Basic & Advanced SEO Course Syllabus

Basic SEO
SEO Basics & Background
 Understanding domain/website & how they work
 Types of websites & their importance
 Basics of world wide web (www) / Internet
 What is Internet Marketing/ Digital Marketing?
 Types of Internet Marketing & their importance
 Introduction to Search Engines & their importance
 Economical & Social Impact of Major Search Engines
 How Search Engines Work?
 Search Engines Algorithms & Architecture
 Introduction to Google Search Engine
 Understanding Search Engine Result Pages (SERPs)
 Basic & Advance Search Commands/Operators
 Google Search Algorithm & its Capabilities/Functions
 Page Rank Technology & it’s impact in Ranking Calculation
 Introduction to Google Algorithm Updates

SEO Project - Requirements & Targets

 Discuss and Finalize Client business targets

 Based on Client’s business targets, prepare SEO project requirements
 Based on Target, finalize client’s products/services/primary keywords

SEO Module 1
Initial Website Analysis & Competitor Analysis
 Complete Website Analysis (On-Page & Off-Page)
 Fix Critical Issues
 Cleanup Spam backlinks - Link Profile Cleanup

Keyword Research, Analysis & Clustering

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  Introduction to Keyword Research
 Types of Keywords and their impact on SERPs
 How to find successful keywords to meet project targets
 How to Use Free & Premium Keyword Research Tools
 3 Powerful techniques of Keyword Research
 Filter, Cluster & Finalize keywords for the project
 Leveraging long tail & Geo intent keywords
 Q & A session

Advanced SEO
SEO Module 2
On-Page / On-Site SEO
 SEO friendly website design & development
 SEO friendly site structure & siloing
 Understanding HTML needed for SEO
 How to ensure usable, crawlable & indexable site structure
 What you should know about On-site optimization
 Importance of On-page SEO & it’s weightage in Google Ranking
 Keywords in Domain Name Vs Branding

On-Page SEO Activities

 Title Tag optimization
 Meta description tag optimization
 Filename optimization
 SEO friendly URL structure
 Canonical Tags optimization
 Website speed optimization with the help of development team
 Robots.txt optimization
 Sitemap.xml optimization
 Integrating keywords throughout webpage
 Keyword density management
 Using keywords in H1, H2, H3…H6 tags
 Image tag optimization (Alt)
 Rich media optimization (video)
 Using keywords in Content
 Content duplicate check and fix
 Content optimization – How to find high quality content
 Understanding quality content, engaging content, value added content &
converting content.
 Optimizing internal links
 Outgoing links optimization

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  301 Url redirection
 404 error page optimization
 W3C validation
 Usage of frames / iframes and their impact
 Header & Footer optimization
 Heat map optimization
 On-Page SEO best practices
 Q & A session

SEO Module 3
Off-Page / Off-Site SEO
 Introduction to Off-Page SEO
 Importance of Off-Page SEO & it’s weightage in Search Rankings
 Introduction to Link building
 How links/ backlinks effect search engine rankings
 How to build effective link building strategy to get Top 10 rankings on Google,
Yahoo & Bing
 Types of backlinks
 Most powerful backlinks that Google don’t want you to know
 How to avoid Google penalties and build future compatible links
 How to recover from Google spam penalties
 Nofollow Vs Dofollow links
 Installing Google Analytics
 Installing Google webmaster tools
 Types of Linking methods – Do’s & Don’ts
 Analyzing overall backlink profile
 What is natural backlink profile and its importance?
 XML sitemap submission and indexing on major search engines (Google, Yahoo,
Bing)
 White Hat, Grey Hat & Black Hat links – Do’s and Don’ts
 How to use free tools for link building
 Using premium tools for advanced link building (Ahres, SEMrush, majestic)
 What are quality backlinks and how to build them?
 Scalable Vs Non-Scalable backlinks
 Importance of website submission to search engines
 Web directory backlinks optimization
 Free links Vs Paid links
 How to do guest blog posting for quality backlinks
 Using third party blogs for links and traffic
 Google maps & local business listings
 Blog commenting links optimization
 Forum backlinks optimization

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  Free classifieds links optimization
 Article directory links optimization
 Social bookmarking links optimization
 Web2.0 links optimization
 Press release backlinks optimization
 Videos creation and link building
 Pdf creation and link building
 RSS feed creation, submission and optimization
 Blog creation and targeting for desired keyword ranking
 Social media optimization - Facebook, Twitter, Google+, LinkedIn, Pinterest,
Instagram, etc.
 Off-Page SEO best practices
 Q & A session

SEO for Content Management Systems (CMSs)

 SEO for Static Sites Vs Dynamic Sites
 SEO for WordPress powered sites
 SEO for Joomla powered sites
 SEO for Drupal powered sites
 SEO for Blogger/BlogSpot sites
 SEO for flash websites
 SEO for any website
 Q&A

SEO Related Training

 Google Adsense
 Basics of Google Ads (formerly Google Adwords)
 Affiliate marketing
 Youtube and video marketing
 Q&A

Tracking & Reporting

 Tracking target keyword ranking on Google, Yahoo & Bing.
 Introduction to Google Analytics
 Generating various types of reports
 Report website visitors, geo, traffic sources, time spent, bounce rate and more
 Q&A

SEO Module 4
Complete Google Algorithm Updates – Objectives & Impact
 "Medic" Core Update — August 1, 2018
 Chrome Security Warnings (Full Site) — July 24, 2018
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 Mobile Speed Update — July 9, 2018
 Video Carousels — June 14, 2018
 Snippet Length Drop — May 13, 2018
 Unnamed Core Update — April 17, 2018
 Mobile-First Index Roll-out — March 26, 2018
 Zero-result SERP Test — March 14, 2018
 "Brackets" Core Update — March 8, 2018
 Snippet Length Increase — November 30, 2017
 Chrome Security Warnings (Forms) — October 17, 2017
 Google Jobs — June 20, 2017
 Intrusive Interstitial Penalty — January 10, 2017
 Penguin 4.0, Phase 1 — September 27, 2016
 Penguin 4.0 Announcement — September 23, 2016
 Mobile-friendly 2 — May 12, 2016
 AdWords Shake-up — February 23, 2016
 RankBrain* — October 26, 2015
 Panda 4.2 (#28) — July 17, 2015
 The Quality Update — May 3, 2015
 Mobile Update AKA "Mobilegeddon" — April 22, 2015
 Pigeon Expands (UK, CA, AU) — December 22, 2014
 Penguin Everflux — December 10, 2014
 Pirate 2.0 — October 21, 2014
 Penguin 3.0 — October 17, 2014
 "In The News" Box — October 1, 2014
 Panda 4.1 (#27) — September 23, 2014
 Authorship Removed — August 28, 2014
 HTTPS/SSL Update — August 6, 2014
 Pigeon — July 24, 2014
 Authorship Photo Drop — June 28, 2014
 Payday Loan 3.0 — June 12, 2014
 Panda 4.0 (#26) — May 19, 2014
 Payday Loan 2.0 — May 16, 2014
 Page Layout #3 — February 6, 2014
 Penguin 2.1 (#5) — October 4, 2013
 Hummingbird — August 20, 2013
 In-depth Articles — August 6, 2013
 Panda Recovery — July 18, 2013
 Multi-Week Update — June 27, 2013
 "Payday Loan" Update — June 11, 2013
 Penguin 2.0 (#4) — May 22, 2013
 Domain Crowding — May 21, 2013
 Panda #24 — January 22, 2013
 Panda #23 — December 21, 2012

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 Knowledge Graph Expansion — December 4, 2012
 Panda #22 — November 21, 2012
 Panda #21 — November 5, 2012
 Page Layout #2 — October 9, 2012
 Penguin #3 — October 5, 2012
 August/September 65-Pack — October 4, 2012
 Panda #20 — September 27, 2012
 Exact-Match Domain (EMD) Update — September 27, 2012
 Panda 3.9.2 (#19) — September 18, 2012
 Panda 3.9.1 (#18) — August 20, 2012
 June/July 86-Pack — August 10, 2012
 DMCA Penalty ("Pirate") — August 10, 2012
 Panda 3.9 (#17) — July 24, 2012
 Panda 3.8 (#16) — June 25, 2012
 Panda 3.7 (#15) — June 8, 2012
 May 39-Pack — June 7, 2012
 Penguin 1.1 (#2) — May 25, 2012
 Knowledge Graph — May 16, 2012
 April 52-Pack — May 4, 2012
 Panda 3.6 (#14) — April 27, 2012
 Penguin — April 24, 2012
 Panda 3.5 (#13) — April 19, 2012
 Parked Domain Bug — April 16, 2012
 March 50-Pack — April 3, 2012
 Panda 3.4 (#12) — March 23, 2012
 Venice — February 27, 2012
 February 40-Pack (2) — February 27, 2012
 Panda 3.3 (#11) — February 27, 2012
 February 17-Pack — February 3, 2012
 Ads Above The Fold — January 19, 2012
 Panda 3.2 (#10) — January 18, 2012
 Search + Your World — January 10, 2012
 January 30-Pack — January 5, 2012
 December 10-Pack — December 1, 2011
 Panda 3.1 (#9) — November 18, 2011
 10-Pack of Updates — November 14, 2011
 Freshness Update — November 3, 2011
 Query Encryption — October 18, 2011
 Panda "Flux" (#8) — October 5, 2011
 Panda 2.5 (#7) — September 28, 2011
 516 Algo Updates — September 21, 2011
 Pagination Elements — September 15, 2011
 Expanded Sitelinks — August 16, 2011

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  Panda 2.4 (#6) — August 12, 2011
 Panda 2.3 (#5) — July 23, 2011
 Google+ — June 28, 2011
 Panda 2.2 (#4) — June 21, 2011
 Schema.org — June 2, 2011
 Panda 2.1 (#3) — May 9, 2011
 Panda 2.0 (#2) — April 11, 2011
 The +1 Button — March 30, 2011
 Panda/Farmer — February 23, 2011
 Attribution Update — January 28, 2011
 Negative Reviews — December 1, 2010
 Instant Previews — November 1, 2010
 Google Instant — September 1, 2010
 Caffeine (Rollout) — June 1, 2010
 May Day — May 1, 2010
 Google Places — April 1, 2010
 Real-time Search — December 1, 2009
 Rel-canonical Tag — February 1, 2009
 Google Suggest — August 1, 2008
 Dewey — April 1, 2008
 Universal Search — May 1, 2007
 Big Daddy — December 1, 2005
 Google Local/Maps — October 1, 2005
 Jagger — October 1, 2005
 XML Sitemaps — June 1, 2005
 Personalized Search — June 1, 2005
 Bourbon — May 1, 2005
 Nofollow — January 1, 2005
 Brandy — February 1, 2004
 Florida — November 1, 2003
 Fritz — July 1, 2003
 Boston — February 1, 2003
 Google Toolbar — December 1, 2000
End of the course syllabus.

What will you learn with this Course?

 You’ll learn all SEO basics along with advanced real time usage of the best
practices.
 You’ll learn On-Page SEO used in real time SEO projects
 You’ll learn Off-Page SEO used in real-time SEO projects
 You’ll learn the art of ranking top 10 on Google, Yahoo & Bing.
 You’ll learn driving thousands of visitors to any website
 You’ll learn protecting your site from competitors.
E-Mail ID: [email protected] Phone: +91-9848733309/+91-9676828080

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Who should take this Course?
 Anyone with a website who want to succeed through online business.
 Small, medium and large business owners
 Anyone who want to dominate Google for their business keywords
 Website designers and developers who want to offer SEO services
 Freelancers and bloggers who want make huge money online from their website
 Online marketing executives who are responsible for website promotion.
 Webmasters interested in increasing website traffic and Google rankings.
 This course is a must do for e-commerce website owners.
 Local business owners with a website.

E-Mail ID: [email protected] Phone: +91-9848733309/+91-9676828080

www.covalenttrainings.com