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Success Roadmap

This document outlines a 5-stage roadmap for interior designers to build a successful business: 1) Sowing seeds by clarifying goals and target customers. 2) Setting up legal/financial processes. 3) Showcasing your brand identity and portfolio. 4) Promoting through community connections. 5) Growing steadily through consistent marketing and outsourcing tasks. The author encourages focusing on key steps at each stage and not worrying about distractions like social media followers.

Uploaded by

Nikki Darling
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
140 views9 pages

Success Roadmap

This document outlines a 5-stage roadmap for interior designers to build a successful business: 1) Sowing seeds by clarifying goals and target customers. 2) Setting up legal/financial processes. 3) Showcasing your brand identity and portfolio. 4) Promoting through community connections. 5) Growing steadily through consistent marketing and outsourcing tasks. The author encourages focusing on key steps at each stage and not worrying about distractions like social media followers.

Uploaded by

Nikki Darling
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE

INTERIOR
DESIGNER'S
SUCCESS ROADMAP
Hey You!
Thank you for downloading the Interior Designer's roadmap to
success.
I hope you find it useful.

I'm Kate Hatherell, interior design teacher

and business coach at The Interior Designers

Hub.

We help people to achieve their dream of becoming an interior


designer, through UK accredited qualifications in interior design, and
our private business mentorship and community, Hub Insiders.
Find us here:
OVERVIEW
Through our courses and monthly membership, we teach the following
five- step path to becoming a successful interior designer.

In this guide, we share with you what you need to do at each

stage of your business journey.


STAGE 1: THE SOW
Sowing the seeds of a successful & profitable business

You have a dream about running your own

interior design business but you're not sure

where to begin. 

You don't feel very confident, in fact the

whole idea of setting up your own business

throws up all sorts of fears.

You feel like an imposter and worry that

you'll be found out, for not being a good

designer.

You're not sure what sort of a business you

want to run; the details are a bit hazy.

WHEN YOU ARE IN THIS STAGE YOU SHOULD...

FOCUS ON... NOT BE FOCUSING ON...

Understanding why you want to be


Getting business cards printed
in business
Having a website built
Setting your objectives for your

business Trying to get lots of followers on

Knowing which types of customers


instagram
you want to serve
STAGE 2: THE FLOW
Setting up processes so your business flows like a well-
oiled machine

You now have a clear vision of what you

want your business to be like, and you're

excited to get going, but you still don't really

know where to start.

You're not sure how to get set up, how to

register your business and what the legal

pitfalls are.

You are not completely sure about how to

manage all of your business processes, from

pricing, to customer on-boarding, to raising

purchase orders and managing the design

process.

WHEN YOU ARE IN THIS STAGE YOU SHOULD...


FOCUS ON... NOT BE FOCUSING ON...

Getting your business set up with the


Worrying what to post on social

correct legal structure


media
Getting the correct insurances in

place  Blogging
Thinking through all of your
Having a website built
workflows and putting processes in

place
STAGE 3: THE SHOW
When you run a business that's all about aesthetics,

it's vital to show your own brand in its best light.

You've done all of the ground work, and now

it's time for the fun bit! 

You have some ideas about colours and styles

but you're not sure how this translates to your

brand visuals.

You feel daunted about creating your website

and you worry you don't have the tech skills.

You feel vulnerable about "putting yourself

out there" and you worry what people will

think of you.

WHEN YOU ARE IN THIS STAGE YOU SHOULD...

FOCUS ON... NOT BE FOCUSING ON...

Creating a clear and consistent


Creating marketing content
brand
Reaching out for guest blogging

Building a strong portfolio that

reflects the best of your design work opportunities


Building a website and a set of social
Taking on customer projects
graphics that act as an ambassador

for your brand


STAGE 4: THE CROW
You need to crow about your business at every

opportunity to get that work flowing in


You now have everything in place, and all you

need now is customers! 

You are not sure where you are going to get

customers from, and it all feels a bit daunting. 

That imposter syndrome is rearing its ugly

head again and you are doubting whether

you are good enough. 

You might also be worrying about "being

seen" and those fears of failing will make this

worse. 

You are excited and terrified in equal measure!

WHEN YOU ARE IN THIS STAGE YOU SHOULD...

FOCUS ON... NOT BE FOCUSING ON...

Making one to one connections with


Using paid advertising
people in the industry
Blogging at the expense of making

Using local community networks to

get the word out there about your


one to one connections
business Worrying about the amount of

 Asking friends and family to spread

followers you have on social media


the word
STAGE 5: THE GROW
Grow your business to create steady income and a

pipeline of work waiting for you

You now have work coming in and you're

beginning to turn a profit. 

You are feeling more confident in your abilities.

Your dream has become a reality!

However your workload is inconsistent, with

peaks and troughs , leaving you with a feast

and famine income.

You're finding being the CEO, Head of

Marketing, Head of Sales, Tea Maker and

Bottle Washer overwhelming but you're not

sure how you can outsource your work

without losing control of the quality. 

WHEN YOU ARE IN THIS STAGE YOU SHOULD...


FOCUS ON... NOT BE FOCUSING ON...

Creating a consistent marketing and Working IN your business. Try to


content creation plan. move towards working ON your
Make use of automation tools to business. 
manage your marketing whilst you Working harder- you want to be
are working on projects working smarter at this point!
 Systemise your admin processes and
begin outsourcing them
WHERE ARE YOU?
Did you recognise yourself in the stages?
Which stage are you at on your design journey?

If you would like some help to become a successful interior designer, come and
check out our monthly membership, where we help people to set up and grow
their own successful businesses. We give you training in every stage of the process
outlined above, and then support you to achieve your dreams.

Find Out More >>

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