KINAIYA

APPAREL
 GROUP 2
LEADER:
MONTANO, Estela Marie

MEMBERS:
MALAGAYO, Kim
MALINAB, Claire Marie
MORALLOS, Jillian Maxxine
PALOMER, Cristel Mae
QUIRIMIT, Jasmine
CONCEPT
Many people today believe that dressing professionally is necessary to be regarded

seriously. For this reason, it's crucial to have a store that stocks a large selection of various

apparel styles for people of all ages. Here's where we step in. We have the newest clothing

for adults, women, men and teens. These aesthetic fashions will undoubtedly draw a lot of

customers because they not only highlight the origin but also display our national pride.
MISSION

To cultivate those Filipino clothing with a distinctive local design. In actuality, magnify

more on local and international people at rock bottom cost.

Vision
We envision that KINAIYA will change the way individuals’ link with fashion,

where they can genuinely take pride for being Filipino in terms of style.

We also strive to be highly competitive, appreciated on the market by local

destination designs, and to provide entire customer satisfaction with the quality

as well as price. Furthermore, we are looking forward to expanding our company

into different markets.

Market Analysis
A. Analysis of Potential Market
The target market of Kinaiya Apparel are the following:

- Students and working students, specifically from various schools near SM Manila such as

Philippine Normal University, Technological University of the Philippines , Mapua University,

Universidad De Manila, Santa Isabel College and Adamson University because their ages implies

that they are more into fashion trends, and supporting local brands.
- Individuals from Manila and the nearest provinces such as Cavite who support local brands, and shop

at SM Manila. Particularly before or after they visit a certain tourist attraction within the area.

-18-35 years old men & women, as Gen Z and Millennials already have their own budget and are most

likely to buy local products.

The survey results allow us to understand what are the preferences of target customers that can be

used to make business decisions. These also provide insights, and establish the factors that Kinaiya

Apparel can enhance or make adjustments in planning the products to be offered.

B. Competitors Analysis
Bench and Herbench

Bench was launched in 1987 as a small boutique selling men's T-shirts by Ben Chan. The company

expanded and established HERBENCH, including a ladies' line, underwear, fragrances, and other items.

Penshoppe

Penshoppe sells casual apparel, fragrances, accessories, and other items. It's located in level 3, in front

of the store besides us, Blue Magic.

OXGN

OXGN is all about being effortlessly stylish and is inspired by youth culture and street fashion. For men,

women, and children, they provide streetwear in the form of apparel, footwear, accessories, and other

goods.

Onesimus

Onesimus is a unique and dynamic lifestyle brand that has been pioneering men's formal and office

wear for almost 25 years. It is one of the leading and most successful fashion brands in the Philippines.
Surplus Shop

The Surplus Shop is situated in front of those three stores (Plains Prints, The Sweet Cloth Apparel

and Accessories, and Onesimus) from the left side of our store. The Surplus Shop is a part of the SM

Group of Affiliates, which specializes in the business of providing fashionable clothing at affordable

prices.
Sample tarpaulin for Advertising & FB page
screenshot
Financial Analysis
Prior up to this point, Kinaiya sources of funding the project from the allotted personal share of each
Kinaiya owner, and having a loan from the bank to finance the business, will aid to support the
expenses needed in trade. Several charges, such as location rental, manufacturing equipment,
products, and other necessities in assisting to develop fine.
Total Project Cost
a.

Table 1.3 Permit

Permit Fee

Barangay Clearance 500

Business Permit 2,000

BIR 500

DTI Business Name Registration Certificate 2,000

Total: 5,000
 Table 1.4 Business Expense
Type of Expenses Cost

Leasing for the store 35,000

Construction 40,000

Total: 75,000
 Table 1.5 Equipment
Items Qty Unit Price Cost

Computer Set 1 70,000 (Estimated) 70,000

POS Annual Rate: 250 3,000

Smoke/Fire Alarm/Detector 1 2,295 2,295

Cleaning Supplies 3,000 3,000

Tag Gun 1 149 149

Total: 78,444
 Table 1.6 Furniture

Items Qty Unit Price Cost

Hangers 13 set 390 5,070

Wall Units 5 2,185 10,925

Shelves 2 3,162 6,324

Mannequins 2 863 1,726

Mirrors 4 863 3,452

Total: 27,497
Capital Investment
Kinaiya Apparel will need ₱345,424 to get the business plan off the ground. Funds for permits,

and business expenses are important factors that Kinaiya Apparel must consider. We will also

need startup assets including furniture and getting the equipment we need. The remainder of

funds will be used to cover the initial inventory, first month salaries, and also cash on hand as

reserve. Six entrepreneurs have invested ₱57,575 each.

 Employee Salary Schedule/Labor Cost
The mall's operating hours, which are from 10 a.m. to 9 p.m. daily, will be followed by our business.

For Kinaiya, a total of six workers will be employed. One manager is responsible for managing the

store, one sales clerk, two store clerks , one handles customer service and lastly, one ensures

inventory. We chose to operate in two shifts, with the morning shift starting at the opening, 10:00

a.m. to 3:30 pm, and the second shift starts from 3:30 am up to closing, 9:00 pm
 Position No, of Employees Minimum Rate Daily (8 Hours Monthly (27 Days) Yearly
per day)
(Monthly)

Customer Service 1 44 525 13,099 185,010

Representative

Sales Clerk 1 39 493 11,455 161,786

Store Clerk 1 35 440 9.939 140,375

 Position No, of Employees Minimum Rate Daily (8 Hours per Monthly (27 Days) Yearly
day)
(Monthly)

Store Manager 1 76 792 19,806 270,640

Sales Clerk 1 35 440 9,939 140,375

Inventory Officer 1 46 577 15,245 215,326

Technical Analysis
Physical Analysis
The Cebuano word "kinaiya" which is the name of the business, signifies one's inner character.

Not just the positive ones, but all the traits or characteristics that make who you are. We chose

this name to emphasize that each of us has a unique kinaiya, and that with this apparel, they may

express who they are and be inspired to love, respect, and value our own.
Logo
The name was colored in black on the logo to represent elegance, power, and boost confidence.

White as a background represents purity, calm, and new beginnings. These two colors show

simplicity, but elegant. The "baybayin," which means "Kinaiya," was added in the middle to

emphasize that we are promoting locals. The four face line art in the logo was intended to let

people know that they are the art of fashion in every style of clothing they wear. Overall, the logo

represents purity, self-reflection, and embracement of our differences.

Brochure
 Product Pricing
PRODUCT LISTS SELLING PRICE

Loose / Oversized Shirts ₱360.40

₱504.90
Round Neck T-shirts

V-Neck T-shirts ₱475.50

Polo ₱453.90

Crop Tops ₱348.50

Crop Tops with Collar ₱338.30

Safety & security
Kinaiya has installed smoke and fire alarms and detectors, as well as CCTVs, to safeguard the

safety of its employees, customers, and products. Furthermore, necessary cleaning products are

available for use on a daily and as-needed basis to keep the store clean.
NON-PHYSICAL COMPONENTS
Marketing strategies
1) Pre-operational program
To gain recognition upon pre-operation of Kinaiya Apparel, we will include online marketing to
connect with our target market and hype them by posting a teaser of our products. Aside from
that, we consider traditional advertising such as giving flyers to shoppers at SM Manila regarding
the store's opening.

1) Operational program
To attract people, visit Kinaiya, which has its own website to see the products. It also hires an
endorser, so that trade can exist for everyone. If Kinaiya's revenue will run well, launch an
advertisement in a television spot or broadcast the radio commercial to make the trade better
known.
FLOOR PLAN & LAYOUT
Space Allocation
Perspective
Elevation
Floor Plan
OPERATIONAL ANALYSIS
Administrative department
The administration section of the Kinaiya is in charge of overseeing the organization’s overall
operations. All of our organization’s departments must receive administrative and logistical
support from it. The department will act as an advisor and helper to other organizational
departments. The administrative division is in charge of monitoring the work done by the
business’s workers
Organizational Chart
Summary
The feasibility study planned a survey inquiry for the target market to help us learn what the
benefits of target clients are that can be used to make commerce decisions. These still determine
understandings and enact the considerations that Kinaiya Apparel can improve or create
adaptations in preparation for the business and production and services bound for presented.
Also, the results reveal that many people prefer to do business at an establishment the exact
shops alternatively connected to the internet.

It is concluded that the proposed apparel business has a strong demand among the market
segment of the age range of 18 to 35 with a variety of affluent from, middle class, professionals,
students, foreign tourists and expatriates, and Filipino citizens based on the information findings
of the study of this business. With its good location and store design in Sm City Manila, as well as
effective marketing strategies, it will undoubtedly attract the target customers.
Conclusion & Recommendation
The conclusion based on the study we completed, we consequently draw the conclusion that our
business is realistic and viable in the market. It is therefore advised that Kinaiya be pursued and
the business will establish at SM City Manila. Studying this entrepreneurial strategy will serve as
a reference for future business analysis, as well as a basis for determining what could be
improved and modified.

As a recommendation, we think that this business has a promising future in the market because
it provides something fresh and places a premium on user convenience. We did the investigation
while keeping in mind important variables, including the marketing, financial, technological,
management, and socioeconomic study. The company with a different area with a different set
of rivals and target market