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False Connection

False connection occurs when headlines, visuals, or captions do not support the actual content of an article or post. Clickbait headlines often promise one thing but deliver something different, deceiving readers. An example from The Political Insider used an exaggerated headline and visual that did not match the actual story. Misleading images and captions on social media can also spread disinformation if people do not read beyond the headlines or captions.

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Daniela Camacho Tueme
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753 views2 pages

False Connection

False connection occurs when headlines, visuals, or captions do not support the actual content of an article or post. Clickbait headlines often promise one thing but deliver something different, deceiving readers. An example from The Political Insider used an exaggerated headline and visual that did not match the actual story. Misleading images and captions on social media can also spread disinformation if people do not read beyond the headlines or captions.

Uploaded by

Daniela Camacho Tueme
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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False Connection
When headlines, visuals or captions do not support the content, this is an example of
false connection. The most common example of this type of content is clickbait
headlines. With the increased competition for audience attention, editors
increasingly have to write headlines to attract clicks, even if when people read the
article, they feel that they have been deceived. A particularly egregious example can
be found on The Political Insider website. This can also happen when visuals or
captions are used, particularly on sites like Facebook, to give a certain impression,
which is not backed up by the text. But when people scroll through feeds on their
social accounts without clicking through to articles (which often happens),
misleading visuals and captions can be especially deceptive.

The Political Insider (2015). First time voter waited 92 years to meet Trump... what happened next is AMAZING! [online] Available at:
https:// thepoliticalinsider.com/first-time-voter-waited-92-years-to-meet-trump-what-happened-next-is-amazing/ [accessed
06/04/2018].
This content is from: Journalism, “Fake News” & Disinformation. UNESCO.2018

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