk)

The name defining magnificence in the trinity of Men, Material, and Money,
the group hasnever failed to deliver the best.

M3M (Luxury Development)

Having over two decades of real estate presence in the NCR and awarded for
pathbreakingproject of M3M india, best quality.

M3M (M3M India)

The projects that M3M has brought so far, include a wide range of residential,
commercial,retail and integrated townships.

10
 Why Homeosphere ?

"Our Vision of" Better Investment "for More People and Processes and Best Quality"
VISION
"We are one of India's leading professional real estate services companies with diverseinterests
throughout the real estate value chain."
SERVICES

“Work with efficient and enthusiastic local sales representatives to create the best value forour
customers.”
Best Staff

We are India's leading specialized real estate services company with diversified interests
across the
real estate value chain. We are proud of our top advisors as they put in their effort to satisfy
our
clients, advise them through their journey finding home and investment in Gurugram.

Every one of our projects delivers world-class design and un-compromised quality, and is
benchmark against the highest standards of service. Our passion is to create landmarks
that meet global standards, optimize the values of our family, and are builton a legacy of
trust

OVERVIEW OF INSURANCE INDUSTRY

The insurance industry comprises companies and people who develop insurance policies and sell,
administrate, and regulate them. Insurance is a means of protection from financial loss. It is a form
of risk management primarily used to hedge against the risk of a contingent, uncertain loss. The
insurance Industry manages the risk to people and businesses from the dangers of their current
circumstances. Insurance policies are a safeguard against the uncertainties of life.

11
Insurance is the equitable transfer of the risk of a loss, from one entity to another in exchange for
payment (known as an insurance premium). It is aform of risk management primarily used to hedge
against the risk of a contingent, uncertain loss. The insurance Industry manages the risk to people
and businesses from the dangers of their currentcircumstances.
Insurance is a contract between two parties, the insurer or the insurance company and the insured
or the person seeking insurance, whereby the insurer agrees to hedge the risk of the insured against
some specified future events or losses, in return for a regular payment from the insured as
premium. Insurance policy helps in not only mitigating risks but also provides a financial cushion
against adverse financial burdens suffered. Insurance policies are a safeguard against the
uncertainties of life.
 In India, the overall market size of the insurance sector is expected to US$ 280 billion in
2020.
 Government's policy of insuring the uninsured has gradually pushed insurance
penetration in the country and proliferation of insurance schemes.
 Gross premium collected by life insurance companies in India increased from Rs. 2.56 trillion
(US$ 39.7 billion) in FY12 to Rs. 7.31 trillion (US$
94.7 billion) in FY20. During FY12-FY20, premium from new business
of life insurance companies in India increased at a CAGR of 15% to reach Rs. 2.13
trillion (US$ 37 billion) inFY20.
 Overall insurance penetration (premiums as% of GDP) in India reached 3.71% in FY19
from 2.71% inFY02.
 Life insurers reported 14% YoYgrowth inindividualannualised
premium equivalent (APE) in October 2020, compared with 4% YoYin September 2020.
 The market share of private sector companies in the non-life insurance

12
 market rose from 15% in FY04 to 56% in FY21 (till April 2020). In life
insurance segment, private players had a market share of 31.3% in new
business in FY20.
 In October2020, health insurance witnessed an increase in premiums at
Rs. 4,074.8 crores (US$ 553.93 million) compared with Rs. 3,840.6
crores (US$ 554.29 million), recording 6% growth on y-o-y basis.
Retail health also witnessed a 30% increase in premiums to Rs. 1,982.6
crore (US$ 269. 69 million).

13
 HISTORY OF LIFE INSURANCE
The story of insurance is probably as old as the story of mankind. The same instinct that prompts
modern businessmen today to secure themselves against loss and disaster existed in primitive men
also. They too sought to avert the evil consequences of fire and flood and loss of life and were
willing to make some sort of sacrifice in order to achieve security. Though the concept of insurance is
largely a development of the recent past, particularly after the industrial era – past few centuries –yet
its beginnings date back almost 6000years.

Life Insurance in its modern form came to India from England in the year 1818. Oriental Life
Insurance Company started by Europeans in Calcutta was the first life insurance company on Indian
Soil. All the insurance companies established during that period were brought up with the purpose of
looking after the needs of European community and Indian natives were not being insured by these
companies. However, later with the efforts of eminent people like Babu Muttylal Seal, the foreign life
insurance companies started insuring Indian lives. But Indian lives were being treated as sub-
standard lives and heavy extra premiums were being charged on them. Bombay Mutual Life
Assurance Society heralded the birth of first Indian life insurance company in the year 1870, and
covered Indian lives at normal rates. Starting as Indian enterprise with highly patriotic motives,
insurance companies came into existence to carry the message of insurance and social security
through insurance to various sectors of society. Bharat Insurance Company (1896) was also one of
such companies inspired by nationalism. The Swadeshi movement of 1905-1907 gave rise to more
insurance companies. The United India in Madras, National Indian and National Insurance in
Calcutta and the Co-operative Assurance at Lahore were established in 1906. In 1907, Hindustan
Cooperative Insurance Company took its birth in one of the rooms of the Jorasanko, house of the
great poet Rabindranath Tagore, in Calcutta.
The history of general insurance dates back to the Industrial Revolution in the

14
west and the consequent growth of sea-faring trade and commerce in the 17th century. It came to
India as a legacy of British occupation. General Insurance in India has its roots in the establishment
of Triton Insurance Company Ltd., in the year 1850 in Calcutta by the British. In 1907, the Indian
Mercantile Insurance Ltd, was set up. This was the first company to transact all classes of general
insurance business.

Following the recommendations of the Malhotra Committee report, in 1999, the Insurance
Regulatory and Development Authority (IRDA) was constituted as an autonomous body to regulate
and develop the insurance industry. The IRDAwas incorporated as a statutory body in April, 2000.

15
The key objectives of the IRDA include promotion of competition so as to enhance customer
satisfaction through increased consumer choice andlower premiums, while ensuring the financial
security of the insurancemarket.

The IRDA opened up the market in August 2000 with the invitation for application for
registrations. Foreign companies were allowed ownership ofup to 26%. The Authority has the power
to frame regulations under Section 114A of the Insurance Act, 1938 and has from 2000 onwards
framed various regulations ranging from registration of companies for carrying on insurance business
to protection ofpolicyholders’interests

16
 GOVT. POLICIES REGARDING LIFE
INSURANCE

1) Term insurancepolicies
The basic premise of a term insurance policy is to secure the immediate needs of nominees or
beneficiaries in the event of the sudden or unfortunate demiseof the policy holder. The policyholder
does not get any monetary benefit at the end of the policy term except for the tax benefits he or she
can choose to avail of throughout the tenure of the policy. In the event of the death of the
policyholder, the sum assured is paid to his or her beneficiaries. Term insurance policies are also
relatively cheaper to acquire as compared to other insurance products.
2) Money-backpolicies
Money back policies are basically an extension of endowment plans wherein the policyholder receives
a fixed amount at specific intervals throughout the duration of the policy. In the event of the death of
the policyholder, the full sum assured is paid to the beneficiaries. The terms again might slightly vary
from one insurance company to another.

17
 3) Whole lifepolicies
A whole life insurance plan covers the insured over his life. Whole Life Insurance offers dual benefits
- Death Benefits as well as Savings Benefits. There is flexibility to choose the premium payment like:
Monthly or Annual mode. The primary feature of this product is that the validity of the policy is not
defined so the policyholder enjoys the life cover throughout hislife.
4) Unit-linked investment policies (ULIP)
Unit-linked insurance policies again belong to the insurance-cum-investment category where one gets
to enjoy the benefits of both insurance and investment. While a part of the monthly premium pay-out
goes towards the insurance cover, the remaining money is invested in various types of funds that
invest in debt and equity instruments. ULIP plans are more or less similar in comparison to mutual
funds except for the difference that ULIPs offer the additional benefit of insurance.
5) Pension policies
Pension policies let individuals determine a fixed stream of income post retirement. This basically is
a retirement planning investment scheme where the sum assured or the monthly pay-out after
retirement entirely depends on the capital invested, the investment timeframe, and the age at which
one wishes to retire. There are again several types of pension plans that cater to different investment
needs. Now it is recognized as an insurance product and is regulated by IRDA.

18
 INTRODUCTION TO LIFE INSURANCE

Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract
between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a
designated beneficiary a sum of money (the benefit) in exchange for a premium, upon the death of
an insured person (often the policy holder). Depending on the contract, other events such as
terminal illness or critical illness can also trigger payment. The policy holder typically pays a
premium, either regularly or as one lump sum. Other expenses, such as funeral expenses, can also
be included in the benefits.
Life policies are legal contracts and the terms of the contract describe the limitations of the
insured events. Specific exclusions are often written into the contract to limit the liability of the
insurer; common examples are claims relating to suicide, fraud, war, riot, and civil commotion.
Difficulties may arise where an event is not clearly defined, for example: the insured knowingly
incurred a risk by consenting to an experimental medical procedure or medication resulting in
injury ordeath.
Modern life insurance bears some similarity to the asset management industry[1] and life
insurers have diversified their products into retirement products such as annuities.[2]
Life-based contracts tend to fall into two major categories:

 Protection policies: designed to provide a benefit, typically a lump sum payment, in the
event of a specified occurrence. A common form—more common in years past—of a
protection policy design is terminsurance.
 Investment policies: the main objective of these policies is to facilitate the growth of capital
by regular or single premiums. Common forms (in the U.S.) are whole life, universal life,
and variable lifepolicies.

 Life insurance is a financial tool that can help individuals accomplish a variety of financial
goals. The most common use of life insurance is to provide for dependent family members in
case of premature death. Life insurance can also be used to fund certain goals, such as a
childor
 grandchild’s future college expenses. As an estate planning tool, life
insurance can help pay federal and state death taxes as well as estate settlement costs. The
ultimate gift can be given using life insurance by transferring wealth between generations
and making charitablebequests.
 In order to properly utilize this powerful tool to help an individual reach his/her financial
goals, it is important to understand the methods for determining how much insurance is
appropriate in a givensituation, as well

19
as the various types of policies and riders available. This paper is designed to offer insight into how to
calculate an individual’s insurance need, discuss the different types of insurance, and identify how
each type of insurance can best help an individual accomplish particular goals or objectives. This
paper is not intended to provide advice, but rather general education. Investors should consult with a
qualified tax, legal, and insurance professional before purchasing any insurance product

20
Investment policies: the main objective of these policies is to facilitate the growthof capital by
regular or single premiums. Common forms (in the U.S.) are whole life, universal life, and
variable life policies.

Life insurance is a financial tool that can help individuals accomplish a variety of
financial goals. The most common use of life insurance is to provide for dependent family
members in case of premature death. Life insurance can also be used to fund certain
goals, such as a child or grandchild’s future college expenses. As an estate planning tool,
life insurance can help pay federal and state death taxes as well as estate settlement costs.
The ultimate gift can be given using life insurance by transferring wealth between
generations and making charitable bequests. In order to properly utilize this powerful tool
to help an individual reach his/her financial goals, it is important to understand the
methods for determining how much insurance is appropriate in a given situation, as well
as the various types of policies and riders available. This paper is designed to offer
insight into how to calculate an individual’s insurance need, discuss the different types of
insurance, and identify how each type of insurance can best help an individual
accomplish particular goals or objectives. This paper is not intended to provide advice,
but rather general education. Investors should consult with a qualified tax, legal, and
insurance professional before purchasing any insurance products.

21
 NEED FOR LIFEINSURANCE
1. Term Insurance: Term insurance plans provide life cover to protect your loved ones at most
affordable rates. This is the simplest form of life insurance. Termplans offer financial security to
your loved ones’future even in your absence.
2. ULIP: Unit linked insurance plans, better known as ULIPs, combines life insurance with financial
investment. Unit-linked insurance plans offer a wide choice of fund options and portfolio strategies.
ULIPs allow you to withdraw money regularly from your policy after 5 years’ lock- in.
3. Endowment Plan: Traditional savings insurance plans are risk-free investment plans that also
offer insurance shield. Better known as endowment and money back policies, traditional plan
returns are not linked to the stock market, and hence carry lower risk. Traditional insurance
plans offer bonus, such as reversionary bonus and terminal bonus, for staying invested, which
enhances the maturitysum.

Savings Plan: Savings Plans are life insurance plans that combine the benefits of a life insurance cover
and investment. So, in addition to securing yourself and your family, you also create a corpus to meet
your financial goals at every lifestage.
Most protection and savings plans usually offer you a fixed amount as Maturity Benefit when the
policy ends, but some specific plans also help you create a regular stream of income throughout
your policyduration

22
4. Whole Life Insurance Plan: Whole Life Insurance Plan cover you up till 99 years of age. They are
different from ordinary insurance policies which have a defined term of say 10, 20 or 30 years,
and are of use when you have financial dependents for a relatively long period, possibly your
entire life.
5. Retirement and Pension Plan: Retirement insurance plans offer waysto build your own pension
income. You can either choose to accumulate your retirement corpus as per your risk appetite, or
get guaranteed immediate income for life by investing a lump sum.

23
 TYPES OFINSURANCE

 Life Insurance
 Motorinsurance
 Healthinsurance
 Travelinsurance
 Property insurance
24
  Mobile insurance
 Cycle insurance
 Bite-size insurance

1. Life Insurance

life Insurance refers to a policy or cover whereby the policyholder can ensure financial
freedom for his/her family members after death. Suppose you are the sole earning member
in your family, supporting your spouse and children. In such an event, your death would
financially devastate the whole family. Life insurance policies ensure that such a thing does
not happen by providing financial assistance to your family in the event of your passing.

Types of Life InsurancePolicies

There are primarily seven different types of insurance policies when it comes to life
insurance. These are:
1. Term Plan - The death benefit from a term plan is only available for a
specified period, for instance, 40 years from the date of policy purchase.
2. Endowment Plan - Endowment plans are life insurance policies where a
portion of your premiums go toward the death benefit, while the remaining is
invested by the insurance provider. Maturity benefits, death benefit and periodic
bonuses are some types of assistancefrom
endowment policies.
3. Unit Linked Insurance Plans or ULIPs - Similar to endowment plans, a part
of your insurance premiums go toward mutual fund investments, while the
remaining goes toward the deathbenefit.
4. Whole Life Insurance - As the name suggests, such policies offer life cover
for the whole life of an individual, instead of a specified term. Some insurers
may restrict the whole life insurance tenure to 100 years.
5. Child’s Plan - Investment cum insurance policy, which provides financial aid for
your children throughout their lives. The death benefit is available
as a lump-sum payment after the death ofparents.
6. Money-Back - Such policies pay a certain percentage of the plan’s sum assured after
regular
intervals. This is known as survival benefit.

25
 Motor Insurance
Motor insurance refers to policies that offer financial assistance in the event of accidents
involving your car or bike. Motor insurance can be availed for three categories of
motorised vehicles, including:

 Car Insurance - Personally owned four-wheeler vehicles are covered under such a policy.
 Two-wheeler Insurance - Personally owned two-wheelervehicles,
including bikes and scooters, are covered under theseplans.
 Commercial Vehicle Insurance - If you own a vehicle that is used commercially,
you need to avail insurance for the same. These policies ensure that your
business automobiles stay in the best ofshapes,
reducing losses significantly.

2. Health Insurance
Health insurance refers to a type of general insurance, which provides financial
assistance to policyholders when they are admitted to hospitals fortreatment.
Additionally, some plans also cover the cost of treatment undertaken at home, prior to
a hospitalisation or after discharge from the same. With the rising medical inflation in
India, buying health insurance has become a necessity.
However, before proceeding with your purchase, consider the various types of health
insurance plans available in India.

3. Travel Insurance
When talking about the different types of insurance policies, one must not forget to learn
more about travel insurance plans. Such policies ensure the financial safety of a traveller
during a trip. Therefore, when compared to other insurance policies, travel insurance is a
short-termcover.
Depending on the provider you choose, travel insurance may offer financial aid at
various times, such as during loss of baggage, trip cancellation and much more. Here
is a look at some of the different types of travel insurance plans available in the
country:
 Domestic Travel Insurance - This is the kind of travel insurance policy that
safeguards your finances during travels within India. However, if you plan to
step outside the country for a vacation, such a policy would not offer any aid.
 International Travel Insurance - If you are stepping out of the country, ensure
you pick an international travel insurance plan. It allows

26
 you to cover the unforeseen expenses that can arise during your trip like medical emergencies,
baggage loss, loss of passport,etc.
 Home Holiday Insurance - When you are travelling with family, your home remains
unguarded and unprotected. Chances of burglary are always significant, which may lead to
significant losses.

4. Property Insurance
Any building or immovable structure can be insured through propertyinsurance plans. This can be
either your residence or commercial space. If any damage befalls such a property, you can claim
financial assistance from the insurance provider. Keep in mind that such a plan also financially
safeguards the content inside theproperty.

27
5. Mobile Insurance
Owing to the rising price of mobile phones and their several applications today, it has become
imperative to insure the device. Mobile insurance allows you to reclaim money that you spend on
repairingyour phone in the event of accidental damage. Further, you can also claim the same in case
of phone theft, making it easier to replace the handset with a new phone.

6. Cycle Insurance
Bicycles are valuable properties in India as some people rely on these vehicles for their daily
commute. Acycle insurance policy ensures that you have access to necessary funds should
your bicycle undergo accidental damage or theft. It saves your out of pocket expenses, while
also ensuring immediate repairs to the vehicle.

7. Bite-Size Insurance

Bite-sized insurance policies refer to sachet insurance plans that minimise your financial liability
for a very limited tenure, generally up to a year. These insurance plans allow you to protect your
finances against specific damage or threats. For instance, particular bite-sized insurance may offer
accidental cover of Rs. 1 Lakh for a year. You can choose this policy when you think you might be
particularly susceptible to accidentalinjuries.

28
 HOWTO BUYINSURANCE

1. Select your Sum Assured and Term Use the online term insurance calculator and estimate the
premium for your desired sumassured and term of the plan. Yourideal cover should be 10 to 15
times of your annualincome

2. Add Suitable Riders Enhance your family's financial support in case of disability and life
threatening illnesses with additional riders, available on payment of additionalpremium.

3. Pay the Premium Complete personal information like income, profession and education details. You
also need to fill nominee details along with your current address. Post this you can make the
payment online with secure and easy payment options.

4. Complete the Proposal Form The proposal form captures information related to your life which may
affect your claim in the future. It includes your professional details, health history and lifestyle
habits like drinking andsmoking.

5. Medical Tests Medical tests are required in selected cases basis individual life-risk. It is conducted
after successful completion of the proposal form and submission of all necessarydocuments.

29
PRIVATE PLAYERS IN LIFEINSURANCE

30
 PREAND POST COVID TIME MAKE DIFFRENCE IN INSURANCE

The impact on general insurers will vary depending on the products and types of coverage offered by the insurers.
The pandemic has taken a toll on new premiums on certain lines of business, such as travel, events, and trade credit
insurance, and losses from these lines of business may become significant. Other lines of business such as motor
and home have remained relativelystable.

This is not true from a business continuity coverage perspective as there has been a large volume of claims
initiated; here, insurers need to pay close attention to potential exclusionsin the policies and government
expectations for a non-legalistic, pro-consumer approach in assessingclaims.

In some notable cases, GI insurers have offered credits and rebates to policy holders due to restrictions. Operationally,
GI insurers have responded relatively well in the initial phase of the crisis with most workforces working remotely.
There were some challenges with contactcentre operations and with third-party provider services, although these
issues have not been across-the-board. Those insurers that had developed digital capability have been in a better
position to respond to customer and intermediary self-service and engagement needs.

From an investment perspective, the volatility in financial markets has not yet had a pronounced impact on GI
insurers, in particular with government bonds having been relatively unaffected by the crisis.

31
The L&P sector has been impacted on a number of material fronts:

1. With COVID-19’s significant impact on economic activity and employment levels at a local, regional and global level,
consumer spending power has reduced significantly over a short period. Insurers are responding with payment breaks
in an effort to stem a potential large level oflapses.
2. Coupled with the reduction in consumer spending power is the impact of market volatilityand general uncertainty
on consumer confidence and, therefore, onwillingness to spend.Life assurers expect this to translate into
significantly lower new business volumes for a period of uncertainduration.
3. In addition to the expectation of lower new business volumes coupled with increased lapses, there has been a
significant drop in market values and interest rates. The impact of this on life assurer income levels in some
cases is leading to financial strain and the need toconsider unpalatable actions such as expense cuts.
4. Although the tragic loss of life will reverberate across society, from an insurance perspectivelife assurers may
not see a large volume of life claims as many of those that succumbed to thedisease were of the age cohort
that may not have coverage. However, there is a risk that mortality for other cohorts may increase arising
from fear of seeking

Operationally, L&P insurers, similar to GI companies, have managed well with the initial crisis. However, with self-
isolation rules in place, digital capabilityis becoming increasing important

32
 Problem Identification

People struggle to make optimal investment choices, even in very common

investments tasks.

In our country people are very afraid of taking investment thinking that most
of these are fraud. Lack of education in rural area is one of the biggest reason
for this.
Consumers are confused about what is the nature and benefits of the
investment offered by the selling company. Investing is stocks is far away to
understand byrural area. This is the biggest reason I think decisions are not made
to invest in any kind of investment.
Lack of awareness among people regarding investment, mindset of
rural as well as some urban area people thinks investment involves high
risk.
• More fixed deposits and regular deposits as compare to the other kinds of investments.

People more trusts on the fixed deposits and regular deposits than
mutual funds, residential investment and other types of
investments.
• Disclosing conflict of interest impacts context dependent which leads to
increasedor decreased bias advice.

33
 CHAPTER: 3

RESEARCH METHODOLOGY

34
 Research Methodology
Research methodology is a way of explaining how a researcher intends to carry out their research. It's a

logical, systematic plan to resolve a research problem. A methodology details a researcher's approach to

the research to ensure reliable, valid results that address their aims and objectives. Once also can outline

analysis as a scientific and systematic hunt for pertinent info on a particular topic. In fact, analysis is an

art of scientific investigation. The Advanced Learner’ sword book of Current English lays down which

means of analysis as “a careful investigation or inquiry particularly through hunt for new facts in any

branch of data.” 1 Redman and Mory outline analysis as a “Systematized effort to realize new

information.” 2 Some folks take into account analysis as a movement, a movement from the proverbial to

the unknown. It is really a voyage of discovery. We tend to all possess the very important instinct of

curiosity for, once the unknown confronts U.S., we tend to surprise and our curiosity makes U.S. probe

and attain full and fuller understanding of the unknown. This curiosity is that the mother of all

information and also the technique, which man employs for getting the information of regardless of the

unknown, intermedia’s analysis.

Need for the study:

• To know the consumer’s behavior while investing money.

• To know the new trends in the market of investment.

• To get the proper idea of the investment.

• To know about the level of risk which customers are ready to take while investing money.

• To know about the preference of different customer regarding different types of investments.

• To find out the major gaps in the investment industry.

• To get the full knowledge of different investment and their interest rates.

35
Objective of the study:

 To study various factors influencing Consumer to take various insurance services.

 To accelerate the intermediation competence in the insurance sector, and to release latest out new schemes and

services;

 To evaluate preferences of customers while taking any services related to Homeosphere

 To study and rank the factors responsible for the sale of insurance and other services of Homeosphere

Significance of the study:

Investment analysis involves researching and evaluating a security or an industry to predict its future

performance and determine its suitability to a specific investor.

Investment analysis may also involve evaluating or creating an overall financial strategy.

Types of investment analysis include bottom-up, top-down, fundamental, and technical.

Sample design:

Sampling Unit: Units which are taken for the purpose of sampling and investigating. While researching any
person/individual, animal, plant, product or anything being researched is termed as Sampling Unit. In context of
any survey or market research a sampling unit is a person or an individual. Sampling Unit determines a single
individual or single value with a sample data. For Example: I have conducting a research of school students so one
student would be termed as sampling unit.
Some different Sampling Units used in above research.

o College Student

o Government Employee

o Private Employee

o Self Employed

o Unemployed

o School Students.

36
Sampling Method: In this study simple random sampling method is used.

Sample Size: The sample size for this study purpose was 20 and the responses were generated from across

demographic profiles of various categories ranging from college going Students to middle-aged and old-aged

customers using Google form. The final sample size of 20 respondents was obtained with a total response rate of

92% based on the no. of valid questionnaires. An analysis of the sample characteristics indicated that the sample

was representative of a Young and Middle- aged Indian population

37
 Data Collection:

The process of collecting/gathering and measuring information on given

variables in a systematic manner which helps in giving answers to the question

and evaluate outcomes. There are two types of data primary and secondary.

1: Primary Data

2: Secondary Data

Primary Data:
Primary Data is a data which is taken first time by the individual by his own

experience and evidence for a particular research. It is also called raw data or

first hand information. Mode of collecting primary data is not easy for the

individual if there are many numbers of respondents. Primary Data is also very

costly method of collecting data it requires huge amount of money to conduct

surveys and gather information through this type of data collection. Primary data

needs many resources to conduct the survey. The person who investigates,

supervise, and control is same and does collection process directly.

Primary data is commonly collected through mailed questionaries, surveys,

personal interviews, telephonic interviews, case studies and observation etc.

These are in forms of raw materials Collecting data through this is quite

expensive and takes lots of time as well. But one of the huge benefit of this type

of collection is that primary data is more reliable and suitable for enquiry. There

is no need of editing and precaution is required in primary data .

38
Secondary Data: Secondary data is data taken from some where else or second

hand data. This data is not taken by individual himself/ herself. The secondary

data is data that is already collected/ gather and recorded by some institute or

some researcher for their own research not for current research. Data can be

taken from any sources like government publications, industry , institutes ,

books and journals etc. This type of data collection is very affordable and cheap.

It takes very less time to collect data as compare to primary data. Secondary data

is available very easily through any sources. It saves

money of the investigator and saves time as well. But one of the big problem in

this method of collecting data is that it may be not accurate and the information

is the data is not matching the required information, because purpose of that data

may varies from purpose of current research. These are not original information

because data is collected by someone else. These are not in raw form but in

finished form and ready for results. Its more economical than primary because it

requires less money and time. Some times editing is required in this method of

collecting data because purpose of data may vary.

Analytical Tools used in the Study

• Tables: Tables will be used to represent the responses of the respondents in a

precise term so that it become easy to evaluate the data collected.

• Pie Charts: A pie chart is a type of graph that represents the data in the circular

graph. The slices of pie show the relative size of the data, and it is a type of

pictorial representation of data.

39
 CHAPTER 3
FINDINGS AND
INTERPRETATION

40
 INTERPRETATION AND PIE CHARTS

Once the date is collected the next task is to analyze it. The raw data should be classified into some
purposeful usable categories. For example: tabulation, coding, etc. Analysis work, after tabulation, is
generally based on the computation of various percentages, coefficients, etc. by applying various well-
defined statistical formulae like frequency distribution, calculation of average and dispersions.

41
1. GENDER

INTERPRETATION

The purpose of my study is to know about customer attitude towards private insurance

company and for that I have collected responses from 19 respondents, out of which 15

persons are male and 4 are females and in terms of percentage it is 79% are males and

21% are females.

42
2. OCCUPATION

FREQUENCY PERCENTAGE

GOVERNMENT EMPLOYEE 2 10
PRIVATE EMPLOYEE 1 5

BUSINESSMAN 1 5

STUDENT 15 75

UNEMPLOYED 1 5

TOTAL 20 100

INTERPRETATION

Out of the 20 respondents maximum responses are from students 75% and most of

them are interested to invest in life insurance and the responses from private sector

employees 5% and most of them are also interested to invest in life insurance as well.

And the percentage of responses from government employees is 10% .

43
3. AGE GROUP

FREQUENCY PERCENTAGE

16-21 4 20

21-35 15 75

35-60 1 5

60 or 00 00
ABOVE
TOTAL 20 100

INTERPRETATION

From Pie Chart it is clear that maximum respondents are from 21to 35 age group

maximum of these are students and there are some responses from the 16 to 21 years

and there is only response from the age group of 35-60. But there is no response from

44
4. In which sector you would like to invest?

Sectors Frequency Percentag

e
Private sector 5 25

Public sector 9 45

Foreign sector 3 15

Government sector 3 15

Total 20 100

Interpretation:

Through this pie chart it is very clear that maximum number of respondents prefer

to invest in public sector and private sector and less number of respondents want

45
5. What is your saving objective?

Objectives Frequency Percentag

e
Healthcare 6 31.6

Child Education 1 5.2

Business 6 31.6
Expansion

Retirement 3 15.8
planning
Traveling Plans 1 5.2
Living life to its full 1 5.2

Experience and 1 5.2

knowledge

Total 19 100

Interpretation: As it is clear from pie chart that maximum of respondent has

objectives of healthcare and business expansion both are 31.6 % which means 12

person from 19 wants to invest for healthcare and business expansion.

46
6. How much interest rate do you expect from the investment?

Return Frequency Percentag

s e
2-5 5 25

6-8 6 30

Above 9 45
8
Total 20 100

Interpretation:

As pie chart is showing out of 20 respondents 45% wants to get more than 8%

toreturn on their investment and 30% want 6-8% i.e. 6 people

47
7. Where you would like to invest?

Frequency Percentage

1 5
PPF
Fixed Deposits 5 25

Savings Account 0 0

Gold 2 10
Real estate 5 25

Mutual funds 5 25

Share market 1 5

Options and 1 5
derivates
Total 20 100

48
Interpretation:

This pie chart shows there are different opinion of respondents while choosing

where to invest money. From this pie chart it is clear that Mutual Funds, Fixed

Deposits and Real Estate are three most preferred portfolios in investing money as

these all are 25% in pie chart. Afterthese three other preferred investing is in gold

i.e. 10%. This survey clearly shows that people are not preferring savings account

for investing.

49
8. ARE YOU INTERESTED TO INVEST IN INSURANCE POLICIES OFFERED

BY PRIVATE INSURANCE COMPANIES?

FREQUENCY PERCENTAGE

YES 14 46.7

NO 16 53.3

TOTAL 30 100

INTERPRETATION

Out of the total respondents 53.3% of the respondents shows negative response

towards Insurance policies offered by private insurance companies. On the other

hand 46.7% of the respondents showed positive behavior

50
 FINDINGS

Student respondents are most interested to invest in policies like insurance and

least interested to invest in car insurance policies because many of students

dont have their own car.

In my data analysis majority of respondents are 21-35 age group and most of

them are postgraduate students and private employee they want to invest their

money in life insurance as they are looking for term benefits and does not want

to take high risk.

Majority of the respondent’s expectation is company o avail the longs term benefits from
the investment made.

Most of investor first check the company’s background before investing in the

company. It means goodwill of the company is only major thing that investor

check before doing any investor.

According to the respondents majority of respondents showed negative

attitude towards private insurance companies and many of respondents are not

sure about or have trust issues while taking to the decision to invest in private

insurance company.

Moreover out of 20 responses, there are 3 respondents who do not want to

invest in any kind of policy or instrument offered by the private insurance

companies this may be because of some past experiences or they simply do

not have money to invest.

51
People rely more on information gained through self-analysis as

maximum of investors choose self-analysis option before doing any

investment.

The purpose of my study is to know about customer attitude towards

private insurance company and for that I have collected responses from 19

respondents, out of which 15 persons are male and 4 are females and in

terms of percentage it is 79% are males and 21%

52
 CHAPTER -4
CONCLUSION AND
RECCOMENDATIONS

53
 CONCLUSION

Although marketing strategies indicate the general approaches to be used in

achieving product objectives, the implementation of these strategies through
marketing programmed is the most time- consuming part of marketing
management. Marketing programmed (such as product-development
programmed, advertising and sales promotion programmed, and sales and
distribution programmed) indicate the specific activities and tactics that will
be necessary to implement a strategy.
For instance, if a strategy requires the firm to achieve distributor
cooperation, the details of how the sales force will achieve cooperation
must be worked out in the sales and distribution programmed.

No matter how appropriate a strategy might appear, it will fail if not

properly implemented. Consequently, clear statements regarding target
markets and marketing strategies are necessary to ensure that the correct
programmed and tactics will be developed.

54
 Recommendations: -

1) Even though most of the policy holders are satisfied with policies, plans they have but some
new attractive insurance plans should be introduced to bind them not to switch over to other
companies’ insurance plans.
2) The company should find out the no. of people who are not havingany of
the insurance plans through an intensive market research and motivate them
to get insured.
3) Leveraging technology to service customers quickly,efficiently and
conveniently 4)Developing and implementing superior risk management and investment
strategies to offer sustainable and stable returns to our policyholders.
5) Company should target each and every class of the society.

Outcomes: -

The market potential for private insurance companies is found to be greater in the long run as
most of the Indians are of the opinion that, private insurance companies would be able to
perform well in the future. The private and foreign insurance companies have to take
immediate steps in appointing a greater number of agents and/or advisors in addition to the
employees as it has been found out that agents are the best channel to reach the general public
regarding selling of insurance products. The private and foreign insurance companies
have to concentrate on the factors like 'Prevention of Lossl' Assured Returns' and

Long term Investment'. They can also focus on an insurance amount of Rs. 1 – 2 lakhs with 'money
back policies Hence, the market has potential. The private and foreign insurance companies that are
taking immediate steps can tap it easily &rapidly.

55
 CHAPTER-5
LIMITATIONS

56
 Limitations: -

1) Some of the respondents were not cooperative.

2) Some respondents were hesitating give business details.
3) Biasness is another limitation that the scope of the survey.
4) The reliability and scope of survey greatly relies on the cooperation of the respondents.

57
 REFFERENCE

1. https://www.homeosphere.com

2. https://www.bajajalliance.com

3. https://researchgate.net

58
 ANNEXURE

Some questions asked from the respondents to analyze the consumer buying decision

while investing:

Customer decision making while investing

1. Gender
 Male
 Female
 Other

2. Occupation

 Government

 Private Employee

 Self

Employed

 Unemployed

 Student

3. Age

 18-30

 30-45

 45-60

 Above 60

59
 4. In which sector would you like to invest?
 Private Sector
 Public Sector
 Foreign Sector
 Government Sector

5. What is your saving objective?

 Healthcare
 Children's Education
 Business Expansion
 Property

 Retirement

 Other…

6. How much interest rate do you expect from an investment?

 4-6

 6-8

 Above 8

60
7. Where you would like to invest?
 Public Provident Fund (PPF)
 Fixed Deposits
 Savings Account
 Gold
 Mutual Funds
 Real Estate
 Other…

8. ARE YOU INTERESTED TO INVEST IN INSURANCE POLICIES OFFERED BY PRIVATE

INSURANCE COMPANIES?

o Yes
o No

61
62
63