Gender Differences in The Usage of Emoji
Gender Differences in The Usage of Emoji
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©2021
ALEM OMAR
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ABSTRACT
Gender variation in the use of emojis has become a very common issue in
from each other. These differences do not only exist in the way emojis are produced by
the users, but also appeared in how emojis are used and produced differently between
males and females. This paper examines the different ways and reasons behind using
emojis, and the frequency of responding with some specific emojis to some specific
situations among the students of Sidi Mohamed Ben Abdellah University English
department. The online form of Questionnaire was shared in many groups of English
department in order to conduct the survey. It was found that the students differ in the
ways and reasons behind using emojis, and the frequency of responding with emojis.
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DEDICATION
I dedicate this work to my parents who raised me up till this moment and for all
these years. I would like to dedicate this work also to my sister and friends who believed
in me and make me believe in myself; especially to my sister who was supporting me and
encouraging me she was by my side all this time; and to Chaymae, who really helped me,
and gave me a hope to finish my work when I lost it; and also to my Homies who
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ACKNOWLEDGEMENT
BIADI for permitting me to work on this topic. I would like also to thank the English
department’s professors for all the effort that they made for teaching us.
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TABLE OF CONTENTS
Acknowledgements………………………………………………………………….….….. iv
List of Figures……………………………………………………………………………… ix
Introduction……………………………………………………………………………..… 1-2
1.4.1. The different linguistic features used by male and female speakers…………… 19
❖ Vocabulary…………………………………………………………….…..….. 19-20
❖ Hedges…………………………………………………………………..….….. 21-22
❖ Tag questions…………………………………………………………….….… 22-25
❖ Intensifiers……………………………………………………………….….… 25-27
1.4.2. Theories of Language and Gender……………………………….…...…….... 27-28
❖ Deficit Approach………………………………………………………………. 28
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❖ Dominance Approach…………………………………………………………..29-30
❖ Difference Approach……………………………………………………………30-32
❖ Discursive Approach……………………………………………………......…..33-34
2.6. Sample……………………………………………………………………..………. 36
2.7. Instruments………………………………………………...……………………… 37
2.10. Procedure…………………………………………………………...……………. 38
2.11. Limitations……………………………………………………………………..… 38
situations…………………………………………………………………………...…….. 44-51
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Conclusion…………………………………………………………………………………… 52
Appendix………………………………………………………………………………….. 53-57
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LIST OF TABLES
Tableau 1 : The frequency and types of tag questions that are produced by both genders. ...... 25
Tableau 2 : The characteristics of men and women language. .................................................... 32
Tableau 3 : What people use instead of the “face with tears of joy ‘ ’ emoji.:........................ 46
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LIST OF FIGURES
Figure 1 : The original emoticons from puck (1881) made up of punctuation marks and other
typographical characters. ............................................................................................................................. 3
Figure 2 : DOCOMO’s Original Emoji Set, created by Shigetaka Kurita ........................................................ 5
Figure 3 : Andy Murray’s wedding announcement. ..................................................................................... 7
Figure 4 : Details of a wall chart at the exhibition that pairs a column of hieroglyphs with a column of
emojis.Credit...Studio Ira Ginzburg. .............................................................................................................. 8
Figure 5 : The 20 most frequently used emojis in October 2019. The Unicode Consortium ..................... 11
Figure 6 : The reasons for using emojis ...................................................................................................... 39
Figure 7 : The ways in which people use emojis. ........................................................................................ 40
Figure 8 : The frequency of sent messages that include emojis. ................................................................ 41
Figure 9 : The frequency of received messages that include emojis. ......................................................... 42
Figure 10 : How people interpret messages that include emojis. .............................................................. 43
Figure 11 : The frequency of using ‘ ’ to respond to funny situations. .................................................. 44
Figure 12 : The Frequency of using ‘ ’ to respond to romantic situations.............................................. 47
Figure 13 : The Frequency of using ‘ ’ to respond tosad situations ....................................................... 49
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Introduction
The major characteristic that distinguishes human beings from animals is our way
to communicate with each other by using language. We have words for specific things,
2000 years ago. The difference is how we do it. Today we have access to so many
Not only is it possible to use different media for this communication, such as blogs,
mail, Internet, and phones, but it is also a simple and quick way to communicate,
especially in long distance communications. We type, we press ‘send’ and instantly, the
message pops up on someone else’s screen. Responses to those messages often need
to be instantaneous and in short time, there is really not enough time to be sure that the
message is understood or that the response has been thought through. To make it easier,
we can also show our mood, our emotions or our attitude, such as sarcasm or anger,
through emojis.
The first chapter of this thesis is dedicated to a detailed review of the literature that
has already been produced on the subject. After explaining The different linguistic
features used by both genders and the theories of language and gender, the historical
overview of emojis, their definition and their different types are explained. Then, an initial
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typology of the linguistic functions of emoji is presented, inspired by several previous
The second chapter starts by detailing the research questions that the thesis aims to
answer. Then, the corpus used for the research project is described in-depth, from the
collection of the data to its methods of analysis. Finally, the results of the investigation
are presented in the third chapter. Various tables and statistics are used to visualize these
results, which are supported by many examples from the corpus. Besides, this chapter is
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Chapter 1: LITERATURE REVIEW
According to the website ‘Collecteurs.com’, and back in 1881, 100 years before the
birth of emojis, emoji’s ancient forebear, emoticons, were first published in the American
humor magazine, Puck. They were first made up of punctuation marks and other
emoticons were then categorized as ‘typographical art’. After many decades and until the
1990s emoticons were added to chat rooms across the world as an integral part of
internet-speak.
Figure 1 : The original emoticons from puck (1881) made up of punctuation marks and other typographical characters.
On 19 September 1982, computer scientist Scott Fahlman noticed that the computer
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communicated lacked something important: a way to signal if a message was intended
as a joke or not. Fahlman proposed two strings of three characters that would join every
message in need of disambiguation. The string “:-)” indicated that the message was a
joke or contained irony, and “:-(” that the message was to be interpreted as serious
The website ‘Collecteurs.com’ adds more, that there is a debate about when the
modern-day emoji was born. Some say it was ´SoftBank` in 1997, however the Japanese
designer, Shigetaka Kurita created the most celebrated emoji set, for Japan’s main mobile
carrier, DOCOMO. Kurita created 176-character emoji set in 1999 for DOCOMO’s mobile
plateform “I-mode”. His intention was to design a simple set of characters for users to
convey information in a concise way. The broad range of emoji finally gave people a way
to insert emotion into their digital conversations and gave birth to an entirely new visual
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Figure 2 : DOCOMO’s Original Emoji Set, created by Shigetaka Kurita
As people across the globe began using emojis more frequently within instant
(2019), the problem was that mobile phones were developed differently from one another,
which resulted in each mobile phone having a unique set of coding. Thus, the coding
regarding text for each mobile phone was not compatible with any mobile phone other
Furthermore, this incompatibility resulted in emojis not being displayed at all or as they
were intended for the recipient. Because of these difficulties, a non-profit organization
called the Unicode Consortium was asked to include emojis in their already existing
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The Unicode Consortium made it possible for people with different technological
exchange text that is written in any language or with symbols” (Unicode Consortium,
2017).
The Unicode Consortium aids and facilitates the exchange of emojis, symbols and
characters between people with different languages and different platforms, through the
Unicode Standard. This system allows for each character or symbol to have “a unique
number for every character, no matter what platform, device, application or language. It
has been adopted by all modern software providers and now allows data to be transported
through many different platforms, devices and applications without corruption” (Unicode
Consortium, 2017).
According to the website ‘The Sydney Morning Herald’, the tennis player, Andy
Murray, has contributed in the raise of emojis, the tennis star has taken to Twitter to give
his followers a run-down of his wedding day itinerary, and he’s done it entirely in emojis.
Murray is clearly a proficient emoji user, as his wedding day tweet described pre-wedding
preparations, the weather, the kiss, the beverages that would be consumed (and the
quantity) and much more. All in 51 emojis. His tweet went viral at that time the post had
thousands of retweets and likes, which influence other users to use emojis more than
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Figure 3 : Andy Murray’s wedding announcement.
Oxford dictionaries elected the ‘face with tears of joy ( )’as their word of the year,
arguing their selection by Steinmetz saying “emoji have come to embody a core aspect
of living in a digital world that is visually driven, emotionally expressive, and obsessively
The popularity of emojis seems to reflect the attraction of our modern digital society
for visual hints. Emojis are not the first graphical representations to appear in text, in this
sense smiley faces were found in written postcards long before the invention of of
emoticons, and according to McCulloch, Lewis Carrol used to send ‘rebus letter’ filled with
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Linguists such as Brisson, 2015, and Alshenqeeti (2016), discuss the interesting
Egyptien hieroglyphs.
Figure 4 : Details of a wall chart at the exhibition that pairs a column of hieroglyphs with a column of emojis.Credit...Studio Ira
Ginzburg.
Oxford Dictionaries’ decision to elect the ‘face with tears of joy ( )’as their word of the
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However, the three most known dictionaries; Oxford, Cambridge and Merriam-
(1) Emoji : “A digital image that is added to a message in electronic communication in order to express a
(2) Emoji : “A small digital image or icon used to express an idea, emotion, etc.” (Oxford Dictionaries)
(3) Emoji : “Any of various small images, symbols, or icons used in text fields in electronic communication (as in
text messages, e-mail, and social media) to express the emotional attitude of the writer, convey information
Instead, they are jointly described as “small digital images or icons used in Computer
and concepts just as words do, the relationship with their referents is iconic, not arbitrary.
Due to this characteristic, it is very difficult and sometimes impossible predict the meaning
on emojis. That is shown in the attempt of Fred Benenson to translate Herman Melville’s
Moby Dick entirely into emojis (Benenson, 2010; Radford et al., 2016).
functions when it is associated with a more efficient code (e.g., the English language).
Emojis thus seem to work a lot better as a supplement to language than as a language
itself.
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To sum up, there is not one definition set to definit emojis, but all Dictionaries agreed
about defining them as a small digital images or icons used in Computer mediated
Most digital keyboards on smartphones and apps divide these emojis into eight
different lists making them easier to find for their users (Pohl et al., 2016). According to
on emoji by many scholars (Barbieri et al., 2016 ; Miller et al., 2016, McCulloch, 2019),
divides its articles on the basis of the same eight emoji categories: “Smileys & People”,
“Animals & Nature”, “Food & Drink”, “Activity”, “Travel & Places”, “Objects”, “Symbols”
and “Flags”. Some devices and platforms also include a list gathering their user’s most
commonly used emoji, as well as a list of their most recently used emoji.
In October 2019, the Unicode Consortium published a table containing all the different
types of emoji ranked from the most used to the least frequent, across multiple platforms.
They claimed that frequency was “one of many considerations taken into account when
deciding on which emoji to add in the next Unicode update” (Unicode, 2019). These
statistics revealed that the “face with tears of joy” emoji (“ ”) (the aforementioned “word
of the year 2015”) is still, four years later, the most used emoji. The top five list contained
the “red heart” emoji (“ ”), the “smiling face with heart-eyes emoji” (“ ”), the “rolling on
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the floor laughing” emoji (“ ”) and the “smiling face with smiling eyes emoji” (“ ”). The
Figure 5 : The 20 most frequently used emojis in October 2019. The Unicode Consortium
According to the (Unicode, 2019), and from eight categories it seems clear that the
“Smileys & People” emoji are the most popular. Inside this first category, three subclasses
can be distinguished: “facial emoji”, “people emoji” and “gesture emoji”. Facial emoji (e.g.
“ ” or “ ”) are the most common of all, and also the most stereotypical. According to
the Unicode Consortium’ statistics, ten of the twenty most used emoji are facial emoji
(Unicode, 2019). From these ten-facial emoji, only two express negative emotions (“ ”
and “ ”). This correlates with Lin and Qiu’s (2013) study, which showed that
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Generally all researchers and speciallized websites, categorize emojis into eight main
categories that are : “Smileys & People”, “Animals & Nature”, “Food & Drink”, “Activity”,
(CMD) are to transcribe physical emotions and to represent items and concepts iconically
that what it maybe seemed at the first sight, but it has been demonstrated by many
linguists that the role of emojis are much more complex, emojis appear to perform a
understand. This section presents an overview of the different emoji functions that ere
Dresner & Herring (2010), noted that One of the most natural functions of emojis and
(CMD) more closer to oral communication by mimicking paraverbal cues, such as facial
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expressions and gestures. Expressive emojis allow users to express their emotions in a
2017) gave some examples such as anger can be expressed with an “angry face” emoji
or support with a “raised fist” emoji, happiness with a “smiling face” emoji.
Emotions can be expressed with the use of emoji mainly in two different ways.
According to Marcoccia & Gauducheau (2007), expressive emojis are able to reveal the
emotional state of the speaker when sending a message. Dresner & Herring (2010) and
Na’aman (2017) noted that expressive emojis work as indicators of affective states (e.g.,
Cramer (2016) said that emojis can also express the emotional value of a message
when no emotion is present in the verbal part of the text. Emojis in this case play the role
of indicators of stance, howing how speakers stand in conversations, also they can be
Example:
B:
Moreover, Herring and Dainas (2017) found out that in Facebook comments threads,
emojis are often used on their own (they are used without verbal content), in this situation
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emojis are used as a react to previous comments and messages in the thread. Pappert
and Beißwenger (2019) call this use the “evaluative or commentary function” of emoji.
conversations are not only tools for expressing emotions, but also for altering the meaning
of a message. In CMD this feature is replaced by interpretative emojis, this kind of emojis
work as indications to how a sent message should be understood by the receiver (Herring
Researchers such as Cramer (2016), state that interpretative emoji act as ‘tone’
modifiers, in the opposite of the expressive emojis which affect the ‘mood’ of the message.
Amaghlobeli (2012), said that this type of emojis works as a guidance to interpretate the
message, by this they can help clarify the intention of the speaker and eliminate the
Examples:
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Spina (2018) refers to this kind of emojis as pragmatic markers, because they help
The interpretive function of emojis is often used in the context of irony and sarcasm.
González-Ibáñez (2011) and Weissman & Tanner (2018) research revealed that emojis
are the most efficient way to buil and decode sarcastic messages. Schneebeli (2017)
Apply the appraoch which was introduced first for emoticons by Dresner and Herring
(2010) on emojis, depending on the speech act theory developed by Searle (1969) and
Austin (1962), Dresner and Herring looked into emojis as ‘illocutionary force markers’, as
indicators of the intended action of a messag, they also help to convey the speech act
emojis can be considered as a way to make the implied more obvious (e.g., i want to kill
Functional analysis of emoji is a new field of research where much has yet to be
discovered, Emojis’ function that was presented in this section aims to help uncovering
the different ways in which emojis are used in computer-mediated discourse (CMD).
Many studies have investigated the effect of gender on emojis production. Alecia Wolf
(2000) discovered that women tend to use emojis more than men, other research projects
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on emojis variation confirmed what Wolf said about the frequency of emoji usage between
both genders, these research projects were conducted by (Tossell et al., 2012; Nishimura,
2015).
Wolf also noticed that female users are more likely to use emojis with their expressive
function (expressing emotions), in contrast to men who use emojis with their interpretative
function. However, Wolf admits that these findings seem to support the stereotypical
image of the pragmatic man and the passionate woman, it appears that her results are
strongly dependent on the context of production. Wolf (2000) adds that in group
discussions in which there are less women than men, females tend to use fewer emojis,
while men use emojis more in contexts where females are dominant, and in mixed groups
both genders tend to produce emojis with almost the same amount.
Another study was conducted by Escouflaire (2018) on 1200 french private text
messages in Belgium, revealed that a bit more emojis are produced by women than by
men. Some emojis appear more frequently used by men (e.g., ), others more by
women (e.g., ).
Moreover, a study was conducted in 2017 by Chen et al., (2017) on the impact of
gender on emojis production. The results, based on 400 million private messages, point
out that emojis are used more frequently by women than by men. It also appears that the
most commonly used types of emojis are not the same for both genders. Specifically, the
most popular emojis seem to be produced by both male and females, but some particular
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emojis are more popular among a specific gender. E.g., the ‘party popper’ ( ) emoji is
more likely to be used by women, and the ‘cigarette’ ( ) emoji is more frequent with
men.
This study's interesting finding is that facial emojis (smileys & people) are more popular
among females, while males tend to use emojis that represent hearts. The study
conductors suggest that the difference in producing emojis between males and females
is due to the fact that men are less likely to express love in real life, thus they use
The influence of gender on emojis has been studied not only in relation to emoji
production, but also in relation to emojis interpretation. For a study on the linguistic
a lot of emojis or no emojis at all, were written by men or women. According to the findings,
As well as the more emojis a message contains, the more people think that it was
produced by a woman. Another study controlled by Baron & ling (2011) where they
interviewed American adolescents on how different they thought boys and girls wrote text
messages. It appeared that women were considered as the main producers of ‘smiley
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faces’, whereas boys were considered less expressive when texting with their female
peers.
If both genders differ in using and producing emojis, do they also differ in understanding
them ?
This question is answered by a survey conducted by Herring & Dainas (2018) on 628
males and females. The only divergence occured on specific emojis functions. For
instance, the expressive function is more frequently associated with emojis that represent
hearts are used by men, whereas, females are more likely to link the same function to the
‘face with heart eyes’ emoji. An interesting finding of this study is that the people who did
not identify themselves as either male or female showed very different interpretations of
many emojis.
based on Chinese text messages, that gender did not appear to have any impact on emoji
production, the influence of gender on emoji usage and production might thus be
female users.
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1.4. Language and Gender
Gender differences in language use has always been a debated issue for centuries,
and people have tried in vain to identify these differences. However, this issue doesn’t
seem to have a compromising solution since there are many differences in language use
existing between women and men. More importantly, we are more concerned in this
paper with the linguistic and communicative differences of both females and males.
speakers
❖ Vocabulary:
Vocabulary is one of the most used components in language. So, gender difference in
language use can be seen in the divergence of vocabulary. According to Wenjing (2012)
There is no rule for females in English pronunciation rules, syntax, and vocabulary
structure, but the gender difference in vocabulary use is usually seen in daily life
conversations.
Robin Lakoff (1975) suggests an explanation to that in which she said that in this
society women spend much of their time in activities such as color and clothes choosing
more than man do. Moreover, Lakoff (1975), adds that females tend to have more
vocabulary rather than men. This statement was supported by Lindsay Macdonald (2012)
about color naming between male and female. In her article, women are known to have
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broader knowledge about color like magenta, mint, rose and so on. All of them are
uncommon color terms to men. But there is also special lexicon known mostly by men
such as sports, where women probably do not know the meaning of the term offside in
soccer.
According to Wenjing (2012), women always use a word with exaggerated meaning,
such as gorgeous, lovely, cute, divine, adorable, darling, precious, sweet, charming, and
so on. For example, your dress is adorable. While men use simple words to increase the
Moreover, Lakoff (1975) found out that females use more boosters than males, such
as “so”, “pretty”, “terribly”, “quite” and so on. Levine and Crockett (1966), W. Labov (1966),
and Trudgill (1972) have speculated that women use less slang expressions than men.
As claimed by Wenjing, women pay more attention to the prestige of their language. (Shit,
damn, what the hell...) These expressions are more likely to be used by men than women.
It can be said, in short, that women do not use abusive expressions in conversations.
According to Lakoff (1975), women use more Tag questions and Hedges than men
do.
The features of female’s language proposed by Lakoff (1975) & Karlsson (2007),
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The female characters:
❖ Hedges:
Female’s way of speech is usually linked with the tentativeness and the reason
for this may be their way of using hedges. Hedges are linguistic features (e.g., I think,
you know, I’m sure, sort of). Lakoff seems to be convinced that women use hedging
in their speech more than men. Lakoff (1975) confirms in her book that it is because
“women are socialized to believe that asserting themselves strongly is not nice or
ladylike, or even feminine” (p,54). Women use more hedges in their language (Lakoff,
1975). This statement was supported by other researchers such as Bent Preisler
(1986), and Coates, (1993). Preisler’s did a survey, where he recorded groups
consisting of four people of both single-sex and mixed sexes. The participants
based his assumption on this survey which supports his conclusion. In the other hand,
Coates suggests that one of the possible reasons for men’s lower usage of hedges
is their choice of topics. She adds that men avoid sensitive topics and prefer to talk
about impersonal subjects. Moreover, Coates explains that the choice of topics is
also the same reason behind women’s higher usage of hedges. That is, women
usually tend to choose sensitive topics in which hedges become a valuable resource
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for speakers because they reduce the effect of what is said and thus protect both
❖ Tag questions:
(Nordquist, 2017), set a definition to tag questions, in which he said that a tag
the listener, confirm that an action has occurred, or to verify that something has been
understood.
Moreover, Tottie and Hoffmann (2006) have noted that tag questions have many
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➢ Informational:
B: Twenty-five Dollars.
➢ Confirmatory:
jacket, do I?
➢ Attitudinal:
B: mh...
➢ Facilitating:
B: Mm.
➢ Challenging:
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As it can be seen here, tag questions can be used to ask for information, expect
confirmation from the hearer, emphasize what the speaker says, make sure of the truth
a declarative is followed by an attached interrogative clause or tag. She adds that there
are two types of tags: Modal tags, which they request information or confirmation, e.g.,
Harry’s away, is he? and Affective ones, that indicate concern for addressee. Affective
tags further are split into two categories, softeners, which reduce the harsh tone of a
demand, e.g., close the window for me, could you? and Facilitatives, which are used to
encourage conversation, e.g., the party was good last night, wasn’t it?
Robin Lakoff (1975), in her work Language and women’s place, states that women
tend to use more tag question than men, but her work was not based on any empirical
studies, because of that, other researchers such as Cameron et al. (1988), came out with
a new assumption which is opposite to what Lakoff said, but unlike her, his work was
based on a survey called the "Survey of English Usage" (SEU). Cameron looked at tag
questions in a 45,000-word sample from the survey, which contains nine sections of 5,000
three of all-male conversations. In this survey, 60 tag questions were used by men, and
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When the data from SEU study is classified, it turned out that men are much more
likely to use modal tags, while they are only somewhat more likely to use affective ones.
Females Males
Total tags 36 60
Tableau 1 : The frequency and types of tag questions that are produced by both genders.
❖ Intensifiers :
the meaning of a statement. Intensifiers have been typically linked with word such as
extremely, very, really. The function of these words is to scale the quality up, e.g.,
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The usage of intensifiers is marked to be as a defining feature of women speech,
many studies have shown that females significantly use more intensifiers than men.
Jespersen (1922) noted that intensifiers were extensively used among females and
He also added that women like to exaggerate the strength of an expression; because
This was also supported by Stoffel (1901) who mentioned that “so” is frequently
of the fact that, “ladies are notoriously fond of hyperbole” (p. 101).
According to (Quirk et al. 1985) Intensifiers are divided into two subgroups
Amplifiers and downtoners, where the difference is that amplifiers [“scale upwards
from an assumed norm”, whereas downtoners “have a lowering effect, usually scaling
downwards from an assumed norm” (p. 589)]. Moreover, amplifiers can be split into
two categories: maximizers which denote an upper extreme point, e.g., entirely,
totally and fully, and boosters which denote a high point on the scale, e.g., very, highly
and severely. In the other hand, the downtoners are divided into four subtypes:
amplifiers, where diminishers scale downwards and roughly mean ‘to a small extent’,
often realized by adverbs such as slightly, and somewhat, whereas the minimizers
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are ‘negative maximizers’ such as at all, in the least, as well as and scarcely when it
Furthermore, Approximators, like nearly, and almost, are somewhat special in that
“they imply a denial of the truth value” (p.590) of what is denoted by the modified
item. E.g., `he was almost dead` implies that he was, in fact, not dead. The fourth
subtype is the Compromisers, such as kind of, sort of, and more or less “have only a
slight lowering effect” (p.590) and used to call into question the appropriateness of
Intensifiers
Amplifiers Downtoners
Diminishers Approximators
Minimizers
Many well-known linguists like Lakoff, Deborah, Taneen have discussed the different
theories of language and gender based on some approaches. Among them Robin Lakoff
is a renowned linguists and writer who has discussed four approaches regarding
language and gender. With the Deficit, Dominance, Difference and Discursive
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approaches, the other linguists have started writing books, in order to give a critical
evaluation to the strengths and weaknesses of Robin Lakoff works, and also to form and
❖ Deficit approach:
According to Lakoff (1975) the deficit approach describes male language as stronger,
more desirable and more prestigious. She stated that women are socialized to behave
like ‘ladies’ “women are socialized to believe that asserting themselves strongly is not
nice or ladylike, or even feminine” (p. 54). In turn this keeps them in their place because
‘Deficit’ approach is the first approach of language and gender. It is initiated in the
early 1970s, this approach sees female language users as disadvantaged. Moreover,
male speaking structure is viewed as standards and criterion while female speaking
structure is the deviation and intention, which implies that females indeed are imperfection
existence in society. Robin Lakoff was the protagonist of this theory. Finch (2003)
discussed her work in which he noted: “The overall pictures which emerges from Lakoff
study is that women’s speech is generally inferior to men’s and reflect their sense of
personal and social inferiority” (p. 137). (Lakoff in finch 2003), Lakoff sees female’s
speech style contains features which are “expressive of uncertainty, lack of confidence
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and excessive deference or politeness” (p. 137). These features include tag questions,
❖ Dominance approach:
Lakoff in her work language and women’s place (1975) “less as the final word …
than as a goad to further research” (p.40). In this she gave rise to the dominance
approach, which links gender differences in language use to the dominance of men within
society.
This approach, dominance approach, was criticized by Talbot (1998), he sees this
that this approach can be sighted along with the difference approach and both of this
approach “provided an early model for the analysis of language and gender in the social
Pamela Fishman (1983) is one of the linguists associated with this theory, she did
a study where she recorded mixed sex conversations of three couples, the records were
set up to capture natural conversations (non-planned), to let the participants decide when
to switch the recorder on and off. in this study fishman observed that men usually
maintained control over conversations, also she noticed that women tend to ask many
more questions like they are asking for permission to speak. Furthermore, she found that
men were much more likely to succeed when they initiate conversations in contrast to
29
women whose found it hard to keep the conversations going, she noted that women do
much more work to keep the conversation going (asking many questions, and supporting
men with their speech), but men tend to control the conversation to reinforce their
Another study was done by Zimmerman and west (1975), this study was based on
the records of everyday conversations in informal settings such as coffee shops, stores
etc..., the findings of the study supported the dominance approach. In that Zimmerman
and west found that in mixed sex conversations men tend to interrupt women many times,
to reply with minimal and short responses and they tended to talk more than women do,
❖ Difference approach:
The most famous linguists who talk about the difference approach was Tannen with
her study ‘you just don’t understand: Women and men in conversation (1990)’. This
approach develops the two-culture model of women and men, where children are
socialized in two separate groups. In this situation she suggests engenders mis-
communication. Tannen is one of the linguists whose distance themselves from the
conversations … without accusing anyone of being wrong or crazy” (p. 47). Furthermore,
she pointed six points for male and female language. Those points are:
30
➢ Status vs. Support
Men use language to assert their dominance, but women use it as a tool for confirming
Men see language as a tool to solve problems; women see it as a tool of empathy.
Men are always interested with facts; women are always interested with feelings and
emotions.
31
Women Men
Talbot (1998) noted that “behavior previously perceived as men’s efforts to dominate
(1997), criticized the difference approach because “it fails to address why women and
other unless they recognize their deeply socialized differences” (p. 1). Furthermore, he
describes how the way women and men talk is shaped by the fundamental differences.
The main idea of this approach is the way women and men develop themselves within
different subcultures.
32
❖ Discursive approach:
Cameron. D, a linguist from the discursive field of language and gender, describes
from her feminist perspective how some versions of gender stereotypes can be changed
according to the responses to the shifts in the economic climate. Cameron (2003) shows
how shifts in the economic climate are interpreted and how these shifts influence the
Gender behaviors are explained by the power structures which are inherent within the
patriarchy; as Sattel says: “the starting point for understanding masculinity lies, not in its
contrast with femininity, but in the asymmetrical dominance and prestige which accrues
to males in this society” (Sattel in Thorne et al 1983, p. 119). The discursive element to
the reading of gender was revealed by Sattel’s statement, which opens a broader
Cameron (2006), stated that females in the other approaches ere viewed as less
skilled and effective communicators, but lately men have been ascribed this
characteristic, “not because the actual communicative behavior of men and women is
thought to have change, but that male behavior has been re-framed as dysfunctional and
damaging” (p. 138). Cameron demonstrates how the sociological factors within the study
33
The discursive approach explains how gender is constructed through language within
difference, which are considered about how gender variances expressed through
34
Chapter 2: Research Methodology
2.1. Introduction:
This chapter contains the research methodology that was followed by the researcher
to conduct the research. Moreover, a detailed discussion on the objective of the research,
the significance of the study, instruments, participants, and process of analysis has been
Emojis use.
The objective of the research is to find out the differences between male & female in
the use of emojis among English students of Sidi Mohamed Ben Abdellah University.
To what extent do male and female students use the Emoji ( ) in reacting to Funny
35
To what extent do male and female students use the Emoji ( ) in Romantic
situations?
To what extent do male and female students use the Emoji in Sad situations?
How are Emojis understood and interpreted through the context in which they are
written?
People have variation in Emojis use. This study will show how the students of Sidi
Mohamed Ben Abdellah University differ from each other in terms of gender while using
Emojis.
2.6. Sample:
The participants of this research were one hundred students from Sidi Mohamed Ben
Abdellah University. Among the participants, forty-eight of them were boys and fifty-two
36
2.7. Instruments:
The participants were given a questionnaire for conducting the survey. Online form of
questionnaire has been distributed among the participants. Therefore, the main sources
An online form that includes several questions on which respondents are expected to
questionnaire’s validity and reliability, the consultation with the supervisor and the
literature review of the study were taken into consideration while designing the questions.
Collected raw data were analyzed by Google Forms. It is also used to make tables,
37
2.10. Procedure:
The research was administered in Sidi Mohamed Ben Abdellah University. The
researcher shared the link of the questionnaire in five groups of English department that
2.11. Limitations:
The study was conducted among only the students of Sidi Mohamed Ben Abdellah
38
Chapter 3 - RESULTS AND DISCUSSION
The reasons for using emojis are, in 90 % of the cases, to make the text easier to be
is quicker than using the actual word. According to these figures, emojis are used as a
deliberately, and in order to improve the understanding of a text and not as a quicker way
of typing. According to Gunther Kress, the focus of sociolinguistics has moved from, for
example, the exploration of dialects, social codes and issues and code switching, to
become less abstract and with an increased tendency to integrate the linguistic with the
social. Kress continues by stating that this move is for the purpose of representation and
‘making of meaning’ at all levels and all aspects. The social codes can, therefore, and in
39
this context, be explained as a need for making ‘meaning’ and making oneself understood
rather than a social trend, as only 9 % of the participants used emojis for the reason;
participants use emojis to express emotions and 60 % because they ‘are fun’. Only 11 %
use them because they find it hard to use words. Kress states that the “verbal language
communication technologies in general” (p. 67). In this context, this means that users are
trying to express their emotions and trying to make themselves understood by using
emojis. An emoji is used simply as an extension of the text or to emphasize the sentiment
40
Kress states that the text informs the recipient and that the image provides more detail
of the text. In this context, emojis can be seen as the images to which Kress refers and
his explanation thus clarifies why there is a need for a combination of text and image.
This is important to keep in mind when discussing how many text messages are actually
sent and received with or without emojis that are used to convey emotions or to make the
40 % of the participants answered that they send about 25 % of their messages with
emojis and 2 % answered that they did not put them in at all. In other words, the vast
majority use enhancers in the form of emojis in their messages and only 5 % use emojis
41
Figure 9 : The frequency of received messages that include emojis.
emojis, and none of the participants receive messages without emojis. These results
show that there are more messages sent and received with emojis than without.
The analysis of the respondents’ answers to how they would interpret the sentence,
42
Figure 10 : How people interpret messages that include emojis.
In an open question about which mood the participants believed the sender was in
when writing, there were many differences in the answers. ‘I miss you ’ was interpreted
18% interpreted the sentence as honest and sincere. The rest of the participants
Furthermore, ‘I don’t miss you ’ was interpreted by 18% as if the person doesn’t
43
The final message, ‘I might be late for the meeting ’ was interpreted by 53% as a
gender.
The researcher put in the questionnaire three questions in which the participants were
given two choices to choose from, and a third choice if they choose 'no' as an answer.
➢ Yes
➢ No
44
In this figure 92 % of the participants chose ‘Yes’ as an answer for the question.
That means they use ‘ ’ to respond to funny situations. Which is not surprising that
the “face with tears of joy ‘ ’ ” is the most frequent emoji in our data. As explained in
section 1.1.2 and 1.1.3, it has been the most popular emoji for years and for several
reasons. Moreover, the results has shown that both genders respond with the “face with
The rest of the participants chose ‘No’ as an answer. 72,72 % of them use actual words
to respond to funny situations. 27,27 % of them use other emojis to respond to the same
situation. The interesting finding of this question is the answer of one participant, who
used a combination of words and emojis to respond to this situation. The table below
contains the different answers of the participants that chose ‘No’ as the answer for the
question.
45
Words that are Words that are used to Emojis that are Emojis that are
(66,66 %)
Hhhhhh* Hhhhhhhhhhhh*
Hahahahahhahah* Hahahahahahaha*
Hahahahahhahah*
You crack me up
Thug
XD
Tableau 3 : What people use instead of the “face with tears of joy ‘😂’ emoji.:
* hhhhhh and hahaha are forms of expressing laughter when oral expression is
Depending on the results that are presented in the table above, we can illustrate
that males are responsible for using more actual words and sentence to respond to this
situation (75 %). In the contrary of females who are responsible for producing more
46
emojis as an answer to this situation (66,66 %). These are interesting gender
differences.
❖ The second question was ‘Do you use to respond to romantic situations ?’.
83 % use ‘ ’ to respond to romantic situations, 30 % of them are males and the rest
are females, whilst 17 % do not use this emoji, but they use other emojis or actual words,
60 % of the participants that reply with words are males. In the opposite 40 % are females.
In the other hand, only 33,33 % of the males reply with other emojis rather than the heart
47
emoji. Which shows that females are responsible of the big percentage of using emojis
(66,66 %).
Words that are used Words that are Emojis that are used Emojis that are
females. females.
(60%) (33,33 %)
(40 %) (66,66 %)
poetic expresions
ˈjɑ /sadiqi/
from arabic
I love you
Thanking words
Normal sentences
The findings of this question are similar to the previous one. In the sense that, females
are the responsible for producing more emojis in messages than males who are
48
❖ Do you use ‘ ’ to respond to sad situations ?
The last question was about the usage of ‘ ’ in sad situations. In this sense, 75% of
the participants use it as a respond to sad situations. In the opposite, only 25 % use other
49
Words that are used Words that are Emojis that are Emojis that are
males (28,57%).
funny situations.
Emojis are not serious
words. language.
That's sad.
situations. If I have to
respond I express my
sadness in text
As noticed in the previous questions, the frequency of emoji’s usage is more related
50
As expected, the three emojis ‘ ’‘ ’‘ ’ are the most frequent used in the funny,
romantic, and sad situations. Despite the fact that a small range of the participants do not
use them at all in these situations. In addition, they use other emojis or words to express
themselves in those situations, as illustrated in the section 1.2. Which means that the
production of emojis varies from one to other even if they are using them in the same
context.
Moreover, according to the questionnaire’s result, female users are more likely to
produce emojis in text messaging and in different situations. And that is what was
illustrated in other studies conducted by Alecia Wolf (2000), (Tossell et al., 2012;
Nishimura, 2015) and Escouflaire (2018) as stated in the section 1.3 (Emojis and gender).
51
Conclusion:
In this research paper, the main objective was to understand how much and why
males & females use emojis in conversation. After surveying previous studies on the
subject, a multimodal corpus was built and analyzed in detail, in order to answer the
research questions.
From the research study it is clear that males and females are quite different in using
emojis. This difference occurs mostly in the frequency of using them. Moreover, there are
some common differences and some common similarities in using emojis. The different
ways of using emojis reflects the gender difference. Using emojis differently also creates
Finally, it should be pointed out that the way is still endless for researchers to disclose
more and more detailed differences between males and females’ way of using Emojis.
52
APPENDIX
Ο Female
Ο Male
2) Your age
Ο No messages
Ο >25 %
Ο >50 %
Ο >75 %
53
Ο 100 %
Ο No messages
Ο 25 %
Ο 50 %
Ο 75 %
Ο 100 %
5) Why do you use emojis? (You can choose more than one answer).
54
6) In what way do you use emojis? (You can choose more than one answer)
Ο to express emotions
Ο yes
Ο no
55
8)
9) If you for any reason have no access to emojis, do you feel “frustrated”by not being able to express
your emotions, sarcasm, anxiety or being annoyed?
Ο yes
Ο no
Ο Sometimes
Ο yes
Ο no
56
12) If not what do you use to respond to such situation?
………………………………………………………………………………………………………………………..
Ο yes
Ο no
………………………………………………………………………………………………………………………..
Ο yes
Ο no
………………………………………………………………………………………………………………………..
57
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