Communication in School
Communication in School
PORT HARCOURT
ASSIGNMENT
ON
COMMUNICATION IN SCHOOL
BY
MARCH, 2023
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Abstract
This paper discusses Communication in School; communication is the blood vessel or life-wire
of every successive and sustainable schools. The success of any school to a large extent depends
on efficient and effective communication and its main purpose is to effect change to influence
School, Communication Flow in School Organization, Communication and the Teaching and
Communication Barriers in School. The paper likewise made some obvious and outstanding
suggestions that would stimulate the school administrators in enhancing a good communication
system in school.
Introduction
It is obvious that communication is an integral part of one’s life. In fact, society cannot survive
in the absence of communication. Communication is as old as human and a blood vessel in any
organization. The success of any school to a large extent depends on efficient and effective
communication and its main purpose is to effect change to influence action. In any organization
The management problem generally results in poor communication. Serious mistakes are made
particularly important in the function of leading. Every organization, including the school
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system, requires interaction of the various personnel that exist within the organization for the
purpose of achieving the organizational goals (Azu, 2009). Individual understanding and
knowledge of how the organization plans to achieve its goal and what role the organization
expect him to play is very important. The opinion of the individual and his contribution will
depend on the effectiveness of the communication system. Therefore, the primary function of
communication is to influence the behavior to the extent of conditioning it for the attainment of
organizational goals. Effective management is measured by the level and extent communication.
This is because effective communication involves feedback which enables principals to correct
Succinctly, it has become very important that good communication exists between and within the
school system since it ensures linkage that creates learning by reducing suspicions and doubt
regarding the work. The way the principals transmits his information, knowledge, thoughts and
feelings determines his administrative competence, effectiveness and the learning outcome
Meaning of Communication
The root word “communication” has been derived from the Latin word ‘communicare’, which
means to share, or to make common. Communication in its broadest sense can be seen as the
messages from senders to receivers. Basically any act, which seeks to impact, conveys of
exchanging ideas and knowledge whether by speech, writing, signs or any other medium can be
seen as communication.
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Anuj (2021), communication is a process of sharing or exchange of ideas, information,
knowledge, attitude, or feeling among two or more persons through certain signs and symbols.
between two or more persons or organizations. Thompson cited in Adrien (2021) emphasizes
that communication may take place between individuals or organizations and that the process
modifies the behaviour of both the sender and the receiver. In other words, there is usually a
purpose in communication although not all communicators are always conscious of this purpose.
The ultimate aim of communication seems to be the promotion of understanding through the
supply and receipt of the right information. In defining communication, some authors emphasize
this issue of purpose in their definitions of communication. Okwo cited in Adeyinka (2020), for
Assuzu cited in Patrick (2021) defined communication as" a process that involves a shared code
or codes or verbal and nonverbal symbols. “This means that the message to be communicated
has to use a code or set of codes (Language) which makes meaning for both the sender and the
receiver. Communication to be effective, the codes or set of codes with which the message is
sent must be common to the experiential background of the sender and receiver and includes
Attributes of Communication
Nemine cited in Venila (2022) identify some attributes of communication are as follows;
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1) It is a process which is made up of different identifiable components e.g. speaker, message,
receiver etc.
3) It is interactive, involving continuous interaction between the sender and the receiver.
The shift in communication technology over time changed the very process of communication in
various ways, adding new elements or skipping the existing ones. A clear understanding of the
elements of the communication process is essential to know what happens in the communication
process in various contexts. Anuj (2021) identify the following elements inevitable in a
1. Sender
2. Message
3. Channel
4. Receiver
5. Feedback
6. Noise
7. Context
8. Effect
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1. Sender
picture studio). The sender may use oral, written, graphic signs or symbols to convey the
message. The communication skills, attitudes, and convictions, the knowledge of the content,
objectives, socio-cultural milieu, etc. of the sender have an impact on the effectiveness of
communication.
A sender decides and encodes his ideas into a message. Encoding is the process of transferring
ideas into the form of signals or messages and then transmits them through a channel. For
example, a writer first decides the topic for his article, he then encodes it into a language (the
2. Message
The message is anything that is sent or received through the sensory channels in a
communication process. They can be verbal and non-verbal. Verbal messages are the written or
spoken words in a language. Non-verbal messages can be the dress code, gestures, posters, tone
3. Channel
Channel is the medium that carries the message from a sender to receiver. In a face-to-face
situation, the air is the channel. The air carries sound waves from the sender’s mouth to the ears
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of the receivers. In mass communication, the mass media like newspapers, radio, and television
work as channels.
4. Receiver
The receiver is the actual recipient of messages in a communication process. After receiving the
message he decodes the message. Decoding is the process of interpreting the message sent by the
source. Through decoding the meaning of the message is created in the mind of the receiver.
5. Feedback
Feedback is the response to the sender’s message by the receiver. After interpreting the meaning
of a message, the receiver encodes his response into another message. Then it is sent to the
sender through a medium. For example, in a classroom, students raise doubts or nod their heads
in agreement with what the teacher had already communicated to them. The act of accessing
one’s own message is self-feedback. That is, a speaker hears his own words as he speaks.
6. Noise
Noise in communication refers to anything that distorts or interferes with the message. Noise
occurs in all forms of communication. They are also called barriers to communication.
Types of Noise
Channel Noise: Any disturbance that occurs to the medium. When a weak signal may result in
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Psychological Noise: Anything that interferes with the psyche of the participants of a
communication process. At the time of a personal interview for a job, candidate’s fear becomes a
psychological noise. The fear can affect the flow of his talk and overall performance badly.
Semantic Noise: Any problem related to language. Unfamiliar words, complex sentences, poor
Contextual Noise: Sometimes a situation itself is a barrier to communication. For example one
7. Context
Context is the situation where a communication activity takes place. Communication always
occurs within a context. The context defines the nature of every communication. It can restrict or
8. Effect
The consequences of the communication process are termed as effects. Every act of
communication makes some effects on its participants. The effect may be positive or negative. A
Channels/Types of Communication
Nakpodia cited in Patrick (2020) identify four channel/types of communication. They are:
1. Oral/Verbal communication
2. Written communication
3. Non-verbal communication
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4. Visual communication
1. Oral/Verbal Communication
words, spoken or written. The objective of every piece of communication is to have people
understand what we are trying get across. A lot of information in school is communicated orally
or verbally. Oral or verbal communication can be through face - to - face meeting of two or more
people or a principal addressing staff and students. It can be formal, or informal. And it can be
planned, or a routine, or accidental. Schools use oral or verbal communication more frequently.
interchange with immediate feedback. People can ask questions and points can be clarified in a
face - to - face interaction. The effect can be noted. Furthermore, a meeting with the principal
may give the teacher or teachers feeling of belonging, importance or recognition. Clearly,
Pitch
When speaking, our emotions can often come into play. If we are angry, upset, or frustrated, our
pitch might raise, conveying to the listener that we are experiencing a strong emotion. This is not
necessarily a bad thing, but being able to control it allows you to make sure that you are
effectively communicating.
Tone
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We all encounter situations that are frustrating or upsetting. Allowing that to change our tone
from calm and professional to curt, short, or rude is always a mistake. Tone conveys a lot of
information to the listener about how the speaker views them. To build positive interpersonal
respectful tone.
Content
Content is the most important part of verbal communication. What we say, and the words we
choose to use, are crucial. While most office communications tend to be more formal than, for
example, meeting a friend for coffee, we should make sure that we leave space for personal chats
and relationship building. Think also about how technical your content is. If you are talking with
developers about specific aspects of code, you should use different terms than when talking to
2. Written Communication
Written communication is any written message that two or more people exchange. Written
communication is typically more formal but less efficient than oral communication. Examples of
written communication include: Emails, Text messages, Blog posts, Business letters, Report,
Proposals, Contracts, Job descriptions, Employee manuals, Memos, Bulletins, Instant messages,
Written and oral or verbal communication have both favorable and unfavorable characteristics.
They are often used together or jointly so that the favorable quality of one is complemented by
the unfavorable quality of the other. In some cases visual aids may be used to supplement both
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oral and written communication especially when communicating to the students in the
This is because a message sent through different media is likely to be understood than the one
sent through one medium only. In selecting which media to use consideration for should be given
to the audience and the situation. Instance, for a principal communicating school rules and
regulations, he may need to read them and also make speeches and demonstrate on each item so
Structure
When writing, it is important to think about how you are presenting the information. Using
paragraphs and line breaks are necessary. Creating an impenetrable wall of text will disengage
the reader – understanding and applying a proper structure will let the reader take in the
information in digestible chunks. Present your argument or thesis, take the time to back it up
with clear proof, add in the relevant information to make sure that the reader understands the
Clarity
It is a hard balance to strike between over or under explaining concepts. If you are writing
instructions for a new employee, how detailed should you be? Of course, this depends on the
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person, but over-explaining a little bit is much better than leaving the reader clueless. Be
thoughtful about your audience, what will they know and what do you need to explain in more
detail?
Content
Written content tends to be a bit more formal than verbal. Leave out the slang, use proper
punctuation and spelling, and remember that anything written – especially in the digital age –
will remain, even if you delete it. Err on the side of professionalism every time you write
something. Messages on Slack, for example, do not need to be written as formally as a cover
letter, but they should be polite, professional, and well-written. Be aware that written jokes can
Written communication has the advantage of providing recorded references and legal defense
exhibits. The message or information can be carefully prepared and mailed to a large audience
through mass mailing. Written communication can promote conformity in policy and procedures
and could also reduce cost in schools. Written communication is the best especially for academic
Written communication can generate a lot of paper which can be poorly managed. So it may take
a long time to know - weather a message has been received and properly understood.
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Non-verbal communication is another means of communication. Non-verbal communication
sends cues to others using actions rather than words. People can express happiness, engagement,
concern, gratitude and confidence by responding nonverbally. This can include communication
using hand gestures, eye contact, body language, appearance, facial expressions and tone of
voice. Nonverbal communication can be one of the strongest forms of communication between
A principal who said he has kept an open door policy for staff and students may be non -
verbally saying a different thing if his secretary screens staff and students who want to see him.
unintentionally. Most people do not have perfect control over their facial expressions – we all
have heard an unprofessional comment and raised our eyebrows in response, regardless of
Facial expressions
We often use facial expressions as a way to communicate that we are listening and engaged with
the person speaking. A smile, furrowed eyebrows, or a quizzical expression all convey
information to the speaker about how you are responding to their conversation. They work to
help grease the conversation, keeping it going without having to interject verbally to confirm
your continued interest. If you have ever spoken to a stone-faced person, you will know how
Posture
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How you position yourself during a conversation is important. If you angle yourself towards the
person, with a relaxed and open posture, you invite them to engage with you more fully. Leaning
back, crossing arms, or turning away from the speaker conveys a very different message – and
not a positive one. Just as no one wants to have a conversation with the back of someone’s head,
talking to someone with an extremely closed posture creates a more difficult and unpleasant
conversation.
Depending on the person, and their country of origin, they may use gestures and physical touch a
lot, or almost never. However, there is a lot of information conveyed in these actions. A gentle
touch on the arm can signal encouragement, while an overly strong handshake can be an act of
dominance. Someone fidgeting with their hands while talking to you about a problem can signal
guilt or avoidance and using many grand gestures while presenting an idea could convey
excitement or confidence.
Eye contact
We all know the importance of eye contact. When someone is unable to maintain eye contact, we
take this to mean that they are being untruthful, shifty, or not paying attention. Being able to
maintain eye contact while listening will ensure that the speaker knows that you are present and
engaged. While speaking, it shows that you are connecting with the listener, and in cases where
you are delivering unpleasant news, is doubly important. Being able to tell someone an
unpleasant message while looking them directly in the eye shows that you respect them and are
4. Visual communication
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Visual communication is the practice of using visual elements to get a message across, inspire
change, or evoke an emotion. Visual Communication exists in two parts; communication design
and graphic design: Communication design refers to crafting a message that educates, motivates,
and engages the viewer. Graphic design uses design principles to communicate that message in a
way that is clear and eye-catching to the intended audience. Visual has become the most used
type of communication, driven by social media, YouTube, and other platforms of the digital era.
As more and more people and organizations use these channels of communication, the more we
are used to, and even dependent upon, using visual communication to stand out in a crowded
platform.
Examples of visual communication like: charts, photographs, sketches, video, graphs, and even
emojis and GIFs, can help improve the understanding of your message. Think about how charts
can bring data to life, making it much easier to understand than presenting a long stream of
numbers, or how a sketch of a new UX is much more effective than a text description.
Content
While it is tempting to include visuals to add a bit of diversity and interest, you should consider
what they bring to the table. Are they helpful? Are they necessary? Do they add to the overall
message? Not all communications need to have visuals added, and in some cases, they might
detract from what you are trying to communicate. You should endeavour to make sure that you
are not adding fluff to your message, but rather strengthening your audience’s understanding of
it.
Tone
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As with all communications, make sure that you are meeting your audience where they are. If
you are presenting complex data, include the relevant descriptions, at the right technical level, so
that your audience can follow. Don’t use images that are graphic or could be upsetting, and
remember the same rule applies to visual communication as does to writing: don’t create
anything that you wouldn’t want to have associated with you in the future.
Levels of communication
We have discussed communication on a general but it is important to point out that the strategies
and skills employed in communication may vary with the level at which the communication
taking place. Onuebunwa cited in Anuj (2021) identify the following level of communication:
1. Interpersonal communication
4. Public communication
5. Mass communication.
1. Interpersonal communication
This is the communication between two individuals. In such a communication, both the verbal
and non-verbal types of communication feature prominently. For example, gestures and signs are
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Small group refers to a group of not more than twenty persons. In small group communication,
other such materials can easily be passed and to members of the group in a classroom setting.
Large Group Communication refers to communication for group of more than twenty to twenty -
five persons. Large groups usually require media that could be projected or displayed for the
benefit of all members of the group. In many situations, amplification of audio communication is
necessary to ensure that a members of the group get the information. In most situations in our
schools today, class size is usually of the large group type. Overhead projectors etc. feature
prominently.
4. Public Communication
This refers to communication for a very large group persons not necessarily seated in the same
hall. For example, when there is communication intended for all members of a college
community that is public communication. Posters, notices on bulletin boards etc. feature in such
audience individually or in groups. Mobile loud speakers or posters at different locations can be
5. Mass Communication
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Mass communication is communication for people in widely distributed geographical locations.
In such situations, it impossible to physically interact with such group of persons. Such media as
newspapers, radio and television are used in mass communication. The media of mass
communication has been continuously on the increase. The internet, although restricted to those
who are appropriately linked can be seen as one of the current media of mass communication.
The purpose of good communication in the school is to effect change to influence action
necessary for internal functioning of the organization. Azu cited in Adeyinka (2020) identify the
3. Organize human and other resources in the most effective and efficient way
5. Lead direct, motivate and create a climate in which people want to contribute, and
6. Control performance
It is through information exchange that a principal of school becomes aware of the problems of
teachers and students regarding teaching materials, learning environment, and what shortages
need to be filled. No secondary school can operate effectively when the authority is lacking
information regarding its activities. The principal needs information not only from the teachers
but also from the students and other members of staff regarding their daily operations. The
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teachers, through assessment, evaluate learning outcomes on a daily basis and record them
effectively as a feedback for the principal and other higher authority. Communication is more
than transmitting information; it can also be used to motivate staff through creation of an
enabling environment. It can be used to control staff and students because effective control
Azu cited in Anuj (2021), in a school organization, communication flows in various directions:
(a) Downward
(b) Upward
(c) Crosswise
Downward communication
Downward communication, when the information travels from the top of the hierarchical
Downward communication can be oral or written. In the case of oral communication, the kind of
media used include: oral instructions, speeches, meetings, telephone, loudspeaker, the grapevine.
statements, brochures and electronic news displays. Unfortunately, information is often distorted
as it comes down the chain of command of the structures. Issuance of policies and procedures do
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Purpose of Downward Communication
There are many purposes associated with downward communication and its dissemination of
information in the workplace. A few of the more significant uses include the following:
prudent to create a cohesive vision on the mission they would like to create for the
organization.
coordinate their efforts to achieve similar goals. It ensures that everyone is on the same
3. Shares policies and procedures within the organization, ensuring that everyone is aware
of the guidelines they must follow by ensuring the uniformity of the shared information.
4. Sharing feedback and performance reviews within the organization. Managers are
improvement and fostering a close working relationship between the different ranks.
1. It is authoritarian in nature.
2. It is time consuming.
3. It causes delays.
4. It can be frustrating.
Upward communication
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Upward communication is the flow of information from lower to higher levels in the
organization’s hierarchy. Its main purpose is to provide feedback to higher-ups, inform them of
progress toward goals, and relay challenges on several areas of organizational functioning.
Upward communication is primarily non - directive and usually reflect organizational structures
that are participative and democratic. Typical means of upward communication besides the chain
of command are suggestion systems, appeals and grievance, procedures, complaint systems,
responsibility for creating a free flow of to a great extent on the upward communication rests
superiors.
Upward communication serves several purposes which are beneficial to both managers and
1. Keeping manager or administrator aware of how employees feel about their jobs, co-
workers, and the organization in general sound decision making collecting ideas on how
communication.
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5. Being able to participate in decision making process meets their ego needs.
Crosswise communication
Crosswise communication is the horizontal flow of communication with people on the same or
similar organizational level and diagonal flow with persons at different levels who have no direct
reporting relationship. This kind of communication is used to speed information flow to improve
A lot of information flow does not follow the hierarchy but cuts across the chain of command.
The process could be through information meetings, launch hours spent together, formal
conference, committee and board meetings. It can also occur when individual members of
different departments are grouped into task teams or project organizations. Crosswise
communication in the written form include: newspapers, magazines and bulletin boards.
happen.
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2. Crosswise communication doesn’t work if there’s hostility.
The teaching and learning situation is one area in which the communication process features
prominently. Teaching and learning involves a continuous exchange of information between the
learner on one hand and the teacher and other instructional resources on the other. In the teaching
-learning situation , the learner can be considered as the receiver , the teacher as the source
although many times in a typical classroom the teacher plays the part of a receiver while the
students acts as the source. In the classroom situation, the communication is directed towards
behaviour change hence the success or otherwise of a teacher in achieving the objectives of
1. The codes or symbols of communications should be such that makes meaning to both parties
in the classroom communication process (teacher and learner). The onus lies on the teacher
classroom or any learning situation is such that would ensure on in effective reception and
interpretation of meaningful. In other words, the teacher should take into level of experiences,
fears and desires of the learners in consideration the individual skills, knowledge, abilities,
encoding his message so that they (the learners) will be in a symbols, position to decode it.
2. Since the communication process is interactive, the learner’s contribution could further
improve the communication. Efforts should be made by teachers to evoke feedback from the
learners. Apart from ensuring that the learners are actively involved in the teaching learning
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process, feedback advices the teacher on the success or otherwise of this teaching. He may thus
3. Given the emphasis laid on the channel as an element of the communication process, the
teacher needs to exhibit greater care in choosing the channel or medium of his classroom
available and their characteristics so that he can effectively select media for any specific
instructional assignment. Moreover, he could use a number of media to reinforce one another in
4. The teacher or instructor needs to as much as possible, control “noise " factors to ensure that
communication in the teaching learning situation is effective . " Noise " has been defined as any
factor that could obstruct or distort the message In the channel thereby preventing the receiver
from getting the message of the ways of doing message in the channel thereby preventing the
receiver from this include ensuring that media with built in faults are not used and using a
number of channels or media at the same time. The redundancy effect tends to ensure that
Onuebunwa cited in Venila (2022) identify the following barriers to effective communication in
school:
communication e.g. A noisy or a confined environment may hinder the development of clear
thought.
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3. Transmission may be interrupted by a static in the channel such as may be experienced in a
5. Decoding may be faulty because other wrong meanings may be attached to words and
symbols.
7. Desired change may not occur because of the fear of possible consequence of the change.
Effectiveness of communication.
Communication is an important aspect of the job of the school administrator. To achieve total
success on the job, he must therefore try hard enough to prevent communication barriers which
hinder effective communication. Nakpodia cited in Lovina (2022), highlight the following ways
2. Select proper channels to convey messages, that is, use the channel that is most appropriate for
the situation.
3. Encourage feedback
4. Use multiple channels of communication that will work most in personal discussion, memo
etc.
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6. Follow - up important verbal discussion with a note.
8. Carefully crosscheck by reading through letters or memos that are ready for dispatch.
9. Establish proper communication climate by establishing mutual trust between you (the sender)
and the Receiver teacher etc. and also maintain (students, parent, and credibility)
Conclusion
produce understanding or shared meanings among people. Communication applies to all phases
the school system, requires interaction of the various personnel that exist within the organization
for the purpose of achieving the organizational goals. The primary function of communication is
to influence the behavior to the extent of conditioning it for the attainment of organizational
goals. Effective management is measured by the level and extent communication. This is
because effective communication involves feedback which enables principals to correct their
Suggestion
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The paper obviously made the following suggestions:
1. School administrator should learn to communicate clearly and concisely – School staff
may have a lot of information to process, so keep your messages short and sweet for
appropriate understanding.
2. School administrator should remember that communication is crucial – If you feel like
someone isn’t listening or understanding what you’re saying, don’t hesitate to ask them to
clarify things! Being able to articulate your thoughts clearly will help everyone involved
3. Manager or school administrator should endeavor to select the proper channels to convey
messages, that is, use the channel that is most appropriate for the situation to promote
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Reference
Press.
Press.
Publishers Ltd.
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Venila, N. C. (2022). Communication in education: An Introduction. Cape Publishers
International Limited.
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