ACTIVITY no.

Strand: Accountancy & Business Management (ABM)

Subject Description: Principles of Marketing
Lesson: Goals of Marketing
Title of Activity: Target Market Analysis

Name of Student: Laquindanum, Ma. Allyssa S., Grade & Sec: ABM 11-A Date: May 18, 2023 Score: _________

Directions: Based on the inserted product on the 1 st column make an analysis on its goal of marketing it to the
consumers. Write the age bracket and gender, pricing, location for selling, product development, and advertising strategy.

Product Age Bracket & Pricing Location for Product Advertisement

Gender Selling Development Strategy
1. Surf (Detergent) Surf detergent Surf detergent is Surf detergent is Surf detergent Surf detergent has
targets adults an affordable widely available should be previously used a
and young brand, with and can be found developed to variety of advertising
adults between prices ranging at grocery stores, cater to different techniques, including
the ages of 18- from ₱8 to ₱45, supermarkets, customer needs. TV commercials,
55. Both men depending on and discount Should be print ads, and social
and women can the size and stores throughout designed to media marketing.
use the product type of the Philippines. cater to the The brand can use
with a focus on detergent. laundry needs of these channels to
households and its target advertise its
families looking market. This can products and
for a reliable be achieved emphasize their
laundry through focus major features and
detergent. groups and benefits in the future.
market research To retain customers
to determine and establish brand
what features loyalty, the brand
and benefits are might also explore
most important focused marketing
to consumers, initiatives such as
such as stain email marketing and
removal, loyalty programs.
fragrance, and
gentleness of
fabrics. Surf
should consider
developing eco-
friendly and
fragrance-free
options to cater
to customers
who prefer
those types of
products.
2. Victoria’s Secret Victoria's Secret The price range Victoria's Secret Victoria's Secret Victoria's Secret
perfume is for Victoria's perfumes are sold is known for perfumes are
generally Secret perfumes in Victoria's creating actively promoted on
 targeted varies, with Secret stores fragrances with social media, in
towards women prices starting at worldwide, as well unique and television ads, in-
between the around ₱120 for as online through alluring scents. store displays, and
ages of 18-45, smaller bottles their website and They often in collaborations with
although their and going up to other popular collaborate with well-known
selection of ₱249 for larger, online retailers well-known influencers. Their
fragrances can high-end like Shopee, perfumers to advertisements
appeal to fragrances. Lazada, TikTok create new frequently highlight
women of all Shop, etc. fragrances that the sensuality and
ages. appeal to their femininity of their
target market. perfumes, which are
frequently positioned
as an essential part
of a woman's beauty
routine.
3. Penshoppe Penshoppe Penshoppe Penshoppe is a Penshoppe Penshoppe has
(Pants) pants are pants are well-known pants should be used celebrity
typically positioned as a Philippine fashion created with the endorsements and
marketed mid-range brand with stores demands and social media
towards young brand, with all across the preferences of marketing to
adults and prices that are country. Aside its target market promote its products
teenagers, both affordable for its from physical in mind. Focus in the past. The
male and target market. shops, the brand groups and brand can continue
female, in the The pricing also has an market research to leverage social
age range of 16- strategy can be internet shop can be used to media platforms,
50 years old. adjusted based where customers establish the such as Instagram
on the location can buy the newest trends and Facebook, to
and competition products online. and styles that reach its target
in the market. appeal to its audience through
target market. influencer
partnerships and
targeted ads.
Additionally, the
brand can also
consider traditional
advertising channels
such as TV and print
ads to increase
brand awareness.
4. Unli-Wings Unli wings, The price of unli Unli wings can be The menu for Unli wings can be
which refers to wings can vary sold in a variety of unli wings can promoted through
unlimited depending on dining be developed to various advertising
servings of location and establishments, cater to the channels, such as
chicken wings, competition in including fast-food taste social media
is typically the market. This chains, casual preferences of marketing, influencer
marketed pricing strategy dining its target partnerships, and
towards young should be restaurants, and market. This can targeted ads. The
adults and affordable and sports bars. The be achieved brand can also
teenagers, both competitive with location for selling through market consider traditional
male and other similar should be in research to advertising
female, in the restaurants that areas with high determine the channels, such as
age range of 18- serve unlimited foot traffic from most popular print ads and
35 years old. chicken wings. the target market, flavors and billboards, to
such as malls, preparation increase brand
commercial methods for awareness.
centers, and chicken wings,
 entertainment such as
districts. barbecue,
buffalo, garlic
parmesan, and
spicy flavors.
5. Mitsubishi (Car) Mitsubishi cars Mitsubishi cars Mitsubishi cars Mitsubishi Mitsubishi's
are designed to are are sold in many places a high advertising strategy
appeal to people competitively countries around emphasis on focuses on
of all ages and priced as the world, research and highlighting the
genders. Some compared to including the development, features and benefits
models, other brands in Philippines, with a special of its vehicles, as
however, may their respective United States, emphasis on well as their
be more popular segments. Canada, electric and competitive pricing.
among certain Mitsubishi's Australia, Japan, hybrid vehicles. The company also
demographics. strategy differs and several In recent years, emphasizes its
The Mitsubishi depending on countries in the company commitment to
Mirage, for the model and Europe and Asia. has developed sustainability, with a
example, may market. In They can be several new focus on electric and
appeal to general, purchased from models, hybrid vehicles.
younger drivers, Mitsubishi offers authorized including the Mitsubishi uses a
while the a range of Mitsubishi Outlander variety of advertising
Outlander and vehicles at dealerships, PHEV, a plug-in channels, including
Pajero may different price which are typically hybrid SUV. television, print,
appeal to points to cater to located in mall, Mitsubishi is online, and social
families and different urban and also investing in media, to reach its
elderly drivers. budgets and suburban areas. the development target audience. The
Mitsubishi cars needs. of autonomous company also
are designed to driving sponsors various
be adaptable technologies sports teams and
and appealing to and other events to increase
a wide range of innovative brand awareness
customers. features to and visibility.
improve its
customers'
driving
experiences.
6. Glittered Ballpen Glittered pens The pricing for Glittered pens can Depending on The advertisement
are generally glittered be sold in a the strategy for glittered
marketed ballpoint pens variety of manufacturer, pens may focus on
towards a can vary locations, the design and their decorative and
younger depending on including office development of colorful features, as
audience, the brand, supply stores, glittering pens well as their
particularly girls quality, and stationery stores, can differ. Some affordability and
and young design. In arts and crafts companies may accessibility.
women. general, they stores, and online concentrate on Advertisements may
However, they are relatively retailers. They producing pens be targeted towards
can also appeal affordable and may also be sold with distinctive younger audiences,
to people of all can range from in gift shops or designs, such particularly girls and
ages who enjoy a few peso bill other specialty as glitter or young women, and
colorful and to around ₱50 stores that cater other may be featured on
decorative or more for to a younger ornamental social media or other
writing higher-end audience. aspects, while online platforms.
instruments. options. others may They may also be
concentrate on advertised in stores
producing pens or through print or
with specific online catalogs.
 features, such
as retractable
tips or refillable
ink cartridges.
Some
manufacturers
may additionally
include
customization o
ptions, such as
selecting the
color of the
glitter or the
type of ink.
7. Coin Purse People of all The pricing for Coin purses can The design and Coin purse
ages and coin purses can be sold in a development of advertising
genders use vary depending variety of coin purses can strategies can
coin purses, on the brand, locations, vary depending highlight simple and
though they may material, and including on the functionality, as well
be more popular design. In department manufacturer. as style and
among women general, they stores, accessory Some appearance.
who carry are relatively stores, gift shops, companies may Advertisements may
purses or affordable and and online focus on be targeted towards
handbags. They can range from retailers. They creating purses ladies who use
are also popular around ₱50 or may also be sold with unique purses or handbags
among children more for higher- at markets or designs, such and youngsters and
and teenagers end options. street vendors as patterns or teenagers who may
for storing cash that specialize in embellishments, use them as a fun
and small small while others accessory. They
objects. accessories. may focus on may be featured on
creating purses social media or other
with specific online platforms, in
features, such stores, or in print or
as a specific online catalogs.
number of
compartments
or a particular
type of closure.
Some
manufacturers
may also use
eco-friendly
materials or
offer
customization
options, such as
the ability to
choose the color
or material.
8. Click (Honda) The Click Honda The Click Honda The Click Honda Product The Click Honda
Motorcycle is a Motorcycle's Motorcycle can be development for Motorcycle's
popular model price will be sold in various the Click Honda advertisement
of motorcycle determined by a locations such as Motorcycle strategy could
that can appeal variety of Honda might incorporate both
to a wide range factors, such dealerships, concentrate on online and offline
of age groups as the model, motorcycle improving the channels such as
 and genders. features, and dealerships, and motorcycle's social networking
However, it is location. online design, platforms, targeted
typically more However, marketplaces. It is performance, online ads, television
popular among because the important to and features commercials, and
younger riders, Click Honda consider the while keeping print ads in
particularly Motorcycle is target market affordability in motorcycle
those in their marketed as an when deciding on mind. Adding magazines. The
20s and 30s. In affordable and the location for more modern marketing message
terms of gender, practical choice, selling. For safety features might emphasize the
the Click Honda pricing is example, if the or enhancing motorcycle's
Motorcycle is expected to be target market is fuel efficiency, practicality,
generally in the middle of younger riders, for example, affordability, and
marketed the range for then selling could be areas reliability, with an
towards both motorcycles in through online of focus. emphasis on the
men and its category. marketplaces and target market's
women, with a social media interests and
focus on its platforms may be demands.
practicality and more effective.
affordability.
9. Sharks Burger Sharks Burger is The pricing of Sharks Burger Sharks Burger Sharks Burger's
a fast-food Sharks Burger can be sold in product advertisement
restaurant that will depend on a various locations development strategy may include
can appeal to a variety of factors such as could focus on both online and
wide range of such as the standalone improving the offline channels such
age groups and menu items, restaurants, food quality and as social media
genders. location, and courts, and variety of menu platforms, targeted
However, it is competition. shopping malls. It items while online ads, television
typically more However, since is important to keeping commercials, and
popular among Sharks Burger is consider the affordability in billboards. The
younger marketed as an target market mind. Offering marketing message
consumers, affordable fast- when deciding on more plant- could focus on the
particularly food option, it is the location for based options or variety and
those in their likely that the selling. For healthier menu affordability of the
teens and 20s. pricing will be in example, if the items, for menu items, with a
In terms of the mid-range target market is example, could focus on the
gender, Sharks for fast-food younger be areas of interests and needs
Burger is restaurants in its consumers, then focus. of the target group.
generally category. opening a Additionally, Ads could, for
marketed restaurant near adding breakfast example, showcase
towards both colleges or dishes or the restaurant's
men and universities may desserts to the burgers, fries, and
women, with a be more effective. menu may be a milkshakes, as well
focus on its strategy to as any new menu
variety of menu increase sales. items or promotions.
items and Influencer marketing
affordability. could be a benefit as
well, especially with
younger consumers
who are more
influenced by social
media personalities.
10. Cellphone The iPhone The pricing of The iPhone series Product The advertisement
(iPhone Series) series of the iPhone can be sold in development for strategy for the
cellphones series will various locations the iPhone iPhone series could
appeals to a depend on the such as Apple series could include online and
wide range of model and retail stores, concentrate on offline channels such
age groups and storage authorized enhancing the as social media
genders. capacity. resellers, and device's platforms, targeted
However, it is However, since online performance online ads, television
generally more the iPhone is marketplaces. It is and features commercials, and
popular among marketed as a important to while keeping billboards. The
younger and premium consider the design and user marketing message
middle-aged smartphone, the target market experience in could focus on the
consumers, pricing is when deciding on mind. Focus innovative and
particularly generally higher the location for areas could premium features of
those between than other selling. include the iPhone, with a
the ages of 18 smartphones in developing new focus on the target
and 44. In terms its category. camera market's interests
of gender, the features, and needs.
iPhone is improving
marketed battery life, or
towards both introducing new
men and biometric
women, with a security
focus on its features.
innovative
features and
sleek design.