Designed for: Designed by: Date: Version:
Business Model Canvas Nhung & Diep
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
- Key Partners: Toray - Garment design, factory - Provide high quality with - In- stores customer services - Middle - class customers
industries, Disneyland, Lego, management low price product for daily + For the 15-19 age group, with average income in first
Pixel… - Distribution channel: Apple common wear UNIQLO services lies on a class and second class cities
- Key Suppliers: Kaihara app store, Google Play - Time-saving outfits counselling and sense of - Demographic for all genders
Corporation, Akij Textile Mills - Revenue Streams: In-app suggestions style shape side of all ages (women, men,
Ltd (other suppliers fabric advertisements Premium - Offer Premium package to + For the 20-26 age group, kids)
mills and sewing factories in packages to eliminate ads eliminate ads UNIQLO services must be - Most important segment:
China, Indonesia, - AI-powered operation and - Promotion for members subtle and friendly to give there are 2 customer
Bangladesh, Thailand, thorough market research - UNIQLO is satisfying suggestions segments that UNIQLO
Japan, Vietnam, Cambodia, customer about Good +For the 27-35 age group, focuses on 20-26 age and
Korea, Malaysia and Turkey) quality products, affordable focus on suggesting more 27-35age groups
- Key activities: manufacturer prices, pleasant shopping formal outfits
textile technology, raw space, many choices for + For the over 40age group,
materials with optimization outfits everyday suggesting outfits are
cost simplicity,comfort
Neos Chronos Business Model Canvas Word
- Motivations for
partnerships:
+ Optimization and economy:
- After sales services center
- Online customer services
Assist app users in searching Key Resources Channels
for suitable outfits, via - Core-Product (HEATTECH, - Official UNIQLO stores
suggestions based on user Ultra Light Down, AIRism - Official UNIQLO online
preference and behaviour. and Bra-tops) store (UNIQLO app, UNIQLO
+ Reduction of risk and - Intellectual: copyright, Facebook, UNIQLO
uncertainty: partner’s in store customer data, brand Instagram)
ads of our app will increase patent
customer's/ users reception - Human resource:
+ Promotion of environment Marketing-PR team, Graphic
preservation: some brands design team, app
we partner up are having development team, Stylist
environmentally friendly team, Sale team
campaign within themselves - Finance (to acquire AL,
therefore our partnership in data storage)
suggesting their products will - Technology
partly contribute to the
preservation of environment
Cost Structure Revenue Streams
- Fixed cost (labor wages, rents, utilities), Variable cost (economies of scale, - In-app advertisements (Google ads, other partners)
economies of scope) - In-app payments paid by Card (App store & Google Play)
- Research and development product and market - Space rental fees for offline stores
- Design cost, suppliers payment, distribution cost, Marketing and Promotion
Designed for: Designed by: Date: Version:
Business Model Canvas Nhung & Diep 12/12
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
What Key Activities do our What type of relationship does
Who are our Key Partners? Who Value Propositions require? Our What value do we deliver to the each of our Customer Segments For whom are we creating
Neos Chronos Business Model Canvas Word
are our key suppliers? Which Distribution Channels? customer? Which one of our expect us to establish and value? Who are our most
Key Resources are we acquiring Customer Relationships? customer’s problems are we maintain with them? Which ones important customers? Is our
from partners? Which Key Revenue streams? helping to solve? What bundles have we established? How are customer base a Mass Market,
Activities do partners perform? of products and services are we they integrated with the rest of Niche Market, Segmented,
CATEGORIES: offering to each Customer our business model? How costly Diversified, Multi-sided Platform
MOTIVATIONS FOR Production, Problem Solving, Segment? Which customer are they?
PARTNERSHIPS: Optimization Platform/Network needs are we satisfying?
and economy, Reduction of risk
and uncertainty, Acquisition of CHARACTERISTICS:
particular resources and Newness, Performance,
activities Key Resources Customization, “Getting the Job Channels
What Key Resources do our Done”, Design, Brand/Status,
Value Propositions require? Our Price, Cost Reduction, Risk Through which Channels do our
Distribution Channels? Reduction, Accessibility, Customer Segments want to be
Customer Relationships Convenience/Usability reached? How are we reaching
Revenue Streams? them now? How are our
Channels integrated? Which
TYPES OF RESOURCES: ones work best? Which ones
Physical, Intellectual (brand are most cost-efficient? How are
patents, copyrights, data), we integrating them with
Human, Financial customer routines?
Cost Structure Revenue Streams
What are the most important costs inherent in our business model? Which Key For what value are our customers really willing to pay? For what do they currently
Resources are most expensive? Which Key Activities are most expensive? pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
value creation, premium value proposition). Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, dependent, Volume dependent
Economies of scale, Economies of scope DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
Neos Chronos Business Model Canvas Word
