Business Implementation Final
Business Implementation Final
An Undergraduate
Submitted to Palawan State University
El Nido Campus
By:
Kristine M. Alivio
Gretchen J. Tallion
SIGNATURE PAGE
GLENN D. VALLEJO
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ACKNOWLEDGEMENT
We would like to express our gratitude to each and every one who supported
us throughout the business plan. We are thankful for the inspiring guidance,
valuable constructive criticism and friendly advices during the project. We are
sincerely grateful to them for sharing their truthful and positive views on issues
related to the project.
To our Parents and loved ones, for their love and support, assistance and
encouragement they extended for our studies.
A special thanks to our Panels, Critic Teacher, for their useful critiques of
this Business Implementation. This project cannot be completed without your ideas
and support.
Lastly and most importantly to our Almighty GOD who blessed us wisdom
and providing us everything we need throughout this journey as the aspiring
Entreprenuers.
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TABLE OF CONTENTS
TITLE PAGE
SIGNATURE PAGE I
ACKNOWLEDGEMENT II
LIST OF EXHIBITS V
BUSINESS LOGO VI
I. INTRODUCTION 1
II. COMPANY DESCRIPTION 2
III. PROJECT IMPLEMENTATION 3-4
LIST OF EXHIBITS
EXHIBITS PAGE
I.INTRODUCTION
In this new normal situation here in the Philippines, it revealed that 64% of
Filipino people internet users are spending more time on social media, with 23%
indicating an increased activity in their online shopping activity according to
Digital 2020 April Statshot report by Hootsuite. Consumers are relying on online
purchasing. With consumers resorting more to online shopping amid pandemic
restrictions, entreprenuers have embraced the digital phenomenon for online
shopping even more. The pandemic has turned out an opportunity for a recent
noticeable increase in online shopping.
Contact Information
Globe: 09063765721
Smart: 09980650519
Name of Proponents
Kristine M. Alivio
Gretchen J. Tallion
Partnership
Business Contract
Open contract
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I. Management aspect
A. Type of Organization
Partnership
B. Organizational Chart
Kristine M. Alivio
Manager
Secretary/Auditor Treasurer/Purchaser
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Secretary- A person who takes responsibility for recording all transactions of the
business from day to day operations. Writing/encoding all paper works of the
business.
Treasurer- The one who is responsible for the collection of business capital and
evaluate all the expenses.
Purchaser- A person who assist the leader for buying goods and everything that
needed for the business.
Auditor- A person who audits all financial matters- all expenses of Kiko Retail
Store.
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MISSION
To provide quality and affordable products and services to the local online
community.
VISION
OBJECTIVES
Kiko e-Palengke is very much open for innovation because we rely on the
needs of people and will continue to find ways on how to satisfy our customers by
upgrading our products and services. This business has a barangay permit and has
been abiding the rules implemented in our Barangay.
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TECHNICAL ASPECT
Product description
Kiko e-Palengke sells locally produced products, fresh and safe. it has been
running smoothly for almost a year now. All of our products are displayed online
(facebook: KikoShop and facebook page @kiko e-Palengke).
Basic Commodities
Local Rice
Dried fish
Kiko’s Special Tinapa
Kiko Special Sinamak(Sukang tuba, labuyo, garlic and iodized salt)
Cooking oil
Eggs
Fruits
Other Supply
Face Shields
Face Masks
Blower kalan
Pot holder
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Marketing strategy
Shopping can be very time-consuming. It will take your time, your energy
and could waste more of your money. We gathered all the ideas of a convenient
way of shopping and we came up to this. Our simple strategy is to know the
people in the community and knowing what they mostly need daily. The purpose
of our online marketing is to reach those busy households who could not do the
shopping for their essentials. Through this, we offer our customers the very
convenient way of delivering our products straight to their homes for free.
Positioning strategy
Pricing Strategy
Considering the expenses and the earning status of people due to the crisis,
we marked up per product in a reasonable and affordable price. We put 5-10% for
the fast moving product and 15-20% for non-fast moving product.
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Distribution strategy
As we made sure all our products that posted online are availabe, our clients
are given the following options to purchase;
As products were posted in Facebook Page, clients can place their orders by
sending us a message thru Facebook Messenger. We do free delivery to nearby
places without minimum amount of purchased in our delivery scheduled time.
We are giving out our cellphone number only to regular clients. This is to
protect our business from a bogus buyers. They can place their orders by sending
us text/SMS or by calling us. Clients have two options, they can order in advance
to pick up the products when it’s ready or we deliver it to them.
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ANALYSIS OF COMPETITION
Most of the competitors can be found in the center of the municipality and
selling their products a bit cheaper than us, I considered them as a large scale
competitors. What makes us different and gives us more advantages is the online
marketing/selling. We do our best to meet up the needs of consumers, fast and free
delivery is what we think the reason people chose our service than the rest of the
competitors.
SWOT ANALYSIS
Strength
Weaknesses
Opportunities
Threat
o Lack/Shortage of supply
o Decrease in customer demands
o Direct suppliers interference
o Cancellation of orders(Customer)
o New competitors
o Inventory damage
o Failing to monitor competitors
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Marketing aspect
TOTAL ₱23,500.00
The table shows the total sales of ₱23,500.00 as an estimated weekly gross sales of Kiko e-
Palengke.
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Financial aspect
TOTAL ₱18,690.00
The cost of stocks started at ₱18,690.00 as shown in Table 2.
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The table shows the cost of supplies and materials that was incurred in the
project.
TOTAL ₱6,699.00
The table shows the monthly transportation expense and other necessary expenses.
TOTAL ₱4,500.00
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EXHIBIT 1
PROJECT DEVELOPMENT COST
WORKING CAPITAL
Stocks ₱18,690.00
Transportation 4500.00
EXHIBIT II
INCOME STATEMENT
REVENUE:
OPERATING EXPENSES:
Stocks ₱73,991.00
Equipment 20,500.00
Transportation 20,250.00
Miscellaneous 611.00
EXHIBIT III
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EXHIBIT IV
BALANCE SHEET
Current Assets
Cash ₱39,974.00
Liabilities
EXHIBIT V
RETURN ON INVESTMENT
+= 39,974.00 x 100%
136,192.00
= 29.35%
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Kiko e-Palengke used more than 12 different kinds of product in the project and
sells it in an affordable price with free delivery service. From August 15, 2020 to
December 31,2021 Kiko e-Palengke has obtained a gross sales of ₱93,640.00 with
a total operating expenses of ₱80,008.00. We gained net profit amounting to
₱13,632.00 . Kiko e-Palengke also gained an increase of stocks from ₱18,690.00
to ₱43,764.00. A return on investment of _29.35% was obtained from August 15,
2020- December 31, 2020. This implies that for every peso invested on the project
gained ___________.
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V. BIBLIOGRAPHY
Electronic references:
www.entreprenuer.com
www.bdc.ca
www.smallbusiness.chron.com
www.accountingcoach.com
www.corporatefinanceinstitute.com
www.assetfunder.org
www.courses.lumenlearning.com
www.investopedia.com
www.businessenglishresources.com
www.lexico.com
www.qoura.com
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VI. VOCABULARY
Online selling is the act of or process of selling goods, products or services via internet or
mobile app, auction site,online classified advertisement, online shop, social networking, social
media or web shop.
Online retailer an online retailer sells products directly to end users over the internet.
Stocks refers to the products that are physically present and available for sale.
Return occurs when a customer brings or send back a product for a refund.
Exchange occurs when a customer changes one product for a different one. This occurs when
product has been purchased.
Refund is the money given back to a customer who is not happy with a product or services.
Payment method refers to how someone pays for a product. Payment methods include cash, thru
Gcash, Palawan pawnshop, Mlwallet, debit card, check and cash on delivery or cash on pick up.
Receipt is a piece of paper from the store that shows the details or customer’s purchase. A
customers receives a receipt after purchasing items from the seller.
Cash money in coins or notes, as distinct from checks, money orders, or credit.
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This chapter will help us in familiarizing information that are relevant and
similar to the present study. It includes ideas, generalization and an overview; in
order to develop a thorough understanding and deeper insights into the previous
works that are relevant to the subject.
Refers to “how the customers select goods and services in relation to factors like
taste, preference and individual choices.
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These are the solutions that helped us solved the problems: First, we have a
policy that is clear and fair. We don’t make people keep broken or damaged
products, we apologizes when we make mistake, we work out to make things right.
We definitely replace a products or provide a refund. Fulfillment comes when you
understand your customer’s need, being honest and empathetic with them, listen to
their feedbacks and set realistic expectations.
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IX. RECOMMENDATION
X. Curriculum Vitae
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. .
Personal Background
Age : 38
Height : 5’3”
Status : Single
Religion : Christian
Educational Background
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GRETCHEN JARANILLA TALLION
Email address: [email protected]
Address: Brgy. Pasadenia, El Nido Palawan
. .
Personal Background
Age : 25
Height : 4’9”
Status : Single
Educational Background
XI. APPENDIX A
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Kiko e-Palengke
PRODUCTS:
LocalAroma rice
Regular rice
Dried fish (Tamban and Lupoy)
Kiko’s Tinapa
Kiko’s Sinamak
Cooking oil
Eggs
Face Shields
Face Masks
Blower kalan
Pot holders
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XII. APPENDIX B
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LETTER TO THE BARANGAY
EL NIDO CAMPUS
August 2, 2020
HON. JOHNNY FABREGAS
Punong Baranggay
Brgy. Villa Libertad, El Nido Palawan
Sir:
The undegsigned Fourth Year Students of the program of Bachelor of Science in
Entreprenuership of this campus are currently enrolled in the course Business Plan
Implementation with a project entitled “Kiko e-Palengke”.
In lieu with this, we would like to ask your approval and permission for our online
retailing store to be established here in Barangay Villa Libertad, El Nido Palawan. Rest assured
that we will abide all the rules and regulations of your barangay,in any time that we need to
conduct some research and observations in the area, we will observe proper ethics as we undergo
such action; and to follow government protocols such as social distancing and wearing
facemask.
Very Truly,
The Researchers
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LETTER TO THE DIRECTOR
EL NIDO CAMPUS
August 2, 2020
GLENN VALLEJO
DIRECTOR
This Campus
SIR:
Greetings!
Hoping that this request merits your kind consideration and favorable
approval.
Respectfully,
KRISTINE M. ALIVIO
Group Leader
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