HCI Reviewer
HCI Reviewer
Properties of Colors • Your colors must reflect your design’s goal and the brand’s
● Hue – how it appears (e.g., “is green”) personality.
● Chroma – how pure it is, i.e., if it has shades (black added), • You should also apply color theory to optimize a positive
tints (white added), or tones (grey added). psychological impact on users.
● Lighting – how pale or saturated it appears. Use Color Theory to Match What Users Want to See
● The right contrast is vital to catching users’ attention.
Use of Color Scheme and Color Temperature for Design ● The vibrancy you choose for your design is crucial to provoking
Harmony desired emotional responses from users.
● in screen design, designers use the additive color model, where ● In all cases, you should design for accessibility.
RGB is the primary color. The Emotional Impact of Each Color
● the color choices should optimize the user’s experience in Colors are divided into warm colors (reds, oranges, and
attractive interfaces that have high usability. yellows), cool colors (blues and purples), and neutral colors (black,
white, gray).
Main Color Schemes Warm colors are more stimulating, while cool ones feel more
● Monochromatic – take one hue and create other elements calming
from different shades and tints of it.
● Reds - are the most stimulating color, and are used to catch ● Conducting user testing
attention. UX Designer are not typically responsible for the visual design of a
● Oranges - retain some of the red energizing properties, but to product.
a less degree, making it a bit calmer. Used to show cheerfulness They focus on the journey that the user takes and how the product is
and playfulness. structured to facilitate this journey.
● Yellows - in general, it is usually warming and energetic.
● Green - the bridge between warm and dark colors, is a pleasing Typical Tasks or Processes of a UX Designer
mix of energy and relaxation. Signifies growth, money, and 1. Conducting User Research
environmental themes. ● The initial stage in the UX design process is where the research
● Light Blue - is friendly and inviting, but also safe. happens.
● Dark Blue - is still calming, but it intends to be more sober and ● UX designer will get a brief from the client asking them to do
reliable than light blue. some project research.
● Purples - the color of royalty. It conjures a sensation of luxury, ● The user research phase is when you scope out the project,
sometimes even decadence. identifying exactly who you’re designing.
● Black - is the strongest color, which is why it’s used for the font 2. Personas and Information Architecture
color of the text. ● Based on extensive user research, a UX designer might then
● White - gives off an air of cleanliness, purity, and virtue. create user personas.
● Gray - gives the impression of neutrality. ● Start thinking about the kind of content needed and how it will
be structured.
UNIT 5 - WHAT DOES A UX DESIGNER ACTUALLY DO ● A good information structure makes sure that the user can
UX Design easily find what they’re looking for without too much thought.
● Focuses on the interaction between real human users and 3. User Flows and Wireframes
everyday products, such as apps, and even coffee machines. ● User flows are basic flowcharts that visualize the complete path
● User experience - to encompass all of the different elements a user takes when using a product.
that determine how a user feels while interacting with a product. 4. Prototyping and User Testing
What does a UX Designer Do? ● A prototype is simply a scaled-down version of your product.
● To make products usable, and accessible for humans. ● A simulation that enables you to test your designs before they
● To advocate for the end user or customer. get developed.
● Designing websites, and software, or even designing for voice, ● Prototypes range from paper models to high-fidelity interactive
and VR devices. prototypes.
Some general functions that a UX designer can be expected to ● Testing your prototypes on real users helps to highlight any
perform: design flaws.
● Conducting user research ● Several rounds of testing could take place before the design is
● Creating user personas completely right.
● Determining the information architecture of a digital product ● After that, the new product is finally ready to go into
● Designing user flows and wireframes development.
● Creating prototypes 5. Visual Design
● The final imagery, color schemes, icons, and typography will
usually be taken care of by a UI designer.
● UX designer’s work is rarely finished after the product launch.
There will be refinements, small changes, and analytics to
discuss with the team.
● The UX design process is highly iterative, and a career in UX is
as much about collaboration and coordination as it is about
design.