GE ELEC. 1- LIVING IN THE I.T.

ERA

PRELIM Week: 2 Day:2 Activity No:2

Year & Semester 2021202-2nd semester
Objectives Identify the new technologies that bring changes to the world through its definition; and
Appreciate its uses and contributions to the development of the world by extracting short
essay
Topic Overview of new technological development- New Technologies that could Change the
World
Reference Living in the I.T Era textbook by: Teodoro F. Revano, 2019

CONCEPT NOTES

OVERVIEW OF NEW TECHNOLOGICAL DEVELOPMENT

NEW TECHNOLOGIES THAT COULD CHANGE THE WORLD

It is crazy, even almost unbelievable, how much technology changed the world. Now, there’s cure for different
illness unlike before. There are more innovative drainages, machines, and transportation these days.

1. AGRICULTURAL DRONES
With the help of technology, farmers begin to use drones with cameras attached to them to improve how they
treat their crops. The drone allows the farmers to have a different perspective compared to the previous satellite used.
They only not help reveal irrigation treatment issues and soil variation but distressed plants as well. This costs less
compared to methods such as crop imaging. The agricultural drone has been made possible with the usage of GPS,
digital radios and small MEMS sensors.
2. ULTRA PRIVATE SMARTPHONES
The concern over privacy grows and grows as countless hackers make their way into other people’s devices.
However, a Maryland based company, Silent Circles, now encrypt their client’s text messages, voice mails, and even files
that they have attached to the messages or they have sent. Encryption protects metadata by preventing hackers or
crackers from accessing the device. The company, Silent Circle, even has plans to create a smartphones called Black
phone. It will use encryption that is currently being used by the company.
3. BRAIN MAPPING
Neuroscientists have worked decades of decades just to understand how the brain works. Human Brain Project,
an international team of researchers, has created a three dimensional atlas of the brain. With its map revolution fifty times
better than the previous efforts, the creators digitally stitched thousands of brain cross-sections.
4. GENOME EDITING
Researchers in China have made a big technological advancement by creating a pairs of monkeys with the usage
of genetic mutations. They used CRISPR, a new method of DNA engineers. This will allow you to modify fertilizer eggs.
CRISPR has the potential to help researchers and doctors to study ailments such as autism and Alzheimer by identifying
genetic mutations.
5. MICROSCALE 3-D PRINTING
Before you can only print on different types of paper, now you can print in 3D. Today, plastic is the one way to use
3D printing. However researchers from Harvard University led by Jennifer Lewis, develop a new ink based 3D printer. As
time comes and technology will continue to develop, new inks will enable to create artificial organs.

ACTIVITY GUIDE
DIRECTION: Copy and answer the following questions below in a short bond paper.
1.________________plastic is the only way to use 3D Printing.
2.________________it helps to prevent hackers or crackers from accessing the device.
3.________________It has its map revolution fifty times and created 3 dimensional atlas of the bran.
4.________________It is a new method of DNA engineers called CRISPR and allows to modify fertilizer eggs.
5.________________this will help farmers in monitoring the issues of the rice fields. This device has GPS, digital radios,
and small MEMS sensors.
Essay 50 points.
1. With the new technologies invented, what would be the contribution and usage of these technologies to the
development of the world? Explain your answer.
GE ELEC. 1- LIVING IN THE I.T. ERA

PRELIM Week: 2 Day:3 Activity No:3

Year & Semester 20202021-2nd semester
Objectives Identify types of Print Media through its uses; and
Draw a print media; and
Appreciate the importance of print media to the media industry using own words.
Topic Print Media- Types of Print Media
Reference Living in the I.T Era textbook by: Teodoro F. Revano, 2019

CONCEPT NOTES

PRINT MEDIA

PRINT MEDIA
Print media is a traditional way of knowing the information. By the form of newspaper, magazines, posters,
banners and any form of printed materials. Print media is printed information which is to be spread by the use of paper. It
is one of the oldest and basic ways of spreading out of news. In early years, people used to handwrite all info before
printing material were invented. It was a painstaking work to produce large printed or handwritten information. But print
media are not just for news and magazine. This production holds a massive area of media, including imported letter,
mails, yellow pages, direct mail, and outdoors advertising. Majority of the information coming from this source are
considered as true info.
The art of printing started in China during the Tang Dynasty. It was made of carved woods to print letters. The first
book published in 868 AD was “Diamond Sutra” by Wang Chick. Some copies of these are still preserved in museums in
China. Before printing materials were discovered, the Egyptians discovered the paper in 3500 BC. They made paper
papyrus strips by pressing it together.

TYPES OF PRINT MEDIA

NEWSPAPER
Newspaper is considered to be the most popular form of print media. These are used to disseminate reliable news
to huge mass of people. Usually, newspapers are delivered at homes or made available at newsstands and stores.
NEWSLETTER
Newsletter is a source of information for small communities or group. The people who are subscribing to a
newsletter share same interest regarding a certain topic or event. Also, these are used for promotional use.
MAGAZINE
Magazine offer articles about various topics lie entertainment, celebrities, food, fashion, and many more. Unlike
newspapers that are published every day, magazines are published monthly, quarterly or annually. Also, magazines have
a larger scope because some titles are circulating around the world.

BANNER
Banners are usually made of cloth or paper. Banners are used to display slogans, logos, and other specific
messages. Also, banners are used for advertising and promotion of some products and companies.
BILLBOARDS
Billboards are made for advertisements and usually made with graphics and text. These are printed in huge size
so that it can be read from far distances and to catch more attention. Billboards are considered to be costliest kind of print
media.
BROCHURE
Brochures give information about a certain company or an organization. Usually, brochures are for giveaways so
that brands can be remembered by people.
FLYERS
Flyers are mostly used by small brands to help them build their names to the industry. It is usually distributed at
mall, exhibitions, events, or parties.
DIRECT MAIL
Small business uses direct mail to develop awareness to the consumers and generate the list of products and
services for advertiser. However, it is difficult to maintain and not always cost-effective. It trends to generate purchasing
responses than television and appropriate to campaign the image advertising than to indirect.
YELLOW PAGES
Yellow pages show and arrange the list of ad information and are easy to scan by consumer according to
products and services available; location; phone number; business hours; special features, such as the acceptable kinds
of payment; parking availability; discounts; and delivery policies and emergency services.
 Yellow page ad is used to “complement or extend the effects of advertising placed in other media”.

DEATH OF PRINT MEDIA

The slow death of print media is evident to the current generation. Hardbound books are now turning into ebooks
and kindles, and newspapers are now flashed into the screens of our devices.
The current generation is attached to the continuous innovation and development in technology. All these
changes in technology make almost everything faster. Fast food, fast cars, fast online shop transactions, fast internet,
vast interconnectivity. With the vast connectivity of the world, news comes fast to our smartphones. Before, we have to
wait for the evening news or the morning newspaper delivery. But now, our constant connection with the world, news
comes in within a ding of your phone.
Though this connectivity with the world is good at some point, in contrary, this may sacrifice the quality and the
factuality of the news that the people may receive. Fake news is widespread in the internet and journalists were being
pointed as the cause of this. Circulation of these kinds of news is now easier. However, some of the sources are not really
credible of writing such news. Nowadays, immediate news is in high demand that is why people might take some
unreliable news as factual. Also, due to this, some journalists might base their news in uncertain and faulty sources.
The advancement of media technology relinquishes the quality of its content. Unlike in print media, we can say
that it is factual for it goes through processes of fact checking and copy reading. Besides that, there are still more bad
effects of the death of print media. It can eradicate the businesses local newspaper publication that has not made its
name online. Smaller communities will be having a hard time to receive local news. And of course, it will tear down the
number of jobs that can be offered to people. You may though that quick news is convenient but it is not always reliable
and good for readers. News produced in press may seem slow but its contents are more accurate and factual. Maybe, we
really just to have to let our patience prevail to get the quality news that we deserve.

THE NEWSPAPER
Newspaper are being predicted to be gone since the year 1960s. but the life of paper is still going until now. It’s
been almost 92 years since television was made, and the first new broadcast was in the 1940s which is 79 years from
now. It was allegedly believed that this new electric television broadcast will be the death of newspaper and other print
media in the now current situation, the world has the internet and all other electronics that could end the print media. And
according to Picard, people who have the internet have the internet have reduced watching their TV, because of the
usage of the internet.

THE SENSIBLE PRINT

Delivering a sense of comfort to the reader by holding and reading the material, this allows the reader to
familiarize the user which or where the crucial information they are reading. In online media site, there is this article that
leads to another link which might lead to a whole circle of the undying link, which can make the reader having a difficulty
to navigate what was the information they were reading.
ERROR-FREE NEWS
Meyer (1988) believed that newspaper is comprised of the five dimensions, including accuracy, fairness,
completeness, and trustworthiness. Newspapers and magazines re seen to be more credible, balance and honest
information, providing accurate balance of storytelling, complete information and unbiased news.

IMPORTANCE OF PRINT MEDIA TO THE MARKETING INDUSTRY

One of the leading beneficiaries of print media is the marketing industry. It offers tangible, credible and more
engaging to the customers. Print helps the target market. Public posters and flyers are more convincing, plus it gives
comfort to the user. Printed materials engage more the customer and lead them to scan and understand more about the
offered product. The effect of print media to the marketing industry is definitely important.

ACTIVITY GUIDE
Direction: Answer the following questions below. Copy the questions and provide a printed picture or draw a picture in
an artistic way based on your answer on each item.

1._______Brochure______it gives information about a certain company pr an organization.

2.____Yellow Pages_________It shows and arranges the list of ad information and are easy to scan by consumer.
3._______Direct Mail______It is use by small business to develop awareness to the consumers and generate the list of
products and services for advertiser.
4._____Billboard________It is printed in huge size to read from far distances and to catch more attention.
5._____________It is limited to give knowledge bu provide entertainment to the audiences.
6.____Banner_________It is made of cloth and usually use to display slogan, logos, and other messages.
7._______Magazine______It offers articles about certain topics.
8._____________It is use to help them build their names to the industry.
9.____Newsletter_________It is a source of information for small communities or group.
10._____Newspaper_______it is considered to be the most popular form of print media.

Essay 50 points.

1. Why does Print Media important in the marketing industry? Answer it using your own words.

GE ELEC. 1- LIVING IN THE I.T. ERA

PRELIM Week: 2 Day:4 Activity No:4

Year & Semester 20202021-2nd semester
Objectives Differentiate types of Broadcast media using a Venn diagram

Topic Print Medias- Types of Broadcast Media

Reference Living in the I.T Era textbook by: Teodoro F. Revano, 2019

CONCEPT NOTES

PRINT MEDIA

TYPES OF BROADCAST MEDIA

TELEVISION

The Television is a source of information and entertainment. To gain viewer’s attention, producers of television
content basically use graphics, sound and music, colour, and motion. Televisions are also being used as medium of
promotion by companies and brand with their advertisements. In late 1940s television also known as TV was replicated by
Filipino engineers and students then released and introduced to the Filipinos in 1953. Only 3 major networks used an
analog TV; they are ABS-CBN Corporation, GMA Network Inc., and TV% Network Inc.. Analogue television in the
Philippines used NTSC standard and began to shut down on February 28, 2017, and is schedule to complete by 2023.

RADIO
Radio is a premier medium for dissemination of news and information to the mass audience. Radio has wide
scope and reach as long as the radio has signal to connect with. Just like television, radio is also being used by
advertisers to promote their brands. Henry Herman Sr., a former soldier and owner of Electrical Supply Company in
Manila, established the AM Radio in the Philippines in 1924.

ACTIVITY GUIDE
DIRECTION: Compare and contrast the difference of Television and Radio using Venn Diagram.

GE ELEC. 1- LIVING IN THE I.T. ERA

PRELIM Week: 3 Day:1 Activity No:1

 Year & Semester 20202021-2nd semester
Objectives Identify music applications available in android and iOS through its chracteristics;

Topic Print Media- Music Industry

Reference Living in the I.T Era textbook by: Teodoro F. Revano, 2019

CONCEPT NOTES

PRINT MEDIA

MUSIC INDUSTRY

Making of music for years are human activities, individuals or groups; for thousands of years music was part of
our life. Written lyrics, folk song, storytelling and more are just evidences of the world music history and industry. Music
industry is the business of making music. Artists who create music, perform, record and manage a profit-making business
music. Behind the music, history makers are the finest songwriters and composers. Songwriters picture each song with
their emotions and feeling, the words and meaning of each song.

HISTORY OF THE MUSIC INDUSTRY

It began in world wars 1 and 2 when radios became available to families. And it wasn’t taken that long to produce
an entertainment source. It was 1923 when the first radio advertisement was broadcast.
In 1960’s when communication technology has rapidly improved, people thought about that world as smaller than
they could imagine. FM radios are on full steam, and because of this it became a household item. Musicians improved
and adopted the technology to deliver more music and entertainment to the audiences. During this time music production,
tracked mixes were performed live on specialized studios.
This is when music production from the sound synthesizer, recording music and studios, musicians need to adopt
new way and record their music. Les Paul is known for American Jazz, songwriter, blue guitarist and inventor. He
invented the single-coil solid guitar which was also the first commercial guitar. It was invented because the normal guitar
can’t produce much that sound for live performances. And all of these advancement lasted only in 1960’s when Elvis
Presly and the Beatles started making massive record internationally and promoting more live performances.

MUSIC INCORPORATED WITH THE CURRENT TECHNOLOGY

The modern technology helps music producers create music easier. Also, musicians can use the technology
today to promote their music. Furthermore, musicians do not have to compete just to get some shelf space at the music
store and do not have to worry about their distributor. Physical records are now getting out dated because artist are now
publicizing their music through music streaming applications that can be installed in mobile phones. Music streaming
applications have grown since people are now looking for the most convenient and easiest way to listen to music. These
music apps require their users to subscribe for a fee.
A disadvantage of this advancement is that the music of artists is easier to be pirated and shared for free.
Moreover, musicians now can deal with its audiences directly and do not have to have a third party company just to reach
out to their audiences. Artist will now send less just to promote their music. The technology today is so powerful for the
music industry because this can be the medium of musicians for self-promotion that is easier and cheaper than the
traditional music production. Here are some of the best music applications and streams available for iOS and Android.

GOOGLE PLAY MUSIC

GOOGLE play music is a free subscription that is available in two platforms-android and iOS. This music
application promised a soft landing and complete transition in the year 2019 with full access on cloud-based music
collection through play music website as well as podcast. This application allows to upload up to 50, 000 songs with good
background listening, downloads and ad free.

APPPLE MUSIC
Apple music application is not a free subscription and its subscription starts at 10US per month in the US and in
the Philippines, this is sometimes packaged on the customers’ telecom subscribers. This application is the first music
streaming service that offers in accessing any songs no matter where you re and can upload 100,000 songs. The
designed application is available in Android and iOS.

YOUTUBE MUSIC
 Youtube music is a free subscription application that gives the background listening, no ads and downloads with a
premium option on subscription that allows to listen to more than 200,000 songs and videos. Google makes the interface
more appealing and easy to navigate.

SPOTIFY
Spotify, a musi application available in the personal computer, has the same functionality that, allows to stream
single tracks and entire album of the singers and has the option too create a custom playlist. This application has 80
million subscribers with 40 million tracks. Known as one of the best players in the game that paly sond, listen offline, and
ditch those ads.

SHAZAM
Shazam is a music application that has music-detection skills which recognize songs and television shows with
options and lyrics. This application is not a stand-alone and works in another streaming such as Amazon Music, Spotify,
Apple Music, and more, and has real-time chart.

AMAZON MUSIC
Amazon Music allows the user to access free songs and create a cloud player library that can upload songs and
purchased songs up to 50 million. This streaming application is pretty good and slightly left out compared to Apple Musicc,
Google Play Music, and Spotify.

8TRACKS
8tracks is a free subscription that can access songs and create a playlist where the user can hand craft and play
the list of songs in every occasion.

TUNEIN RADIO
Tunein radio is a music application that offers a bevy of local content on demand streams encompassing sports,
news, talk shows, music, and current events among other stellar offerings. It can access to more than 120,000 live radio
stations around the world.

SOUND CLOUD
Soundcloud is an application that allows searching a wide range community of bands, podcasters, musicians and
many more for new artists to follow, listen to songs in your feed, and even record and post own audio to retain the
hallmarks of site.

PANDORA
Pandora is music stream application that uses the advanced algorithms in specifying the tracks and artist,
suggestions catered for user to get better with feedback. This is only available in the U.S. at the moment.

TIDAL
Tidal is a music application that is designed for the audios aficionado with more than 60 million lossless-quality
tracks an offline mode, quick access to music videos, tailor made suggestions, and in-depth interviews covering everyone
from jack White to Jay-Z.

STRINGRAY QELLO CONCERTS

Stringray Quello Concerts is an application that accesses the full-length concerts and riveting documentations
from the likes of Pink Floyd, Nirvana, Lady Gaga, and countless others. This is available on a wide variety of devices,
including Apple TV, Roku, and android TV.

MUSIX MATCH LYRICS

Musixmatch allows the user to listen songs with synced lyrics, including English-translated lyrics for songs in a
foreign language, let the user search for song lyrics, help to identify music play with a simple tap and adding of lyrics. This
application is the world’s largest catalog of lyrics.

SLACKED RADIO
Slacker radio allows the user to access the news and sports with curated music that user can customize to suit
their own tastes.

DEEZER
 Deezer offers the users’ favourite types of music and creates a mix of music and artists with massive library of
tracks and headline feature is the Flow features.

JANGO RADIO
Jango is a music streaming application that has a free subscription. The users can browse music, explore by
category, or create their own station by searching for an artist. It can also share stations with your friends on facebook and
twitter.

NAPSTER MUSIC
Napster application is business music that roots as a P2P file sharing platform with 40 million songs in its
database.

GARAGEBAND
GarageBand application can paly and loop a variety of instruments, from cello and acoustic guitar to drums and
synths, using your iPhone’s touchscreen display.

FL STUDIO MOBILE
FL Studio Mobile is an application for advanced audio-editingg app that offers synthesizers, drum kits, loop bets,
and more. It comes with a bunch of effects, and you can expect to find limiters, parametric equalizers, a chorus tool, and
MIDI controller support.

LOOPIMAL
Loopimal music application is good for kids where in the kinds create music loops by representing each individual
part of the track as a different animal or shape. Essentially a musical sandbox for the kids, it’s nevertheless a pretty
powerful music-making tool, and it’s one that might help spark an interest in music creation that could last a lifetime.

MUSYC
Music application has effect channels, as well as a coupled track mixer that builds upon the app’s 88 instruments.
This application is more of a game than a full-fledged music creation suite, it’s nonetheless a great way to create some
tunes.

DJ STUDIO 5
DJ Studio 5 is a music application that can mix, remix, scratch, loop, pitch, and record any of your music files by
using the two virtual turntables.

ULTIMATE GUITAR TABS

Ultimate Guitar Tabs allows viewing the chord diagrams and the placement of various notes on the fret board at a
glance. This application is free, touts interactive lessons and a robust catalog of more than 800,000 ukulele and guitar
tabs.

FORSCORE MINI
ForScore Mini allows to edit and annotate your music while providing the users with options for tagging, sharing,
and displaying the music alongside the accompanying audio track.

ACTIVITY GUIDE:
DIRECTION: Copy and answer the following questions below.

_____________1. It has effect channels as well as a coupled track mixer that builds the app’s 88 instrument
_____________2. It allows editing and annotate your music while providing the users with options for tagging, sharing,
and displaying the music alongside the accompanying audio track
_____________3. It is good for kids create music loops by representing each individual part of the track as a different
animal or shape.
_____________4. It plays and loops variety of instrument.
_____________5. It is business music that roots as P2P file sharing platform with 40 million songs.
_____________6. It allows to view the chord diagrams and the placement of various notes ob the fretboard at a glance.
_____________7. It is a free subscription that can access songs and create a playlist where the user can hand craft and
play the list of songs in every occasion.
_____________8. It allows the user to listen songs with synced lyrics.
_______________9. It is a streaming application that has a free subscription. It can browse music, explore by category.
______________10. It is a music application that is designed for the audio aficionado with more than 60 million lossless-
quality.
______________11. It offers the users’ favourite types of music and creates a mix of music and artist with massive
library.
______________12. It is an application that accesses the full-length concerts and riveting documentaries from the likes of
Pink Floyd and others.
______________13. It allows the user to access the news and sports with curated music.
______________14. It is a music application that has music-detection skills which recognize songs and television shows
with options and lyrics.
______________15. It is a free subscription that is available in 2 platforms- androids and iOS.
.