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Assignment 4 Instruction - GSM - Presentation

This 15-minute team presentation is worth 20% of the final grade for the Global Strategy Management course. Students will work in groups of 4-6 to present a case study analysis and strategic expansion plan for a real multinational enterprise client looking to enter a new international market. The presentation should analyze the firm's competitive advantages, current global strategy, introduce the target country, and propose an internationalization plan outlining the recommended entry strategy, level of standardization, and key points of the strategic plan. Feedback will be provided verbally in class. No late assignments are accepted.

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65 views2 pages

Assignment 4 Instruction - GSM - Presentation

This 15-minute team presentation is worth 20% of the final grade for the Global Strategy Management course. Students will work in groups of 4-6 to present a case study analysis and strategic expansion plan for a real multinational enterprise client looking to enter a new international market. The presentation should analyze the firm's competitive advantages, current global strategy, introduce the target country, and propose an internationalization plan outlining the recommended entry strategy, level of standardization, and key points of the strategic plan. Feedback will be provided verbally in class. No late assignments are accepted.

Uploaded by

chau
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course code and name: Global Strategy Management

Assessment name: Team presentation


Weight in final grade: 20%
Length: 15-minute presentation followed by Q & A session
Due date: During class in week 9
Type: Group of 4 to 6 members
Feedback mode: Verbally in-class comments
Late work: No late assignment allowed

Learning Objectives Assessed


- CLO1.1: Understand the global strategy concepts and elements
- CLO1.2: Classify external environmental factors affecting global business strategy
- CLO1.3: Interpret the essential stages to perform entry strategy for global firms.
- CLO2.1: Work in team and willing to participate in international working place
- CLO2.2: Engage in a learning process and to be able to articulate learning
- CLO2.3: Apply critical thinking in a real analysis context.
- CLO3.1: Build an active, objective and punctual working attitude
- CLO3.2: Perform own and team’s work with a high level of responsibility
- CLO3.3: Formulate honesty in speech and behavior
- CLO3.4: Adjust behavior to adapt to new environment
- CLO3.5: Form respect for opposing viewpoints

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Assessment Details
In this presentation, the team will present their case study project.
The presentation should be from 12 to 15 minutes followed by Q & A session.
Assessment Details
In this assessment, the team need to work on a real company who wants to expand their
business in the world.
- A MNEs from Vietnam wants to expand its business into a new market
The company will be treated as your CLIENT, and you will CHOOSE YOUR OWN
CLIENT which you think is potential to penetrate international markets.
You take the perspective of a consulting team. Your job is to choose a country and present a
strategic plan for its future international expansion into this country. The country must not be
the one that the company has already enteredYou must present an analysis and give
recommendations using IB theories, concepts, and references.
The following items would be helpful as a guideline for your report:

• Introduction to the company


• Analysis of the firm competitive advantage
• Analysis of the firm current global strategy (market presence, their transnational
index, level of integration across countries)
• Introduction to the country: culture, customer requirements.
• Internationalization plan:

o Global strategy: identify the level of standardization and local


adaptation in the new market
o Identify what to transfer, what to adapt, what to create in the market
o What mode of entry (Licensing, Franchising, Joint Venture or Wholly
Owned Subsidiary) do you recommend? Why?
• Remarks of your strategic plan: summarise the key points of the strategic plan

Submission Instruction

• Only one student in each team to submit the slides to LMS before 19.00,
Saturday, Week 8
• Dress formally and professionally on the presentation day
• Every member needs to present and have a fair share of talking in the presentation
• Group should demonstrate good team work

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