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    GROUP 7 - Mission and Vision of SHEIN and ZARA

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    Bea Palentinos
    SHEIN is a digitally focused company that uses technology to stay ahead of fashion trends and deliver products quickly anywhere in the world. Its mission is to be a leader in innovation and its vision is to empower customers to express their individuality. ZARA is a more traditional company that focuses on interacting with customers in stores. Its mission is to give customers what they want faster than anyone else and its vision is to contribute to sustainable development for society and the environment. Both companies aim to satisfy customers but SHEIN does so through technology and speed while ZARA prioritizes researching customer preferences and producing sustainable products.

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    GROUP 7 - Mission and Vision of SHEIN and ZARA

    Uploaded by

    Bea Palentinos
    505 views1 page
    SHEIN is a digitally focused company that uses technology to stay ahead of fashion trends and deliver products quickly anywhere in the world. Its mission is to be a leader in innovation and its vision is to empower customers to express their individuality. ZARA is a more traditional company that focuses on interacting with customers in stores. Its mission is to give customers what they want faster than anyone else and its vision is to contribute to sustainable development for society and the environment. Both companies aim to satisfy customers but SHEIN does so through technology and speed while ZARA prioritizes researching customer preferences and producing sustainable products.

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    GROUP 7- Mission and Vision of SHEIN and ZARA

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    SHEIN is a digitally focused company that uses technology to stay ahead of fashion trends and deliver products quickly anywhere in the world. Its mission is to be a leader in innovation and its vision is to empower customers to express their individuality. ZARA is a more traditional company that focuses on interacting with customers in stores. Its mission is to give customers what they want faster than anyone else and its vision is to contribute to sustainable development for society and the environment. Both companies aim to satisfy customers but SHEIN does so through technology and speed while ZARA prioritizes researching customer preferences and producing sustainable products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    505 views1 page

    GROUP 7 - Mission and Vision of SHEIN and ZARA

    Uploaded by

    Bea Palentinos
    SHEIN is a digitally focused company that uses technology to stay ahead of fashion trends and deliver products quickly anywhere in the world. Its mission is to be a leader in innovation and its vision is to empower customers to express their individuality. ZARA is a more traditional company that focuses on interacting with customers in stores. Its mission is to give customers what they want faster than anyone else and its vision is to contribute to sustainable development for society and the environment. Both companies aim to satisfy customers but SHEIN does so through technology and speed while ZARA prioritizes researching customer preferences and producing sustainable products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    MISSION AND VISION OF SHEIN VS ZARA

    SHEIN

    SHEIN is a more digitally focused company that uses innovative technology to stay
    ahead of the trends and deliver them to the customers expeditiously. With the mission “To serve
    as a leader in the industry and bring fashion into the modern era. We employ cutting-edge
    technologies and processes in our design and sourcing to stay well-informed of consumers’
    demand, produce goods promptly, and deliver the products quickly to anywhere in the world.”,
    the company's popularity has been rapidly increasing.

    The company’s mission statement emphasizes being a pioneer in the fashion sector and
    staying ahead of the trends. SHEIN aims to "Bring fashion into the modern era" which implies
    that the company is committed to innovation and to continue to remain relevant in the ever-
    evolving fashion sector. Utilizing "cutting-edge technologies and processes" demonstrates its
    dedication to funding R&D to enhance its product offerings and supply chain efficiency.
    Meanwhile, its vision “We believe that the clothes we wear reflect our personalities and we
    want to empower everyone to explore and express their individuality.”, emphasizes empowering
    its customers to explore and express their individuality. The company’s philosophy stresses that
    fashion is a form of self-expression, hence, everyone should have the chance to discover and
    express their individuality through clothing. The company aims to make everyone stand out and
    embrace their individuality by offering a wide range of styles and sizes to cater to various
    interests and preferences.

    The business focuses on satisfying its customers and meeting their demands. This proves
    that the business is committed to giving all its consumers a smooth and hassle-free buying
    experience by producing and delivering the goods promptly and efficiently anywhere in the
    world.

    ZARA

    ZARA is a traditional company that focuses more on interacting with its customers by
    swiftly delivering new designs to its physical stores. The company is concerned with the
    preferences and interests of its consumers, meeting their demands, especially when needed.

    The brand's dedication to quickly and effectively satisfying client expectations is


    highlighted by the current mission statement of ZARA "To give customers what they want and
    get it to them faster than anyone else.", which lays a great emphasis on customer satisfaction and
    quick delivery. Instead of merely promoting trends in the market, ZARA is more interested in the
    preferences and interests of its customers. As a result, the business spends more time learning
    about these "wants" to inform the designs of its products. ZARA has a strong commitment to
    sustainability, hence, its vision "To contribute to the sustainable development of society and that
    of the environment with which we interact.", highlights contributing sustainable development to
    society and the environment. This shows that the company prioritizes society and the
    environment over sales and profits. In addition, the corporation contributes to a wide range of
    initiatives that promote environmental protection and the stability of natural resources.

    ZARA is dedicated to fulfilling the demands, satisfying their consumers by conducting


    thorough research regarding their preferences, and producing products that are good for the
    environment in which they interact. The business has discovered that satisfying customers' needs
    as they arise enhances their quality of life and fosters loyalty.

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