Mariju

BRAND STRORY
MARIJU responds to the lifestyle of people who
love textiles that are contemporary, creative, and
culturally unique. To elevate entrepreneurs from
community production groups and business ethnic
groups to entrepreneurs with integrated design and
use of technology to add value.
Vision
Choose good materials, quality
products that are long-lasting
and environmentally friendly
sustainably have a positive
effect on the state of mind of the
worshipers.

Mission
Sending development of textiles based on
wisdom, presenting patterns from koche
knitting and designing digital printed graphic
fabrics. Create added value for the community,
focus on the Craftsmanship process to reduce
production costs. Create a brand identity to be
accepted by people in society and create a
regular customer base.

Value
Focus on developing textiles in the high-
end market and sewing That is unique
combined with craftsmanship to reduce
production costs but still add value to
environmentally friendly products -
Sustainable to build confidence for the
brand, increase employment opportunities
at local stability and build income for the
group textile entrepreneurs and
community enterprises and continue to
carry on Thai wisdom to last foreve
 Visual

Mariju Fahkwang Light

logo Name Brand Color Fonn

packaging

Photography
BRAND IDENTITY
& TONE OF VOICE
TARGET GROUP

Geographics Behavioral
Continent : Asia, Europe Special occasions : birthday parties,
Address/Location : City,Outskirts festivals and general parties.
Shopping places: department stores , online Brand knowledge : study the
advantages of the goods, whether
Demographics there is anything
Gender : Neutral, LGBTQ+ Shopping behavior : like the unique ,
Age : 25-50 years old mixing and matching
Marital status : single, married, special and whether it is really useful.
divorced Application scenario : according to
Country : Thailand, foreigner special occasions.
Residential Type : Modern Resort
Salary : ≥ 50000 THB
Occupation: General

Psychological
Confident
courageous
living in the city
using natural products
like socializing
like art, like
playing music,
love animals

PEN PORTRAIT

Sarah Brody

Accommodation : suburban residential

Occupation : market and accessories
director , interview
Salary : 50,000-200,000 Thai baht/month
Husband : Resort owner, real estate agent
Vehicle : G-Class Merdedes Benz
Hobbies : Painting, singing, playing music
My favorite genre : alternative, folk , jazz ,
blues
Treatment location : Chiang Mai
Specialty Restaurant : Po Concept
Restaurant
After work activities : yoga, spa, music
Personality : confident, bold, proactive,
proactive
BRAND POSITION

PRESTIGE PRICE

SUSTAINABLE EXCLUSIVITY

Unisex
 Swot

STRENGTHS WEAKNESSES

Craftsmanship Production is not 100%

Sustainable environmentally friendly.
designs Unique The price of raw materials is
There is sufficient working relatively high.
capital for purchasing raw The process flow is slow.
materials with income and There are fewer craft workers.
expenses The organization is unknown and
lacks public relations.

OPPORTUNITIES THREATS

Enjoy a wide international Lack of skilled labor and labor quality

reputation in export. There are a lot of experienced craft competitors.
Increase the number of new Lack of production experience
generation handicraft producers
People are aware of
environmental problems.
Generate income for families and
communities
BRANDCOMPETION

collections on a foundation of natural fibers, Acknowledging fashion’s potential, as a

beautiful finishing, and ease of fit and form. cultural activity, to provide significant
opportunities for decent work for men and
women around the world.
https://ullajohnson.com/collections/new-arrivals
https://www.stellajean.it
BRANDCOMPETION

Satu brand from Doi Tao in Chiang Mai This is a clothing brand that catches our attention from the
first glance. The exquisite pattern on the back of the shirt is inspired by the Miao people's candle
writing wisdom. The shape and texture of this fabric are made of natural hemp and cotton, giving a
feeling of raw and dark dyeing. The fabric with dents indicates: This is a type of artificial cotton
fabric that machines cannot imitate. What stands out more than clothing is a pleasant smile and
friendly conversation.

https://web.facebook.com/Satu.doitao/?_rdc=1&_rdr
Brand competitor analysis

PRICE : HIGHEST
1,070 - 60,000 THB.

PRICE : MIDDLE
1,070 - 60,000 THB.

PRICE : LOW-AVERAGE
1,070 - 60,000 THB.
 Muse

NOTE PANAYANGGOOL
Artist,musician and Conservationist Based
in Bangkok,Thailand
Price
PLACE

Coat 15000-35000 THB

Vest 1500-2500 THB
Trousers 3500-4500 THB
Skirt 3500-5500 THB
Bag 3500-15000 THB
Sleeveless shirt 3500-6500 THB
Long Sleeves T-Shirt 2500-5500 THB
See-through T-Shirt 690-1500 THB
Belt Wave 1500-5500 THB
Hat 890-4500 THB
Camisole crop 990-1500 THB

Payment method

Promotion
 COLLABORATION

x
Design fabric patterns from
weaving hemp fibers and
making mudmee
Design patterns Form
Digital printing
DevelopTechnique weaving
Creativity and Sustainability
BRAND STRATEGY

and differences of our business.
Analyze the strengths, weaknesses
Including the value that we deliver to customers.
Create consistent communication that reflects your brand identity
Create a Branding Communication Guideline.
NAVIGATE THE FINE LINE
COLLECTION BY
KANOKPHORN CHAIYASIT
African basket
It is not just an important part of modern community life. In some countries it has
become a widespread contemporary art form, the African basket is a dynamic process
that changes with the social context, shaped by both environmental and economic
factors. Most of the employment of handicrafts is exclusive to “women”. In the past, it
was said to raise the status and power base in society by organizing various
institutional events to help these women succeed. In their current marketing, designers
are keen to see the social problems and therefore bring the above article to develop
handicrafts in Thailand in the form of wickerwork to create value distribute income to
the community, and restore life. The strong economic base of living resulted from the
cooperative training period designers was interested in weaving "reed mats" and
therefore inserted the work of wickerwork to raise the level of the production of
contemporary textiles by designers. Therefore, the scraps of genuine cow leather are
combined with hemp fibers according to the concepts of BCG and Thaiwisdom, with
weaving and polishing techniques to create a patterned fabric developed from “Khit
weaving” in the northeastern region, which designers have presented patterns through
creative integration of locality can appreciate and preserve unique culture, until
becoming a career that not only generates additional income but also helps to fulfill the
value in the lives of all working people to do inspiring things as well.
 Basket Makers, Brazzaville, 1913. Smithsonian Nat Museum of African Art

Hutu woman, Rwanda, 1958

Tswana baskets being collected for sale, Botswana

The Baba Tree pot baskets

susshine bright wave basket

Pakurigo wave basket, The Baba Tree

DEVERLOPMENT & EXPERIMENT TEXTLIE
Sketch
Final sketch
Final sketch
Flash sketch
 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Coat Material : Leather , Hemp Description : Sleeveless shirt Material : Leather
Style No : SS2023-01 , Jeans Style No : SS2023-02 WS Price : 3900 THB
Pink , Blue , Yellow , Orang ,
Color : Cream , Pink , Indigo ,
Black , Ocean , Green , Orang
WS Price : 27000 THB Color : Brown , White SR Price : 6500 THB
SR Price : 45000 THB

Sizle : Free size Sizle : Free size

Country : Thailand Country : Thailand

 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Long Sleeves T-Shirt Material : Linen , Hemp , Description : See-through T-Shirt Material : Sheer Fabric
Style No : SS2023-03 Jeans Style No : SS2023-04 WS Price : 900 THB
Cream , Red , Brown ,
Color : Ocean , Black WS Price : 5100 THB Color : Cream SR Price : 1500THB
SR Price : 8500THB

Sizle : Free Size Sizle : Free size

Country : Thailand Country : Thailand

 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Vest Material : Hemp , Leather Description : Camisole crop Material : Hemp
Style No : SS2023-05 WS Price : 2700THB Style No : SS2023-06 WS Price : 1500 THB
Color : White , Orange , Pink , Blue SR Price : 4500 THB Color : Cream , Black SR Price : 2500 THB

Sizle : Free Size Sizle : Free size

Country : Thailand Country : Thailand
 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Sleeveless shirt Material : Linen , Jeans Description : Wide leg Material : Hemp , Linen
Style No : SS2023-07 WS Price : 15000 THB Style No : SS2023-08 WS Price : 4500 THB
Color : Brown , Yellow , Denim SR Price : 25000 THB Color : Yellow, Red , Blue SR Price : 7500 THB

Sizle : S , M , L Sizle : S , M , L
Country : Thailand Country : Thailand
 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Pencil Skirt Material : Linen , Jeans , Description : Pencil skirt Material : Linen , Jeans ,
Style No : SS2023-09 leather Style No : SS2023-10 Leather, Hemp
Yellow , Red , Cream , Gray ,
Color : Yellow , Red , Gray , Black WS Price : 15000 THB Color : Black , Indigo WS Price : 9000 THB
Sizle : S , M , L SR Price : 25000 THB Sizle : S , M , L SR Price : 15000 THB

Country : Thailand Country : Thailand

 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Wide leg Material : Hemp , Jeans Description : Pencil skirt Material : Hemp , Jeans
Style No : SS2023-11 WS Price : 5100 THB Style No : SS2023-12 WS Price : 3300 THB
Color : Green , Red , Cream , Denim SR Price : 8500 THB Color : Pink , Indigo , Black SR Price : 5500 THB

Sizle : S , M , L Sizle : S , M , L
Country : Thailand Country : Thailand
 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Bag Wave Material : Cotton Fiber Description : Bag wave Material : Corn fiber,
Style No : SS2023-13 WS Price : 3300 THB Style No : SS2023-14 Hemp fiber
Color : Red , Blue SR Price : 55000 THB Color : Cream , Brown WS Price : 2700 THB
SR Price : 4500 THB

Sizle : Free size Sizle : Free size

Country : Thailand Country : Thailand

 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Flip Flop High Heels Material : Corn Fiber, Description : Wedge shoes Material : Corn fiber,
Style No : SS2023-15 Hemp Fiber Style No : SS2023-16 Hemp fiber
Color : Cream , Brown WS Price : 2700 THB Color : Cream , Brown WS Price : 2100 THB
Sizle : 36-43EU SR Price : 4500 THB Sizle : 36-43EU SR Price : 3500 THB

Country : Thailand Country : Thailand

 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : flip flop high heels Material : Corn Fiber, Description : Hat wave Material : Corn fiber ,
Style No : SS2023-17 Hemp Fiber Style No : SS2023-18 Cotton fibric
Color : Cream , Brown WS Price : 2700 THB Color : Rad , Yellow , Green , Cream WS Price : 2100 THB
Sizle : 36-43EU SR Price : 4500 THB Sizle : Free size SR Price : 3500 THB

Country : Thailand Country : Thailand

 DESIGNER : KANOKPHORN.C
SALES REP :
TEL : +669 7004 4869
EMAIL : [email protected]
ADDRESS : 653/17 Charunsanitwong rd. 10700

Description : Belt wave Material : Cotton fiber

Style No : SS2023-19 WS Price : 2100 THB
Color : Cream , Brown , Black SR Price : 3500 THB

Sizle : Free size

Country : Thailand
LOOK BOOK
5 Years Plan
How can you make the brand hit the market in 5 year plan

Open your mind to experiment and find new things to develop

techniques and quality materials.
It has a clear identity that is widely known, presenting the main message
that needs to be conveyed or KeyMessage, giving the brand a tangible
and attractive identity.
Financial planning for future stability Create online promotional media to
promote products on Platform Facebook, Instargarm, Youtube, increase
the number of branches to leading department stores.
Join the fashion show to gain more popularity.
Increase foreign customers by opening stores in foreign countries
Worldwide shipping is available for international customers.
 stage
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 Mariju

Kanokphorn chaiyasit
SS22