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    Rui Liu CV

    Uploaded by

    SEYOUNG Lee

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Rui Liu CV

    Uploaded by

    SEYOUNG Lee
    31 views2 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    31 views2 pages

    Rui Liu CV

    Uploaded by

    SEYOUNG Lee

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    RUI LIU UX/UI DESIGNER

    Summary
    T: 415-570-1739
    Seasoned customer-obsessed UX designer who specializes in web/mobile
    E: [email protected]
    applications, VR/AR, and large touchscreen. Adapt in leveraging technologies
    W: www.ruiliudesign.com
    and data to design, identify, and act on opportunities to improve customer
    Linkedin: linkedin.com/in/rui-liu/
    experience. Selected achievements include:
    • Joined REI Co-op to build the enhanced account experience from defining
    the roadmap to deliver. Skills
    • Conducted baseline study with Amazon Wedding Registry team, identified
    and prioritized the major UX issues. UX Design

    • Led the online launch of the new Samsung sign-in page and Affirm payment. Wireframing | User Flow | Sketch |
    InVision | Principle | Figma

    Work Experience Design Research


    A/B testing | Moderated &
    UX designer(contract) REI Co-op 2019 - Present
    Unmoderated Usability
    • Led product detail page to adopt the Cedar design system on REI.com. Built
    account features from start to finish, including remembered session, account
    notification, single sign-on, and membership management. Visual Design

    • Conducted user research, moderated/unmoderated usability tests, Adobe Create Suite | Sketching |
    Figma
    stakeholder interview, and site auditing individually or partnered with design
    researchers, provided share-out, and worked with product and engineering to
    Product Design
    develop well-defined solutions.
    Quick Prototyping | Problem Solving
    • Defined design metrics to facilitate business goals.
    | Technical Drawing | Rhino | 3D Max
    • Established visual and interaction patterns to improve and promote across
    all REI experiences. (shopping, classes, journal, conversations, Motion Graphics Design
    adventures etc.) (Knowledge in)

    After Effects | Premiere

    UX designer(contract) Amazon 2019 - 2019


    Coding (Knowledge in)
    · Teamed up with business professionals and engineers in the Wedding
    HTML | CSS | Java
    Registry to build product vision.
    · Led end-to-end experience design, including product dashboard, universal
    registry, and gift advisor. Education
    · Designed the UI architecture, interface, and interaction flow of web and
    Interaction Design
    mobile application. Performed metrics analysis to inform design/UX
    Master of Fine Arts
    optimization efforts.
    California College of the Arts
    · Drove research and test to develop a further understanding of the customer
    and validate design choices before and after development.
    · Partnered with the Amazon retail teams to ensure we maintain and adhere
    to Amazon experience principles.
    RUI LIU UX/UI DESIGNER

    UX designer Samsung Electronics America 2018 - 2019

    • Produced world-class production-ready flows for Samsung.com in a startup T: 415-570-1739


    environment. Closely collaborated with Product, Business, Engineers, and E: [email protected]
    Project Managers. W: www.ruiliudesign.com
    • Maintained and improved an evolving set of style patterns and premium Linkedin: linkedin.com/in/rui-liu/
    brand guidelines.
    • Coached designers in the skills of working with Product Managers and
    Engineers, provided reviews and design directions, helped them adopt the
    current design tools.
    • Successfully managed multiple projects with tight deadlines while also
    producing the best UX practice for different phases.
    • Participated in user tests and website auditing. Collaborated with design
    researcher and analytics to evaluate concepts, incorporate findings, and
    identify design opportunities.

    Lead UX designer JoinedPrice Technologies 2016 - 2018

    AnswerGalaxy is a paid question&answer app. We worked closely with


    experts on technology, accounting, and music to help them share their
    knowledge.
    • Lead Designer responsible for end-to-end product design with Lean UX
    process, and shipped cross-platform app.
    • Collaborated with developers on a day-to-day basis. Managed the whole
    design process and planned milestones for both design and front-end
    development.
    • Worked with the marketing team to provide creative design solutions.
    • Made impacts on early user WAU from 0 to 2000.

    UX Designer Microsoft 2015 - 2016

    • Designed full life cycle of multi-touch, AR/VR and interactive digital


    signage apps targeted at visitors seeking more information on the latest
    Microsoft products (mapping, data analyzing, photo booth, etc), with
    experiment projection mapping, Quitivi, and motion detection in a
    collaborative lab environment. Worked with developers directly.

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